Tailoring Press Materials for the Digital Catwalk

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  • date post

    17-May-2015
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    Technology

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Digital tips for PR professionals including content optimization, SEO and website best practices.

Transcript of Tailoring Press Materials for the Digital Catwalk

  • 1. Tailoring Press Materials for the Digital Catwalk

2. Traditional PR Efforts need a Makeover 3. Audience in the Digital Age 4. How Media like to Receive Press Materials 2.6%5.5%5%87% 5. Relevant Content Backgrounders, bios, etc Downloadable images Verbiage from release Social media buttons Links to relevant blog content Video 6. Give Your Content a Haircut 7. Why SEO Matters3:16:1 18x 8. Three elements to SEO 1. Technology 2. Content 3. Links 9. Technology FramesGraphics 10. Keyword Research 11. Keyword Research 12. Content Optimization 13. Title Tag 14. Headline 15. Deck 16. Subhead / Deck 17. Lead 18. Body 19. Dress it up and Accessorize 20. Image Gallery 21. Image Gallery 22. Image: Embed Code 23. Image: Embed Code 24. Video 25. Video: Embed Code 26. Video: Embed Code 27. Creative Content 28. Share Buttons 29. Share Buttons 30. Make your content STAND OUT5 SEO Tips 31. In-Depth Look at Linking 32. Wire Distribution 33. Content that meets a need 34. KEEP IT. 35. 3-in-1 Approach 36. Questions 37. Contact info Brittani Wood Development Counsellors International Brittani.Wood@aboutdci.com @BrittaniWood DCI Twitter: @AboutDCI