John Rocha Richard Sorger Carlos Miele

Y-3 Mark Fast Maticevski

WGSN's Graphics team analyses the most directional catwalk invitations from the spring/summer 2010 collections in New York, London, Milan and Paris.

All whiteClean and ophisticated Embossed patterns and typePureMatt and shineLaser-cut

Fold-out posterLarge-format invitesMonotoneGraphic typographyModernist

Packaging Analysis: catwalk invites S/S 10 ALICE CLARKSON, WGSN 30.11.09

Pgina 1 de 9Packaging Analysis: catwalk invites S/S 10

11/02/2010http://www.wgsn.com/members/graphics/features/gr2009nov30_090035

Robert Geller Duckie Days Preen

Tom Scott Lacoste Jason Wu

OfficeStationery inspiredOrder and invoice sheetsFloor plan illustration

HandwrittenPen scriptPersonal and humbleFine lines

Pgina 2 de 9Packaging Analysis: catwalk invites S/S 10

11/02/2010http://www.wgsn.com/members/graphics/features/gr2009nov30_090035

Malandrino Charlotte Ronson Danielle Scutt

Isaac Mizrahi Tibi Marios Schwab

Steve J and Yoni P Garance Dor Fashion East

IllustrativeHand-illustrated animals and peoplePencil linesQuirky flip book animalsStylised peopleFashion front row inspired

Pgina 3 de 9Packaging Analysis: catwalk invites S/S 10

11/02/2010http://www.wgsn.com/members/graphics/features/gr2009nov30_090035

Zero + Maria Cornejo Erdem Erin Wasson x RVCA

Paul Smith Betty Jackson MAN

Stylised portraitBeautiful peopleRetro photo montageOn locationHigh impact

PostcardsVintage postcard inspiredSaturated colourFun and playful

Pgina 4 de 9Packaging Analysis: catwalk invites S/S 10

11/02/2010http://www.wgsn.com/members/graphics/features/gr2009nov30_090035

Ashish Monarchy Adam Lippes

Nathan Jenden Matthew Williamson Mulberry

TechnicolourBlooming colourTrippy floralsDigital printFairground fancy

Future inventiveSuper-modernPerspex, metal and chainMore than just an inviteExclusive member's card

Pgina 5 de 9Packaging Analysis: catwalk invites S/S 10

11/02/2010http://www.wgsn.com/members/graphics/features/gr2009nov30_090035

Blow House of Holland Burberry

Ports 1961 3.1 Phillip Lim Leifsdottir

Eastern inspirationObjects of the EastGraphic linesFeminineOrigami flower

Wood and cardPulpOrganicJuxtaposed graphic and materialLacquered wood

Pgina 6 de 9Packaging Analysis: catwalk invites S/S 10

11/02/2010http://www.wgsn.com/members/graphics/features/gr2009nov30_090035

Alexander Wang Gareth Pugh Tommy Hilfiger

Juan Carlos Obando Margaret Howell Rodarte

Rough luxeHumble materialsSacking and sandpaperBold typeModern

StampedScreen- and block-printedArt houseHand prints and brush marksYouth movement

Pgina 7 de 9Packaging Analysis: catwalk invites S/S 10

11/02/2010http://www.wgsn.com/members/graphics/features/gr2009nov30_090035

Avsh Alom Gur Erro Fashion Fringe

Vivienne Westwood Bensoni PPQ

Sachin + Babi Christian Siriano Basso & Brooke

Abstract patternLinear and fracturedWarped patternReflectionsOptical sliced print

Pgina 8 de 9Packaging Analysis: catwalk invites S/S 10

11/02/2010http://www.wgsn.com/members/graphics/features/gr2009nov30_090035

Carlos Campos Hemyca Tim Hamilton

Key trendsAll white. Pure, classic and simple, the trend for white invites continues for spring/summer 2010Organic materials such as wood, card and hessian are being combined with clean texts and graphics to create a new rough luxe aesthetic

Youthful and colourful invites were coming through this season. Bright colours, arthouse screenprints, stamped text and retro postcards added lighthearted fun to the season's invites

Related reportsCatwalks S/S 10: Womenswear Overview

Catwalks S/S 10: Menswear Overview

WGSN 2009

Pgina 9 de 9Packaging Analysis: catwalk invites S/S 10

11/02/2010http://www.wgsn.com/members/graphics/features/gr2009nov30_090035