TABLE OF CONTENTSAbout the Calgary Stampede

Guest Profile

Digital and Social Reach

About Sponsorship

Thank You and Contact Information

WELCOME TO THE GREATEST OUTDOOR SHOW ON EARTH

While the Stampede is steeped in tradition, we are committed to continued growth, diversity and the commitment to enhance the

lives of Calgarians.

We take great pride in staging an annual event that hosted 1.2 million guests in 2017 and is synonymous with Calgary around

the globe.

We look forward to creating a mutually beneficial partnership for the 2018 Calgary Stampede and beyond.

This isn’t our first rodeo!

47Volunteer

Committees 2,300Volunteers

$400 million in yearround economic impact

Our annual Stampede celebration creates 3,500+ local jobs

50,000 youth participate in Stampede education

programming year round.

7,500 Animals including horses, sheep,

cows and llamas!

80 live musical acts

14,650 minutes of music

300+Community

Events

2017 Guest Profile

YES86%

109,350

109,350

48,600

60,750

>1818-2930-4445-60

<60

NO14%

46% 54%

1.214 MILLION VISITORS IN 2017

Digital and Social Media Reach

FACEBOOK: Total Followers: 200,000 Total Impressions during Stampede 2017: 69.8 Million Audience Increase: 48%

TWITTER:Total Followers: 107,500Total Reach during Stampede 2017: 4.2 millionAudience Increase: 5%

INSTAGRAM:Total Followers: 54,400“Likes” During Stampede 2017: 96,000+Audience Increase: 48%

2017 VIEWERSHIP HIGHLIGHTS5.3 Million viewers tuned in to watch the 2017 Calgary Stampede Rodeo and GMC Rangeland Derby

262,000 households tuned in to watch the 2017 Calgary Stampede Parade

JAN 1, 2017 – AUG 1, 20179,495,297 page views

2017 SOCIAL MEDIA AUDIENCE

20%INCREASE

Promotions and contestingSignage and Collateral,

on-site branding andBrand Activation

Partners love the Calgary Stampede

For any new brand trying to build their reputation in Calgary, there’s no better way to do it.

It really is a slam dunk to support the community and connect with audiences to show them a different side of the brand.

Community

Media Exposure

Access to Calgary Stampede

trademarks and logosUnique, one of a kind

Corporate Hosting andEmployee Engagement

Sponsorship opportunities are available at various levels of investment. Each level comes with its own unique set of benefits and program components including access to exclusive Calgary

Stampede events, and creative marketing and brand activation opportunities.

You are in good company

Stampede CHAMPION Partners

SPONSORSHIP OPPORTUNITIESSponsorship Opportunities

Sponsorship opportunities are available at various levels of investment. Each level comes with its own unique set of benefits and program components including access to exclusive

Calgary Stampede events, and creative marketing and brand activation opportunities.

YOU ARE IN GOOD COMPANY2017 STAMPEDE CHAMPION PARTNERS

Sponsorship Opportunities

Sponsorship opportunities are available at various levels of investment. Each level comes with its own unique set of benefits and program components including access to exclusive

Calgary Stampede events, and creative marketing and brand activation opportunities.

YOU ARE IN GOOD COMPANY2017 STAMPEDE CHAMPION PARTNERS

Sponsorship at the Calgary Stampede

4 different levels of investment - each level customizable to meet the objectives of the sponsorStampede Champion

Stockmen’s ClubRanchman

Cattle Baron

*Sample of 2017 Calgary Stampede Sponsors

We hope you are inspired by the information in this brochure. Our team looks forward to theopportunity to create a customized sponsorship package to meet your objectives and

bring a unique brand experience to life at The Greatest Outdoor Show on Earth.

For additional information on sponsorship opportunities please contact: sponsorship@calgarystampede.com 403.261.0119