Systems Integration Asia June & July 2011

Vol. 10 Issue 5 ~ JUNE/JULY 2011

AUDIO • VISUAL • LIGHT • CONTROL SYSTEMSMICA (P) 014/04/2011 PPS: 1669/11/2011(028311)

w w w . s y s t e m s i n t e g r a t i o n a s i a . c o m

Art and Science experienced through

innovative AV Solutions at the ArtScience Musem

Robin Enlund of AMX contends that the future

is already here

Unilever’s most innovative, ecological

and user friendly facility worldwide

CONTENTSVol. 10 Issue 5 ~ June/July 2011

86

26

0604 FIRST WORDS

06 NEWS

23 EVENTS CALENDAR

EXHIBITION REVIEW

26 InfoComm China

40 PALME Middle East

46 Hospital Build

EXHIBITION PREVIEW

55 Digital Signage China

56 PALME / INSTALL Asia

66 Integrate

67 SOLUTIONS UPDATE

TECHNOLOGY

72 InfoComm Performance

Standards – Part 3

INSTALLATIONS

74 Unilever’s most innovative,

ecological and user friendly

facility worldwide

78 Crestron Solutions at the

InterContinental Hotels &

Resorts Foshan in China

80 The Campus Bangkok breaks

new ground in Thailand

84 Bosch Vari-directional Array

System installed in Malaysia’s

National Mosque

86 World’s first ArtScience

Museum opens in Singapore

at the Marina Bay Sands

90 Megabox KINTEX Debuts

Asia’s First Meyer Sound EXP

Cinema System

VOICE BOX

93 The future is already here by

Robin Enlund of AMX Asia-

Pacific

94 The Design Process: Done

Once, Done Right By Mradul

Sharma of SIA Acoustics

95 Tricks of the trade by John

Ungerer of Kramer Australia

96 Peter Maag on Haivision’s

acquisition of CoolSign

The PALME/INSTALL Middle East exhibition fared better than the 2010 edition both

in terms of exhibitor participation and visitors. Aisles were generally filled most of the

time with visitors from the region and there was a certain buzz about the exhibition

compared to the 2010 edition. The only unfortunate irritation was the sudden blasting

of loudspeakers and the live performances within the floor. This lack of sound control

is a serious matter that the organisers have to pay attention to. It was interesting

to note that almost half the hall featured exhibitors from the AV segment. With the

inaugural InfoComm Middle East exhibition taking place in October, I wonder what

effect it will have on the 2012 edition of the INSTALL segment of the IIR organised

exhibition. I guess we will have to wait to see how successfully InfoComm executes

its show in October.

June is another busy month for exhibitions with PALM India kicking us off in early

June, followed by KOBA in Korea, InfoComm International in USA, BroadcastAsia

in Singapore and the Shanghai Digital Signage exhibition in China. With solutions

expanding beyond their traditional segments and emphasis on the growing regional

exhibitions, I am sure there are a number of manufacturers and distributors caught

up with a heavy schedule during this period. We definitely empathise with your

situation as we trot the globe with you.

In covering various installation projects for the magazine, there is a trend that is

becoming very clear. Clients are emphasising on the need for solutions to be

environment friendly, able to be future proof, user-friendly to the point of almost

being idiot-proof and able to be maintained easily. Manufacturers who are able to

meet these demands will, I believe, grow their revenues significantly. There are

already examples of manufacturers who have all or some of these features present in

their solution as they understand that to keep ahead of the curve, solutions need to

meet the demands of the market. I am certain at InfoComm International in Orlando

we will see more solutions with these features being launched and in the next issue

of Systems Integration Asia we will showcase those solutions.

If you are busy travelling to the various exhibitions have a safe travel.

Thomas Richard PrakasamPublisher/Editorial Director

Endorsed by:

DisclaimerSystems Integration Asia is published 6 times a year. All rights reserved. No part of this magazine is to be reproduced, whether mechanical or electronic without the prior written consent of the publisher. Views expressed in this magazine do not necessarily reflect those of the editor or the publisher. Unsolicited contributions are welcome but the editor reserves the discretion to use them. Whilst every care is taken to ensure the accuracy and honesty in both editorial and advertising content at press time, the publisher will not be liable for any inaccuracies.

OUR TEAM

PUBLISHER / EDITORIAL DIRECTOR

Thomas Richard Prakasam

[email protected]

EDITOR

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DESIGN AND PRODUCTION

Jimmy Chin

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Julie Tan

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04 FIRST WORDS Systems Integration Asia June - July 2011

06TV One acquired by Nortek, Inc.INTERNATIONAL: TV One has sold one hundred percent of the Company’s stock to a subsidiary of Nortek, Inc., a leading diversified global manufacturer. The sale includes all TV One related, wholly-owned companies in the US, UK, Taiwan and China. TV One will be included in Nortek’s Technology Products segment and closely aligned with Magenta Research Ltd. The transaction was completed on April 28, 2011.

David K. Barnes, TV One CEO, stated, “We recently celebrated our 25th anniversary in the Pro AV industry and have established a record of consistent growth, profitability and product innovation. At the upcoming InfoComm Show, we will launch an entirely new technology and product range that will

usher in a new era for TV One. As part of the Nortek family of companies, I look forward to maximizing the opportunities that will take TV One to the next level. I personally look forward to being part of that continuing success.”

“TV One’s combination of its proprietary CORIO® scaling technology, unique products and solid growth is a perfect fit with Magenta,” added Magenta Research CEO Keith Mortensen.

Mortensen continued, “The synergy between the two organizations is remarkable and TV One fits nicely into Nortek’s Pro AV strategy. Magenta plans to leverage TV One’s global sales network in order to enhance the market penetration of our products. The recent

InfoComm India Roadshow 2012 to expand to cater to increased interestINDIA: The number of AV manufacturers wanting to join the InfoComm India Roadshow is growing and as a result the organizer has increased the exhibition space in 2012 to cater to the higher demand.

InfoComm India 2012 Roadshow takes AV companies on a sales and presentation circuit of three Indian cities in a space of one week. In 2012, the event will be held in new and larger premises:

13 February: New Delhi - The Ashok15 February: Mumbai - InterContinental The Lalit17 February: Bangalore - The Lalit Ashok

“The number of participating companies has been increasing since we first started our India Roadshow three years ago. Based on the space bookings we have received right after the close of the 2011 event, we expect that exhibitor participation will increase by at least

70% for 2012. We have therefore had to secure new venues with larger space,” said Mr Richard Tan, General Manager of InfoCommAsia Pte Ltd. “This shows that India is an important market for AV companies,” he continued. The Indian sub-continent market for pro AV has been projected to reach US$2.66 billion by 2012, according to a global market study by InfoComm International®.

The growing demand for AV products and services in the Indian market has been noted by exhibitors at the 2011 Roadshow, many of whom reported positive responses to their marketing efforts. Mayank Gupta, Country Manager of AMX said, “This year the response has been better. The market has grown over the year. For us the show has helped to convey to the industry that AMX is serious about India. We are investing heavily.” Da-Lite Screens’ Director of Sales, Adam Teevan remarked, “I am really pleased to see

that the event has grown. Our sales in India has gone up considerably. Coming to the show has made a big difference. The format works well.” Marc Loftus from Just Lamps added, “This has been a good event. Participating in this event has helped us understand how the Indian market has evolved. There are definitely more professional people in the business now and we enjoyed interacting with

them.” And, Randy Pagnan, rpVisual Solutions summed up their experiences saying, “India is our largest market outside USA. To me “we hit a winner” with the InfoComm India Roadshow.”

Exhibitors in the 2011 Roadshow who are participating again next year include AMX, BARIX, Christie Digital, Creator, Da-Lite, Elite Screen, Epson, Extron, Harman, Just Lamps, Kramer, projectiondesign and rp Visuals. InfoComm India 2012 Roadshow offers AV manufacturers and suppliers an opportunity to present their technologies and entrench their brand presence to targeted customer groups including systems integrators, distributors and dealers, as well as end-user industry sectors.

For further information and participation enquiries, please contact: Richard TanGeneral Manager, InfoCommAsia Pte Ltd. Email: [email protected]

introduction of Voyager™, Magenta’s all-format fiber optic-based signal distribution platform, expands our infrastructure product range significantly and is a perfect match with TV One’s soon-to-launch video processing range.”

The two Companies will jointly exhibit at InfoComm in Orlando, June 15-17, 2011, in Booth 3601, where they will showcase the latest innovative products from both organizations.

www.tvone.comwww.magenta-research.com

NEWS Systems Integration Asia June - July 2011

Atlona currently offers a number of products based on HDBaseT technology, including the AT-DVI4-100SR and AT-HD4-V110SR DVI HDMI extender kits. The perfect solutions for remotely located computers, video codecs, and matrix switchers, the units extend DVI and HDMI transmissions up to 350 feet with resolutions up to 4Kx2K over a single Cat 5/6/7 cable. In Q3 2011, Atlona will introduce its new AT-PRO2HD88M-SR and AT-PRO2HD1616M-SR true 8x8 and 16x16 high-speed HDMI matrix switchers with HDBaseT technology. The switchers extend HDMI sources up to 330 feet at 4Kx2K resolution, in addition to providing analog 2-channel stereo, bidirectional RS-232, and zone-specific bidirectional IR pass-through up to 60 KHz.

08 NEWS Systems Integration Asia June - July 2011

Media-Go Holds ClearOne Interact AT Introduction

HONG KONG: On 29th March 2011, Media-Go held a “ClearOne Product Range Introduction” at the Media-Go

offices in Kwun Tong, Hong Kong. Mr David Wang, CTS-D, the Technical Sales Director of ClearOne Limited hosted the introduction.

Atlona joins HDBaseT Alliance for Home Multimedia ConnectivityINTERNATIONAL: Atlona Technologies® announced that the company has joined HDBaseT Alliance. As an adopter member, Atlona will be leveraging its expertise in digital connectivity solutions to help define and advance the development and adoption of the HDBaseT™ standard for multimedia connectivity.

Incorporated on June 14, 2010, HDBaseT Alliance was formed by LG Electronics, Samsung Electronics, Sony Pictures Entertainment, and Valens Semiconductor to promote and standardize HDBaseT technology for whole-home distribution of uncompressed HD multimedia content. HDBaseT enables a single LAN cable to replace multiple cables and connectors in the home entertainment and business environment. HDBaseT is optimized for video applications and can connect all entertainment devices in a setting by providing the 5Play™ convergence of uncompressed full HD digital video, audio, 100BaseT Ethernet, power over cable, and various control signals.

“We are honoured to welcome Atlona as a valued member and representative of HDBaseT Alliance,” said Ariel Sobelman, president and chairman, HDBaseT Alliance. “With support from leading companies such as Atlona, HDBaseT technology is positioned to become the unrivalled next-generation home networking transport. By working collaboratively to leverage our members’ collective and invaluable expertise, we are confident we can accomplish this goal.”

“We are proud to join HDBaseT Alliance and play a role in advancing the adoption of the HDBaseT standard,” said Ilya Khayn, president of Atlona Technologies. “In our own products, HDBaseT technology has provided our customers with a number of unique benefits for applications with remotely located equipment requiring the highest-quality video. The end result is greatly simplified installations and lower costs for integrators, and unrivaled performance for their clients. As the standard continues to develop, we look forward to helping the Alliance achieve its goals.”

www.HDBaseT.orgwww.atlona.com

ClearOne’s Interact AT is a complete room conference solution that includes all necessary audio components for conferencing. During the session, different case studies were shown to demonstrate how the Interact AT device resolved various issues related to audio conferencing.

Practical demonstrations of the Interact AT product range of components, such as Interact AT Mixer, Mic, Dialer and the Software Application were also shown.

The huge turnout and interest from the guests about the solution made the event a success.

www.mediago.com.hk

Atlona currently offers a number of products based on HDBaseT technology such as the AT-HD4-V110SR DVI HDMI extender kit

09Systems Integration Asia June - July 2011 NEWS

AMX Expands Operations in India

INDIA: AMX®, have announced expanded operations together with a new, state-of-the-art facility in Bangalore, India.

Located in the heart of the central commercial district in Bangalore, on M G road, the new facility will allow AMX to broaden its operations in India and service the audio-visual needs of emerging markets. The 4,745 square-foot facility will serve as the company’s main hub in India and includes a fully

equipped training centre and spacious showroom to demonstrate its high performance, integrated AV-IT solutions.

“India is an important growth market for us,” said AMX President and CEO Rashid Skaf. “With this new facility AMX is expanding its commitment to the Indian market, putting us on course for significant growth in the years ahead.”

In the last three years AMX India has

made its mark with major installations in bodies of government and defence, leading hotels and corporations – particularly those focused in IT and banking – and housing.

Speaking of the expansion, Mayank Gupta, Country Manager, AMX India said: “AMX India is proud of its exponential growth since our expansion into the country. With the escalating demand for high-performance control and automation solutions we are expecting continued revenue growth moving forward.”

www.amx.com


Mitsubishi Electric Asia holds annual Dealer seminar

SINGAPORE: Mitsubishi Electric Asia Pte Ltd, Visual Imaging Division, held their 2011 annual dealers seminar in Singapore in April, bringing together their partners from 8 countries. The seminar was organised to introduce to their partners the latest product information and display technology from Mitsubishi Electric including highlights of their recent success stories and achievements. There was

also a special focus on the latest Diamond Vision OLED display wall proudly located within Mitsubishi Electric Building. This gave Mitsubishi Electric the opportunity to showcase a working OLED wall and explain its benefits and features to their partners.

Mr Naohiro Sato, the senior general manager

of Mitsubishi Electric Asia Pte Ltd, Visual Imaging Division, took the opportunity during the seminar to emphasise the importance of continuous bonding and communication between itself and its partners. “Events like this help build synergy between partners and it is also an opportunity for us to thank our dealers for their loyalty, commitment and investment towards further success in the visual display market together.”

And, of course it was not all about work. The second day of the event involved all members in an adventurous high tech game of hide and seek called Geocaching Challenge @ SENTOSA. Followed by an opportunity to admire the high rise panoramic view of the Marina Bay Sands and the island city and beyond on board the Singapore Flyer and a River cruise along the Singapore River that made the seminar a successful and memorable experience for all.

www.MitsubishiElectric.com.sg

EnQii and Minicom Digital Signage merge to create full-Service global company

INTERNATIONAL: EnQii Holdings and Minicom Digital Signage (MDS)have announced the merger of their companies, creating a global leader in multichannel message management. The merged company will offer a seamless platform that provides leadership, simplicity and innovation in a complex marketplace.

Jerusalem Venture Partners (JVP) led a growth capital financing round together with other existing shareholders - Wellington Partners, Amadeus Capital Partners and Aviv Ventures - to complete the merger. The new financing will go towards expanding the current solutions portfolio as well as to grant necessary resources for additional acquisitions.

Lauded with multiple awards in their respective fields, EnQii-MDS will provide marketers with an end-to-end solution encompassing distribution, content management and proof-of-performance - while reducing capital and operational costs. This platform will ensure the delivery of consumer messaging that has recency, relevancy and accountability and

which will deliver a strong return on investment to customers at the lowest total cost of ownership. These solutions are designed to be future-proofed, utilizing a cloud-based platform that offers the flexibility to accommodate both small and large installs.

“This is an exciting milestone for the industry as it creates a true global powerhouse providing an integrated suite of hardware, software and services required for the best digital signage deployments going forward,” said Mr Ajay Chowdhury, CEO of the new venture and former CEO of EnQii. “I am particularly excited with our new solutions such as IP Streaming, mobile and web linkages and the ability to

provide proof of performance for signage networks.”

Headquartered in New York City, EnQii-MDS will operate from six offices around the world and a global network of dedicated partners that includes 150 worldwide distributors serving thousands of resellers and system integrators.

“This strategic move creates a powerful vertical solution in an industry that has been plagued by complexity,” states Mr Ronni Guggenheim, President of EnQii-MDS and former CEO of Minicom Digital Signage. “This gives us a deeper base to continue to provide compelling innovations in this rapidly growing industry to our current and future partners across the globe.”

Mr Gadi Tirosh, General Partner at JVP and Chairman of MDS concluded: “When we invested in MDS over a year ago, we clearly identified the potential of leveraging MDS’ unique market position and channels as a platform for further growth -- organically and through M&A. This merger is the realization of this strategy.”

www.enqii.comwww.minicomdigitalsignage.com

Ajay Chowdhury, CEO of EnQii -MDS and former CEO of EnQii

Ronni Guggenheim, President of EnQii-MDS and former CEO of Minicom Digital Signage


Kramer India AV Academy conducts the second edition of the Infocomm INS212 Installation Technician course

INDIA: After the tremendous success of the first edition of the Infocomm INS212 Installation training in January 2011, Kramer India conducted the second three days training on the 14th,15th & 16th April 2011 at The Lalit Bangalore.

The second edition of the INS212 Installation Technician training was a great success with around 30 students attending the course. The participants included AV installers, Lead Technicians

and Project Managers who came from different regions in India. The training course provided the students a complete insight into AV Installation. The course included theory as well as practical sessions such as rack building , mounting the different AV equipment, Cable handling, etc.

The training was conducted by Mr Ranjith Singh (CTS –D , CTS-I). Kramer India AV Academy is

Pacific Media Reports 13% Year/Year Growth in Projector Units During Q1INTERNATIONAL: According to Pacific Media Associates (PMA), the worldwide market information experts on front projectors, the worldwide front projector market grew 13% in the first calendar quarter of 2011 from its level in the first quarter of 2010.

PMA divides the front projector industry into three brightness ranges, each associated with its own set of buyer types and applications: New Era (under 500 lumens), Mainstream (500 to 4999 lumens), and High-End (5000 or more lumens). And each of the three experienced very different year/year growth rates during the first quarter, reflecting their relative sizes and ages: the newest and smallest in revenue terms, New Era was up an impressive 95%; the oldest and biggest, Mainstream was up only 3%; and the intermediate High-End was up 29%.

But even though the Mainstream range as a whole grew slowly, there was considerable change in the product

mix within it. “The hottest part of this range in recent quarters has been short-throw projectors (including the emerging interactive models), used heavily in education classrooms,” said Dr. William Coggshall, President of Pacific Media Associates. “And within short-throw, it is the ultra short throw range, i.e., projectors with a throw ratio (the screen width divided by the distance between the projector lens and the screen) less than 0.38, that are growing the fastest. The ultra-short-throw segment doubled its share from 2010’s first quarter to 2011’s first quarter.”

PMA also found strong Mainstream growth in the widescreen (16:9 aspect ratio) WXGA resolution, as it increased from just under 10% to 13.5% of the market. “This is a significant change in a mostly slow-changing

range,” said Coggshall. “It came at the expense of the more traditional 4:3 aspect ratio SVGA and XGA resolutions. With its greater number of pixels it gives users a better viewing experience, and with its higher prices it benefits manufacturers.”

www.pacificmediaassociates.com

dedicated & committed to bring the latest technologies to the AV industry in India through its trainings & seminars and will be conducting 4 more INS212 Installation trainings in the year 2011.

www.kramerindia.com

Amongst the Mainstream range, it is the ultra-short range projectors that are growing the fastest


Strong industry support for inaugural InfoComm MEA 2011MIDDLE EAST: Despite being a first time event, InfoComm MEA 2011 – the definitive pro AV and systems integration technology platform in the Middle East, North Africa and South Asia region (MENASA) – has garnered the support of the international Pro AV industry. Global brand leaders such as Extron, Jupiter Systems, Crestron, Samsung, Mitsubishi, Sharp, Wolfvision and NEC are among the first to book their stands at the Show, scheduled for 9-13 October 2011 at the Dubai International Convention & Exhibition Centre.

InfoComm MEA is a project of InfoComm International®, a trade association of professional audiovisual and information communications industries, based in the USA. The event is co-located with GITEX Technology Week in Dubai, one of the largest and most important ICT events in the world.

In 2010, GITEX attracted more than 130,000 professionals from diverse industries including IT, Logistics and Transportation, Banking and Finance, Education, Retail and Hospitality,

Government and Local Municipalities. The co-location thus offers InfoComm MEA 2011 exhibitors immediate access to one of world’s largest gathering of information and communication professionals, in the world’s fastest growing ICT market – the MENASA region.

Governments in the MENASA region are making strategic shifts to diversify the local economies and reduce their dependence on oil with increasing focus being placed on the real estate sector, tourism, healthcare and education. Industry analysts estimate that more than US$3.3 trillion will be required for infrastructure development from now to 2017 across the MENASA region, with private consumption expected to reach over US$3 trillion by 2017.

In addition to a product showcase, InfoComm MEA 2011 will also offer exhibiting companies educational vehicles within the show to engage with their market sectors. A comprehensive Summit program targeted at both trade and end-user professionals will be organized. InfoComm Academy

Seminars will discuss AV trade and technology issues; Manufacturers’ Presentations will provide detailed knowledge of new AV systems and launches; and Industry Conferences will offer AV application insights for specific market sectors such as Education, Healthcare, Corporate IT and Hospitality. Extron, a leader in AV systems integration products who also provides extensive training courses, has already indicated that it will delivering training and education over 4 days at InfoComm MEA 2011.

InfoComm MEA 2011 is jointly organized by InfoCommAsia Pte Ltd, the Asia Pacific regional subsidiary of InfoComm International®, and Dubai World Trade Centre which has more than three decades of experience in delivering world-class events in the Middle East.

For more information contact Richard Tan, general manager, InfoCommAsia Pte Ltd at [email protected] or JP Cosse, project manager, Dubai World Trade Centre at [email protected]


Media-Go Holds BSS Series Digital Signal Processors IntroductionHONG KONG: On 19th April 2011, Media-Go held a Harman BSS Series Digital Signal Processors Introduction at the Media-Go office in Kwun Tong, Hong Kong. Mr Alwyn Wong, the Technical Sales Engineer of Harman (Asia Pacific Region) hosted the introduction.

The BSS series is a complete audio solution with high flexibility that solves problems in calibration, noise cancellation and volume control. During the session, different case studies were shown to demonstrate how the BSS series of Digital Signal Processors resolved various issues in different audio settings.

Guests also experienced the impressive and powerful noise cancellation technology brought by a practical demonstration of the BSS series.

www.mediago.com.hk


SpinetiX ships 5,000th HMP200 Hyper Media Players

INTERNATIONAL: The end of March 2011 saw SpinetiX sell out their first batch of 5,000 units of HMP200 Hyper Media Players with pre-loaded Fusion Software.

“The demand has been tremendous for our latest HD player and we’re keeping up with the great amount of orders as they come in,” says Serge Konter, Marketing at SpinetiX. “It truly demonstrates how well our technology has been accepted by the market. This is not to say that we are out of stock as many more are being manufactured to keep up with orders and lead times. We certainly do look forward to hearing how our partners use our technology in the latest digital signage applications around the globe.”

The HMP200 Hyper Media Player uses only 7 watts of power due to its solid state and robust storage design. The unit has

a lifetime guarantee making it very attractive to integrators, installers and users. The creation of bespoke applications such as multi-screen videowalls, interactive kiosks and touch screens is simplified by the fact that, like all SpinetiX players, the HMP200 is based on open protocols such as SVG and JavaScript.

There are comprehensive scheduling options and the unit’s standard 8GB of solid-state memory can be expanded via USB. As well as decoding HD video, the HMP200 can publish data, audio, and dynamic content from RSS feeds, widgets and instant messaging using the easy to use Fusion software, which resides inside the unit and is part of the package.

www.spinetix.com

Jumbo installs DIS at du Headquarters

DUBAI: Anybody living in the UAE knows the slogan “Add life to life” of local company “du” as they offer fixed and mobile telephony, broadband connectivity and IPTV services. But besides life they’ve recently also added a Digital IR Interpretation System from Danish Interpretation Systems (DIS) in their Headquarters located in Grand Midwest Tower at Dubai Media City.

The Pro-Support Team of Jumbo Electronics LLC installed a CU 6005 Control Unit, an AO 6004 Audio Output Unit, a DT 6008 Digital Transmitter and two RA 6013 Radiators with wall brackets in the press conference room on the top floor of the building. Simultaneous Interpreters will work on the two sets of IS 6132P desks and the listeners can choose one of the distributed languages with the DR 6004 Receivers.

Jumbo’s Senior Technician Sunil Dias and Technician Baby John have positive experiences with the DCS 6000 System with the prior Dubai Court Project and conclude “it’s not only the excellent value for money provided by DIS but the fact that you’re dealing with experts who can offer quick & superior on-site support if necessary.”

www.dis.cc


INTERNATIONAL: Scala, a provider of end-to-end software solutions for digital signage, has won Frost & Sullivan’s Competitive Strategy of the Year Award in the digital signage software market. Scala accepted the honour at Frost & Sullivan’s 2011 Excellence in Best Practices Awards Banquet in San Marco, Fla., on April 12.

The prestigious Competitive Strategy Leadership of the Year Award recognized Scala for delivering excellence and best practices in its endeavors to grow the digital signage software market. Frost & Sullivan used the following criteria to benchmark Scala’s performance against key competitors:

* Leverage of competitive intelligence: Scala realized early on that growth opportunities would come from providing a simple-to-install and easy-to-use digital signage offering for small and medium businesses that could not afford traditional digital signage offerings. In 2010, Scala introduced two new cloud-based services called SignChannel and Scala QuickStart, which is pre-installed on HP’s new SignagePlayers around the world.

* Execution of competitive strategy: Through its new operating strategies and product innovation, Scala has ensured that the total cost of implementing and owning a digital signage network is affordable, thereby reducing barriers to entry for new clients. Frost & Sullivan also selected Scala for this award because its product line — SignChannel, Scala QuickStart and Scala Designer, Content Manager, Player and Ad Manager — are among the most comprehensive in the market. The end-to-end solution gives users the ability to create and refresh content as often as necessary to keep it relevant, engaging and informative.

* Impact on market share: Scala continues to be one of the global leaders in the highly fragmented digital signage software market. The company has consistently grown faster than the market, driving thousands of screens in a range of vertical markets, including retail, banking, transportation, entertainment, government and healthcare.

* Competitive brand positioning: Scala has been providing digital signage software for more than 20 years, and it has superior worldwide brand recognition, as well as an established reputation for quality, reliability and security.

* Impact on customer satisfaction and value: Traditionally, Scala has developed and maintained strong working partnerships with resellers and distributors, which can be seen by its network of more than 500 partners worldwide. This gives Scala a global perspective in understanding the special requirements of customers in different regions. By developing such a large partner network, Scala has been able to leverage this advantage to provide highly customize software solutions and enhance customer satisfaction.

“As a player in the highly competitive global digital signage industry, Scala is honoured to be recognized by Frost & Sullivan for our software products and strategies,” said Jeff Porter, Executive Vice President of Scala. “This award distinguishes the creativity and dedication of Scala’s executive team and employees, and it inspires us to continue the best-in-class pursuit for digital signage innovation.”

www.scala.com

Frost & Sullivan recognizes Scala with Competitive Strategy of the Year Award


BrightSign and Avopo partner to bring affordable End-to-End Digital Signage solutions to ChinaCHINA: Brightsign has teamed up with Beijing-based Avopo Technologies for the distribution of its solid-state HD digital media players in China. The partnership brings together Avopo’s expertise as a global leader in innovative digital signage with the pristine HD quality and high reliability of BrightSign’s PC-less digital players. For added value, all BrightSign players include BrightAuthor version 2.2 software free of charge. With its intuitive user interface now available in Chinese, BrightAuthor makes creating, publishing, managing and monitoring digital signage displays easy - even for non-technical users.

InfoComm China 2011 provided the partnership the platform to demonstrate BrightSign ready-to-use signage solutions for driving stand-alone or networked displays. Demonstrations ranged from basic looping models to interactive and networked controllers as well as controllers with built-in Wi-Fi.

Priced significantly lower than PC-based solutions, BrightSign solid-state players only require about 3-5 watts, compared to 70-90 watts for an average PC. In addition to providing a substantial savings in energy costs, the players deliver increased reliability because there are no moving parts to fail.

“By adding BrightSign digital players, we can expand our customer appeal

to include the growing number of budget-conscious organizations that want a complete, end-to-end solution for their particular application that is also easy to install and easy to use,” said Alvin Guo, Avopo Technologies President. “Each BrightSign model comes with specific features and connectivity options, so customers only pay for the capabilities they need. The players are also fully scalable, so displays can be upgraded from a basic single-screen solution that can be operated with a removable flash card, to a multi-screen, multi-site managed installation.” “We’re delighted to have the opportunity to expand our presence in China with a leading distributor like Avopo,’’ said Jeff Hastings, BrightSign CEO. “We take our commitment to meeting the signage needs of China seriously. That’s why Chinese was selected for the first translation of BrightAuthor software into another language. With BrightSign products and Avopo’s expertise and broad customer base, we look forward to a long, mutually rewarding relationship.”

www.brightsign.bizwww.avopo.com

DIS Seminar in Dubai

DUBAI: DIS held a two-day seminar for distributors and system integrators in Dubai, in April. About 20 delegates from Afghanistan, Iran, Kuwait, Nigeria, Qatar, Saudi Arabia and U.A.E. attended the seminar that provided further information on the recent acquisition by SHURE, general sales information and more detailed product information on new products.

Besides the theoretical part attendees also had the opportunity to have hands-on experience with the latest DIS innovations like the CP 7801 camera control package and various new microphones like the BM 6620 Boundary Microphone and GM 6622 Shotgun Gooseneck Microphone.

www.dis.cc

Symetrix Appoints Two New Asian Distributors

ASIA: With growing international sales of its established lines and expansion in sales of its revolutionary Jupiter “zero learning curve” processors, Symetrix is pleased to announce that it will be working with two new distributors in Asia: Electronics & Engineering (Singapore, Malaysia, India) and Soundus Corporation (Korea).

“I am impressed by the Apps paradigm (borrowed from smartphone technology) and the wealth of features of the new Jupiter DSP platform,” said Mr Gary Goh of Singapore-based Electronics & Engineering. “It certainly is a powerful product that promises to win many fans in Southeast Asia. As we supply solutions for projects across a wide range of scales and specificities, we are pleased that the Jupiter Integrator Series and open-architecture SymNet systems meet our range of needs.”

Mr Taeryung Park, head sales manager of Seoul-based Soundus Corporation stated, “We feel that our market is ready to learn about the benefits of the Symetrix Jupiter DSP processor and Integrator Series products as they are performance-driven, reliable and well-suited to our installation projects. Like Symetrix, we pride ourselves in superior customer service and support and are looking forward to a long-lasting relationship.”

“We are happy to be partnering with Electronics & Engineering and Soundus,” said Mr Paul Roberts, Symetrix’ vice president of sales and marketing. “Both companies are respected, established, and networked in their regions. Thus, they are well positioned to introduce their clients to the performance and value of Symetrix and its family of product lines. We are especially excited to gain increased market penetration in Asia with the new Jupiter line of ‘zero learning curve’ processors, which has already taken other markets by storm.”

www.symetrix.co


Media-Go Engineering wins ‘Top Sales for Government Projects’ award from ClearOneHONG KONG: An Awards Ceremony which was held as part of ClearOne’s 3-day Asia-Pacific 2011 Partner Conference in April, saw Media-Go Engineering Limited walking away with the award for ‘Top Sales for Government Projects’.

The Conference and Awards programme was attended by over 80 representatives from system integrators to distributors throughout Asia. With its outstanding work relating to the Tamar Development Project (Central Government Complex and Legislative Council Complex) in Hong Kong, Media-Go gained the Top Sales Government Projects trophy in a very competitive field.

Since its establishment in 1988, Media-Go Engineering Ltd has opened a regional network of offices in Hong Kong, Macau and China and this award is further encouragement for their continued effort in providing the region with cutting-edge technologies, system integration and one-stop professional services.

www.mediago.com.hk

VIETNAM: EAVS Group which was established in 2003 in France is a distributor of specialised audiovisual equipment related to both the commercial and residential segments. EAVS Vietnam which will operate as a branch office of EAVS Group in France was set up early this year at Hai Duong City, Vietnam. The branch office is headed by Mr Anthony Bourre in the capacity of general manager.

“Vietnam is an emerging economy and we expect the

country to continue its fast development. Though in terms of AV, Vietnam is small we still feel there is interesting potential in the long term thanks to its dynamic population and their awareness and appetite for new technology,” says Anthony.

Anthony also feels that there is a need to develop the market through technical training and strong support for projects in terms of design. “This is actually one of our missions for EAVS Vietnam – that is to train and support our dealers and integrators so that they can do a better job.”

EAVS Vietnam is already busy with projects including the future Museum of History in Hanoi as well as being involved with a number of 5 star hotel projects slated to open in 2012 in Da-Nang, Hoi-An and Vung Tau. Anthony declares that one of these hotels will feature the biggest conference centre in Vietnam.

www.eavs-group.asia

EAVS sets up office in Vietnam

Anthony Bourre


The First installed Diamond Vision OLED screen in Singapore

SINGAPORE: Singapore’s first installed Diamond Vision OLED screen is located in the lobby of the Mitsubishi Electric building. Visitors have been captivated by the brilliant and splendid visual information showcased on the large-scale screen that measures 3.1m width by 1.9 m height. The screen is composed by multiples of small OLED modular blocks to produce an impressive 143” diagonal display with a maximum brightness of 1,200cd/m².

The Diamond Vision (OLED) Organic Light Emitting Diode screen is capable of seamless and vivid images. With the OLED, screen limitations and restrictions for installation of display systems as well as excessive natural light conditions are resolved. Built by connecting a number of standard modules, the large indoor display screen is fully scalable and fitted seamlessly with just about any size or shape display being possible - even curves. It is suitable for installation in relatively brightly-lit areas such as commercial facilities, stations and airports because the light output is far higher than LCD displays (up to 2 times), making OLED suitable for high ambient light areas.

Mitsubishi Electric’s prime objective in developing OLED was not as a replacement for LED or LCD, but as a completely new class of display product. Its performance matches the very best high-resolution LED screens, yet it is significantly easier to install as it is much lighter and thinner than an equivalent LED screen and so can be installed in places which were previously thought impossible.

About OLED screens:OLED pixel structure: The screen uses organic light emitting diode (OLED) as its light source. The OLED pixel consists of an anode and cathode separated by a thin organic membrane. Light is created with a process of electro- luminescence (EL) by applying voltage across the organic membrane. Colour is created by “pixelized” red, green and blue electroluminescent dots.

The Diamond Vision OLED is scalable and allows flexible size or shape even against rounded surface while maintaining a high level of picture quality and visibility. It offers various shape such as ring, concave and convex screen. The screen depth of 97mm about

1/3 of LED wall offers the possibility to install the screen in a limited space such as narrow paths and station concourses. Lighter weight about 2/3 of the same dimension LED wall contributes to the ease of transportation and installation.

Diamond Vision OLED is a truly innovative product - a completely new class of screen that opens up a world of possibilities, not just for AV and digital signage professionals but also for architects and interior designers. Applications for OLED include Digital signage, Shopping Malls, Passenger Terminals, Museums, Theatres, TV / Film Studios, Transportation and Corporate

For further information email: [email protected]


Meyer Sound announces incorporation of Meyer Sound Middle EastDUBAI: Meyer Sound has announced the incorporation of Meyer Sound Middle East to be located in Dubai Media City in the UAE. Serving the Middle East, the Indian subcontinent, and North Africa, the new office will put customers in closer reach to Meyer Sound’s offerings that include technical support, design services, and education, in addition to its high-performance loudspeakers, active acoustic technology, and system integration tools.

“The development of the AV industry in the Middle East has made it essential for us to form a strategic presence in Dubai, which will serve as an important regional hub for our business operations in the territory,” said Helen Meyer, executive vice president of Meyer Sound. “This new office will give local audio professionals better access to the complete portfolio of

our products and services, and allow us to respond quickly to our clients’ needs.”

Under direct supervision of Mauricio Saint Martin, director of Middle East sales, the new office in Dubai will be a part of Meyer Sound’s global network of wholly owned subsidiaries that also include Germany, Mexico, and Canada.

“The formation of our new office is the culmination of our overall momentum in the Middle East,” added Saint Martin. “We look forward to working more closely with our partners with this strengthened support structure and providing more direct and timely access to Meyer Sound’s technical expertise.”

www.meyersound.com

CHINA: A DIS digital conference system from the DCS6000 range was recently installed at the Provincial People’s Congress in Hunan Province, in the city of Changsha. The installation consists of two central units (CU6011) with one unit operating as a back up. As a safety requirement request from the end-user and to ensure redundancy a switcher (SZ6104) was connected to the two central units, thus enabling automatic change to the back up unit should there be a need.

The conferencing system featured the FC6021 Chairman unit and 149 FD6021 flush mounted delegate units that were attached with the elegant and slim 50cm long gooseneck XLR microphones (GM6524). Junction boxes (JB6002) were also installed to secure any breakage in the CAT5e daisy chain.

Besides running the entire system in the Chinese language, various DIS software applications such as the DIS user application (SW6008), mimic display (SW6018), microphone control (SW6010), multi-language screens (SW6050) enabling the system to set preferred language to user profile were also installed along with AMX control and external projection applications.

DIS China distributor Wincomn Technology was responsible for the installation. “Wincomn did an excellent job meeting all the requirements from the end-user. With this

DIS at the Provincial People’s Congress in Hunan Province installation the Hunan People’s Congress joins a growing list of Chinese government bodies using DIS equipment,” states a very pleased Mr Kim Jurgensen, DIS Area Sales Manager.

www.dis.ccwww.wincomn.com


Crestron Appoints New Application and Technical Support Manager for South East AsiaSINGAPORE: Crestron has announced the appointment of Mr Chen Zhi Hao as its new Application and Technical Support Manager for the South East Asia region. Zhi Hao will be responsible for leading the application and technical support team for Crestron offices within South East Asia. Crestron’s award-winning True Blue team is committed to supporting Crestron dealers and certified programmers, enabling them to deliver the best technology solutions to clients in this region

Zhi Hao, who has a programming background,has more than 5 years of control system experience from his previous role as a Technical Support Manager where he managed a team of technical support personnel which includes engineers, programmers and trainers. In his new position, Zhi Hao will oversee all technical support and application support and provide technical training and mentorship opportunities for his staff.

“To meet the ever growing business demand in our region, our dealers deserve quick support to satisfy their customers,” said Mr Edmund Chan, Crestron Country Manager for South East Asia. “The appointment of Zhi Hao as our Application and Support Manager demonstrates our commitment to providing top notch customer support to drive even more business for our dealers.”

Zhi Hao’s strength in project management will ensure all technical support calls are handled quickly and efficiently, and he will also provide educational programs to continue raising the level of technical aptitude within the support team.

“I am excited to take on this new role at Crestron and manage our entire technical support department,” said Zhi Hao. “Combining the technical support group and application support under one umbrella helps us maintain the level of support our customers deserve and expect.”

www.crestronasia.com

InfoComm 201115 – 17 June 2011Orlando, USAwww.infocommshow.org

Broadcast Asia 201121 - 24 June 2011Singaporewww.broadcast-asia.com

Palme / Install Asia 201113 - 15 July 2011Singaporewww.palme-asia.com

Integrate 201130 Aug - 1 Sept 2011Sydney, Australiawww.integrate-expo.com

Palme / Install Vietnam 20112 - 4 Nov 2011Hanoi, Vietnamwww.palme-vietnam.com

Chen Zhi Hao

Events Calendar 2011


ESCO Audio Visual hires new President of Sales & StrategySINGAPORE: ESCO Audio Visual Pte Ltd has hired Mr Mike Gopal as President of Sales & Strategy. Mike Gopal brings along valuable industry knowledge and experience from his previous employment with AMX and Visionaire.

Mike will specialize in developing new businesses and verticals with special focus on the overall sales strategic plan for the company.

“Mike’s sales and strategy experience, international background, impressive track record in Asia and his enthusiasm for business challenges and team-based success, will serve him well at ESCO here in Singapore,” said Mr Eric Lim, Managing Director of ESCO Audio Visual. “His international perspective and global business experience in sales, strategy, consulting, and product knowledge will be a valuable asset as well.”

ESCO Audio Visual Pte Ltd was founded in 1987 to provide audio-visual and total infocomm solutions. The company has offices in 7 countries throughout the region.

www.esco.com.sg

Verrex Appoints Keene to lead Asia Pacific Region

HONG KONG: Verrex, a global design-build integrator and managed services provider of conferencing, collaboration and presentation technologies, has announced today that Mr Gary Keene will join the company as Executive

Director of Verrex Asia Limited. Mr Keene will be responsible for the day-to-day operations of the company’s Asia Pacific arm and will report directly to Verrex President & COO, Mr Norman Fornella.

“We are delighted to have Mr Keene join the Verrex team,” said Mr Fornella. “Gary is a highly experienced leader with a thorough understanding of the Asia Pacific market. His knowledge of the technology, operational best practices and strategic vision will continue to solidify our commitment to the region. We are doubly pleased to have his insights as a corporate end-user to expand our understanding of client needs.”

Most recently Mr Keene was Head of Multimedia (Asia) for Morgan Stanley, Hong Kong. During his tenure at Morgan Stanley he managed a team of 20 across Asia, covering Sydney to

Mumbai and supported a client base of 7,000 via 84 video conference rooms. Additional career highlights include Head of Video, Deutsche Bank (London); Senior Consultant, Convergent Technology Solutions (London); Key Account Manager, Metro Video / Clever Media (London); and Corporate Sales Executive, Videoprint (London). Mr Keene holds an Advanced Diploma in Executive Coaching from the Academy of Executive Coaching and is an AoEC Professional Executive Coach. He also earned a Postgraduate Diploma in Gestalt Psychotherapy from London Metropolitan University.

Mr Keene will succeed Mr Michael Stahl as Executive Director as part of a pre-planned transition strategy in the company’s ongoing Asia Pacific expansion. Mr Keene will join Verrex Asia Limited as Executive Director while Mr Stahl will complete his 15-month assignment and return to Verrex in the United States.

Mr Keene will be based at the company’s Asia Pacific headquarters in Hong Kong and can be reached by phone at +852 3713 4200.

www.verrex.com


New appointments to drive further Middle East growth for projectiondesign®

DUBAI: projectiondesign’s existing local team of Regional Director Mr Ingar Sundholm and Mr Tim Wood, Regional Manager, have been joined by two newly appointed field application engineers, as projectiondesign reaffirms its commitment to supporting its partners’ project design and maintenance on the ground internationally.

The two new faces are Mr Alexis Michel Sakallis and Mr Hashen Aletaha, who as Field Applications Engineers will be responsible for the Middle East, Africa and India region, with Hashem taking on the additional responsibility of regional management for Iran. Both posts have been newly created as projectiondesign seeks to ensure that its sales growth in the region is matched by truly outstanding and dedicated local engineering support. At the same time, Mr Ingar Sundholm has been promoted to Regional Director as a result of his outstanding dedication and results in the region. Sakallis has a background in software engineering and sales support in the broadcast industry, having previously worked for Neuro TV, a Belgian firm providing real-time 3D solutions and high-end interactive products, and Dubai-based SMC, one of the leading studio systems integrators in the Middle East. Also with a software engineering background, Aletaha has worked in the visualization and holographic projection sectors and most recently was operations manager for i4-technologies, a leading Middle East solutions provider of image-processing technology for projection systems.

Commenting on the new appointments, Sundholm says: “All over the world, projectiondesign is hiring locally based applications engineers to ensure that our reputation for matchless customer support is preserved as we expand our business. The Middle East is no exception and we are delighted to be welcoming Alexis and Hashem to the team.”

www.projectiondesign.com

From left: Ingar Sundholm, Regional Director, Tim Wood, Regional Manager; Alexis Michel Sakallis, Field Applications Engineer; and, Hashem Aletaha, Field Applications Engineer.

26 EXHIBITION REVIEW Systems Integration Asia June - July 2011

InfoComm China 2011: Exhibitors applaud quality and interest of visitor trafficExhibit space to increase for 2012 edition

The organizer of InfoComm China has decided to increase exhibit space from three to all four halls of the China National Convention Centre in Beijing for the next presentation in 2012. This announcement was made following the excellent exhibitor experience at InfoComm China 2011. At the close of the 2011 event recently, more than 92% of exhibitors have re-booked their booth space - with many requesting for bigger booths - for the next InfoComm China, scheduled for 11-13 April 2012.

“We are encouraged not only by the fact that our exhibitors at InfoComm China 2011 were kept busy throughout the three days. More significantly, they were impressed by the quality of the visitors, particularly their strong desire to learn more about AV technology. We see this as a defining trend towards a growing awareness of AV applications in businesses, and a direct response to the Chinese government’s push for integrating information technology in industries as a growth strategy in its 12th Five-Year Plan covering the period 2011 to 2015,” said Mr Richard Tan, general manager of InfoCommAsia Pte Ltd, the organizer. “This will certainly help to boost demand for pro AV and information communication systems,” Mr Tan added.

AMX is one of the industry leaders regularly seen at InfoComm China events. Ms Liu Jing of their Beijing office said, “InfoComm China has really impressive visitor traffic! It’s far beyond our expectations, and we saw many more visitors this year. The promotional leaflets we prepared for the Show ran out

of stock on the second day. This proved that visitors were very interested in our products and were keen to know more. We’re happy with the level of interest and enquiries, many of which came from high level professionals.” Gefen, another international brand, agreed. Said Mr Aaron Lange, its International Sales Manager, “InfoComm China 2011 is the best show we have ever participated in among all Pro AV tradeshows. We connected with really targeted clients during the three-day Show. It has helped us to approach more high-end clients in China and further open the market for us.”

Over seven presentations in the past decade, InfoComm China has evolved to become a ‘must attend’ event for pro AV and information communication professionals. In addition to the continuous support of international AV brands who repeatedly use the platform to reach out to and maintain their brand image in the China market, InfoComm China has also gained a following of keen AV professionals in China who look to the event as a valuable source of education, information and contacts.

InfoComm China 2011 saw its largest attendance ever, with 10,728 visitors and almost equal representation from trade and end-user market sectors. Mr Hao Zhaoyang of Hebei Xinjin Steel Corp. who travelled all the way from Hebei province to visit the show, said, “I was told that this is the top professional AV tradeshow

in China. Our company is keen to gather more information about AV products and solutions, as we are interested in taking advantage of AV technology to get ahead of the competition. Many famous brands exhibit at the Show. I also met so many buyers who came specifically for InfoComm China, and who were equally keen to learn more about AV technology. The Show is not only a purchasing platform, but also a platform for information and education.”

In recent years, InfoComm China has also seen a gradual rise in new-to-market brands participating in the event. From a ‘mostly foreign’ exhibitor composition, InfoComm China now presents many emerging local and Asian brands vying for the growing China and North Asian market. This fact is noted by another visitor, Mr Zhu Huawei, Chief Engineer of Mingji Electronics Technology (Beijing) Co Ltd. He remarked, “I’ve been visiting InfoComm China events for several years. I’m a big ‘fan’ of the Show, and I know many people like me who would never miss this show. A few years back, overseas brands dominated in InfoComm China but now, you can see that many local AV manufacturers are represented too. This is really beneficial for visitors, as we gain access to a wide selection of latest trends, products and solutions at this one-stop platform.”

InfoComm China 2012 will continue to offer its popular Summit program, comprising trade seminars, manufacturers’ presentations, industry conferences and industrial site visits. The Summit allows exhibiting companies another avenue to showcase their technology and connect with existing or potential customers and dealers at a deeper level. The InfoComm China 2011 Summit attracted 797 delegates in all.

www.infocomm-china.com

27Systems Integration Asia June - July 2011 EXHIBITION REVIEW

Exhibitors view of China

The show floor at InfoComm China was busy throughout the three days and it comes to us (Systems Integration Asia) as no surprise that next year will see an addition of a new hall. There is no doubt that China continues to pull great interest from AV manufacturers as it helps to contribute to the bottom line of the companies. To get a better understanding of the Chinese market, we spent time at the show floor interviewing those present on their views about the market.

AMX has three offices in China based in Beijing, Shanghai and Guangzhou. Mr Chris Yang of AMX Asia Limited comments, “The AMX China region have seen double digit growth year to year since establishing our representative office in Shanghai back in 2006. In addition our evangelism of AMX Digital Media solutions like Autopatch has helped us win big contracts, especially in the electricity sector. In the commercial side we are positive about continued growth in China from the energy sector, telco sector as well as through global customers like the Fortune 500 companies who are setting up their offices in China. In the residential segment we will continue to see more and more opportunities as the average Chinese lifestyle becomes more sophisticated. To help us maintain strong support for our growth here in China we are looking into setting up more facilities especially in the western region of China, which we hope to accomplish as soon as possible.”

Christie celebrates its 10th Anniversary of its presence in China this year. Its first office in Shanghai started in 2001 manned by four staff. In 2003 Christie opened its

Beijing office and in 2004 they opened a Wholly Foreign Owned Enterprise in Shanghai so as to able to import spare parts easily which would enable Christie to better service customers with quicker delivery. 2009 saw Christie open their service centre in Guangzhou and 2010 saw the opening of their factory in Shenzhen. Ms Lin Yu of Christie Asia Pacific informs us that future plans include opening an office in Guangzhou and further on offices in the western and central region of China to service

and support customers from those region. “We have seen constant growth in our business since we started. In fact revenue has grown 25 times since 2001,” says a pleased Lin Yu.

In 2007, Christie supplied solutions to the Great Hall of the People, which is an important venue for the Party and state affairs as well as diplomatic activities. Lin Yu considers this as a milestone for Christie as this installation paved their way into Government projects. This was then followed by

two major events in China that affected Christie Digital in a big way – positively that is. The Olympic Games in 2008 saw 147 Christie Digital projectors deployed. “The games propelled our branding. We showcased to China that not only did we have the technology to meet their needs but also how our solutions can be used creatively to create exciting visual impact. The games definitely lifted our presence in China.”

This was then further augmented with the Shanghai World Expo where over 600 Christie projectors and display devices were deployed. “The length of the event showed the quality and reliability of our products and our service.”

Christie’s digital cinema solutions in China contribute to a big portion of their sales revenue. “We have over 2500 2K projectors installed in China. Our clients include Wanda which is the largest and biggest high-end cinema chain in China as well as the other big players Shanghai Film Group and China Film Group. They are willing to pay high premium for our solutions because they are aware of the quality and reliability of our products.”

In line with this, Lin Yu states the Shenzhen Factory will be producing more digital cinema models to cater to the growing demands. The factory will also expand the production of business and control room products. In the pipeline are plans to hire a full-fledged research and development team for the China factory.

As for digital signage solutions such as Christie’s MicroTiles, Lin Yu expresses that using of new technology for digital signage is only just beginning in China. “We are confident that our digital signage solutions will pick up in China in the coming years as the industry and end-users better understand the technology and use of the solutions.”

At InfoComm China, Christie’s booth’s theme was about Green Technology. “Our continued pilferage of earth’s resources has made it unsustainable. As citizens of Earth we need to be more environmentally friendly and not deplete natural resources. We take this very seriously at Christie. Our display solutions are energy efficient and we are the first company in the AV industry to attain RoHS in 2005. It is not just the end product but the entire process from start to end that has been geared towards Christie being more environmentally conscious,” says Lin Yu.

On a final note Lin Yu highlights that growth in China for Christie will be

dependent on three major factors. “First we must continue to provide better service and better products and not rest in our laurels. Second we will need to continue to develop a network of distributors and dealers and build stronger relationship with them and finally we need to build a stronger local team. We will continue to enhance the capabilities of our local team so that together with our distributors and dealers we would be able to provide total customer satisfaction.”

Chris Yang (left) with Peter Low

(L-R) David Chang, Jonathan Wong, Lin Yu and Henry Khang


Crestron has been present in China for 16 years and presently has four offices in Beijing, Shanghai, Guangzhou and Chengdu. The offices are supported by 120 staff involved in sales, training and servicing. Crestron has also employed local sales staff for China’s second tier cities. In May, Crestron also opened an Experience Centre in Shanghai. Mr Kanny Leong of Crestron Asia, comments, “For Asia, China has been our biggest growth area. We are confident that business will triple in the next 3 or

4 years. Traditionally business has been from the government sector but we are now seeing increasing business from multi-national companies that are setting up their regional offices in China as well as the hotel and residential segments. AV and IT integration adoption is faster in China and we see this especially where building automation is concerned. Security systems, telecom systems, networking systems and AV systems all controlled and monitored in an IT backbone, where Crestron has the ideal solutions to meet those demands.”

“We are confident of growth in China due to a couple of reasons. One is the government is encouraging the second

Kanny Leong

tier cities to develop not only in terms of infrastructure but also encouraging the district governments to improve facilities. Second the government is also encouraging the development of the home automation market. In fact they are coming out with a standard for intelligent homes / residential estates and are encouraging property developers to improve via technology. The property market in China is booming and taking the step in the right direction is China Mobile that is now working with manufacturers, including ourselves, to provide solutions for smart homes and also the management systems for whole estates,” says Kanny.

Mr Kim Jurgensen of DIS Asia Pacific states that China has been within their top 5 markets worldwide over the last 5 years with China attaining top spot in three of those years. “China is a good market for us where our solutions are used in government sectors as well as the service sectors such as the military. We are confident of continuing growth. Wincomn has been our distributor for the past six to seven years and they have done an excellent job for us and in fact we just extended their contract. We believe this will help push our sales further as Wincomn has an extensive network in China that enables localised support. I believe that customisation of our solutions for the Chinese market has also helped us in penetrating the market further.”

dataton works with two different companies. Foremost based in Shanghai is responsible for fixed installations whereas Auvio Visual Technique Limited provides support and is also responsible for educating of the market about dataton’s solutions.

“The World Expo in Shanghai was an enormous success for dataton for the sheer volume of our solutions being used in the expo,” says Mr Fredrik Svahnberg of dataton. “We now have a good reference as well as a foothold in the market. For us educating the market about how our solutions can be of benefit to them will be the key to our success. We have had 100% growth

DIS general manager, Thomas Frederiksen and CEO of Wincomn Tony Chen with the extended contract

Kenneth Cheung with Fredrik Svahnberg

every year in China but do remember, we started with a very low base and we feel that the opportunities are enormous and there is nothing, in terms of opportunity like this in any other part of the world. Surprisingly for us even after the Expo, we are showing no signs of post-expo depression as we continue to grow.”

Mr Kenneth Cheung of Audio Visual Technique Ltd adds, “dataton’s software attracts two different types of customers. SIs use our solution as playback whereas the AV rental companies use our solutions differently for exhibitions or events and our marketing is focused on these two type of customers. Our plan is to help these two groups use dataton’s solutions to its full potential and this is what we are focused on as Fredrik mentioned via education. We will be increasing our education programme aggressively. The advantage with dataton software is that it is easy to use and features a simple interface.”

Elton Wong

Mr Elton Wong of Dehao Electronics Technology Limited (DET) is positive about growth not only in China but across the region where DET has its offices. “We have offices in Singapore, Malaysia, Vietnam, Indonesia, India and Taiwan and in China, where we have been established since 2003. We will be moving to a much larger premise in Guangzhou that will incorporate our HQ, manufacturing facility as well as our Research & Development unit. This is expected to be completed by the end of this year. Our products are manufactured in China and Korea. We also have a relationship with Jupiter Systems who provide us with the control board for our DET panels. Our sales is growing very fast and we believe that with our ability to manufacture any kind of display screen incorporating the latest technology we will continue in our growth path.”


Extron has had a sales team present in China since 2003. They have since expanded with presence in Beijing, Guangzhou, Wuhan, Chengdu, Sanyan and Shanghai. The Shanghai office which was established in 2005 is their largest facility in China as it features a training centre, provides customer service and holds inventory. “Extron will continue to increase its local presence in China with expansion plans to second tier cities in China. The market has been growing due to re-construction, infrastructure development, set-up of regional offices by multi-national companies as well as China holding some major world events in the last few years,” says Mr Jeff Gibson, Vice President of International Sales and Marketing. Gibson adds that in the 4th quarter of this year, Extron will be opening a training centre in Beijing as it continues on its expansion path.

Mr Aaron Lange of Gefen informs us that Gefen had set up a representative office in China three years ago. “We have had massive growth in China and the last two years has seen us tripling our growth. And this growth has been fuelled by the broadcast market, corporate AV market and government

projects. We are pushing really hard to be the leader in the digital matrix switching market in China. With this in mind we are planning for a full office setup hopefully by early 2012 which will comprise of a warehouse facility as well as service centre. We will start the ball rolling with the appointment of a sales engineer and a technical engineer to be based in Beijing and another sales engineer to be based in Shanghai.”

Jupiter Systems established a Wholly Foreign Owned Enterprise in Shenzhen in 2004, which manufactures products only for the China market. These include the Fusion 940, Fusion 954, Catalyst 1100 and the new control 500. Last year Jupiter set up a sales and service office in Beijing and has intentions to end up with an additional 7 sales representative offices by the end of this year. Mr Chuck Kelly of Jupiter Systems comments, “China is a dynamic market. You need to keep up with the changes and respond quickly. Thus our explansion plans fit in with this requirement. China is a huge growing market and we have made and will continue to make a huge commitment to grow in China. Our control room solutions can be found in the security, transport, coal mines and military segments in China. Our aim is to be known as the leading Visualisation Company in China. Infrastructure growth is all over China and we want to be sure that we are there to meet customer requirements.” Chuck continues, “We have been very fortunate because the people that we have on board are really good and dependable. I strongly believe my staff are dedicated to Jupiter and they really push forward for the company and this has helped us tremendously in growing our business. China provides 20 to 30% of worldwide sales for Jupiter.”

Jupiter Systems is continuing to push the envelope in terms of engaging customers. “We already do road-shows and as we put sales representatives in new cities we will bring the road-shows to those cities as well. We are also revamping our China website which will include online training which will be beneficial,” says Chuck.

According to Chuck, Jupiter Systems can now be considered a full solution provider. “Earlier we did not have low cost controllers but that is now resolved with our 500 product. As for warp blend applications it is now part of our pixelnet node solution. Another very interesting technical product is our Teranex video processing equipment that enables 2D to 3D conversion. Teranex was purchased by Jupiter Systems 2 1/2 years ago. Teranex adds value to our visualisation ambitions. Since May 2009 we have been pushing Teranex solutions to most of the provincial TV stations. I would say we are engaging at least 30% of the converters market. Teranex also provides us with the ability to divert from the broadcast sector as we are beginning to attract attention from multi-media companies who are keen to deploy this solution for the events and concerts markets.”

As part of being a full solution provider, Jupiter intends to continue to develop related products to the market. “The one thing I would like to do is develop software and hardware engineers in China so as to support our partners and customers even better and that would be my target for the future.”

Kramer set up its Chinese operations in 2002 with its office in Shanghai. Since then the Chinese operations has expanded to Beijing, Guangzhou, Chengdu, Wuhan and most recently Xi’an in the west of China. Mr Arthur Wang of Kramer China says that on average there has been a 30 to 40% increase in business every year. “The economy is booming and we have very trustworthy System Integrators in

Kevin Woo, Jeff Gibson and Gary Tay

Aaron Lange with the newly launched 32x32 DVI Matrix

Chuck Kelly

Arthur Wang (right)


Shanghai and Beijing who have helped our growth. China is Kramer’s fastest growing single market in the world. With a team of qualified and reliable people, product know-how and localisation we believe we will continue to grow in China. We have a strong commitment for this market and we want to play a strong role. Kramer is an aggressive and innovative company and we will continue to look at the customers needs and tailor our solutions to meet that need.”

Magenta established its regional office in Hong Kong two years ago and has been getting into gear to target the Chinese market. “We have recently appointed new distributors/resellers in Shenzhen and Shanghai,” says Mr Anthony Waung of Magneta Hong Kong. “Our main focus will be in educating the market about our solutions. This we plan to achieve through road-shows, workshops and training. We are confident that we will get business in China once the market understands how our solutions can be integrated easily and effectively to achieve optimum results. China is growing in many segments and our solutions easily fit in within all the segments and we are confident our planned programmes together with our new distributor will yield results in the coming years.”

Onelan China was established two years ago with an office in China that provided support to distributors and dealers. Mr Bruno Villette of Onelan China is confident of a revolution in the digital signage segment in China. “In the early years it was about educating the market about digital signage and now it is beginning to bear fruit. Customers now better understand how digital signage can be implemented and I believe this will continue to improve. We have had recent success with hotels, education facilities as well as corporations though they were mainly foreign owned. However we are confident that this will trickle down extensively to the local segments as well.”

Planar has been established in China for over 10 years. The office in Shanghai is currently in the process of adding staff. Shanghai Danny Automation has been their distributor over the years and Planar just added in April this year a second distributor, Intech, as part of their expansion plan. Mr Robert A. Stewart of Planar comments that the last six months has seen Planar’s business achieve what they had achieved in the previous 12 months. “We are very positive about China and we believe our business will become stronger over the coming years. China still has a long way to go in terms of infrastructure throughout the country and thus we are

confident that it will offer us continued opportunity to grow the business.”

Mr Max Zhou of Shenzhen Reach is also feeling very upbeat about their growth in China. Shenzhen Reach offers video recording and streaming solutions. “The Chinese government is putting in investments for the education market and we are well placed to take advantage of this. We have also identified a new segment for our solutions, which is the health sector where we offer a cost effective solution to that segment. We are educating the market about how our solutions fit into their needs and this has yielded in more SIs and end-users approaching us.”

Shure has a factory that was established in 2005. The ISO9000 certified factory primarily manufactures entry level products and some mid-range products. Mr Alan Chang of Shure Asia Limited comments, “China is really a fast growing market and we believe it will continue to grow especially in the AV installation segment. We also have an office in Shanghai which is run by the local Chinese. We believe strongly it is important to have the local people manage the local business and this philosophy has helped us catch the growth wave in China.”

Rob Mudimann with Anthony Waung

Bruno Villette

John Dixon (left) with Robert A Stewart

Max Zhou

Alan Chang (centre)

Karen Lo

TV One has two offices in China based in Beijing and the other in Shanghai which was set-up last September. “The key role of our offices in China are to support the distributors and system integrators,” says Miss Karen Lo of TV One Asia. “Through these offices we provide sale support, service support and we also stock popular items so as to shorten


delivery time. For us China is our top market in Asia. As part of our continued strategy for China, we will be focusing on the Pro-AV market by providing training and we are also planning road-shows in key cities within China.”

Wolfvision’s Mr Martin Low is very positive about China. “China is a growing market for us and we are beginning to gain market share from the video-conferencing and medical sectors. Wincomn who has been our master distributor for the past 5 years is doing a great job for us. Being a high-end product it has taken us much longer to achieve market share in China but this is changing quickly as there has been a sudden increase in more customers accepting our solution. Our ceiling visualizer does very well for us as it is niche quality product. Generally we are very positive about China and we project a 20 to 30% growth in the next few years.” Martin Low

Analog Way exhibits innovative new Axion2

Axion2 is a powerful remote controller with completely redesigned architecture to better fill the needs of live applications. Axion2 is compatible with Analog Way’s new generation of seamless switchers. The machines can be controlled either as stand-alone processors or in combination, including Soft Edge Blending configurations. Axion2 can control up to six independent screen configurations in different locations (single display or multiple projectors in Soft Edge Blended mode) and store up to 90 presets per screen configuration. Thanks to the new Sequences mode, a series of presets can be created into up to 9 sequences.www.analogway.com

Exhibit HighlightsInfoComm China 2011 also became a platform for the world launch of products from some of the exhibitors. This shows the significance exhibitors are paying to this growing market. Here we highlight some of these products as well as those that were shown for the first time in China:

Elite Screens showcases Insta-RP and Insta-DE/DEMElite Screens had two of their hottest products on display – the Insta-RP and Insta-DE/DEM. Both of these products are used to convert empty wall or window space into a professional grade projection screen.

Elite’s Insta-RP is an adhesive optical rear projection material that is made of a durable polyethylene terephthalate (PET) material that is designed for excellent contrast and textured for optimal uniformity. It delivers a 2.2 gain image that is ideal for applications where there is either controlled or ambient light. The Insta-RP is suitable for commercial applications such as retail storefront windows, resorts, restaurants and nightclubs. It is the ideal solution for wherever a permanent rear projection display is needed. The Insta-RP material installs quickly on any glass surface and is made for both small and large commercial venues. It can accommodate anything from a small window space to

Insta-RP

a sports arena with special custom sizes up to 3000 meters long!

The Insta-DE Screen is a pliable projection screen that has been engineered to serve as a dry-erase writing surface and can be attached to regular office wall space by means of its adhesive or magnetic backing. This product was designed and produced to serve as a standard projection screen with dry-erase capabilities. It is easily installed via its adhesive backing in virtually any professional environment. Preferable locations for the Insta-DE Screen include internal office windows, wall spaces or in converting old whiteboards into professional-grade 1.1 gain projection screens with dry erase capabilities.

The Insta-DEM (magnetic variant) takes it a step further by converting whiteboards and metal walls into temporary whiteboard/projection screens by

Insta-DE


configurations of several inputs/outputs modules, with the added option to extend any number of outputs over CAT-5 or fiber optic cables. An amazingly fast switch with very low cross talk between adjacent channels makes this large-scale matrix a dependable addition to any broadcast editing system.

This large scale matrix supports high resolution video to 1920x1200, supplies dual redundant internal power supplies to enhance reliability and can be combined with any of Gefen’s DVI extension solutions to deliver high resolution video to remote displays. The front panel display provides easy to

read status and switching information.www.gefen.com

Planar showcases its new d82L LCD displayPlanar showcased its new d82L LCD display which is uniquely designed for

large-scale digital signage, billboard, media and wayfinding applications. With a total depth of less than 4 inches, the 82-inch screen Planar d82L delivers the ideal display solution for environments and projects that require superior visual performance, ruggedness and serviceability – including airports, public venues and shopping malls.

The Planar d82L has a unique design that features separate LCD and electronics modules. Located above the LCD module, the AccessConsole™ module houses the replaceable electronic components in a lockable compartment. The 2-module design reduces weight and the easy-access electronics compartment makes it easy to troubleshoot and swap components without the hassle of removing and shipping the entire LCD.

means of its reusable magnetic backing. This 2-in-1 product combines both projection screen and white board into a cost effective and space conscious instructional tool. During video presentations, its diffusion uniformity provides a wide viewing angle for superior color reproduction and picture quality. As a dry-erase whiteboard, it utilises ordinary dry-erase markers and is just as easy to maintain as a regular whiteboard.www.elitescreens.com

Extron launches DTP HDMI 301 transmitter and receiver

Extron showcased its new DTP HDMI 301 transmitter and receiver set, which was also simultaneously launched at NAB. The DTP HDMI 301 provides for long distance transmission of HDMI video and embedded audio plus bidirectional RS-232 and IR control signals over a single CAT 5-type cable. For added flexibility and convenience, separate analog stereo audio signals can also be transmitted on a second twisted pair cable. It is HDMI 1.3 compatible and capable of sending 1080p/60 deep colour and 1920x1200 signals up to 330 feet (100 meters). These integrator-friendly features, combined with the compact enclosure sizes and remote powering of either unit, make the DTP HDMI 301 ideal for extending video, multi-channel audio, and bidirectional control in space-challenged environments.www.extron.com

Gefen launches GefenPRO 32x32 DVI MatrixThe new GefenPRO 32x32 DVI Matrix offers cross-point switching among 32 computers and displays, with a one-to-one or one-to-many routing, controlled by front-panel button, RS-232, IR remote or IP control. This 32x32 DVI Matrix was simultaneously launched at NAB.

This matrix offers a new, open architecture that supports DVI and HDMI (with adapter) sources, outputting all video in the DVI format. It is a modular card cage system allowing different

The Planar d82L is a commercial-grade LCD that is digital signage-ready with a built-in proprietary MediaMount™ that stores media players or other hardware for dedicated input content. Built-in network control and RS-232 allows for remote operation and amazing brightness ensures performance and readability in high-ambient-light environments and space designs.

Able to operate flawlessly 24x7, the distributed electronics architecture reduces heat load and maximizes reliability. A redundant power supply ensures uninterrupted operation while a rugged, industrial bezel and anti-reflective (AR) protective glass make it ideal to make a huge impact in high-traffic public spaces.www.planar.com

Shenzhen Reach launches REACH Media Commander Shenzhen Reach launched its new REACH Media Commander - a powerful recording and streaming device for multi

HD signals input. With selectable signal capture module inside, up to 12 HD video/VGA signals can be processed in one unit, Should there be a need cascading is supported to process more signals. The unit offers synchronous recording of audio, video and VGA; allows playback of recorded media screen to screen on a Video Wall. For Live streaming it is able to deliver to 10 unicast streams to PC clients within a sub-second and also supports multi-cast streaming. Each unit is able to handle 10 concurrent PC users for video on demand. Media files saved in the Media Commanders can be easily transferred to FTP server. Characterized by multi-signal

input and powerful capability, Media Commander can be widely used in commercial and governmental fields.www.szreach.com

TV One launches C3-340 CORIO®matrixTV One launched its C3-340 CORIO®matrix simultaneously in NAB and in InfoComm China. The C3-340 is based on TV One’s exclusive CORIO®2 technology and provides high quality modular video matrix switching using CORIO®softswitch, which provides an industry first firmware based video routing, switching and video conversion platform. 16 AV universal module slots are available and the CORIO®matrix automatically recognizes the modules inserted as an input or output module. There are no dedicated input or output slots when using 2-Channel DVI-U or 3G-SDI modules. This flexibility allows end user configurations to be based on their own needs instead of the router forcing a certain setup and limited configuration. Additional DVIU or 3G-SDI modules can be added later in open slots without having to re-set the router. All AV modules are hot swappable and recognized for immediate auto configuration.

By choosing scaled output modules, the CORIO®matrix also provides Up, Down and Cross conversion between a variety of analog and digital video formats thru 3G-SDI. The modules selected determine what format will be accommodated and the matrix size. Signal parameters of the incoming video may be adjusted. All settings are stored in non-volatile memory and are retained even when power is switched off. User defined presets are also available to customize settings for various applications.

All the functions can be controlled via serial connection via RS-232/422/485, USB or IP. Windows software is provided. A front panel LCD and controls makes direct setup easy. Third party controllers permit a wide choice of control options. The unit is housed in a standard 4RU rackmount case and features an optional redundant hot swappable internal PSU and power inlet.www.tvone.com

Vtron unleashes Visionpro® LED DLPTM Rear Projection Display

The breakthrough image quality and high brightness of the Vtron Visionpro® LED DLPTM Rear Projection Display Wall System with SXGA + resolution was the centre of attraction at VTRON’s booth at Infocomm China 2011. The Visionpro caters to command and control center applications for the defense, energy and enterprise industries. It is perfectly designed for continuous operation with minimal hazardous impact to the environment. The ABC-MS (Auto Brightness/Color management system) eliminates the hassle of color and

brightness set up. Replacement of components is not required and the end user can enjoy the low cost system maintenance and operation. The Vtron Visionpro® LED Series Rear Projection Display provides a flexible, reliable and stable display solution to the control room.www.vtron.com

WebDT displays multi-screen digital signage solutionWebDT displayed their multi-screen digital signage solutions featuring applications for digital menu boards, conference scheduling and transportation information during the show. The WebDT multi-screen (MS) signage solutions deliver high-quality (full HD) video and across up to 16 screens in dynamic layout designs with multiple zones of content for a wide variety of applications. The WebDT MS Series is complemented by the WebDT Content Manager (WCM) software which provides the remote management of the signage players, content scheduling, layout and power timing.

With the WCM software, media content can be scheduled or updated in real-time, captured from a database system, text file or XML. There is also support for live video-in from a TV, camcorder, DVD player or web cam. For messages that are time-sensitive, the originally scheduled content can be interrupted with a quickly inserted ‘Urgent Cast’ announcement, or a Spot List tool can insert a new playlist for a special event.

Following their successful deployment at the Beijing International Airport, the WebDT signage solutions have been adopted in over 30 city airports and more than 20 train stations in China. Shanghai’s famous Nanjing Road sidewalk, People’s Square subway station and the 2010 World Expo are just a handful of projects benefiting from WebDT’s powerful signage system, delivering real-time information updates, dynamic advertising and high quality entertainment. In February 2011, the WebDT signage

solution was awarded the Digital Signage Expo (DSE US) APEX award for its outstanding installation in the Amway Brand Center in Malaysia. www.dtresearch.com

WebDT MS Series



PALME Middle East rebounds positivelyIncreased visitor and exhibitor numbers reflect positive outlook for region

The concern with the 2010 edition was with the lack of visitors at the event. So it was with apprehension that most exhibitors approached the 2011 edition. Their fears were unfounded as PALME Middle East had one of its most successful years yet with an increase in visitors. There was also a 15 per cent increase in exhibitors that helped create more buzz in the exhibition hall.

The event offered 18 exclusive presentations at the three-day PALME Conference, where industry experts examined the future of the lighting and integration solutions industry, spotlighted the latest technical advances in projection technology, and for the first time explored technological solutions for the building and construction industry.

“PALME Middle East has always been seen as a comprehensive exhibition with a broad but focused scope on professional lighting, audio, music, entertainment, audio visual and systems integration solutions,” said Eben Botha, Exhibition Manager, PALME Middle East.

Among the highlights of the three-day exhibition was the PALME Middle East Awards, which took place at a glittering ceremony on the second day of the show, where innovation and technical excellence were duly rewarded in 13 separate categories.

Ferrari World, the world’s largest indoor theme park, which opened in Abu Dhabi late last year, lead the way at the awards, taking home two separate gongs on

the night, including the Best AV / Video Solution in a Commercial Development, and the Best 3D Projection of the Year for their spectacular ‘Speed of Magic’ show.

Other winners included Christie Digital, the visual solutions provider, which took home the award for the Most Innovative New AV Product of the Year for their new Christie MicroTiles product, and Fisher Marantz Stone, which topped the Best use of Exterior Lighting category for their work on the world’s tallest tower, the Burj Khalifa.

Systems Integration Asia spoke to exhibitors about the Middle East region and what opportunities it offers them.

Adam Teevan, Da-lite

Michael Engstrom, dataton

We work directly with integrators for the region in general. The last two years has been really big for us with the education sector contributing to a large extent. Smart Classrooms are mushrooming in Saudi Arabia, UAE and Qatar and our solutions are going into lab and lecture rooms. We believe this will continue for a few more years. Our ceiling recessed motorised screens seem to do exceptionally well in the region.

www.da-lite.com

We are focused in lots of fixed installations and events. Outdoor projects are a big thing in this region and we are presently re-establishing our level of involvement in the Middle East region that we had before the financial crisis. As part of our strategy we have also broadened the use of our application focused on interactivity. Examples of this include a horse racing track in Oman last year as well as a large m o n u m e n t installation in Bahrain two years ago.

We work with d is t r ibutor s and dealers and have noticed our s o l u t i o n s going into Saudi Arabia, Yemen and Oman. I believe the interactivity factor of our

Michael Engstrom (right) with a colleague

solutions is pushing the demand in this region. For now we have a small market share and we believe the market for AV will grow and so will our share. We are embarking on road-shows within the region to showcase our elegant but easy to use solutions and expect to see positive results from our pro-active measures.

www.dataton.com


We have been present in Dubai over the last 3 1/2 years. The Dubai office has warehouse facilities, a service centre, training centre as well as sales and technical support. The Middle East is an important market for us. For growth in the Middle East region it is important to have a local office as it helps build relationships. We are presently seeing a lot of business from different parts of the region as well as from diverse sectors. Our office will continue to grow in tandem with our growing business in the region. We believe that with our reliable products and regional support, we should continue to see growth.

www.extron.com

Rainer Stiehl, Extron Electronics

I have been representing Audio-Technica for a year now. It is a well-known and established brand and their distributor V.V. Sons has done a good job for them. Audio-Technica products are getting specified and there is demand for their solutions in this region. We are definitely seeing growth especially in the areas of installed sound such as in boardrooms, classrooms, conference facilities as well as hotels for both their goose microphones as well as boundary microphones. The ATCS60 conference system being infrared is also helping

John Dodson, Independent Manufacturer Rep

Magenta have always been and remains the Industry leader for Video extension, distribution and switching. We are very focused on what we do and it is important for us that we work with distribution partners who are capable of providing a high level of technical support, advice and solutions to the channel. Mindstec fits this bill covering the Middle East for us.

Rob Mudimann, Magenta

Audio-Technica clinch more projects. This region is still buzzing.

www.audio-technica.com.sg

Since PALME last year, we have been focusing on the Middle East, SARC and Africa region as we see a lot of opportunities. We are continuously looking to strengthen our office with demonstration and academy facilities. In fact at this show we are conducting seven classes for our partners and specialised groups and are also involved with the Projection Technology conference as a moderator. We have been present in Dubai for some time now since 2002/2003. Tim Wood had joined us 18 months ago and we also have Alexis and Hashen who are our technical sales/field engineers based here. There are many things happening in the region and with our strong foothold in the oil and gas industry in Norway, we feel that we can add value to the same industry here in the Middle East region by replicating our experience. There are also other segments such as visitor attractions, public displays, very specialised and specific control and command rooms as well as advanced meeting rooms within the corporate sector that provide AV manufacturers with great opportunity. We also see a lot of opportunity in the Education market as well.

Currently, I would say most of the opportunities lie in Saudi Arabia, Qatar, Kuwait, Abu Dhabi and Iran. With our particular solutions, government projects are where we see most of our opportunities. We have already doubled our business in the last four months of this year compared to the whole of last year and we are very enthusiastic and optimistic of the future for this region.

www.projectiondesign.com

Tim Wood with Anders Lokke (R)

Anders Lokke, projectiondesign

Unfortunately, quite often Video extension is an afterthought, but if not chosen correctly it can compromise the success of the whole project. At Magenta we have built in many features to our products that essentially take the risk out of the equation. We frequently get called in to help solve issues where other vendors product falls short, which we of course like to do. However our aim, working with Mindstec is to educate and improve awareness within the channel so that Magenta is the first choice and not just used to fix issues.

The Middle East region offers us tremendous growth opportunity and we are confident that once a client uses Magenta they will stay with us. www.magenta-research.com


This is our first time participating at PALME Asia and it coincides with the fact that early this year we established a Prysm technical support office in Dubai. The main role of our technical engineers is to support sytem integrators to help ensure successful installation of our solutions. For the Middle East region we are focusing our solutions towards branding for corporate, and high-end retail stores rather than the digital signage segment. For instance, as part of this strategy we are looking to have our solutions at Flagship stores to differentiate ourselves from our competitors. Other key segments are government, meeting centres and situaion rooms where our ability to deliver a large, bright, bezel-free display is of prime importance.

We believe there is much potential for us in the region especially because our solutions are environmentally friendly. Our dedication to Green technology we believe will resonate well in the region. In this aspect we feel there is potential business for us in the government sector in the region as well.

As part of our growth plan, we have started outreach programmes to educate system integrators and consultants about our solutions. At present we have opened demonstration studios in London, New York, Los Angeles, San Jose and in July we move into our new Dubai demo studio.

www.prysm.com

Steve Scorse, Prysm

We have been involved in the Middle East region close to four years. It has been fairly slow with spotty projects in the past. Now that we have actively dedicated people and partners in the region, we have higher expectations - Roshan Gupta is the Revolabs country manager for India & Middle East and Taxan Gulf Dubai is the distribution partner for the Middle East. Where we have been successful in Europe and USA is in the corporate sector in meeting and board rooms and we hope to win mind share similarly in the Middle East region in these sectors as well as in the

Martin Bodley, Revolabseducation and government sectors. Our main focus will be in getting the message out as to the value that we bring. Frankly our competition is the wired microphone manufacturers. Revolabs is unique – it is user-friendly, features high performance and designed for business and offers unmatched freedom and flexibility without wires. It is a product that is developed and designed in USA and we are confident that we have a value proposition that should instigate interest from this region.

www.revolabs.com

The Middle East is one of our key markets. We have had a strong presence in the region over the past 8 or 9 years now and this was in no small part in the early years as a result of consultants from the USA, who had been specifying our products in key projects that they have been involved in – and we’re glad to report this is still the case. More recently however, we have established a direct presence in the region to build the brand and provide hands-on local support to our customers. As well as Dubai, we’re seeing a lot of business coming from Abu Dhabi, Saudi Arabia, Oman and Qatar as well as Lebanon and even Iran. Our General Manager here, Graham Lawton, has worked extremely hard to develop the brand and cultivate strong relationships throughout the region.

The importance of the Middle East region was signified with the launch of the first working models of Tannoy’s VX/VXP series at PALME Middle East.

www.tannoy.comMark Flannagan with Graham Lawton

Mark Flanagan, Tannoy


Wavex Touch is a relatively new company which was established mid last year. Specialising in interactive and video-conferencing solutions,we established an office in Dallas, USA mainly with the intention of ensuring copyright protection for our solutions. Wavex Touch main office is in Dubai and we also have offices in India, where most of our software programmes are developed and Africa.

Wavex Touch has used the PALME Middle East platform as a worldwide launch of our solutions. Key segments for our solutions are the education, corporate, retail and public space areas. At the show Wavex Touch showcased three product ranges in relation to our interactive technology solutions. These were interactive whiteboards which featured aluminium frames and are scratch proof resistant and comes in 78”, 88” and 108” sizes; integrated LCD panels which range from 32” to 65” and an interactive overlay solution that was produced together with Next

Sanjay Pareek, Wavex TouchWindow, which instantly converts any panel or whiteboard into an interactive solution. For video-conferencing, we are showcasing a standalone solution as well as a two screen solution.

Also showcased was an interactive class management software specifically targeted at the education market. In a nutshell, the software enables educators to test student capabilities via a Q&A test and then through the results group the students specific to their learning abilities and provide the students, through the software with tailor made Q&As and learning tools that are appropriate to their learning abilities, thus enabling the students to learn at a pace that does not overwhelm them.

We are providing cost effective solutions and with our Wavex Touch Middle East office we are able to deal with the market directly and are confident that we would make decent inroads in the region. One advantage is that we are able to tweak the software in terms of language and

I think this would provide us with a huge advantage. For instance we have developed an Arabic software for our interactive whiteboard, which I believe will enable us to penetrate the education market in Saudi Arabia.

www.wavextouch.com

Tannoy Middle East enjoys well-received seminar in Dubai

Dubai’s DUCTAC theatre was the destination of choice for many of the key regional AV integrators and audio consultants on Easter Sunday, to attend the Middle East Pro Audio Seminar, organised by Tannoy Middle East with support from Lab.gruppen, Lake and Biamp Systems. The successful 1-day event attracted over 40 attendees and was very well received by all accounts, setting a new benchmark for other such events in the future, both locally and in other territories.

The unique invitation-only event was aimed at audio professionals throughout the region with an active involvement in the installed sound market, designed to give them an opportunity to discover the latest product innovations from the TC Group’s pro-audio brands; namely Tannoy, Lab.gruppen and Lake, as well as some insight into the market-leading DSP install solutions from Biamp Systems.

The well-equipped community arts theatre is one of Dubai’s best kept secrets and proved to be the perfect venue for demonstrating Tannoy’s VQ Series high performance point-source PA system and the company’s highly versatile QFlex digitally steerable column array. Attendees were able to

appreciate the full performance potential and scope of the products’ capabilities in a comfortable environment reflective of a typical working application as well as learn about the additional tools and enhancements to the systems that have been recently made available.

In a notable coup for the region, delegates were also treated to the very first public demonstration of Tannoy’s brand new VX Series and VXP Series, the latter featuring Lab.gruppen’s brand new IDEEA™ (Intelli-Drive Energy Efficient Amplifier) power module, ahead of the official debut demo at the InfoComm show in Orlando in June this year. This proved to be a major highlight, evoking a great deal of positive and excited response from all present.

Mark Flanagan, Communications Manager for Tannoy, Lab.gruppen and Lake commented, “We were delighted to be able to showcase some of the new VX and VXP product here in Dubai, especially with it being in advance of the scheduled first public demonstration at InfoComm in June. It added extra impact and gravitas to the seminar and really underlined the company’s commitment and high regard for the Middle East market.”

During an equally busy afternoon session, Lab.gruppen and Lake presented their industry-leading amplification and powered loudspeaker management platforms, with emphasis on the install potential of each of the main product ranges including PLM Series, FP+ Series and the feature-packed C Series of install-dedicated amplifiers. The Lake LM 26 standalone Digital Audio Loudspeaker Processor was also presented with some insights on its potential within large scale fixed installations as well as its obvious tour sound capabilities.

Rounding off the day, Biamp Systems added to the scope of the event with a presentation of their ‘Agile Networking’ philosophy to networked digital audio systems with particular focus on the application of this with their Vocia range of products. Plans are already underway to hold another seminar at the same venue next year, as well as similar events in major markets across the world.

www.tannoy.comwww.labgruppen.comwww.lakeprocessing.comwww.biamp.com


Hospital Build Asia 2011 attracts strong interestMany innovative ideas and technologies on displayDedicated to the business of managing hospitals, the third edition of Hospital Build Asia Exhibition and Congress was opened by John Hassett, Chief Operating Officer of Informa Exhibitions Asia, on 10 May 2011 at Marina Bay Sands Convention and Exhibition Centre. This annual event facilitates stakeholders in contributing to the emergence of a connected and patient-centric healthcare delivery system that is based on global insights and best practices. It also provides a platform to accelerate the exchange of ideas and innovations that will drive the future direction and sustainability of healthcare systems around the world.

The three-day event brought together exhibitors from 14 different countries from around the world including industry leaders like Stanley Healthcare Solutions, Draeger, iSoft, Micro Filtration, Panasonic and many others. In addition, the event also attracted investors, commissioners, backers and

managers of major healthcare building projects as well as planning, design, building, operations, management and refurbishment suppliers.

A crowd of over 3,500 visitors were able to network with regional and international investors, hospital developers, governments and healthcare authorities, leading architects, hospital

planners, consultants and professionals within the medical industry.

Hospital Build Asia Congress which complements the Hospital Build Asia

Exhibition provided a four-track congress series covering key aspects of healthcare including financing, planning, designing, building, operating, managing and the refurbishment of healthcare facilities across Asia. In total, over 40 international speakers were present at the event to share insights, trends and knowledge that will propel the hospital industry forward in 2011 and beyond.

Among the speakers present were Dr. Nipit Piravej, Chief Corporate Officer, Bangkok Chain Hospital, PCL, Thailand, Dato Dr. Jacob Thomas, Group Medical Advisor, Sime Darby,

Malaysia, Mr. Vishal Bali, CEO, Fortis Healthcare Global, India, Dr. Goh Jin Hian, former Group SVP in Growth, Innovation and Strategy, Parkway Holdings, Singapore and Dr. Charles

(L-R) Dr Nipit Piravej, Mr Vishal Bali, Dato Dr Jacob Thomas and Dr Goh Jin Hian take questions from the media.


Ng, Former Chairman of Medical Board, Singapore General Hospital, Singapore.

A feature of the exhibition was the Singapore Pavilion which included 17 Singapore-based companies showcasing services and capabilities such as healthcare infrastructure, IT systems, management services and healthcare equipment. An Exhibition Showcase Area which provided exhibitors an opportunity to showcase their latest technologies, solutions and products was also an attraction in the exhibition hall.

Shenzhen Reach solution impresses visitorsOn the third day of the exhibition, John Oh, Multimedia Solutions Consultant for AV Media Pte Ltd, the local distributor for Shenzhen Reach Solutions, provided an informative and educational demonstration of the Shenzhen Reach solution for hospitals. Together with its recording and live streaming capabilities, the solution is able to meet the demands of operating rooms throughout Asia.

John Oh of AV Media explains the potential benefits of the Shenzhen Reach solution.

The Singapore Pavilion showcased healthcare innovations from local companies.

The Shenzhen Reach solution provides HD quality images up to 1080P and is IP network connectible which makes it easy to deploy and expand. Encoders and servers communicate through the IP network. One server is able to support up to eight classrooms at a time. Capacity

could be expanded if required. Students and lecturers can interact during a live broadcast via text input using computers. The Shenzhen Reach solution supports central control systems such as AMX and customised integration with other systems is also possible.

48 DET ADVERTORIAL Systems Integration Asia June - July 2011

Now officially known as Dehao Electronics Technology (S) Pte Ltd (DET Singapore), the company has the ability and know-how to provide a full suite of video display solutions for almost every requirementIt is a sign of growing entrepreneurism in Asia when a young company emerges from the role of a distributor to manufacturing of their own product. Systems Integration Asia discovers how such a company has grown to rise amongst its peers.

This modern success story began in 2005, when a new company, Visual-Ads International Pte Ltd, had decided to open its Singapore office as the Regional Headquarters for Southeast Asia. During its formative years, the company acquired a strong understanding of the regional markets and support of their customers. In just five years, the company has achieved many laudable successes and has expanded its customer base by opening regional representative offices and developing joint ventures throughout the region.

Having established themselves as the only video display distribution company in the region that represents the top three video manufacturers (Barco, Leyard and Orion) in the world exclusively, the company had decided that to better serve their customers and the markets, they had to have a firmer control over a product’s application and form factor which means being involved

with its development from the drawing board up to the end-user stage. Making the transition from just a distribution company to also a manufacturer allows the company to embrace innovation to create new opportunities for customers to experience the latest technology audio visual display solutions and services at affordable pricing.

In that direction, an announcement was made that effectively as from 1st May 2011, Visual Ads International Pte Ltd, having been operating under the umbrella of DET group in the past, is now officially known as Dehao Electronics Technology (S) Pte Ltd (DET Singapore).

Visual-Ads Emerges With “A New Identity, a Fresh Take on Reality”

Elton Wong, Chairman of DET Group comments on the restructuring of the group’s Singapore Headquarters: “In line with the reorganisation, Visual Ads International will be integrated into the DET group of companies as manufacturer and hence the change of name to better reflects our status.”

Elton Wong

“TAILORED TO SATISFY THE SPECIFIC NEEDS OF OUR CLIENTS”

The company has taken a conscious decision to expand its market penetration and widen its marketing budget to strengthen visibility. DET, as a group, has expanded rapidly since its establishment in 1998 and today has more than 20 sales offices in the region and factories in Korea and China.

49

James Ang, Director of DET (S) reiterates about their expansion, “We felt that it was imperative that we are close to the ground in the markets that we were serving and thus these last few months saw us quickly setting up our own DET offices in Indonesia, Thailand, India and Vietnam. As a group this will enable us to quickly respond to needs within the region through the network of offices that we have established. This also shows our huge commitment to the region.”

The expansion has directly contributed to providing customers with more product options; one stop solutions and better support and services. With the restructuring complete, DET have emerged into a manufacturer apart from just as a distribution company.

“Today, we have established ourselves as the manufacturer of DET video display solutions and we also represent Barco and Leyard exclusively in this region, so we are equipped with both the ability and know-how to provide a full suite of video display solutions for almost every requirement,” says Norman Lao, CEO of DET (S).

James Ang

Norman Lao (L) with Li Wei

DET offices in the region

52 DET ADVERTORIAL Systems Integration Asia June - July 2011

This is the time that makes a mark on the new DET group. With our new strategy that focuses on growth and quality products and service to our clients, a new factory in Guangzhou, China, is slated to begin operations by end of 2011. This modern manufacturing facility will allow for a larger range of products that DET customers can benefit from. Along with the Southeast Asia Headquarters in Singapore, DET group’s commitment to serving customers in the region will be greater than ever and no effort will be spared in developing and providing the best visual experience in the market.

“FROM DISTRIBUTION TO MANUFACTURING OF OUR OWN PRODUCT”

With the one-stop-shop solution of product and services now offered by DET, a customer need not waste time searching for control software or processors and accessories to suit the application. DET is now able to provide

these in every respect and that includes establishing a well-equipped after-sales service team at each of their regional offices. Without a doubt, it is the wealth of experience and understanding of the industry, progressing from distribution to manufacturing of their own products that has earned DET respectable acknowledgement and recognition by their customers.

ProductsThe extensive range of DET products reflect the latest developments in flat screen displays, interactive presentation technology, and multimedia projectors - offering reliability, high quality and exceptional value for money.

Display Panel:Multi PDP (MPDP) – Infinitely Expandable Multi-Plasma• DET60”MPDP• ORION42-inchMPDP Multi LCD (MLCD)• DET 46”MLCD 450/700 nitswith HD

Resolution• DET55”MLCD1500nitswith1920x

1080 Resolution

• DETDigitalSignage,KIOSK40”/46”/ 52” / 55” Touch Panel (with software application)

• DET LuxuryTV Serieswith 70” / 82”Display

• DET InteractiveWhite Board Display65” / 70” Touch Screen

Projector:• Barco Projector (exclusive distributor

for Barco Projectors in Southeast Asia)

LED:• Leyard LED Display (exclusive

distributor for Leyard in Southeast Asia)

Brand AwarenessUnderlining their commitment to create a greater awareness of the company and the brands it represents, the DET group will continue to invest in various marketing activities such as having a strong presence at international and regional trade fairs.

Through a network of regional offices, the company has also set in motion a busy calendar of product seminars, demonstrations and training programs over the next five years. The group’s customer-centric attitude allows for all new and existing customers to experience first-hand the extensive range of custom-built solutions from DET together with Barco and Leyard products.

DET Guangzhou Factory to be completed at the end of 2011

53Systems Integration Asia June - July 2011 DET ADVERTORIAL

Other than the change in company name, there are no changes to the address and telephone numbers. Contracts or agreements previously signed with Visual Ads International Pte Ltd will resume in the name of Dehao Electronics Technology (S) Pte Ltd.

DET SINGAPORE(Regional HQ)52 Genting Lane, Ruby Land Complexity#04-02 Block 1, Singapore 349 560Tel: +65 6747 6207Fax: +65 6747 2872

www.det.com.sg

See us at this upcoming exhibitions:

CommunicAsia Singapore 2011 (21 – 24 June)

Archidex Malaysia 2011 (30 June – 3 July)

55Systems Integration Asia June - July 2011 EXHIBITION PREVIEW

The 3rd Shanghai International Digital Signage Show 2011Exhibition to feature over 170 exhibiting companies and four national pavilions

The Shanghai International Digital Signage Show 2011 as the name suggests is dedicated to the growing digital signage and DOOH industry in China. To be held from June 22 to June 24, at the INTEX Shanghai venue, the show has attracted over 170 exhibiting companies, with nearly 50% of the exhibitors coming from outside of China.

Last year’s event saw about 13,000 visitors attending the event, which included around 40% overseas visitors. The organisers are confident that this year will see further growth in visitors as the event offers a platform for showcasing of solutions, networking opportunities, knowledge upgrading with its education programmes as well as an opportunity to understand current and future market trends in digital signage.

This year’s event has attracted four National Pavilions: the Japan Pavilion (organized by Digital Signage Consortium and Nano Opt. Media Inc.), Korea Pavilion (organized by ACE Marketing & Media Inc.), US Pavilion (organized by POPAI and DSA) and the Taiwan Pavilion (organized by DS SIG & TWTC).

In addition major brands are also participating in the exhibition including Samsung, NEC, TCL, SVA, Beijing Twinflag, LG, Mitsubishi, Shenzhen Lucky industrial Development CO.,ltd, Philips, Tonghuijiashi, Sharp, Panasonic,

HP, Shenzhen BOC tech, Cypress Tech, Shenzhen Yingwang Tech, Dongguan Guanye Electronics Tech, Odin Tech, Shanghai Pallas Electric, Shenzhen Scope, Formolight Tech, Younger Electronic Co., Ltd, Star Optical, China Information Technology, Inc, Beijing HuanyuLanbo Tech, Shanghai Youngch, Future software, Sanyang Tech, Nlighten, IPAV and Hisense.

Visitors will be able to see the whole spectrum of solutions relating to digital signage from LCD, LED and Plasma screens to interactive touch panels,

3D display, OLED, HD signal delivery systems, network media players, content management systems and more.

Concurrent events running along the exhibition include the 3rd Shanghai Int’l Digital Signage Forum, DS Awards 2011 and the 3rd Shanghai International Multimedia Display Technology & Products Show.

The digital signage show is organized by Shanghai Tiansheng Exhibition Service Co., Ltd. and supported by Digital Signage Association, Taiwan World Trade Center, Digital Signage SIG, Shanghai Multimedia Industry Association and Shanghai Communications Broadcasting & Television Industry Association.

www.chinadigitalsignage.org

56 EXHIBITION PREVIEW Systems Integration Asia June - July 2011

PALME / INSTALL ASIA CONFERENCE PROGRAMME AT A GLANCE

WEDNESDAY, JULY 13, 2011

10:00am-12:00pm: Streaming Solutions for Houses of Worship; Part 1

1:00pm - 3:00pm: Streaming Solutions for Houses of Worship; Part 2

3:30pm - 6:00pm: Advancements In Modern Lighting Design

THURSDAY, JULY 14, 2011

10:00am-12:00pm: Increasing HOW Project Success with Project Management

1:00pm - 3:00pm: Knowing Your Signal Flow for Video

3:30pm - 6:00pm: Getting the Right Lighting for Video

FRIDAY, JULY 15, 2011

10:00am-12:00pm: PANEL: The Multi-Site Movement and How It Affects the Future of Worship Facilities

1:00pm - 3:00pm: Are you Ready for Multi-Site?

For full details on the topics and presenters please visithttp://iirx-gallery.com/palmeasia2011

INDEPENDENT SEMINARS

HOUSES OF WORSHIP SEMINARS: 13 – 15 JULY 2011

Sound Reinforcement Design WorkshopPresenter: David E.Marsh, Internationally Recognised Acoustical and AV Consultant

WEDNESDAY, JULY 13, 2011, 8:30 am – 6:00pmThis all-day seminar teaches participants how to engineer successful sound reinforcement systems using a clear-cut methodology. Topics include: applicable principles of acoustics, proper sizing of power amplifiers based on loudspeaker sensitivity and sound pressure level requirements, how to account for various types of signal level losses, feedback avoidance, appropriate application of distributed loudspeaker systems, prediction of speech intelligibility, advanced loudspeaker arraying techniques as well as tips on system set up and tuning. Participants will receive a course manual and a “SoundCalcs” Excel workbook on CD with many valuable spreadsheets and calculators built in. A class project will allow participants to interact in teams on a sound system design example, thereby putting seminar material and the SoundCalcs spreadsheets/calculators to immediate use.

Participants signing up for this class should be able to do basic algebra. They should generally be familiar with sound system components. They should bring their laptop computers (if they have one) in order to gain experience with the SoundCalcs spreadsheets throughout the seminar day.

Presented jointly by Technologies For Worship Magazine & IIR Exhibitions

PALME Asia is South East Asia’s most established international Professional Audio, Lighting and AV Exhibition. The 23rd edition of PALME Asia will showcase solutions from over 200 brands and features four country pavilions from China, Singapore, Spain and Taiwan. This year’s event has five focused areas: Houses of Worship, Digital Display, Event Live Staging, Architectural Lighting and Music software and IT. In addition there are a range of activities at the show floor including a Classroom Technology Showcase, Houses of Worship Seminar & Hands-on pavilion, Digital Display seminar, 3D LED Showcase, Behind the Scenes Technical Tour, GREAT PALME SALES, Line Array Sound Demonstration and Career Advancement Hub for the professional Lighting, Sound & AV industry as well as the Industry Networking cocktail. Visitors will also get the opportunity to win a number of prices including F1 tickets, iPAD2 and Sennheiser headphones and microphones.

The 23rd PALME Asia 2011 ExhibitionExhibition to feature over 200 brands and four national pavilions


A Process for Critically Evaluating Loudspeaker Candidates: 14 July 2011Presenter: Steve Sockey, Partner, and Adam Shulman, Senior Consultant, SIA Acoustics

THURSDAY, JULY 14, 2011, 10am – 1:30pm In this workshop, SIA Acoustics will identify key issues of evaluating unfamiliar or new loudspeaker products. ‘Live’ measurement data will be collected as the basis of a discussion that will highlight significant acoustical, electro-acoustic and non-technical parameters. A panel of leading loudspeaker manufacturers have been specially invited to participate, to share their perspective. Processes and methodologies of objectively evaluating loudspeakers will be explored.

What does the Future Hold for The Digital Displays Market? Challenges, Opportunities and Exploiting PossibilitiesSpeaker: Robert Michaels, Founding Member of Digital Screenmedia Association, President of “The Screen Forum USA” and President, Signage Division, Digital View

11:30 am: Synopsis: As one might expect of an industry in its early stages of development, the implementation of digital signage continues to evolve at almost boggling speed. But where is it headed and how does anyone possibly keep abreast of the constant change to select and implement a signage system that will have the staying power to influence buyers with an increasing appetite for technical innovation? Hardware, software, content creation, connectivity, longevity, security, maintenance, support and operational costs all factor into the equation for maximization of ROI. Constant pressure for more, better, faster and cheaper solutions, not to mention the struggle between the desire for increased personalization versus concern for individual privacy are sure to influence our efforts to more effectively communicate with targeted audiences.

Changing the Landscape of Media Advertising: Connecting With Digital Displays PossibilitiesSpeaker: Manolo Almagro, Regional Representative in Asia, Digital Screenmedia Association and International Correspondent for The DailyDooh.com

12:15pm:Synopsis: As one might expect of an industry in its early stages of development, the implementation of digital signage continues to evolve at almost boggling speed. But where is it headed and how does anyone possibly keep abreast of the constant change to select and implement a signage system that will have the staying power to influence buyers with an increasing appetite for technical innovation? Hardware, software, content creation, connectivity, longevity, security, maintenance, support and operational costs all factor into the equation for maximization of ROI. Constant pressure for more, better, faster and cheaper solutions, not to mention the struggle between the desire for increased personalization versus concern for individual privacy are sure to influence our efforts to more effectively communicate with targeted audiences.

Methods for Successful Live Event Design and Execution: 14 July 2011Presenter: Steve Sockey, Partner, and Adam Shulman, Senior Consultant, SIA Acoustics

THURSDAY, JULY 14, 2011, 2pm – 3:30pm Regardless of the size or scale, careful coordination and planning is a requirement for any successful event. This workshop will discuss a process to manage and solve various acoustical and technical challenges in a methodical way, from concept development through execution and follow-up. Applying this methodology to well-known large industry events, companies, and products, we will curate a discussion based on our experience, market research (i.e. white papers, trade magazines) and interviews/commentary from distinctive and reputable sources/personalities to address issues such as: the design decision-making process, maintaining direction and focus as a team, factors in equipment selection, and inter-discipline coordination.

DIGITAL DISPLAY TECH SEMINAR: 13 July 2011

Proudly Sponsored By:

Bringing Your Environment To Life With Digital Signage Presenter: Jeff Hastings, CEO, Brightsign

2.00pm:Digital signage is popping up everywhere as integrators, technology managers and end users focus on developing and implementing new, more efficient, more effective means of reaching, holding the attention and assisting people in selecting/buying the products, components, solutions that are best for them. The beauty/consumer impact of digital signage is that the content can constantly - almost instantly - updated, edited, revised. The speaker will demonstrate how this can be done by any authorized member of the organization.

Jeff Hastings will outline the key components needed in a successful/effective installation including hardware, software, content playback and management solutions. He will discuss and highlight examples of the growing range of wired/wireless digital signage installations – menu boards, video walls, stand-alone displays, touch-screen interactive displays, kiosks and news/entertainment/informational display networks. He will focus on how these systems/solutions can be used in entertainment activities, educational/healthcare institutions, general business employee/visitor venues, retail establishments.

While interesting, arresting content is pivotal to the success of a digital signage installation, the selection of the key components, planning and staging the installation and enabling key members of the end user organization to control, manage and update content ensures the ultimate signage solution owner gets exactly what he/she envisioned.

Hastings will also discuss how mobile marketing can be tied to and integrated into digital signage solutions to increase impact and results.

SELECTION OF INSTALL ASIA EXHIBITS

ABtUS Singapore Pte LtdABtUS Singapore designs, develops and manufactures professional AV products such as HDMI Distribution Amplifier and Switcher, Projector Controller Switchers, Matrix Switcher, Presentation Scaler Switcher, CAT5 Extenders. ABtUS signifies Quality and Reliability in the AV industry. One of their product highlights at the show is their Full HD Multimedia Presentation Scaler Switcher. The ABtUS AVS-SCLHD1002/AP1 provides high quality up or down scaling between standard computer and HDTV signals. Selected inputs are 2 x Composite Video/Audio, 2 x S-Video/Audio, 4 x YUV Component/Audio, YPbPr Component/

Audio or 4 x VGA/Audio as well as 2 x DVI-D or HDMI (*with convertor) which can then be scaled up or down. The unit also features a built-in 2 x VGA/Stereo Audio over single Cat-5 output for long distance remote display extension up to 300 meter. The high resolution VGA outputs are selectable at any computer resolution up to 1600x1200 or any HDTV resolution up to 1080p. All the functions can be controlled via the front panel Push Buttons. An On-Screen Display is also available to assist in all set-up.

www.abtussingapore.com

Alioscopy specializes in professional glasses-free 3D imaging (3D LCD displays). Its displays can amaze, attract and grasp the attention of the public. Alioscopy 3D screens deliver an impressive immersive experience, with unmatched 3D pop-out and depth effects on video screens. They display sharp and bright 3D images, while remaining 2D compatible. Out-of-Home communication, advertising, marketing, special events, Design companies, scientific visualization can now benefit from the striking impact of 3D. This groundbreaking technology opens new opportunities in many markets and industries.

Alongside its range of glasses-free 3D displays, Alioscopy provides innovative and creative 3D services, including content creation, training and support, as well as 3D software and licensing.

www.alioscopy.sg

Alioscopy Singapore Pte Ltd



Audio-Technica (S.E.A.) Pte Ltd

Comm Products Technologies Pte Ltd

On exhibit will be Audio-Technica’s SpectraPulse™ - the first-ever commercially available Ultra Wideband (UWB) wireless microphone systems that provides good quality signal that is as close as being 100 percent interference free as possible.

With an increasingly crowded radio frequency spectrum and the scarcity of available bandwidth that is governed by legislation, it is harder nowadays to find a clear frequency for complex and sensitive jobs. Contractors are in need of solutions that overcome these difficulties and Audio-Technica has obliged with the SpectraPulse™ system. With the completely new application of proven, patented Ultra Wideband (UWB) technology, SpectraPulse™ bypasses the increasingly congested RF bottleneck to deliver clear, intelligible audio with none of the performance and set-up issues associated with conventional wireless systems.

SpectraPulse™ offers levels of security that have never before been commercially available in wireless microphone systems. This groundbreaking wireless microphone system offers 14 simultaneous channels that operate without any “white space” issues, no RF turf wars, no interference, and no frequency hunting/coordination. Combining these technological innovations with ease of setup and use, SpectraPulse™ is ideal for conferences, courtrooms, and government, military, commercial applications. For ultimate security, Audio-Technica’s optional encryption standard meets the NIST-approved AES encryption standard developed by the U.S. government for safeguarding highly sensitive material.

www.audio-technica.com.sg

With its headquarters in Singapore, COMM Products Technologies Pte Ltd specializes in the designing, manufacturing and distributing of Professional Audiovisual Equipment and Peripherals globally, with special emphasis on the educational sector. One of the products on exhibit will be their Power Sequence Controller PSC-01. The Power Sequence Controller PSC-01 has 6 universal Clipsal power socket with built in internal fuse, 2 relay output, 1 RS232 and 1 RS485.

With the new PSC-01, it can power ON and OFF all equipment with just

VAC 1 VAC 2 VAC 3 VAC 4 VAC 5 VAC 6 REL 1 REL 2

Hr Hr Min Min Sec Sec Enter Esc

Menu Start End

commPSC 01COMM - 16: 21: 45

VAC 1 -> ON IDL

a start button or with the time-clock. Programming is made easy via the front panel or RS-232 Controls.

The Built-In LCD display provides clear information on the PSC-01 and its current operations. User will be able to daisy-chain the RS-485 when required.

The PSC-01 package includes the USB programming cables, power cord and software.

The PSC-01 product will be ready for distribution by September 2011.

www.commproduct.com

Datavideo Technologies (S) Pte Ltd

Datavideo is a one-stop video solution provider that offers quality products and solutions to meet the requirement from churches of different sizes with different budgets. At the show their main focus would be their Turnkey live video production solutions for churches. Datavideo will be exhibiting a variety of solutions from Standard Definition (HS-550 solution) to High Definition (HS-2000 solution), for small (HS-550/HS-2000 solution) to medium and larger (SE-3000 solution) churches.

The Datavideo SE-3000 is a 16 input HD & SD live production switcher, with an impressive amount

of professional features including, touch screen interface to select effecters, and other settings like colour adjustment and keying.

Other advanced features include; extensive 3D DVEs, high quality multi screen multi-view output, chromakey, dual PiP, multi-language support and a full size control panel keyboard as well as PC control interface.

An added interesting and powerful feature is the “Flex Source®” effect, which is similar to having a second M/E, for advanced vision mixing.

www.datavideo.info


Electronics & Engineering to launch new product portfolio at PALME Asia 2011Electronics & Engineering Pte Ltd (E&E) is celebrating its 60th Anniversary in 2011. Establishing its legacy as a leader in the business of supplying professional sound solutions, the company has recently reinvented its product portfolio by bringing on board several global audio brands which they will partner with for their upcoming projects.

E&E will demonstrate many new products at its booth at the PALME Asia 2011 exhibition during 13 – 15 July at Marina Bay Sands Expo and Convention Centre, Singapore. Some of the products on display at the E&E booth will be:


Furman P-6900 AR E (30A)

The 30 Amp P-6900 AR E is a true RMS Voltage Regulator/Power Conditioner and delivers clean, stable power to protect equipment from problems caused by AC line voltage irregularities. It accepts any input voltage from 188V-270V and transforms it to a constant output of 230V or 240V (switchable), ±10V, and is a full-featured power conditioner that filters and purifies AC power. Furman’s LiFT, SMP, and EVS circuitry provides the highest level of power protection available.

Powersoft M Series

Powersoft’s M Series represents superb value with its unparalleled efficiency and green technology. The size and weight is an absolute minimum thanks to the 1 U standard and the reduced depth of the equipment. M series models are provided in two versions, M50Q and M28Q (four channels) and M30D, M20D and M14D (two channels). The M Series provides Optional DSP modules hidden inside to prevent tampering with system settings. Key features include Advanced switch-mode power supply technology for high performance; Fixed frequency switch mode output; Patented output filter with ripple cancellation network; Neutrik XLR balanced inputs with loop thru XLR and Speakon output connectors and fully protected circuit design.

Symetrix Jupiter Software with ARC-WEB

With Jupiter software, Symetrix introduces web-based control via ARC-WEB. ARC-WEB is an AJAX/HTML5 standards-based web app that mimics the functionality of ARC-2 wall panel remotes. ARC-WEB is compatible with many popular web browsers, operating systems and devices, including iPhone/iPad and Android. Using Symetrix’ intuitive programming tools, integrators can easily build four separate ARC-WEBs per Jupiter hardware device.


EAW KF200NT Line Array Module

The KF200NT premium 100° conical, 3-way loudspeaker packs more capability and application flexibility into an ultra-compact enclosure design that consists of a single 10” woofer with 2.5” voice coil and a coaxial mid-high driver consisting of 8” cone MF with 2” voice coil, and 1.75” voice coil compression driver HF. Its main features include 1500W of amplification, EAW Focusing processing, software-accessible DSP, the proprietary U-Net network, and the option for permanent installation via multiple M10 permanent installation points.

Mackie HDA System

The HDA High-Definition Arrayable Powered Loudspeaker System is a scalable, arrayable solution to many possible applications, delivering unmatched system versatility and unparalleled sonic quality in the most cost-effective constant curvature line array ever created. HDAs are bi-amplified featuring powerful Class-D Fast Recovery™ Amplification to deliver 1200W of peak system power (500W RMS for LF, 100W RMS for HF), with a coverage pattern of 110° x 20°.


Rational Acoustics Smaart Live v7

Version 7 is a software solution for real-time sound system measurement, analysis, and optimization. A quantum leap for Smaart in both power and elegance, one of the most exciting new features of Smaart v7 is that it can access modern multi-channel input devices and operate natively in both Windows and Mac Operating Systems (32- and 64-bit versions) and can run as many multiple simultaneous single-channel (spectrum) and dual-channel (transfer function) measurement engines as your system will allow.

myMix IEX-16L

The IEX-16L is a 16-channel input expander which can be connected to a single myMix unit without the need for a switch. Equipped with two DB25 connectors, it allows the connection of up to 16 balanced line-level signals that can be fed from devices such as mixing consoles or external microphone pre-amps. Other main features include: Individual Gain Adjustment (0dB, +6dB, +12dB) per input channel; combination with other myMix input and output devices; configuration port for connection of one myMix; works with Fast Ethernet Switches; allows the use of multiple IEX-16L with unlimited audio channels on network, and is Ethernet AVB ready.

www.enepl.com.sg


Expanded InfoComm Education Program at Integrate 2011Dr Randal Lemke, Ph.D to deliver Keynote Address

Integrate in Association with InfoComm International is pleased to announce a broader, more comprehensive professional AV education program hosted by InfoComm International under the InfoComm Academy brand.

Again, the ever-popular ‘Super Tuesday – Future Trends’ program will provide a full day of education and inspiration, culminating in a keynote by Dr Randal A. Lemke, Ph.D., Executive Director and CEO of InfoComm International. Dr Randal has held his position since 2000, presiding over an association that now has over 4000 member companies worldwide. His global perspective is unrivalled and Integrate 2011 provides a rare opportunity for this region’s AV professionals to share in the InfoComm International ‘big-picture’.

“Ten years since the first projector with a network connection debuted at InfoComm 2001, the era of net-centric information communications technology

has begun in earnest,” said Lemke. “At a Super Tuesday session at Integrate, I will be discussing how changes to the way the IT department makes audiovisual decisions is impacting the industry worldwide, and how the evolving way organisations collaborate and communicate are fuelling these changes.”

New to 2011, InfoComm International will add six InfoComm Academy seminars and two half-day conferences to its Integrate program: one on Collaborative Conferencing, the other on Digital Signage.

The InfoComm Academy sessions will focus on technology and best practice in the industry. AV professionals will leave these information-packed, idea-generating sessions with practical advice, expert solutions and technical education designed to meet the future challenges of the Australian/NZ marketplace.

InfoComm International takes education seriously. It is one of the key pillars of the association’s existence and a source of great strength and respect within the professional AV industry.

These sessions represent a significant step forward for this region’s AV industry, providing training and education opportunities previously only available at the likes of the InfoComm exhibition in the US. These sessions also demonstrate the commitment Integrate and InfoComm International have to continually developing and improving an already world-class education program.

Integrate in Association with Infocomm International is being staged in Sydney, Australia, 30 August – 1 September. Free visitor registration is now open.

www.integrate-expo.com

Hordern Pavilion and Royal Hall of Industries, Moore Park

67Systems Integration Asia June - July 2011 SOLUTIONS UPDATE

ABtUS presents full HD Scaler with VGA over CAT-5 Extender up to 300 meters

The AVS-SCLHD1002T/AP1 is a pro-AV HD Scaler Switcher over CAT 5 that takes up to 10 different video input formats. It supports full HD (High Definition) and comes with features such as Picture-in-Picture, Picture-and-Picture and Swap Picture. It is able to scale any Composite, S-Video (Y/C), Component video (YUV) or computer graphics video signal UP or DOWN to a selectable graphics output resolution. In

addition, AVS-SCLHD1002T/AP1 Full HD Scaler Switcher also comes with Audio Source Select in PIP and POP; Logo Capture and Closed Captioning features. ABtUS Full HD Scaler with CAT 5 Extender is suitable to be used for any professional presentation system in multimedia classrooms, churches or corporate meeting rooms.

www.abtussingapore.com

Chief introduces new Interactive Short Throw Projector Mount

This revolutionary new solution integrates Chief’s award-winning Short Throw Projector Mount Line with eBeam™ Technology from Luidia, Inc., the global award-winning developer of interactive solutions. Existing whiteboards and writing surfaces are transformed into interactive platforms, with projection that can be scaled anywhere from 48”–94” diagonally, depending on your needs.

This is the latest solution in Chief’s extensive Short Throw Projector Mount series, an award-winning product line that was introduced in August 2009. The

new Interactive Short Throw Projector Mount features fast installation via its Quick-connect system; easy integration through the installation of the eBeam interactive business or education software to connect the computer and projector; is future-proof as the mount provides universal projector compatibility; comes with a lightweight, ergonomic interactive stylus and an interactive receiver powered by eBeam Technology.

Existing Chief Short Throw Projector Mounts can be upgraded to include this interactivity by purchasing a WM2I Interactive Kit.

www.chiefmfg.comwww.e-beam.com

Christie launches LED-driven Mirage WU-LChristie®, has extended its acclaimed Mirage Series projector line with the launch of the Christie Mirage WU-L, whose innovative , solid-state LED light engine offers years of worry-free operation without compromising image quality.

The Christie Mirage WU-L delivers high resolution and rich pixel density, as well as continuous system calibration, in a small footprint unit capable of advanced 2D-3D visualizations. Targeted to the professional market, the Christie Mirage WU-L is suitable for everything from entertainment, to museums and education, scientific research, manufacturing, and oil and gas exploration facilities.

The 1-chip DLP® with RGB LED is the first Mirage Series projector to use solid-state LED illumination, providing precise, lifelike, vibrant colors and consistent performance over an estimated 60,000-hours (approximately 6.5 years) life cycle. The LED light engine also reduces heat and energy consumption. When combined with the absence of consumables like lamps and filters, and full compliance with the Restriction of Hazardous Substances (RoHS) Directive, the Christie Mirage WU-L helps achieve eco-friendly targets.

The advanced warping and edge-blending capabilities of Christie Twist™ II is standard on the Christie Mirage WU-L, providing extra flexibility, control and set-up ease without incurring additional set-up costs. The light engine’s embedded Christie ArrayLOC™ feature ensures automatic colour and brightness management, reducing the need for recalibration.

The WUXGA (1920 x 1200) resolution Christie Mirage WU-L offers dual input 3D mode for passive to active conversion, maintaining the highest performance 3D video content at 120Hz. The unit also supports frame-doubled 3D content from 48-60Hz per eye. Rated at 600 ANSI lumens, the Christie Mirage WU-L provides up to 1400:1 contrast ratio full on/full off.

The Mirage WU-L operates off the exclusive Christie KoRE™ electronics and firmware platform, which provides the most extensive level of input capability and control flexibility available for advanced visualizations systems.

www.christiedigital.com

68 SOLUTIONS UPDATE Systems Integration Asia June - July 2011

Crestron’s new Cameo® Keypads offer added flexibility for lighting control and audio distributionThe stylish new models offer a slew of versatile options including easy-to-install wired and infiNET EX™ wireless connectivity, new button configurations, an array of colour choices and a new Cameo Express line of affordable keypads. Combining contemporary styling with highly customizable system design options, Cameo keypads provide greater flexibility for controlling lighting and audio distribution in residential and commercial environments, while satisfying the most demanding interior designers.

A clever split-button design provides an option for two additional buttons per keypad, enabling custom control configurations of up to eight buttons. The two added “split buttons” are ideal for controlling up/down audio volume or up/down light dimming, which frees up an additional button space for another desired control preset and allowing more lighting scenes or audio sources on a single keypad. Auto-dimmable backlit text and enhanced LED feedback provide real-time status indication of each button

function while enabling occupants to easily read buttons in both dark and fully lit rooms.

Occupying just one-third the space of a wall mount keypad, Cameo Flush Mount keypads install easily and cleanly in a drywall cut-out without requiring a gang box.

Built-in Versiport control ports enable local connection for a range of devices including Crestron GLS Occupancy Sensors and Photocells, contact closure devices, and other devices for monitoring room occupancy, ambient light levels, door closures, and other conditions, as part of a complete Crestron Integrated Home or Integrated Building Technology solution.

www.crestron.com/cameo

Extron Now Shipping 10-inch TLP 1000 TouchLink™ Touchpanels

Extron announces the immediate availability of the TLP 1000MV and TLP 1000TV 10” high resolution TouchLink Touchpanels. The TLP 1000MV and TLP 1000TV are fully configurable and feature a sleek, contemporary look and thin bezels to complement any decor. The large, 1024 x 600 resolution touchscreen surface provides ample room for sophisticated controls and graphics. The new touchpanels incorporate an MTP – Twisted Pair receiver, which accepts either S-video or composite video

input over standard CAT 5 type cable, enhancing connectivity and streamlining cable management. Power over Ethernet – PoE, allows the touchpanels to receive power via the Ethernet connector, eliminating the need for a local power supply. The TLP 1000MV mounts on a wall, lectern, or other flat surface, while the TLP 1000TV sits on a tabletop or installs on a VESA mount. Both are ideal for control environments where a larger control surface within an elegant touchpanel design is

needed.

The TLP 1000MV and TLP 1000TV work in conjunction with any Extron IP Link® Control Processor, such as the Extron IPCP 505 Control Processor. The touchpanels and IP Link Control Processors communicate using a standard Ethernet network, allowing utilization of existing infrastructure.

www.extron.com

Gefen launches new AV Conference Room processor with built-in amplifier

Integrating multiple audio/video sources in a professional setting has never been simpler. Gefen’s new AV Conference Room Processor with built-in amplifier connects any type of computer using VGA, DVI or HDMI, and any audio/video device using composite, s-video and component interfaces, scaling all sources to 1080p full HD supporting large-scale projection or plasma/LCD displays. It combines the reliability of a high performance scaler with the ability to supply a 2.1 audio amplifier for conference room and presentation environments. It’s ability to easily integrate old and new devices makes it ideal for most professional settings.

Video is output in the HDMI format with cinema quality scaling up to 2k or 1080p. Audio is mixed down from 5.1 Dolby surround to two-channel audio with support for a sub woofer. Left/Right analog audio inputs are passed through as is, so both digital and analog audio inputs are delivered in two-channels with 25 watts per channel amplification, ideal for creating high fidelity sound. Two channel speakers may be connected directly to the amplified binding posts for plug and play installation in any conference room, education facility or presentations venue.

Six audio/video inputs are provided, including: two DVI with digital and analog audio; two component with digital and analog audio; VGA with digital and analog audio; and HDMI. All video sources are connected to the front and back of the Processor, and output in the HDMI format. Users switch between all six inputs using front panel control, RS-232 connection or IR remote. This enables a quick method of source selection and control, ideal for presentation environments.

www.gefen.com


Globus is all set to storm the market with the launch of its new range of Globus LCD projectors, which are environment friendly, ultra bright, portable and highly efficient in performance. They are technologically superior and come in varied brightness categories from 2000 ANSI lumens to 4000 ANSI Lumens. With a high contrast ratio, the projectors deliver true to life colours with crisp and bright picture quality. This new range of LCD projectors come in Interactive and

Globus launches new range of LCD projectors

Non- interactive versions. With the Interactive projectors, the necessity of an interactive board becomes redundant as they make any wall interactive.

The Ultra Series projectors are Eco- friendly as the power consumption is quite low. The cost of procurement of these projectors is less but the cost of maintenance is lesser as they come with 6000 Hours lamp life.

www.globusinfocom.com

Kramer Introduces Plenum HDMI Cable AssembliesKramer’s new plenum rated CP-HM/HM HDMI cables are high-performance cables with molded HDMI connectors at both ends. The low smoke and fire-resistant properties of plenum rated cable allow it to reside in air return spaces of ceiling, floors, and walls, often saving the cost of installing conduit.

The CP-HM/HM cable assemblies are made of high-quality 26 AWG (15’ and 25’ lengths) and 24 AWG (35’ and 50’ lengths) conductors. These cables come with gold-plated connectors, which resist corrosion and provide the best possible connectivity. These new plenum HDMI cables handle full 1080p @60Hz resolution and are compatible with 30-bit and 36-bit Deep Color to ensure the best possible image quality.

Kramer’s CP-HM/HM plenum cable assemblies come in 15’, 25’, 35’ and 50’ lengths.

www.kramermatrix.com

Kramer Electronics announces Open Protocol for its Control System productsThe new K-Config version adds major new features to existing Kramer control products, like an option to easily configure several push button based control devices to work in tandem in the same room; enabling room control from multiple places in the room. The most significant and innovative aspect of the new version is the ability to easily integrate common touch panel devices running any operating system (iOS, Android, Windows, Linux, etc.) with Kramer control boxes.

“We have made a strategic decision to open up the relevant parts of our control products protocol and document them for external developers” says Ezra Ozer, Vice President of Marketing at Kramer Electronics, Ltd. “The relevant documentation is already publicly available on our Web site. This will allow any knowledgeable developer to write room control applications for any user interface device which will support bidirectional communication with our line of SL room controllers and SummitView™ Switchers / Brainboxes.”

www.kramerelectronics.com

Atlona Technologies® new passive wall plate and box-style VGA extenders can send perfect video signals over a single low-cost Cat 5/6/7 cable up to 330 feet at resolutions up to 1280x1024. For simple setup the extenders are plug-and-play solutions, requiring no drivers or software, and do not rely on an external power source.

Atlona’s VGA extender offering includes the AT-WPVGA-S wall plate extender transmitter and AT-WPVGA-R receiver; the AT-VGA100-S box extender transmitter and AT-VGA100-R receiver; and the AT-VGA100-SR wall plate extender kit, which includes both a transmitter and receiver. The AT-WPVGA-S, AT-WPVGA-R, AT-VGA100-S, and AT-VGA100-R extenders can be mixed and matched with each other, with wall plate transmitters and receivers working with box transmitters and receivers, and vice versa.

www.atlona.com

Atlona introduces new Passive Wall Plate and Box-Style VGA Extenders

70 SOLUTIONS UPDATE Systems Integration Asia June - July 2011

NEC Display Solutions expands M Series with two Short Throw models

The 3000-lumen M300XS and M300WS M Short Throw Series projectors accommodate standard and widescreen needs, delivering strong images from less than 3.6 feet away from screens or whiteboards.

Ideal for standard-sized classrooms and corporate conference rooms with limited AV space, the M300XS and M300WS short throw models are portable projectors that offer unique features like

a virtually maintenance-free filter and 0.47:1 throw ratio for easier installation on a wall above the screen or whiteboard. Replacing the NP610S and NP510WS projectors, the eco-conscious features in the M Short Throw Series include ECO Mode technology for extended lamp life, quick start (3 to 4 seconds), auto power on via the RGB input connector and direct power-off with no cooling required after shutdown.

Symetrix introduces powerful, cost-effective Symnet Solus

Solus, couples the most powerful open-architecture SymNet processing to date with cost-saving fixed input/output counts for small to mid-size installations. With the easy-to-use SymNet Designer software, integrators can either use or modify the dozens of existing Solus templates or build entirely new designs from scratch. Currently, there are two Solus hardware units that differ only in their input and output counts. Solus 4 has four mic/line (+phantom) inputs and four outputs, whereas Solus 8 has eight mic/line (+phantom) inputs and eight outputs. Unlike other members of the SymNet family, the Solus processors forego input/output expansion in favour of reduced cost.

The Solus 4 and Solus 8 share the same rich set of communications and interface possibilities. Each boasts Ethernet, ARC port, RS-232 port, two control inputs, and four logic outputs. The Solus software and hardware fully support Symetrix ARC wall panels, and SymVue (Symetrix’

end-user control panel application), as well as popular third party control systems. To eliminate guesswork and speed the installation process, a front-panel LCD reveals system settings.

The projectors feature HDMI, dual computer, S video, video and USB inputs and can be controlled remotely from a computer via the Virtual Remote Tools (DDI/CI). Though the projectors feature an internal 10-watt speaker, there is also a variable audio-out that enables the projectors to be connected to an external speaker with the projector’s remote contol being able to control the volume of the external speakers.

www.nec-display.com/ap

The Solus is the most cost-effective SymNet solution to date for jobs that call for standalone open-architecture DSP.

www.symetrix.co


Polycom’s Video Solution for IBM Lotus Sametime boosts productivity and enhances communication

Corporations looking for an integrated telepresence and desktop video solution to help improve the productivity of their employees, reduce operating costs and protect the environment need look no further than Polycom’s Unified Collaboration Solution for IBM Lotus Sametime. This innovative solution for IBM Unified Communication and Collaboration (UC2) environments enables users to easily connect and work with colleagues and business associates thereby improving communication, accelerating decision-making and eliminating the need to travel.

The solution’s advanced features, effectiveness and ease-of-use were demonstrated to Systems Integration Asia Magazine during an informative session by Nick Hawkins, Director of Polycom’s Asia Pacific Technology Consulting Group. This end-to-end solution combines IBM’s Lotus Sametime platform with Polycom’s UC

Intelligent Core™ visual communication platform and Polycom’s personal and room telepresence solutions.

The unique feature of the solution is that it allows users to “Click-to-Call” and “Click-to-Conference” telepresence, video, voice and unified (combined voice and video) conferencing from presence-enabled contacts within IBM Lotus Sametime. Additionally, Lotus Sametime Web conferencing users can launch instant meetings with voice and video conferences, or include a voice or video conference as part of scheduled web conference.

Although the Unified Collaboration Solution is designed primarily for IBM Lotus Sametime and supports Lotus Sametime Release 8.5.1, the solution is interoperable with a broad range of standards-based telepresence and video conferencing systems in use today. This allows users to extend collaboration

opportunities and achieve a fast return on investment (ROI).

We were impressed with how comprehensive the Unified Collaboration Solution was because it addressed almost every scenario that a large, multi-national corporation would require for an effective communication platform. In spite of this, the solution was easy to deploy and manage. Polycom’s integration with the Lotus Sametime server does not change the user interface, which results in minimal user training requirements. The Polycom Converged Management Application™ (CMA™) allows IT administrators to centrally provision and manage Polycom video networks and systems within their UC network.

In addition to this, IBM Global Technology Services (GTS) provides services for converged communications worldwide, including service offerings for Lotus products and the integration of Lotus products with Polycom solutions. Furthermore, IBM GTS provides strategy, network assessments, design and implementation services which can be utilised to plan and deploy UC and Polycom-based collaboration solutions.

The market for enterprise UC solutions is growing rapidly and represents a significant growth opportunity for qualified channel partners. According to Forrester Research, the Enterprise UC worldwide market size will grow from US$3.75 billion in 2010 to US$14.5 billion in 2015. Polycom’s integration efforts with IBM supports the Polycom Open Collaboration Network strategy, providing an open and interoperable collaboration solution that gives customers greater flexibility and investment protection for their UC environment.

www.polycom.asia

Nick Hawkins, Director of Polycom’s Asia Pacific Technology Consulting Group

Polycom’s Video Solutions are neat, stylish and space-efficient.

An effective communications platform that is easy to use.

Polycom’s Video Solution is interoperable with a broad range of video conferencing systems.

72 TECHNOLOGY STANDARDISATION Systems Integration Asia June - July 2011

InfoComm Performance Standards – Part Threeby Ratnesh Javeri, CTS-D

Ratnesh Javeri, CTS-D, Principal Consultant – Innovative Solutions and Managing Director – Innovative Systems & Solutions Pvt. Ltd. Ratnesh is a member of Performance Standards Work Group for Standard Guide for AV Design and Coordination Processes, which was approved by ANSI in May 2010. Ratnesh also volunteers to work on various InfoComm initiatives and programs.

In the last article I wrote about the Standard guide published by InfoComm and ANSI, that is “Standard Guide for AV Systems Design and Coordination Processes. In this article I am writing about the “Audio Visual Project Documentation Package Sample”, also published by InfoComm and ANSI which contains actual drawing and documentation examples of the sample documentation as proposed in the standard guide. I strongly recommend you to purchase the Documentation Sample Package from ANSI website and then refer to it along with this article.

InfoComm Academy Doc Samples (IADS):The IADS was originally developed as an Appendix to the Standard Guide. It follows document and drawing nomenclature from Standard and Black Book. It Includes Architectural and Engineering Drawings. It forms basis for Design School Courses. It is coordinated to Academy Classroom.

The IADS Package is organized in 11 Tabs as follows:

1. Projects Goal Memorandum

2. Onsite Survey Checklist

3. AV Program

4. Project Specifications

5. Contract Documents

6. Architectural & Engineering Drawings

7. Audiovisual Drawings

8. AV/IT Device Inventory

9. Audio Coverage Uniformity Test Report

10. Audiovisual Systems Commissioning Tests Checklist

11. Touch Panel User Manual

Tab 1: Projects Goal Memorandum:It contains:

1. Owner’s intention

2. Design Criteria

3. Expected finish & Usage

Tab 2: Onsite Survey Checklist:It contains:

1. Site related contact info

2. Site related working info

3. Work area dimensions

4. Work area material info

5. Utilities available

6. And a lot more

73Systems Integration Asia June - July 2011 TECHNOLOGY STANDARDISATION

Tab 3: AV Program ReportIt contains:

1. Executive Summery

2. Infrastructure Considerations

3. Audiovisual Budget

4. Additional Costs

Tab 8: AV IT Device InventoryIt contains:

The IT equipment devices to be installed as part of the AV/ IT Systems along with the MAC and IP addresses, Software Control Ports used, etc.

Tab 11: Touch Panel User ManualIt contains:

The Page by Page description of the Touch panel along with the button details and their actions. This section also gives navigational details of the touch panel. If there are any passwords or software looks they are also mentioned.

Tab 9: Audio Coverage Uniformity Test ReportsIt contains:

The ACU report in standardized format as published in ACU standard. Also contains the ACU plan and result.

Tab 5: Contract DocumentsIt contains:

1. Project Description

2. Project Time Lines

3. Bid related Information

4. Bid form & Other Details

5. Bidder’s Profile

6. Bidder’s Experience

Tab 10: AV System Commissioning Tests ChecklistsIt contains:

1. AV-PH: Physical Installation

2. AV-CM: Cable Management, Termination & Labeling

3. AV-E: Electrical

4. AV-S: Serviceability

5. AV-A: Audio Performance

6. AV-V: Video Performance

7. AV-C/AV-N: Control, Software & Networking

8. AV-AC: Acoustical Environment

9. AV-DR: Verification & Documentation

Tab 6: Architectural & Engineering DrawingsIt contains:

1. Cover Sheet with Symbols

2. Demolition Plan

3. Floor Plans

4. RCP, Outlet, Furniture & Finish Plans

5. Details & Schedules

6. Mechanical Drawings

7. Lighting Drawings

8. Electrical Drawings

Tab 7: Audiovisual DrawingsIt contains:

1. Drawing List

2. AV Electrical Symbols

3. Facility Plan

4. Viewing Area & Sight Lines

5. Uniformity of Coverage

6. AV Electrical - Floor Plan

7. AV Electrical – RCP

8. IT & AV Plan

9. AV Conduit Raiser

10. Lighting Zones

11. RGBHV System

12. Video System

13. Program & Voice Audio System

14. Control System

15. Audio DSP Routing Table

16. Rack Elevations

17. AV Elevations

18. AV Sections

19. Rack & Wall Plates Details

20. Touch panel layouts

21. Record Drawings of all the above plans and drawings

Tab 4: Project Specifications:4.1.0 General

4.1.1 Summery

4.1.2 References

4.1.3 Administrative Requirements

4.1.4 Submittals

4.1.5 Closeout Submittals

4.1.6 Quality Assurance

4.1.7 Delivery, Storage & Handling

4.1.8 Site Conditions

4.1.9 Warranty

4.2.0 Products

4.2.1 Owner Furnished Products

4.2.2 Equipment: Display, VC, Audio Control, Miscellaneous

4.2.3 Performance: General, Audio Display, Video, Test Signal Paths

4.2.4 Operations

4.2.5 Materials

4.2.6 Assembly

4.2.7 Source Quality Control

4.3.0 Execution

4.3.1 Preparation

4.3.2 Installation

4.3.3 Site Quality Control

4.3.4 Closeout Activities

4.3.5 Maintenance

4.3.6 Attachments

We see that Tab 9 is about “Audio Coverage Uniformity (ACU) Test Reports”. The ACU is the first InfoComm ANSI standard published last year. My next article will be based on this ACU Standard.

For any comments or clarification you may get in touch with me at [email protected]

Standards and Best Practices Plenary Session at InfoComm 2011. Saturday, June 18, 2011 8:30 a.m. to 4:00 p.m.

As the Standards and Best Practices program has grown considerably in the last year, there is a growing need for participants to be informed and cross-involved. InfoComm is pleased to announce a day-long event to bring together all interested parties to review and work on Standards and Best Practices projects.

There is no cost to attend. The event will be held at the Peabody Hotel, Room Florida C (across from the OCCC) from 8:30 a.m. to 4:00 p.m. on Saturday, June 18, 2011. Breakfast and lunch will be served in Room Florida B. Please RSVP to [email protected] if you wish to attend.

74 INSTALLATIONS Systems Integration Asia June - July 2011

Unilever’s most innovative, ecological and user friendly facility worldwideHewshott International devises, designs and creates this unique space

When Unilever signed up to their new building in Singapore at Mapletree Business City, they signed up to make a statement. In a world where technology can deliver solutions that are limited by imagination, Unilever turned to one of the world’s leading independent AV consultancies, Hewshott International, to devise, design and create the most

innovative, ecological and user friendly facility that Unilever occupy worldwide.

ReceptionThe dynamic and diverse nature of Unilever’s business is evident when first arriving at the building. The first implementation of Christie’s Microtile video wall in Singapore displays some of the many video and moving graphics produced for Unilever. Their TV commercials, advertising and internal communication messaging are delivered in real time, centrally controlled with access to their worldwide database. Driving this is the AMX IPTV solution with multiple digital signage servers, and as that technology becomes more complex and capable, there’s a natural upgrade path.

To maintain the look and feel, a similar approach was taken through to the internal reception on level 6, where further Microtiles are configured to run more visual material, but in a different format. The dynamic and ‘non-conformist’ nature of Christie’s product allowed the unusual aspect ratio of six tiles wide in a horizontal strip. This gave a resolution of 540 x 4320 driven by an Apple MAC, and presented new scope for Unilever to display material in formats outside of standard video screen ratios.

The reception is the hub for the building-wide PA system. This is controlled using a wireless AMX touchpanel and a Biamp DSP. Strategic to this design decision was the benefit gained in using a Cobranet system, which allows for future expansion and flexibility. Multiple zones are available throughout the floors and the DSP’s features are presented on the touchpanel as a very user-friendly GUI that allows for quick and intuitive use and caters for different members of staff, who may have little or no training.

Hair Salon and SpaOn the same floor, there is a hair salon and a spa, each of which required a sound system, but with no space for any equipment racks, this presented a challenge. High-grade ceiling speakers and sub-woofers are linked to remote

The Lobby to the Unilever office features 4x5 Christie MicroTiles

The wireless AMX touchpanel controls the building-wide PA system from the reception.

The Main reception features six Christie MicroTiles in a horizontal strip.

75Systems Integration Asia June - July 2011 INSTALLATIONS

equipment, which is controlled via the Cobranet system using a discrete wall-mounted RedOne tactile keypad. Through this, users have access and control over the basic features of the media servers. The network media servers are located in the main equipment rack room but are fully accessible anywhere in the building under a permissions management solution.

Executive BoardroomThe boardroom is a challenging space and, during the design phase, was one of the primary focus points. To meet Unilever’s specific needs, conventional thinking was thrown away and Hewshott’s consultants relished the opportunity to develop a fresh approach to the corporate meeting environment. The room needed to maintain the services and facilities demanded by a boardroom of an international firm, but the nature

of Unilever’s business meant it had to switch to different types of meetings, presentations and workshops quickly and seamlessly.

Hewshott specified a fixed Stewart projection screen, combined with a Christie projector sitting in a motorised projector lift. To accommodate the varied presentation styles, the WOW Vision wireless presenter system was chosen because it meets the demand for endless numbers of participants to connect to the various displays and stream high resolution video. There are two large Samsung 65” touchscreens at the front, one on each side of the fixed projection screen, as well as two Smartboards at the back of the room that are used in workshop configurations.

On the audio side, it was important that the table surface is as uncluttered as possible, but with a sizable room, table

microphones were the only option. To overcome this, Clockaudio pop-up microphones were installed on the tabletop, and hard wired XGA cables were provided below the table surface to provide back-up to the wireless system – these were integrated into Extron’s latest Cable Cubby retractor series. A Kramer/Sierra matrix switcher handles the large quantity of inputs and outputs, and this is located in a rack outside the room.

Unilever had an existing room booking system, and Hewshott was tasked with devising a new solution that integrated their meeting room booking software with a control system that accommodated resource management. After careful consideration, AMX’s RMS software met the requirements, and RMS is used as the graphic display. As the majority of meeting rooms have glazed partitions, mounting the panels outside the rooms was achieved by placing the AMX touchpanel into a brushed aluminum pod, specifically designed for this requirement.

KitchenThe diverse range of products and brands that are part of Unilever brought Hewshott into the kitchen. Hewshott has recent experience of a similar requirement – through work completed on teaching kitchens at an education facility north of London. Education and industry have different needs, but the principles are similar,

The Executive Boardroom has a fixed Stewart projection screen with two large Samsung 65” touchscreens on each side of the Stewart screen. Images are projected via a Christie projector sitting in a motorised projector lift.

To accommodate varied needs, there are two Smartboards at the back of the Executive Boardroom.

The neatly laid out rack-room outside the Executive Boardroom. At the top sits the WOW Vision wireless presenter system.


so drawing on this UK experience, Hewshott designed a full AV system for a live demonstration kitchen. The AV systems in the kitchens are under the full control of chefs and cooks, both in-house and guest. Appreciating that this system had to be easy to use, but also powerful and effective, significant time was spent consulting with Unilever’s award-winning chef to develop a solution that can be used with very little technical understanding or AV knowledge. Hewshott’s consultants drew on their experience of high-end domestic design work and developed a solution that is intuitive but meets the varying complexities of Unilever’s requirements.

The kitchen area itself is fitted with discretely located, dual high definition fully pan tilt and zoom cameras, which can be aligned to a combination of close-up presets as well as manually controlled configurations for one-off sessions. Careful planning with other consultants was required to ensure condensation did not form on the lenses and to protect the camera’s electronics from high humidity and a hot environment. Voice was carried using cardioid wireless mics. The high levels of ambient noise that are to be expected in a kitchen had to be overcome in order to achieve effective sound reinforcement. An array of recessed screens shows the more intricate demonstrations, and a central hard disk recorder was also used to record this sometimes one-off material for distribution or safe keeping.

Market Research FacilityUnilever’s market research facility demanded a cutting edge design, and Hewshott were tasked with coming up with unique solutions. This particular area has constantly evolving requirements, dictating that any solution must be future proofed, and must use the latest and emerging technologies and practices. The suite consists of four main areas: live Retail Lab, a Virtual Lab, a Knowledge Centre and a breakout room.

The Retail Lab was specified with dual projectors providing any shop background around the world, and respondents are invited into the space. Three ceiling-mounted cameras strategically positioned offer full coverage of the subject’s movements. Adding to the sense of a real life environment, two ceiling-mounted Samsung backlit LED screens provide digital signage within the space. An eye-tracker system, which monitors

and records the respondents’ exact eye movements via spectacles completes the system functionality and all the data is relayed to the viewing area for analysis.

The Virtual Lab was a Reddotsquare solution and has three high definition projectors edge blended to cover a full width curved screen allowing clients to immerse themselves within any given store at any time. The individual images that make up the blend were brought back into the main control room and reassembled to allow monitoring to take place on a single screen alongside the multiple live camera feeds. The images are routed using standard Kramer distribution amplifiers, and inserting them into a TVOne digital DVI image combiner. The combined signal can be distributed throughout the research centre as part of the media management solution. The viewing area is no less complex. This required seven individual displays of various sizes, a 65” touch screen monitor, two 46” LED displays and a fourth temporary monitor, which is brought in should the need arise for further coverage. Three bespoke bubble screens relay the four main elements: Earth, Wind, Fire and Water.

All seven displays are designed to be controlled via a combination of two AMX wireless touch panels that independently allow full control of volume, display, source selection and camera control. The system has built in future proofing to allow an iPad to control the whole system, and to give the user control over the Allen&Heath IDR16 audio mixer, which is based in the AV control room.

The Unilever Singapore project represents a bold and dynamic approach to their workplace environment and the works were completed in Q1 2011. Hewshott International were appointed as AV and Acoustic consultants and undertook the design and project management of all the technology spaces, working closely with Unilever’s marketing and technical departments to fully understand and appreciate the business’ needs and requirements.

Consultant: Frederick Hall, Associate, Hewshott International

Systems Integration: Pave System Pte Ltd

* Photos courtesy of Frederick Hall

www.hewshott.com.sgwww.pave.com.sg

The boardroom featuring a Christie projector sitting on a motorised projector lift.

All the boardrooms and meeting rooms featured Clockaudio pop-up microphones

Small meeting room featuring a Samsung interactive screen

Digital signages were extensively used for information and where necessary internal communications.

As the majority of meeting rooms have glazed partitions, mounting the panels outside the rooms was achieved by placing the AMX touchpanel into a brushed aluminum pod.


Crestron Solutions at the InterContinental Hotels & Resorts Foshan in ChinaIntelligent control systems enhance guest experienceLocated in the Guangdong High Tech Service Zone for financial institutions, InterContinental Hotels & Resorts Foshan is the first international luxury hotel in Nanhai District set within lush greenery and serene waters. InterContinental Hotels & Resorts Foshan features 445 luxurious rooms and suites, five speciality restaurants and bars, a grand ballroom and a variety of leisure facilities integrated with the splendid charm of Foshan.

Being internationally reputed, InterContinental Hotels and Resorts Group has more than 60-years of experience in hotel management and operations and 164 hotels in 60 countries and regions. Excellent facilities, as well as attentive service are both critically important to InterContinental Hotels; therefore, they strive for perfection in providing guests with excellent

service and memorable experience. As part of that experience, InterContinental Hotels wanted an advanced, powerful and stylish control system integrated

within their hotel facilities and they chose the Crestron solutions to help them achieve their objective.

Central control system The Crestron AV2 Series control system is the “brain” of an integrated AV solution in InterContinental Hotels &

Resorts Foshan, enabling access and control of every audio, video, and environmental element. The Crestron 2-Series control system is unmatched for power, performance and scalability thus achieving a strong central control and AV distribution system as part of an “intelligent solution” for the hotel. For instance, administrators can monitor the public area in the hotel with a single touch of the TPS-4000 10.4” touchpanel in the master control room.

Guest room control Compact TPMC-8X WiFi touchpanels in the guest rooms enable convenient and reliable wireless control, providing the hotel guests with the freedom of mobile,

The lobby of the InterContinental Hotels & Resorts Foshan

Command and Control Centre


2-way feedback and command of all entertainment, lighting, thermostat and security features within the room. The embedded PC engine allows lightning fast Internet browsing, streaming video and more from its 8” active matrix display.

Ballroom and Function room control Equipped with Crestron intelligent central control system, InterContinental Hotels & Resorts Foshan has excellent conference facilities, as well as attentive service, which are mainly reflected in the ballroom and function rooms. The ballroom can accommodate 930

for cocktails and up to 630 people for a banquet. The spacious, versatile and well-equipped function rooms can also be extended to form larger spaces to suit any size group. The boardroom and function halls offer complete finger-touch control of AV, lighting and conference system from wall-embedded Crestron TPS-6L touchpanels. Curtains, projection screen, lighting and audio can be controlled effortlessly with one-touch simplicity. Lowering the curtain, adjusting the light and audio automatically to create the perfect setting for a conference is easily achieved.

Curtains, screen, lighting and audio are all easily controlled in the function room via a wall-embedded Crestron TPS-6L touchpanels

Any area within the Hotel can be easily monitored with additional localised control systems enabling the control of the environment via the user-friendly Crestron solutions.

With the use of Crestron control systems, InterContinental Hotels & Resorts Foshan has not only provided their guests with an extraordinary and satisfactory stay in Foshan but also boosted their brand reputation.

www.creatronasia.com


The Campus Bangkok breaks new ground in ThailandVichai Trading was commissioned to design, supply, and install the AV and lighting systems

Presenters and participants at business meetings and seminars may have traded in their jeans and polo shirts from their university days with smart business suites, but it’s no secret that many still long to revisit those carefree moments, albeit now emboldened with the confidence and wisdom from the corporate world. And now that wish can become a reality, at least in Thailand.

The Campus Bangkok at Grand Hyatt Erawan Bangkok, a 380-room deluxe business hotel situated in the heart of capital city centre has created an innovative venue within a hotel to serve as the world’s first truly dedicated learning and social centre for the MICE (meeting, incentives, conventions and events) segment of the hospitality industry. The Campus owes its fruition from an idea inspired by the nostalgia of university life from Mr Andreas Staider, Senior Vice President of Product Brand Development for Hyatt Asia Pacific, who noted the similarity between the formats of conferences and school.

Located on the lower lobby floor of Grand Hyatt Erawan Bangkok, the 891-square-meter complex has been conceived to serve as an innovative venue for creative thinking and enhancing the exchange of ideas and is better described as a “learning and social centre” rather than a meeting venue. Suited to meet the demands of Thailand’s growing MICE market, The Campus features state-of-the-art audio-visual, meeting and conferencing capabilities in a modern setting that hosts many exceptional amenities reminiscent of a university such as a Lecture Hall to host large social events, Class Rooms for breakout sessions, and a Reading Room and a Library adapt for business meetings. Supporting the meeting rooms are the Internet Café which is a fully functioning business centre, the Campus Store, Campus Bar, and The Game – an entertainment hangout where guests can let off steam on foosball tables or have a challenge on the Nintendo Wii which is hooked up to twin 42-inch LCD displays. “By creating The Campus, we

hope to provide a better product and service to the ever-discerning MICE market,” says Mr Mr Richard Greaves, General Manager of Grand Hyatt Erawan Bangkok.

Having a concept that is refreshing, stylish, and targeted to the savvy business guest requires a very studious approach in equipping the venue with a versatile system to readily deliver on-demand, user-friendly AV, conferencing

The Campus Reception


and internet capabilities throughout the venue. As a leading system solutions company based in Bangkok, Vichai Trading (1983) Co., Ltd. was called upon to undertake the project which involved design of the infrastructure, supply, and installation of the audio visual and lighting systems. The Vichai design team approached the project by initially understanding the different AV and networking requirements the client needed for the multiple meeting and recreational rooms for the project.

The North GateOn arrival at The Campus, guests enter at the North Gate, a place for pre-function congregation, orientation, registration and networking. For the audio framework here, Vichai decided to go with Tannoy iw4 DC speakers and Tannoy CMS801Pi (8-inch) subwoofers which are flushed in the wall and ceiling in order to give a “clean” look to the area. Audio processing is via Biamp Nexia SP DSP units and the speakers are powered by Biamp MCA 8150 (8-channel/150W) amplifiers. A Biamp Volume/Select 8 panel on the wall allows for easy control over the audio source and volume levels. Recognising the importance of having digital signage in meeting venues is evident with the twelve units of Sharp Aquos and Samsung LCD displays installed in the North Gate. These screens with sizes ranging from 19-inch to 52-inch are more than capable to showcase the meetings and events schedules that is going on at The Campus. To allow turnkey intercom functionality throughout the venue, Vichai opted to install an AMX NXD-1000Vi Modero (10-inch) touch panel which incorporates VoIP technology. Other AV products in the system include Extron MTP T 15HD A transmitters, Extron MTP RL

15HD receivers, Extron MTP DA8 distribution amplifiers, Extron IN1502 video scalers, and Extron AVT 100P CCTV tuners.

The Halls & Class RoomsThe Lecture Hall is the main and largest meeting room and designed to resemble a college amphitheatre. In specifying the audio system for the Lecture Hall, Vichai chose the Tannoy Arena HighLine 500c loudspeakers which are installed around the main video screen, Tannoy iw4 DC in-wall speakers and CMS801Pi in-ceiling subwoofers. Power and processing comes from QSC’s RMX850 and CX302 power amplifiers, Nexia CS DSPs, MCA 8150 amplifiers, a Biamp autoTWO rack mixer, and a Volume/Select 8 control panel on the wall. The Hall features the largest screen in the complex, a high-definition 140” screen

which allows for live video streaming and also a number of Sharp Aquos 19-inch LCD TV displays. Other devices in the video chain include MTP transmitters and Extender D VGA line drivers. The heart of the Control System follows the AMX platform combining a NI-3100CS NetLinx integrated controller and a MVP-7500 Modero ViewPoint (7½-inch) touch panel. An adjacent IT room provides technical support and the Hall’s lighting system is linked to an automatic door opening system to create a dramatic, theatrical entrance for guests.

At the other end of the complex is the second largest meeting room, the Union Hall. The audio system installed for this room comprises Tannoy Di5 DC and iw4 DC speakers and CMS801Pi subwoofers. Audio processing is via a Nexia SP DSP unit and the speakers are driven by a MCA 8150 amplifier with a Volume/Select 8 control panel mounted on the wall. The room is equipped with a Samsung 700DXN 70-inch LCD display together with an M-11WS Electronic Whiteboard. Additional video support comes from one AMX AVS-SL-0601-848 video switcher and MTP transmitters and receivers. The Control System for the Union Hall uses a NI-700 NetLinx integrated controller, an AXB-REL8 8-channel relay controller, and a Modero NXD-CV5 (5-inch) wall mounted touch panel with programmed presets to facilitate easy control of each room configuration by Campus staff.

Between the two main halls are three Class Rooms which are designed to provide smaller meeting spaces for breakout sessions or private events. The audio-visual systems installed in these three rooms are similar to one another with each room having Di5 DC and iw4 DC speakers, a CMS801Pi subwoofer, a Nexia SP processor, a MCA 8150

The Lecture Hall


amplifier, a Biamp 601 mixer, and a Biamp Volume/Select 8 control panel on the wall. Each Class Room is equipped with a 700DXN 70-inch LCD display together with an M-11WS Electronic Whiteboard. Additional AV hardware is the AMX AVS-SL-0601-848 video switcher and MTP transmitters and receivers. All three Class Rooms are installed with an easy-access Control System using the Modero NXD-CV5 touch panel connected with the NI-700 NetLinx and AXB-REL8 controllers.

The Reading Room & LibraryThe Reading Room and Library are book-lined getaways with boardroom-style and video conferencing capabilities and can be opened up as an adjacent extension to Union Hall. As the audio requirements in the Reading Room is more subdued, only a pair of Di5 DC speakers is installed driven by a single RMX850 power amplifier. Audio processing comes from a Biamp 601 audio mixer, a Nexia SP processor, and a Biamp Volume/Select 8 control panel. Both rooms can double up as meeting rooms and are equipped with a 70-inch LCD display together with an M-11WS Electronic Whiteboard. Other products in the AV chain are AMX AVS-SL-0601-848 video switchers and MTP transmitter and receiver units. The Control System is the same as in the Class Rooms. The AV system installed in the Library is the same with the Class Room systems except that a second CMS801Pi sub was installed in the Library.

Vichai also supplied all the microphones for the project. Totalling 44 units, they are mostly partial to the Audio-Technica brand, and especially from the wireless

The Campus Bar. The LUTRON lighting system has been programmed with presets to control the different lighting moods required for the various rooms and spaces within the complex.

The Library and Reading Room

ATW series, together with a lesser number of Pro-61 handheld and ES-947 podium microphones.

The intelligent lighting control system used in The Campus is designed by Vichai using the Grafik Eye 4000 and Grafik 6000 dimming systems from LUTRON. Other LUTRON products in the project include, dimming panels, switchers, DMX512 splitters and interface devices. The lighting system has been programmed with presets to control the different lighting moods required for the various rooms and spaces within the complex.

A modern meeting venue is virtually dependent on having a strong wireless connection throughout the venue and Vichai’s decision to install 3Com’s Switch Hub and Wireless Access Points provides 802.11g wireless support but

also delivers an impressive wireless speed within the coverage area.

The success of The Campus has started a rush with major hotels in Bangkok looking to follow up in introducing themed concepts into their meeting facilities. Mr Richard Greaves sums up the key vision that helped make The Campus a success, “We tried to conceive everything an event organiser might wish for to create a true one-stop-shop that meets the total needs of the MICE guest. Not only do we hope The Campus will be the premier venue for company events and social gatherings, we hope it will bring back fond memories for our guests and put a sentimental smile on their faces.”

www.thecampus.hyatt.com www.vichai1983.co.th


Bosch Vari-directional Array System installed in Malaysia’s National Mosque

Bosch solutions manage to provide clarity despite structural and architectural challengesThe Masjid Negara is the National Mosque of Malaysia. Situated in Kuala Lumpur, it was built in 1965 and is the symbol of supremacy of Islam as the official religion in Malaysia. The mosque has been gazetted as a national heritage building and measures 13 acres with the main building covering an area of approximately 3 acres and is seen as one of the most modern mosques in South-east Asia.

One of the most important features of a mosque is to provide a high quality sound system so that worshippers can listen to sermons, courses, seminars and other activities clearly without interruption. In order to fulfil this important function, the Jabatan Kemajuan Islam Malaysia and Public Works Department (Acoustic Division) decided that it was time to replace the ageing Public Address system and invited Bosch to specially design a high performance PA solution to cover the entire area with an even sound transmission level during broadcast to its 15,000 worshippers at the peak session.

“This was a challenging project and the customer expected a better performance system even though there were no specific issues with their current system,”

said Mr Lee Chi Hou, Senior Sales & Application Engineer at Malaysia BU Communication. Bosch together with its Malaysian partner MU-Softmedia, recommended replacing the current PA system with the Bosch Praesideo and the Vari-directional Array loudspeakers – a high quality, flexible and reliable Public Address system with important features such as high level of redundancy and interference free audio which are rare in other systems.

In order to encounter the challenges of the building layout, Vari-directional Array loudspeakers are used in the main hall and corridors to give a single source point to cover up to 50 metres in distance and provide a uniform sound level throughout an area of 50 metres (the length of the hall). A problem of a howling-like noise which is caused by the acoustic feedback was easily solved by using a cardioid pattern microphone with the Vari-directional speakers. However the project challenges that Bosch faced were not to say the least difficult. From the structure and architecture aspect, producing a high quality acoustic voice with great clarity is a challenge for a dome-shaped mosque.

Additionally, a wavy roof with 25 meters height and 60 meters diameter supported by 16 poles of 1 meter diameter added to the acoustical challenge. Not to mention concrete walls completed with Italian marbles and a concrete roof decorated with glass mosaics and white gold; all these factors would influence the clarity of voice such as sound reflection and absorption by surface and building structure.

Closing the mosque for the project, even temporarily, was not allowed as it’s facilities continue to be used on a daily basis by government ministers, tourists, as well as the public; therefore the entire system which included testing and commissioning had to be completed within a six week time frame. Also no fixed mounting of loudspeakers to the interior walls or pillars of the building was allowed, therefore customised speaker stands to mount the loudspeaker cabinets were required. Without disturbance to the structure and architectural design, the renovation and wiring works had to be very minimal and this was one of the most important criteria of the installation.

The main Solat (worship) hall consists of an area of 2,304 square meters with

National Mosque of Malaysia


a varied height of between 5-18 meters. Bosch conducted a demonstration of four different tests to determine the best and most suitable design to install in the hall including the surrounding corridors and concluded that the best system solution was with using the Bosch Praesideo Digital Public Address System comprising 5 amplifiers for all the speakers - 3 amplifiers active and 2 units on standby; 4 sets of Bosch Vari-directional Array speakers installed at the front of hall; 12 sets of Bosch Vari-directional Array speakers installed along the corridor; 16 units of 2-way Bosch Cabinet speakers installed in women’s praying hall at the first floor; 10 units of Bosch Uni-Directional Sound Projector (20W) voice alarm speakers installed at all entrances to the main hall; 1 unit of Electro-Voice Raven microphone for prayers at the main hall; 2 units of Electro-Voice PC Plus Podium microphones; 1 unit of Electro-Voice RE2-Combo wireless microphone at the main hall, and 1 unit of Dynacord CMS1600 mixing system in the Public Address System control room. The system installed for use in the lecture hall consists of 4 units of Electro-Voice ZXA1 powered speakers, an Electro-Voice PL80C microphone, and a Dynacord CMS1000 mixing system.

“The challenge that we faced is the installation of components at a relatively short duration. With co-operation of involved parties, we managed to complete the Public Address system installation in 6 days inclusive of testing and commissioning. We are also very pleased with the speaker designs at the main hall and the customised stainless steel poles used to match the surrounding area of mosque. Overall, the installation went smoothly and was successfully completed within just one month,” said Mr Lee.

The Digital Signal Processing in both the Praesideo and Vari-directional Array systems not only delivers stunning output quality but also enhances the system to suit the acoustic characteristics of the mosque. Masjid Negara now experiences a better sound quality while the Imams are at much ease when conducting prayers. Being the first project in Malaysia to use the Vari-directional Array, it is a remarkable reference project especially as the customer is very pleased with the performance of the system and the expert capability of Bosch and its partner – MU-Softmedia.

www.boschsecurity.com.my.www.electrovoice.com.www.dynacord.com.

The acoustic characteristics of the mosque was enhanced by using Bosch Praesideo and Vari-directional Array systems which delivers outstanding output quality

The equipment rack for the main PA system

World’s first ArtScience Museum opens in Singapore at the Marina Bay SandsArt and Science experienced through innovative AV solutions

What defines the Asian city of the future? For that answer, you have to look at the sculptured skyline of Singapore’s waterfront and see the heart of a new Asian renaissance. Taking its place in the city’s financial district sits the world’s first ArtScience Museum which boasts an iconic design worthy of its cultural landmark status. The ArtScience Museum @ Marina Bay was officially unveiled in February 2011 by Mr Sheldon G. Adelson, Chairman and CEO of Las Vegas Sands Corp. together with Mr Moshe Safdie, the Museum’s design architect who is the brainchild of the lotus-inspired 50,000 square-foot edifice with its ten “fingers” symbolising the “Welcoming Hand of Singapore.” The Museum galleries will house travelling exhibitions on the lower three levels, with the fourth level solely reserved to a permanent exhibition aptly titled “ArtScience: A Journey Through Creativity”.

The three galleries at level four – Curiosity, Inspiration, and Expression – elucidate about art and science and the symbiotic relationship between them, but the exhibit is also a remarkable exercise in Audio-visual technology and system solutions. A picture on the gallery wall will tell a thousand words, but that overlooked monitor, projector, and loudspeaker is the AV consultant’s testimony of

the multitude of challenges he had to overcome to have it there. When the main exhibition contractor, Kingsmen Exhibits Pte Ltd, and the design consultant, Mark Hayward from Idea Monkey, Inc. which is an expression design studio based in Los Angeles needed an AV solution, they decided to consult with MediaTechnic Solutions Pte Ltd.

MediaTechnic Solutions is a multi disciplined Audio Visual design and installation company specialising in theme park attraction, museum, galleries and exhibition, with offices in Singapore and Malaysia, and much of the company’s R&D work consists of providing technical and creative AV and control solution to meet the expectations of clients and creative directors. Having been awarded the contract to design, supply and install Audio, Video, and Show Control systems (hardware and software) for the three galleries. Mr Bala Krishnan, managing director of MediaTechnic emphasises how their role is not simply supplying just the hardware: “They wanted interactivity so we looked into it, at how these interactive things will work, and we had to work very closely with the people who developed the interactivity content.” MediaTechnic as the AV solutions consultant, sat down with the design team to see how their ideas can be taken to the next level and achieve conceptualization.

The uniqueness was the building itself. Each gallery had high complex curve walls which render them acoustically difficult in keeping the sound focused without much reverberation and echoes. “Just look at these curve and sloping walls. Geometrically its very difficult to do the projections, so we had to go back to the drawing board and do the calculations, detailing all the possible

Marina Bay Sands along the Marina Bay waterfront

The lotus-inspired 50,000 square-foot ArtScience Museum with its ten “fingers” symbolising the “Welcoming Hand of Singapore”



solutions to conceptualise the idea into practical reality” comments Kumar, project director of MediaTechnic in reference to the unique interior of the building’s “Fingers.”

Curiosity GalleryVisitors begin their experience at the Curiosity gallery with exhibits that encourage visitors to ponder the very nature of how we define art and science. The role of the AV system in this gallery is tasked to three Panasonic DLP Projectors for projection coverage of the stairs and walls. MediaTechnic also had to install a series of visitor feedback stands which are fitted with LG 19” touch screen monitors connected to Dell PCs and linked to the Museum’s Central Server Network.

Inspiration Gallery

space available. Together with the touch screens at the wall, the gallery has four interactive stations each installed with a Samsung 23” touch screen display working in tandem with a Panasonic DLP projector.

All the touch screens are run on a network from a central server in the AV Control Room which controls the entire operations of the fourth level. From here, the Museum technicians can upload or change program content remotely for all three galleries via the central server. Using the Samsung displays with integrated PCs also meant that there was no need for additional space or equipment room to house separate CPUs.

MediaTechnic was also told to keep the installation as minimally visibly

as possible, and the ceiling area clear of unsightly distractions. “It is always the case when the AV is the main component but it has to be unseen,” says Bala. The entire place was white and had a very clean look and whatever equipment was chosen had to fit into this theme. “Here it had to blend in with the architecture, the interior works, etc. We had to take a lot of consideration due to the architectural restrictions,” he adds.

Expression GalleryExpression is a dynamic multi media gallery providing an emotional demonstration of the power of human beings to harness inspiration to make the world a better place. Here visitors are immersed in an animation invasion in which layers of kinetic images seamlessly travel across a giant canvas storyboard encompassing video screens, static exhibits, and moving light effects which sweep up the gallery wall rising 60 meters above ground. Because the show content designer wanted the images to move seamlessly from one screen over to another and even the back wall, MediaTechnic had to calculate the exact distance and aspect ratio for the transition of the

The Curiosity gallery where visitors begin their experience

Inspiration is an interactive gallery that celebrates the flashpoint of ingenuity powering the worlds of both art and science, and the objects you see here are a lot more expressive than the ones you’re used to in a conventional museum. Here, visitors can create their own unique design projects on interactive touch screen displays which are located in kiosks and a back wall and share them with friends and family over the internet.

When the designers decided on using touch screen displays on the wall (between a partitioned wall), there was no space available to install 40-inch touchscreen monitors with a PC for each of them. MediaTechnic opted to use Samsung 40” touch screen LCD displays which comes embedded with a PC. The displays proved ideal and were compact enough to fit in the narrow

Inspiration gallery where visitors can create unique projects on interactive touch screens and share them over the internet

The main Stewart screen and the three smaller litho screens from LAV in Expression

Inspiration gallery featuring interactive kiosks using Samsung touch screen displays and Panasonic DLP projectors


From left to right: Bala Krishnan (Managing Director MediaTechnic), Jeremy Lin (Project Executive Kingsmen) Tan Li Chien (Senior Project Manager Kingsmen), David Jonke (Consultant Idea Monkey), Mark Hayward (Principal Consultant Idea Monkey), Martin Coster (Technical Director MediaTechnic), and Clement Cheong (Lighting Programmer Highlight Systems)

images between the screens and projected images from the moving light fixtures. Because the media content was done in the US and sent here they did not have room for errors to make adjustments onsite.

The moving lights are fitted with customised dichroic gobos and their movements programmed to synchronise with the show content to create a surreal seamless choreography of the story. “We had to work closely with the lighting designer, but we control the lighting scenes into the show time-code. We also had to sit down with the video and audio designers and the audio sound mix for the Expression soundtrack was done on-site by David Kneupper,” says Bala.

The video solution uses Panasonic DLP projectors, a 12K lumens projector for the main Stewart screen, while the other three smaller screens are for the 6K lumens projectors for the smaller Litho screens from LAV. A proprietary Show Control software program synchronizes the video, audio (not in 5:1 because of the gallery’s acoustics) and lighting.

Given the design nature of the Expression Gallery, MediaTechnic was faced with a unique parabolic acoustical problem. During the initial acoustic measurement test, they found that even a very low level sound source at one end of the gallery is acoustically amplified and could be heard clearly at the other end. Adding to that, the sound reflection of the high walls caused a sound lobe in the middle of the gallery, creating another problem that they needed to

deal with. Given the strict requirement of high fidelity audio and uniformity across the gallery, they narrowed the speaker solution towards an array column speaker system. The key goals were to achieve the uniformity across the gallery, control the vertical dispersion coverage and minimize the sound reflection of the walls to ensure intelligibility of the audio source. Using EASE program to model the gallery, Kumar was able to compute acoustic and listening parameters, and with the type of speaker selected he managed the sound mapping to confirm the uniformity of the coverage area.

MediaTechnic found that the JBL CBT Series line array column speaker (which was ordered in White finish to blend in with the surrounding) met all the requirements especially on the vertical coverage and SPL control. Given the difficulty they faced on mounting surface that allowed only a one-try mounting installation, the JBL CBT calculator was used to help calculate the mounting location and angle of the speaker. The end result is ±2dB from front to end of the gallery (measured at 26 points in the gallery). Understandably everyone, and especially Mr Martin Coster (Technical Director at MediaTechnic) and Kumar were impressed with the outcome given the acoustical challenge in this gallery. “When we first walked into the galleries, we were overwhelmed by the acoustical challenge posed by the internal structure. But we are pleased that we managed to resolve the issues without the need for multi element line-arrays.”

Control RoomOne of the important requirements from the client was that the three galleries had to be totally automated from the Central Control System with minimum human interface. The solution was to have the operation of all the AV and lighting systems to run automatically from 9am – 10pm on a scheduler software with every equipment, every hardware controlled by the Central Control system via network. All show lighting is controlled via ArtNet. For the Central Control software MediaTechnic created a very intuitive GUI (Graphical User Interface) which allows the galleries to be “operator-less” for the entire day. The Museum’s technical service only has to walk around in the morning before the opening hour to make sure that everything

is up and running. More museums and galleries are looking for more interactive exhibits as well as totally automated central control system solutions and such a system reduces the manpower requirement and frees the technicians to do other important task.

Unique to the region, the ArtScience Museum expresses Singapore’s priorities and ambition to be the exchange capital of the world, providing an internationally renowned forum for the exchange of the latest ideas and theories. The ArtScience Museum is an endowment to Singapore’s creative class.

www.marinabaysands.com/ArtScienceMuseumwww.mediatechnic-solutions.com

In Expression, the imagery moves seamlessly across video screens, static exhibits, and moving light effects

The operation of all the AV and lighting systems run automatically on a scheduler software controlled by the Central Control system via network


South Korea’s Megabox KINTEX Debuts Asia’s First Meyer Sound EXP Cinema System

Asia’s first Meyer Sound EXP cinema system is wowing moviegoers at the premium “M” screen at Megabox’s KINTEX near Seoul, South Korea. EXP’s Asian debut is the latest in a recent string of EXP commercial cinema installations in North America and Europe.

“The film exhibition market in Korea is fast-growing and extremely competitive,” says Brooke Lee of Kinoton Korea, supplier and integrator of the fully self-powered Meyer Sound EXP system. “The dynamic power and accuracy of EXP proved a perfect match for the upscale ‘M’ concept, which features luxury seating, a 19-meter-wide screen, and Sony 4K digital projection.”

The “M” screen at the new KINTEX multiplex is equipped with EXP Acheron® 80 and Acheron 100 screen channel loudspeakers, supplemented by Acheron LF low frequency screen channel loudspeakers. Sub-bass thrusts from six X-800C subwoofers, and immersive sound comes through 18 HMS-10 surround loudspeakers. The entire experience is optimized using a Galileo® loudspeaker management system with one Galileo 616 processor.

Meyer Sound consultant “dB Dave” Dennison designed the system and calibrated it for uniform response throughout the 200-seat auditorium using the SIM® 3 audio analyzer.

According to Kinoton Korea’s Chris Bae, the aggressive growth of Korean cinema

operators points toward more premium screen installations with Meyer Sound EXP systems. “EXP systems have a power and clarity that greatly enhances the audience experience, and that sells tickets,” emphasizes Bae. “In addition, the self-powered EXP loudspeakers have much lower maintenance costs, which is also very appealing to the operators.”

Meyer Sound’s first product line created exclusively for the uniquely demanding requirements of cinema audio, EXP systems have been chosen by commercial operators seeking to heighten the total patron experience by providing sound on par with high-quality digital projection systems. EXP installations now include CinemaxX in Denmark and Germany, Solaris Kino in Estonia, and Cinetopia in North America, in addition to a number of film postproduction facilities that include Skywalker Sound, American Zoetrope, and London’s De Lane Lea.

Established in 2000, Kinoton Korea provides both conventional and digital projection systems and advanced sound solutions to commercial cinemas, broadcasters, and film and video production facilities across Asia.

www.meyersound.comwww.kinoton.co.kr

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93Systems Integration Asia June - July 2011 VOICE BOX

The future is already hereIT has already completely converged with AV

Robin Enlund, managing director of AMX Asia-Pacific Pte Ltd, contends that from his experience of the last few quarters, IT has taken a different shape and has completely converged with AV. Four to five Blue-chip companies such as Unilever, Rolls Royce, SAP regional headquarters have implemented systems in this region that showcase AV / IT integration. According to Robin. BHP Billiton, a global leader in the resources industry has in fact implemented the first fully digital platform in the region. “Our industry is talking about Analog Sunset not happening soon but I think with companies like BHP leading the way in digital platform, the transformation process has started. Future growth in our industry comes from DVI, HDMI and fiber transmission.”

As an example, Robin sites the Unilever Asia-Pacific headquarters which is based in Singapore. “This installation is ground breaking with full AV / IT integration. Our AMX RMS (Resource Management Suite) is sitting in Unilever as a Cloud

resource. Our solution is piggy-backed in the whole IT background – the solution is not isolated and is an integral part of the solution. Solutions like the AMX RMS enable managing not only the meeting rooms more efficiently but the whole building as well. RMS is clocking everything that enables pre-maintenance via sms or email. The “Hotlist” in the systems enables alarms to be sent via email or sms so that any potential problems can be solved quickly and efficiently.”

Robin states that AV convergence with IT in digital platform and working as an open source is what is driving this convergence quickly. “Glueing everything together, that is the whole management and maintenance of the building is what is leading the convergence.”

“Furthermore IPTV is also driving this convergence, as it is integrated as part of the whole system enabling for easier corporate communication internally as well as in driving digital signage where required. With our AMX Vision2 IPTV solution, meetings can be recorded

and streamed to staff either to their desktops or even onto screens that may be placed in strategic locations meant for internal communication.”

AV / IT integration is driven by customer demand but Robin also feels that consultants play an important role in preaching the message. “If not for enlightened consultants the pace of this integration might not happen,” says Robin.

AMX is pushing the industry towards total integrated solutions. “This will save the whole AV industry as the benefits to those who implement the systems are immense – they have control, are able to view the overall picture via various reports, it enables asset management and more. With AV systems working within an IT infrastructure and providing essential information through a software programme like the AMX RMS, we are adding true value to the client and thus maintaining our relevance to the industry from the AV perspective,” says Robin.

94 VOICE BOX Systems Integration Asia June - July 2011

The Design Process: Done Once, Done RightBy Mradul Sharma, Regional Director (India, SEA and ME), SIA Acoustics Pte Ltd

My team shared an interesting statistic recently; we have been increasingly asked to perform ‘Design Reviews’ (as opposed to ‘Designs’). This means that, more and more, we are asked to review and address problems in existing facilities (created by others) as opposed to actually designing ourselves. It is unfortunate that in so many projects, consultation (from Technology Consultants/Experts) is sought at a stage when the space planning, interior designs and other service layouts have been finalized without consideration to acoustics or audio/visual systems. Thus, the clients are faced with the decision of performing additional construction (at increased effort and expense) or compromising the functionality of their facility.

Experts in acoustics and A/V technologies should be active members of the design team from the very start of the project. Creation of technologically-advanced and highly -functional spaces requires significant and ongoing coordination with variety of disciplines. Expertise on board for AV installations should be multi-disciplinary; by including Audio Visual, Acoustics, Lighting & IT services together, a comprehensive design can be delivered that provides great functionality and value to facility owners and operators.

An effective approach begins at the most basic level: a discussion of the program requirements for the facility. In this stage, the functional needs are

documented, as well as any constraints imposed by the existing space (i.e. structural elements, mechanical equipment, etc.) It is only after this stage is complete that schematic and detailed design elements are formed, all based on agreed-upon program direction. Then, at frequent intervals throughout the design process, the work of each discipline is compared to address conflicts and ensure that both performance and cost expectations remain on-target. A design that is well-coordinated between disciplines and existing conditions will: be more readily implemented as-drawn (without extensive field changes), will save substantial time and effort during the construction phase, and will result in a product that is better thought-out. Design achieved on paper should transpire in its true sense at site, and this requires not only extensive coordination between various agencies towards ‘Good for Construction’ drawings, but also frequent inspection at project site to ensure details are built correctly, as well as to address any minor field adjustments.

Also during the design process, using objective methods to predict performance of equipment and acoustical treatments eliminates ‘guess-work‘ about the results to be expected. Predictions, calculations and measurements are cost effective ways to objectively consider a number of possible design choices long before any equipment is purchased or work is done on-site. These can be used to achieve tangible performance improvements in a practical way.

The sayings, “Do it once, do it right” and “Measure twice, cut once” are both greatly applicable to the design of sound-critical spaces. A project site done ‘rightly’ in the very first instance helps save time, effort and cost, and helps you avoid the embarrassment. The best time to design a project is when it is still on paper.

SIA Acoustics is widely credited with successful projects including studios for broadcast, recording and multimedia, musical performance venues and clubs, theatres, hospitality and conference facilities, houses of worship, and sports facilities.

Involved throughout the entire design and construction process, SIA Acoustics contributes to a complete acoustical or technical design that reflects both the big picture goals and details critical to a successful project.

www.SIAAcoustics.com

95Systems Integration Asia June - July 2011 VOICE BOX

Since I started on this path of “Tips & Tricks” in the last issue, I figure the title was plural, not just a single Tip…. So – best I hang on to this line of “simple” writing for a few more issues, or until the Editorial Director throws it out!

“……..I know of many hours & days wasted on sites because of these simple rules being overlooked…….” - This was my last sentence in the previous issue; this does give me a good point to tag on to however, since I ended off in the Analog domain with VGA signals, a bit more along this line then.

Most of us are embracing the wonderful world of Digital AV and yet there is still such a vast amount of Analog systems being specified and installed on a daily basis and why not? In many cases it is more than sufficient and all that is required for a specific job, so it is safe to say that “VGA” is alive and well - for now at least! The thing is, it is not just the new systems being installed that is of concern, but perhaps even more so the vast installed base of Analog…. everything, that needs to be kept up to date and maintained in the fast paced industry of evolving computers and source equipment.

The point I am trying to get to is - EDID. Any integrator installing Digital equipment would by now have been faced with this, in one way or another but I seem to find enough people who either do not know about EDID in VGA systems, and not everyone that knows about it knows how to deal with it!

Firstly perhaps a recap (in simple terms) of what is EDID (Extended Display Identification Data), which essentially means the Display (Monitor or Projector) communicating it’s capabilities to a Graphics card, whereby the display “tells” the connected computer or Player what type of signal it is able to accept and then adjust the settings of the source to optimize for the display. In Analog terms this mostly means Resolution and frequency. For this to work there needs to be a dedicated line of communication between these two, which is fine if it simply means connecting a proper VGA cable to a monitor, but then how to deal with this problem when faced with an RGBHV or Twisted Pair installation? Since both of these methods use only Red, Green, Blue and Sync signals, there is no way for the communication to take place. The most common result of this is

the inability to get the correct resolution out of the computer to display on the screen. In fact most modern Laptop computers will only output the very basic 1024 x 768 resolution to a screen unless EDID is detected. Another encounter is the image being offset to one side, or the bottom part being cut off. The computer will also not automatically output so the display will have to be toggled manually. Very often equipment gets blamed for these issues, when in fact most of it can be attributed to a lack of EDID communication!

So that being the problem, how do we fix it in real life? There is no real way to actively handle EDID in a matrixed environment because even if you were able to pass the signals through a matrix (15 Pin) it would not make sense due to the same source potentially being sent to multiple displays - meaning communication would clash. Of course the same rule applies to distribution amplifiers where some of them will allow for EDID communication only through output one. The only real way to solve the problem is to “fool” the computer into thinking it is connected directly to the monitor! EDID emulation as we like to call it. Scalers presents a different set of rules again as the installer determines the output resolution manually, perhaps more on this for another time.

This quite simply means that the EDID information of the display is captured and stored in Non Volatile memory in a little device and than placed in line directly between the computer and RGBHV matrix or TP system. Communication is now between the laptop and EDID emulator only. KRAMER now even builds this technology into many of the Twister Pair transmitters, making for easier installation and fewer boxes in the system. Of course nothing in our industry is ever clear-cut as we know, so care still has to be taken with mixing monitors of various specifications into one system. You could end up routing a signal to a display that it really cannot handle! Now being able to effectively manage this problem in existing and new analog systems is making for less panic phone calls from integrators who have caught on to the idea.

For those of you who need, or want to know - on the “New” VGA standard, the communication for EDID is handled on the DDC channel on pins 12 and 15 on a standard 15 pin VGA connector. So what is this DDC then? (All these acronyms!) Think of DDC as the track and EDID being the train!

Here’s to more “Happy” VGA installations!

Tricks of the tradeResolving EDID communication in VGA systemsBy John Ungerer, Managing Director, Kramer Australia

96 VOICE BOX Systems Integration Asia June - July 2011

Peter Maag on Haivision’s acquisition of CoolSignLate in 2010, Haivision acquired the assets of CS Software Holdings, including the CoolSign product technology. Established in 1998, CoolSign is a veteran player in the digital signage market and a company known for providing comprehensive software solutions for mission critical enterprise-ready signage deployments. The decision to acquire CoolSign was built on two primary considerations: The technology was a clear fit with Haivision’s video streaming, IPTV, and interactive media products, creating a first of its kind end-to-end technology solution. And from a market perspective, channel partners and clients had been looking to Haivision to extend their product line and take a leadership position in signage. The result was a perfectly aligned vision and market strategy.

On the technical side, Haivision has a focus well beyond the application and delivery of video content. In addition to delivering audio and video, our solutions deliver metadata and control it at many different levels throughout our system. Now we’re taking on the challenge of accommodating the capture of graphical content, including material such as PowerPoint presentations. Even more important, with the capabilities of our CoolSign technology, we’re establishing control of graphics at the endpoint.

At Haivision, our business is all about capturing information — video or graphics — and delivering it to the individual. Given this focus, CoolSign augments our technology portfolio perfectly. The way CoolSign is implemented allows us to achieve our goals in delivering information, and the behavior of the technology is analogous to that of the Haivision Furnace™ IP video system in that it provides 100 percent control and understanding of each and every viewing endpoint independently. The Furnace can deliver media and can control and interact with every single set-top box and desktop across IP video networks. Likewise, CoolSign can deliver content and can control and interact with every single player in very large signage networks.

In earlier iterations, the Furnace was a founding technology of the IP video space. CoolSign is also a very mature technology, being among the first products to demonstrate a well-developed and carefully honed approach to the challenges of digital signage. Together, these proven technologies are based on a common philosophy and both boast strong brand equity, yielding an even more compelling result. The integration of CoolSign technology into the Haivision portfolio allows us to offer solutions that combine intelligent video with graphics and data and deliver that content easily and securely to any desktop, display, digital frame, and mobile device.

On the customer and channel side of Haivision’s strategy, the market’s demand that IP video and signage be brought together was and continues to be remarkably apparent. Most projects and bids today contain both elements, and virtually every institutional project has both IP video and signage characteristics. Even before Haivision’s acquisition of CoolSign, we heard from our integration partners that their customers, when asked about their preferred providers for a signage solution, fully expected to get that solution from Haivision.

Clearly, it was important to us, our partners, and their customers that Haivision be able to offer the benefits of IP video and digital signage in a harmonious environment.

Now, Haivision can offer a wider end-to-end solution that meets the challenges of these projects. This is important to the integrator because it eliminates the need to join together multiple technologies from multiple sources of supply, allowing simpler project specification processes, smoother supplier relations, and easier support down the road. Customers benefit from the integration of Haivision and CoolSign technologies because, right from the outset, the deployment of the Furnace system enables delivery of signage channels — elegantly and without license — to any desktop within the organization. No other signage company can offer this capability. Haivision is uniquely positioned to do so.

Haivision has a lot to offer the signage market, not only through our experience in technical and marketing leadership, but also through our expertise in providing solid, scalable, and reliable systems. Our understanding of performance-oriented hardware and of software control layers brings many benefits to the digital signage business. Using this knowledge to marry the power of digital signage with the growing prevalence of video streaming, we allow users to reach audiences beyond the flat panel in the hall. With Haivision solutions, they can reach media consumers at the desktop, via small digital frames, and even on their mobile devices.

Ultimately, the strategy for Haivision and for CoolSign is to be perfectly aligned in delivering the best media solutions to the market. To this end, we’re committed to continuing to drive down the cost of endpoint technologies through powerful low-cost hardware and freely available software, and to allow powerful administrative control over interactive media delivery in a model that embraces both graphics and IP video.

Systems Integration Asia June & July 2011

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