Assignment on Export Merchandising

By

A.R.Bilal

Vivekanand.

Contents

1. Types of sweaters.

2. Accessories in sweaters.

3. Fabric used in sweaters.

4. Leading manufacturers of sweaters.

5. Leading manufacturers of Accessories.

6. Costing of wool sweater.

Types of sweaters

Cardigan Sweaters

Cardigan Sweaters are made from cotton, wool, a

combination of synthetic and natural or cashmere material and have

zippers or buttons on the front. There are many types of cardigan

sweaters, such as chenille (finely spun yarn) cardigans, cardigans with

an emphasized stitch such as cable knit cardigans, and fleece (a soft

version of wool) cardigans. Cardigan sweaters may be traditional

length of down to the hip, but may also be made into long cardigans.

More adventurous fashion designers have created the tiny cardigan

with the 3 quarter sleeve.

Norwegian Sweaters

Norwegian sweaters are highly popular all over the world,

but especially trendy in cold-weather climates and mountainous

regions. Norwegian sweaters are notoriously thick, a style that

originated in the freezing climate of Norway, where the thick cable

knit style kept fishermen and hunters warm all year round. Often, the

wool in a Norwegian sweater comes in cream colors, browns, blacks,

navys and hunter greens. Some patterned Norwegian sweaters may

also include ribbing of a contrasting color, like white or red. It is these

elegant and intricate patterns that truly give the Norwegian sweater

it's signature look. Wool bands, and buttons or clasps made of metals

like pewter or silver are other authenticating features of a real

Norwegian sweater.

Irish Sweater

Irish sweater, also known as the Aran sweater, gets its names from the

Aran Islands, off the Western Coast of Ireland. The Aran sweater is

unique from other sweaters in their use of complex stitching patterns,

many of which have traditional cultural, and sometimes religious

significance. For example, the honeycomb stitch is a symbol of the

bee - a symbol of hard work and dedication. The cable-knit sweater is

symbolic for the cables fishermen use in their craft, and knitting a

cable knit sweater is a gesture of good luck and love for the fisherman

about to set off for months of grueling work and freezing days and

nights. In conjunction with the cable knit, the basket stitch is also for

the fisherman - a wish of good luck and a bountiful catch.

Aran Irish sweaters are typically made from undyed sheeps wool,

often naturally cream-colored, which to this day, still gives the

sweater it's unique and distinguishable look. Originally, Aran

sweaters were made with unwashed wool, which contained natural

oils that made the sweater water repellent - a wonderful feature for all

the Irish fishermen shipping off for work.

The characteristics of an Irish sweater, in addition to the heavy,

cream-colored wool, also include a uniquely symmetrical pattern of

stitching. A true Aran sweater will have patterns that are symmetrical

to the centre axis, running both down the front and back. In addition

to traditional pullover Aran sweaters, or cardigan Aran sweaters, this

same unique stitching pattern can be applied to hats, scarves, socks

and other garments, thus deeming them "Aran" as well.

Twinset Sweater

The twinset is comprised of the under-shell, usually a

tank-top, sleeveless or short-sleeved sweater made of lightweight

cotton, cashmere or other light fabric. The outer layer of the twinset is

a cardigan, often made of the same lightweight cotton wool ,

cashmere or another light fabric. Variations of the twinset can include

a heavier outer cardigan sweater or an outer layer that has a deep

scoop neck (thus displaying the undershell), instead of a cardigan.

However, almost always, the twinset is worn with the undershell

being a tighter, form-fitting garment, and the cardigan or outer shell

being worn open to display the set. The twinset is most popular with

both layers being the same color and style, but popular variations of

the sweater twinset include opposing but complimentary colors, one

layer being patterned while the other remains solid, and a highly

ornate undershell with a plain cardigan (or vice versa).

Cap sleeve Swaters

Capsleeve sweaters are a flirty and fun twist on the classic

sweater. Exposing the arms puts a spin on the traditional garment that

exudes a hint of sexiness, while maintaining a conservative sense of

modesty. Perhaps best of all, capsleeve or short-sleeved sweaters can

be worn in all seasons.

Capsleeve sweaters can come in any fabric or knit, but are

most often seen in breathable, lightweight fabrics and small knits.

Cotton, mohair, cashmere and light wools are the most common

fabrics for capsleeve sweaters. The heavier more dense fabrics that

sweaters are typically made of are reserved for warmer sweaters. As

the capsleeve is more a fashion statement than a practical garment

meant to keep you warm, choose your capsleeve sweater based on the

comfort and style.

Off-the-Shoulder

Exposing a little skin is the fastest way to give a edgier vibe to a

traditional garment. This is exactly the appeal of the off-the-shoulder

sweater. Off-the-shoulder sweaters, like most other varieties of

sweaters, come in all different colors, patterns, styles and fabrics. Off-

the-shoulder sweaters are currently very popular in a looser-fitting

bohemian style with a wide neck and even wider arms. Off-the-

shoulder sweaters can be worn exposing one sweater (the wide neck

hanging loosely off one shoulder), or exposing both shoulders

(usually a tighter-fitting sweater, with the neck being particularly tight

to fit securely on the outsides of the shoulders).

Sweater Vest

The sweater vest is also known as the sleeveless sweater, the "tank

top", and the Langdon in different parts of the world. However, the

premise of this garment is all the same. For men, the sweater is

usually a dressier garment, worn over a button down shirt or with a

dressy shirt and tie. For women, the sweater vest is coming back in

style over the button down as well. Women are wearing sweater vests

to work for an extra layer of warmth, or for a different look than the

traditional blouse and slacks. For the especially daring women, the

sweater vest can also be worn like a tank top, either alone, or with

another basic sleeveless shell underneath.

Accessories used in Sweaters

Mostly in cardigan types of sweaters buttons which are big

in size is used. The length of the button 2cm and thickness will be of

0.5cm (approx.). In Norwegian sweaters zippers are used as per the

requirement.

Types of Fabrics used in Sweaters

100% lurex 100% cotton 100% wool 100% acrylic 100% viscose

BLENDS 100% rayon/spandex Wool and acrylic Cotton and acrylic Linen and acrylic Nylon and acrylic Viscose and acrylic Spandex and acrylic Lurex and acrylic Acrylic, mohair and nylon Acrylic, mohair and rayon Acrylic, mohair and wool Acrylic, lurex and nylon Acrylic, lurex and polyester Acrylic, wool, nylon and spandex

Leading Manufacturers of Sweaters

Sam Inc.

Prince Textile Mills.

Capital Woollen & General Mills.

Arunodaya

Aar Emm Fabrics.

Anand silk Mills.

Mohan Knitters.

Leading Manufacturers of Accessories

• Rehana Brodriys

• Metalcraft

• Legend Polymers Private Limited

• New Diamond Traders

• Ace Garment Accessories Pvt. Ltd.

• Lion Emblems

COSTING OF SWEATER

To find piece weight

Fabric GSM - 300

Measurement

• Length - 65cm

• chest - 45cm

• Sleeve length - 55cm

Calculation

(chest + allowance)(length + sleeve length + allowance)(gsm*2)

10000

(45+7)(65+55+12)(140*2) = 192.1910000

• Fabric rate for dyed fabric - Rs 336.

• Fabric consume per sweater - 192 grams.

• Fabric rate per sweater - Rs 64.50

• CMT (cut make trim) - Rs 25.50

(Rib neck, cuff and hem) - Rs 8.00

• Accessories (label ) - Rs 1.50

• Packing - Rs 1.50

• Over heads 10% - Rs 10.00

- Rs 111.00

• Profit 20% - Rs 22.00

Total - Rs 133.00