7/28/2019 SVFI June 18, 2013 Marketing & Sales - Gagan Biyani

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By Gagan Biyani

@gaganbiyani

From 0 to 60Getting your business off the ground

7/28/2019 SVFI June 18, 2013 Marketing & Sales - Gagan Biyani

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Entrepreneur 

first, 

Growth 

Hackers 

secondCo‐Founder, Udemy

Founder Institute Grad

Raised $16 MM

Over $6 MM in courses sold

Marketing Consultant/Advisor, Lyft

Led Lyft’s launch in Los Angeles

Blogger, TechCrunch

Investigative article led to investigation by FTC

Mentor/Advisor

Founder Institute, Lean Startup MachineTenderTree, Wedding Party and Sokikom

Founder, Growth Hacker Conference

Leading startup conference on marketing

San Francisco, May 3, 2013

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Agenda

1. Getting Started

1. Finding a Winning Channel(s)

1. Operating an Effective Growth Team

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None of this matters if your shit

sucks

“Lean Startup” and “Running Lean”

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You really do need the right product

udemy v1.0http://mixergy.com/udemy-gagan-biyani-interview/

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Know thy customer

Udemy’s target instructor A complete waste of Udemy’stime

LUXr

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Metrics and KPI’s

More Data

Less Data

Andrew Chen’s blog - andrewchen.co

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Distribution: Go Fishing

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Human / Sales Teams

http://www.quora.com/Udemy/How-did-Udemy-get-5-000-courses-online-so-quickly

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Viral / Word of  Mouth

http://andrewchen.co/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/

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Paid

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Content Marketing

flowtown.comblog, mint.comblog

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Running a Growth Team

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Metrics and Dashboards

Mixrank.com

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Building a Team around Lean

http://andrewchen.co/2012/05/11/how-do-i-learn-to-be-a-growth-hacker-work-for-one-of-the-guys/

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 Twitter: @gaganbiyaniE-mail: gaganbiyani@gmail.com

Questions?