[GrowthHackers Conference '16] Fireside Chat with Gagan Biyani, CEO at Sprig and Erin Turner of...

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Fireside Chat: Sustainable Growth Through Obsession To Deliver Real Product Value

Transcript of [GrowthHackers Conference '16] Fireside Chat with Gagan Biyani, CEO at Sprig and Erin Turner of...

Fireside Chat: Sustainable Growth Through Obsession To Deliver Real Product Value

Key Topics

• Discover Product Opportunities• How To Validate Your Ideas• How To Measure Success• Product Market Fit Metrics• Acquire New Users

Quotes From The Chat

“Product/Market fit needs to be a journey. Too many people view it as a 'you have it or you don’t have it thing'”

“I’m a big believer in the Lean Startup methodology to validate the idea.List out 'What re the highest risk assumptions of this business?'”

Quotes From The Chat

“Do whatever you can to make people put money where their mouth is”

“You have to do the qualitative research with users to understand if there is a fit and you are meeting their needs.”

Quotes From The Chat

“Early on , your job is to figure out what the “aha" moment for your users is. This is a likely indicator of long term retention”

"Find out if users are using the product for the reason they should be or not.”

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