LinkedIn Nonprofit Bootcamp -- Strengthen Your Company & Career Page Core

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LinkedIn NonproFIT Bootcamp

Transcript of LinkedIn Nonprofit Bootcamp -- Strengthen Your Company & Career Page Core

LinkedIn NonproFIT Bootcamp

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“YOU HAVE TO MOTIVATE YOURSELF WITH

CHALLENGES. THAT'S HOW YOU KNOW

YOU'RE STILL ALIVE.” – JERRY SEINFELD

Bootcamp Schedule

• Warm up: Who owns your LinkedIn presence?

• Exercise set 1: Why this organization?

• Exercise set 2: Why this opportunity?

• Exercise set 3: Why now?

• Cool down: Takeaways

Email [email protected]

-Make your @company.org email your primary

email address on LinkedIn.com

-Send your request for a list of company admins

-Contact your company admin to add/remove admins

Why this organization?

Exercise Set 1

Company page

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Company Page

Consider this: Does this convey the impact and great work your organization is doing?

Does it grab one’s attention?

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Company Page

Consider this: Define your audience, and tailor you’re your message to the

right audience for maximum impact

Split ownership between social

media team & Company’s HR to

address marketing and hiring needs

equally.

Elect up to 10 administrators to

access to your company page

Why this opportunity?

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Exercise Set 2

Career page

Career Page

Consider this: Your company is not static. So why treat your company/talent brand as such?

87% of members trust LinkedIn as

a source of info that affects their

decision-making

Rich media drives engagement.

Why now?

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Exercise Set 3

Company updates

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Company updates

Consider this: What message do we send to our followers when we do not make time to share with them?

v

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Company updates

Consider this: What message do we send to our followers

when we do not make time to share consistently?

What can you do now?

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Exercise Set 3

Company updates

Video

Company updates

Consider this: Engage & grow your followers base by regularly sharing company updates

Only 2% of employees regularly

share but are responsible for 20%

of engagement

Sharing/linking to Youtube results in

a 75% higher share rate

Link to articles

Company updates

Consider this: Engage & grow your followers base by regularly sharing company updates

Starved for company info?

Consider setting up a daily

or weekly Google Alert

84% (on avg) increase in

engagement by including a link in

your company update

Imagery

Company updates

Consider this: Engage & grow your followers base by regularly sharing company updates

Only 2% of employees regularly

share but are responsible for 20%

of engagement

Posting images results in a 98%

higher comment rate

Sponsor updates

Company updates

Consider this: Engage & grow your followers base by regularly sharing company updates

Only 2% of employees regularly

share but are responsible for 20%

of engagement

Posting images results in a 98%

higher comment rate

Build a plan

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Company updates

Consider this: Create a schedule to help you determine the most effective

types of updates and when to broadcast them

Monday Tuesday Wednesday Thursday Friday

Status Update

(Text)

We could not be

more excited to

announce…

Are you

passionate about

making a

difference in…

Giving back in

your community

feels so good…

Its Thirsty

Thursday, so stop

by our office for

an open house…

Its Friday Fun-

day, check out our

team having…

Content Type Press Release Job Post Blog Post Event news Image

Target Audience Donors Candidates Volunteers Students/Interns All

Publish Where LinkedIn,

Facebook

(Sponsored

Update)

LinkedIn, Twitter LinkedIn,

Twitter

(Sponsored

Update)

LinkedIn,

Facebook, Twitter

LinkedIn,

Facebook,

Instagram

40% more views to their LinkedIn

job postings via 1 status

update/wk on LinkedIn

Facebook = 2 USA, 2 Global

Instagram = 20 USA, 29 Global

LinkedIn = 11 USA, 14 Global

Twitter = 8 USA, 9 Global

Takeaways

Cool down

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Your LinkedIn routine

Question Action Item Action Item Action Item Action Item

Company Page

Why this

organization?

Identify & assign

Administrators

(10)

Split ownership

between Social

& Marketing

teams

Define your target

audience(s)

Upload a

banner image,

company logo

Career Page Why this

opportunity?

List what makes

your company

great (your story)

Leverage rich

media to tell

your story;

Youtube,

Slideshare,

Imagery

Feature different

employees and

their messages

Company

Updates

Why now? Build a plan &

elect a content

owner(s)

Gather content Share…share…s

hare

Be sure to register for Talent Connect 2015, a transformational conference

led by and designed for talent acquisition leaders and their teams.

Learn more: bit.ly/talentconnect_anaheim

Thanks for joining!

Nonprofit discount code: NP875