Surface Laptop Commercial External Pitch Deck Script# Slide Talk Track

1

A note on the talk track:

Each reason to believe follows a three-step rhythm: first, the reason to believe is introduced; then, the features of Surface Laptop are discussed; and finally, the “Day in the Life” scenario is portrayed with details from marketing research.

Ideally, you will customize the talk track on this slide for your audience.

2 Today we’re here to talk about Surface Laptop. Style and speed, for business.

3 At Surface, we believe that nothing should stand in the way of your productivity. We believe that technology should help you do your best work, so we build our devices to be powerful, productive reflections of you and your workforce.

When you look at our family of Surface laptops, we’ve created new categories targeted to serve specific business audiences and their needs:

With Surface Pro, we created the 2-in-1 category for the mobile professional. We “removed the choice” so you don’t have to carry multiple devices – your tablet is a full-functioned laptop.

With Surface Book, we showed that performance doesn’t have to sacrifice versatility and craftsmanship. It’s built for those who need the

processing power and graphics performance, and the ability to transition easily into tablet mode.

And when we sit with our business customers, you tell us you love the versatility of Surface and the 2-in-1 category, but it may not be the right fit for everyone in your organization. Some employees just need a traditional laptop form factor, so we set out to create the best laptop out there, and people are raving about it. 

4

Feature call-outsSurface Laptop brings you unmatched versatility, enhanced battery life, and powerful processing in an ultra-light, beautiful device. Plus, get the best of Microsoft with Office and Windows included.

[Talk through features]

5

Pillars

This is the device for professionals who don’t want to compromise speed for style. The laptop that gives them the perfect balance of both—while also giving them technology that gets out of the way—so every employee can focus on what matters most, the work.

Surface Laptop

Gives you the power to do what you want, when you want Has clean, elegant lines with artful details Leverages versatility and multitasking features so you can create and

work faster Shows off the best of Microsoft

What does that mean? Let’s walk through how Surface Laptop can help your teams hit the next level.

6Performance – intro

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7

Performance – detail

Fast and flexibleThe fast laptop is here. Breeze through tasks with the 7th Generation Intel® Core™ i5 or i7 Intel® Core™ processor, lightning-fast hard drive, and up to 16GB RAM.

Sunrise-to-sunset battery lifeLeave the cord at the office with up to 14.5 hours of battery life—the longest battery life in its class.

Vibrant and durable displayThe display grabs your attention, without compromising quality. Enjoy razor-sharp resolution on the vibrant 13.5” PixelSense™ Display. And protect your screen from everyday use with the compact aluminum shell and Corning Gorilla Glass 3.

Premium soundSound makes a world of difference when making client calls. That’s why Surface Laptop delivers immersive Dolby® Audio™ premium sound anytime you need it.

8

Performance – scenario

Additional Market Context / Influencer Quotes / Customize to Audience

Examples:- 45% of enterprises list “increasing workforce productivity” among

the goals of their business mobility programs. (VMware State of Business Mobility Report from: “Are You Ready for the Modern Workforce” checklist)

- 83% of professionals depend on technology to collaborate, but less than 30% of today’s employees have access to a premium device today. (Alfresco survey, PSB survey from “Are You Ready for the Modern Workforce” checklist)

9Design – intro

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10

Design – detail

The beautiful details impress clients and enhance your teams’ big ideas.

Clean lines and ultra-thin designSurface Laptop perfectly blends textured features, subtle details, and clean, elegant lines. Your team can choose from four beautiful colors: Platinum, Burgundy, Cobalt Blue, or Graphite Gold.

Luxurious features The sleek and durable Signature Alcantara® covered keyboard is comprised of a unique and innovative material used in high-end luxury products like fashion, automotive, and interiors. It ages beautifully and is wonderfully soft to touch. And because coffee spills happen, the specially treated Alcantara® easily wipes clean.Plus, the laptop easily opens with one hand, thanks to the perfectly balanced body.

Invisible Omnisonic SpeakersMake crystal clear Skype for Business calls. The discreetly hidden Omnisonic Speakers deliver immersive sound directly from the keyboard.

More spaceEnjoy more space for your team’s ideas with an edge-to-edge display and ultra-thin bezel.

11

Design – scenario

Additional Market Context / Influencer Quotes / Custom to Audience

Examples:- 77% of employees believe creativity will be a critical job skill in the

future (Steelcase case study from: “Play to your Employees’ Strengths” e-book, 8.21.17 version)

12

Versatility – intro

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Versatility – detail

Surface DockAccessories can transform the way you work. Take Surface Dock, which can transform your laptop into a desktop PC.

Crystal-clear callsWhen you have to call your client or remote team, it should sound (and even look) like you’re in the room. With Surface Laptop you’ll get built-in, front-facing 720P HD camera, Omnisonic Speakers, and stereo microphones.

Interactive navigationThe touchscreen display allows for natural on-screen navigation. And Surface Arc Mouse and Surface Dial allow for easy off-screen interaction.

Advanced multitaskingGetting more done efficiently is key to a healthy work environment. Surface Laptop makes multitasking easy, thanks to features like Snap, Task View, and virtual desktops.

14Versatility – scenario

Additional Market Context / Influencer Quote / Customize to Audience

15Best of Microsoft – intro

[No notes]

16 Best of Microsoft – detail

Familiar tools with Windows and OfficeYour team shouldn’t have to learn new tricks. Surface Laptop is equipped with everything you already know and love from Microsoft. You can co-author your ideas in real time with OneDrive, and use familiar desktop apps like Word and PowerPoint.

Enterprise-grade securityThe security world is constantly shifting: your teams work remotely more than ever on new cloud-based applications and services, and there’s a more aggressive climate of hackers and other bad actors. That’s why you need the latest security features from Windows 10 S or Windows 10 Pro. And, with Microsoft 365, you’ll get automatic updates, so your work will always be secured by the latest protocols.

Choices matterYou have a choice in what OS version your company needs. Whether you need Windows 10 S or Windows 10 Pro, you can choose which program is best for your business.

Windows 10 S is a specific configuration of Windows 10 Pro that offers a familiar, productive Windows experience that’s streamlined for security and performance.

17

Best of Microsoft – scenario

Additional Market Context / Influencer Quotes / Custom to Audience

18 {Microsoft Logo / Interstitial slide]

19 Appendix Section divider

20 Hero accessories and color options; no notes

21 Technical specs continued; no notes

22 Technical specs continued; no notes

23 Technical specs continued; no notes