Superbowl 2015
36
SUPERBOWL 2015 ROUNDUP
-
Upload
nomadsagency -
Category
Marketing
-
view
45 -
download
1
Transcript of Superbowl 2015
- 1. SUPERBOWL 2015 ROUNDUP
- 2. 2 WHAT MAKES A GOOD SUPERBOWL?
- 3. 3 AN INCUMBENT
- 4. 4 AMERICAS SWEETHEART
- 5. 5 AMERICAS SWEETHEART, TOM BRADY
- 6. 6 A SCANDAL DEFLATE-GATE
- 7. 7 SOMETHING STUPID DEFLATE-GATE
- 8. 8 A MESSAGE FOR THE GREATER GOOD USING THE GAME ITSELF
- 9. 9 NO MORE
- 10. AND GREAT ADS
- 11. 11 SUPERBOWL ADS ARE KNOWN FOR FOR MAKING A BIG SPLASH
- 12. 12 IT TRANSCENDS THE BRAND LISA GRANATSTEIN ON WHAT MAKES A SUPERBOWL AD
- 13. 13 IT TRANSCENDS THE BRAND IT BECOMES PART OF THE ZEITGEIST LISA GRANATSTEIN ON WHAT MAKES A SUPERBOWL AD
- 14. 14 IT TRANSCENDS THE BRAND IT BECOMES PART OF THE ZEITGEIST AND THAT IS WHAT AN AD IS LOOKING FOR LISA GRANATSTEIN ON WHAT MAKES A SUPERBOWL AD
- 15. 15 BEFORE IT WAS ABOUT GENERATING THAT BIG BANG. Brian Shin, CEO Visible Measures
- 16. 16 NOW ITS ABOUT HAVING EXTENDED CONVERSATIONS AROUND THEIR BRANDS Brian Shin, CEO Visible Measures
- 17. 17 THIS YEAR FELL BETWEEN YE OLDE SCHOOLE
- 18. 20 AND THE NEW SCHOOL OF
- 19. 21 AND MAIN COURSES
- 20. 24 SO, WHY DID 2015 FAIL SO HARD?
- 21. 25 IS IT BECAUSE MARKETING BUDGETS WERE SPENT ELSEWHERE?
- 22. 26 NOPE. ITS BECAUSE NO ONE READ THE INSTRUCTION MANUAL FOR A GOOD SUPERBOWL AD.
- 23. 27 ITS A STRAIGHTFORWARD, 4 STEP PROCESS.
- 24. 28 1. CAPTIVATES THE AUDIENCE A GOOD SUPERBOWL AD
- 25. 29 1. CAPTIVATES THE AUDIENCE 2. PLAYS TO YOUR INNER CHILD A GOOD SUPERBOWL AD
- 26. 30 1. CAPTIVATES THE AUDIENCE 2. PLAYS TO YOUR INNER CHILD 3. IS FUNNY/SAD/INSPIRING A GOOD SUPERBOWL AD
- 27. 31 1. CAPTIVATES THE AUDIENCE 2. PLAYS TO YOUR INNER CHILD 3. IS FUNNY/SAD/INSPIRING 4. AND LIKE ANY GOOD STORY, IT HAS A BEGINNING, A MIDDLE AND AN END A GOOD SUPERBOWL AD
- 28. 32 UNFORTUNATELY, THIS YEARS SUPERBOWL ADS WERE SAD CUTE FUNNY & RIDICULOUS
- 29. 33 THEY DIDNT CAPTIVATE THE AUDIENCE
- 30. 34 THEY DIDNT PLAY TO YOUR INNER CHILD
- 31. 35 THEY WERE NOT INSPIRING
- 32. 36 THEY WERE NOT STORIES