superbowl 2015 roundup

superbowl 2015 roundup

2What makes a good superbowl?

3an incumbent

4americas sweetheart

5americas sweetheart,tom Brady

6a scandaldeflate-gate

7SOMETHING STUPID deflate-gate

8a message for the greater goodusing the game itself

9

NO MORE

And great ads

11Superbowl ads are known for for making a big splash

12it transcends the brand

Lisa Granatstein on what makes a superbowl ad

13it transcends the brandit becomes part of the zeitgeist

Lisa Granatstein on what makes a superbowl ad

14

it transcends the brandit becomes part of the zeitgeistand that is what an ad is looking for

Lisa Granatstein on what makes a superbowl ad

15

before it was about generating that big bang.

Brian Shin, CEO Visible Measures

16

now its about having extended conversations around their brands

Brian Shin, CEO Visible Measures

17This year fell between ye olde schoole

20And the new school of

21And main courses

24SO, why did 2015 fail so hard?

25IS IT BECAUSEmarketing budgets were spent elsewhere?

http://blog.360i.com/social-marketing/oreo-daily-twist-finale

26NOPE.ITS because no one read the instruction manual FOR a good superbowl ad.

27its a straightforward, 4 step process.

281. captivates the audience

A GOOD SUPERBOWL AD

291. captivates the audience2. plays to your inner child

A GOOD SUPERBOWL AD

301. captivates the audience2. plays to your inner child3. is funny/sad/inspiring

A GOOD SUPERBOWL AD

311. captivates the audience2. plays to your inner child3. is funny/sad/inspiring4. AND like any good story, it has a beginning, a middle and an end

A GOOD SUPERBOWL AD

http://time.com/5822/super-bowl-ads-2014/

32Unfortunately, this years superbowl ads weresadcuteFunny & ridiculous

33

They didnt Captivate the audience

34

They didnt Play to your inner child

35

They wereNot inspiring

36

They wereNot stories