SUPER-SIZING THE APP ECONOMY

Free apps and games for any phone at getjar.com

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Super-sizing the App Economy

• Flash is not new. Mobile is not new. Why are apps so hot?

• Economics of software companies

• What did the App Economy change?– Discovery – lower acquisition cost– Payments – more revenue per user– Reach – adding up the pennies

Unit: Revenue per User - Cost of Acquisition = Profit per UserScale: Monthly Profits / Monthly Acquisition Costs = Growth Rate

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Facebook

Discovery

Reach

Payments

Any internet user. 70% outside US.

Viral

Promotion

Many countries, many segments

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Facebook results

350 million users

350,000 apps

$1B+ economy

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Apple iPhone

High-end phone consumers. >50% in US.

Retail and credit card

$$ Marketing

Discovery

Reach

Payments

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iPhone results

50 million users

100,000 apps

$0.5B+ economy

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GetJar

Any phone, anywhere

Global, mobile. Coming soon.

Nokia

BlackBerry

Android

ViralPromotion

Discovery

Reach

Payments

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GetJar results

15 million users

50,000 apps

Payments soon

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App Store Contenders

Apple GetJar Android BlackBerry

ScaleUsers/Month

50M 15M <2M <5M

Discovery PreloadMarketing

ViralPromotions

SEOSyndication

Preload PreloadSEO

Payments Credit card Prepaid

Operator billing soon

Credit card Credit card PayPal

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Summary

• Reach, discovery, and payments drive the App Economy.

• Facebook and iPhone have figured it out for their audiences.

• GetJar opens the App Economy on the other 3B+ phones.

Thanks! Chris Dury, VP Product. chris@getjar.com