The Marketer and the Cloud 10 Effects on each other

Sunder Madakshira

Marketing and Communications

SAP

Branding Motherhoods

Ubiquity Refresh

Restate Value

Better Intelligence

Real time, relevant, incisive

Battlecards, Speed, Access, Ubiquity et al

Better Analytics

Better Engagement

Coca Cola, IBM, Avon et al

Amplifying Passion

Not just mining the Social Media

Partners, Customers, competitors, extended work pool

Co- creation

Making it Real, Real time

From Engagement to Experiential to

Personal Fulfillment

Run low cost experiments

Call to action: Embrace the Cloud

Learn to use for fundamentally role

Call to inaction: Marketers, Don’t learn technology!

sunder.madakshira@sap.com