SUMMER TRAINING PRESENTATION

Submitted By: Ritika

INDIAN SCENARIO OF FOOTWEAR INDUSTRY

Liberty Group

GROUP COMPANIES

Liberty Shoes Ltd.

Liberty White Wares Ltd.

Liberty Retail Revolutions Ltd.

Liberty Shoes Ltd.

PRODUCTSFor Men

For women

For Kids

Safety Shoes

Organizational Chart

C.E.O

C.G.M

Liberty Revolutions Ltd.

Liberty Shoes Ltd.

Departments

H.R

Finance

Production

Purchase

Marketing

Domestic

Export

Institutional Sales

R&D

IT

Excise

Liberty White Ware Ltd.

S W

O T

Financial Analysis

CURRENT RATIO

2007 2008 2009

Current Assets 1324671440 1353758087 1254411337

Current

Liabilities

435353212 429374450 442519417

Ratio 1.31 1.36 1.41

QUICK RATIO

2007 2008 2009

Quick Assets 330868441.12 3392058155 380566699

Current Liabilities

435353212 42,93,74450 44,25,19,417

Ratio 0.76 0.79 0.86

STOCK TURNOVER RATIO

2007 2008 2009

COGS 2025245586 2574903304.87 2639661276.8

Avg. Inventory 649117175 761805711.5 717299260

Ratio 3.12 times 3.38 times 3.68 times

DEBTORS TURNOVER RATIO

2007 2008 2009

Net Credit Sales 2375448269 2478507881 2404437901

Avg. Trade

Debtors

602140145.5 722521228.5 714235238.5

Ratio 3.94 times 3.43 times 3.36 times

EARNING PER SHARE

2007 2008 2009

Net profit after tax

289043098 388659777 403869485

No. of Equity Shares

28933243 41258999 91166926

Rs. 9.99 9.42 4.43

G/P RATIO

2007 2008 2009

Gross Profit 1018095727 1089921599 955453553

Net Sales 2375448269 2578934907 2475266480

Ratio 42.8 % 42.2 % 38 %

INTRODUCTION TO THE PROJECT

POTENTIAL OF SAFETY SHOES IN NORTH INDIA

To find out Factors considered while purchasing Safety Shoes.

To find out the preference of customers regarding the safety shoes.

To know the frequency of purchase of safety shoes.

Research Methodology

RESEARCH METHODOLOGY Research Design : Descriptive

Sampling Unit

Sampling Technique

Universe

Population

Sample Size

LIMITATIONS Time Constraint.

Scaling and rating questions were not considered in the study because responses were collected through telephonic interview.

Non-cooperative approach and rude behavior of the respondents.

Biased Respondents.

Data Analysis & Interpretation

To find out the preference of customers regarding the safety

shoes

PREFERENCE OF BRAND OF SAFETY SHOES BY THE CUSTOMERS

Options No. of respondents

Liberty 33

Bata 20

Action 11

Other 36

PRICE RANGE OF SHOES PROCURED BY THE CUSTOMERS

Options No. of responses

200-400 41

400-600 18

600-800 14

800-1000 27

SOLE THAT IS PRFFERRED IN SAFETY SHOES

Options No. of responses

PU Sole 61

Rubber Sole 39

PROBLEMS FACED

Options No. of Responses

Size 35

Wrinkles 36

Sole cracking 27

Others 19

No Problem 29

To find out Factors considered while purchasing Safety Shoes

FACTORS CONSIDERED WHILE PURCHASING SAFETY SHOES

Options No. of Responses

Price 77

Comfort 16

Design 9

Durability 40

Quality 76

To know the frequency of purchase of safety shoes

FREQUENCY OF PURCHASE

Options No. of responses

Once a year 66

Twice a year 34

Thrice a year 00

FINDINGS &CONCLUSION

Recommendations & Suggestions