Summary of Products and Services Provided to Elway CJD By Us

1. Setup Platforms2. Weekly Live Visit plus Phone Support3. Social Media Content Campaign4. Conduct Joint Offline Participation Campaign5. Social Media University6. Mobile Platform/The Elway App7. Stagecraft8. Crisis Management9. Go Viral10. Community Outreach

Platform Creation

• Dealership Facebook Page• Elwaycjd Blog• Elwaycjd iPhone APP• Twitter @elwaycjd, @ask_elwaycjd, @elwaycjd_jobs

@elwaycjd_Todd• Youtube Channel• Flicker album

We will Create and Maintain on a daily basis, the following social media platforms for Elwaycjd:

Weekly Live Visit plus Phone Support

• Review performance statistics• Obtain input on what’s happening at the dealership that can

be leveraged by social media• Review future marketing plans, sales/service events,

upcoming incentives, ect…• Identify and act on Critical Business Issues

Week we will visit the Dealership to accomplish the following goals:

Social Media Content Campaign

• Inform• Educate• Entertain• Engage/Call to action

Content Campaigns are created on a weekly basis. They contain both static and dynamic with the following Goals:

Effective execution is the key driver of promoting an interactive social community. Your dealership should be the focal point for a group of people that love their cars and sharing their opinions and experiences

Blog

Action Sun Mon Tue Wed Thu Fri Sat

How To Set Your Radio

Fill Wiper Fluid

Contest Announce Safety Kit Hint

Announce Winner

Inform (Elway Centric)

Product Knowledge

New Emmisions Regs

Service Maintenance

Hot Accessory

Highlight a Car

Highlight Employee

Weekend Special

Entertain Funny Video

Bumper Sticker Posts

Flat Tire Stories

Car Video Pics of Dealership

Weekend Road Trip

Post your Pics

Educate Compare Dodge 2 Ford

Car Care Product Knowledge

Car Care Product Knowledge

How to come prepared

Prepare your car to trade in

Engagement

Take Picture of Wipers

What was your first car

What assy you cant live without

What’s in your cd player right now

Trivia Question

What is the coolest car ever

Photo from your tailgate party

Advertising

This weeks specials

Used car of the week

Service Special

Weekend Ad

Weekend Ad

Weekend Ad

Recruit The BestProvide a Channel through which top talent can find

elwaycjd

“This is a place I want

to work.”

Conduct Joint Offline Participation Campaign

• Email e-vites• P.O.S. Materials

– Hang Tags– New/used car Delivery Card and Service Delivery Card– Trifolds– Posters

• Chicklets – Static Artwork and Online Links• Website Invitations• Push notifications• Press Releases

At every key touchpoint in both the real and digital world, Elwaycjd will invite people to join our Community

Beth and Joel’sSocial Media University

• Buy in at the top• Needed Participation• Modeling

Key Staff

Vendors

Consumers

Employees • Promotion/Buy in• Guidelines for participation• Ongoing Education

• How to invite them in• Direct their participation• Establish Connection and Trust

• Linkage• Networking• Cross Promotion

Mobile Platform/The Elway App

• Call, Email, Access Website• Get GPS Directions • See Specials• Search Inventory• Get A Quote• Schedule an Appointment• Order a Part• Connect to our Community• Get Roadside Assistance

Elwaycjd at Your Fingertips

Free to the Consumer

Stagecraft

Elwaycjd Operating Philosophy• Humanization• Pictures of the facility• Pictures profiles of employees• Create Videos

– Dealer Welcome Message• Sales Manager Welcome Message• Service Manager Welcome Message• Parts Manager Welcome Message

– Testimonials– How To Videos– Meet our Employees

We will Introduce your dealership to the World

MarketDifferentiation

Look and Feel

Industry Leader

Core Values

Stories

Personality

Crisis/Reputation Management

• Scan the internet, in real time, for any reference to your dealership, yourself and your key employees

• @ask_elwaycjd• Monitor Third Party Watchdog sites on a daily basis and coordinate

a response to negative reviews and encourage positive reviews

When a customer decides to e-attack you we will know.

Go ViralWe will track and monitor your followers and identify key influencers in your community to engage their participation

Community Outreach

What causes do you care about?

What will you support in your local community?

Who will you help?

How will you find them?

How do you spread the word about your good works?

How will you leverage your community to help

Social Media Targets• Accumulate people = 300+ followers in 6 months• Create a buzz = 50% participations from our followers• Page Views = 50 per day• Identify Influencers = 4+ Influencers actively participating• Track Conversions = Sales, Service, Phone calls, Emails, APP

usage

Package Cost and Agreement• We Will

– Execute the Ten Steps• Build the Platform• Bring the People In• Maintain the Community

• You Will– Participate and Buy In to the Process– Be the Content Drivers– Provide Funds for Social Promotions

Our Cost:$1470 Setup Fee $2970 per month for a guaranteed 6 Months

5% Discount for full payment of 6 Months10% Discount for full payment of 12 Months