Summary of Products and Services Provided to Elway CJD By Us
1. Setup Platforms2. Weekly Live Visit plus Phone Support3. Social Media Content Campaign4. Conduct Joint Offline Participation Campaign5. Social Media University6. Mobile Platform/The Elway App7. Stagecraft8. Crisis Management9. Go Viral10. Community Outreach
Platform Creation
• Dealership Facebook Page• Elwaycjd Blog• Elwaycjd iPhone APP• Twitter @elwaycjd, @ask_elwaycjd, @elwaycjd_jobs
@elwaycjd_Todd• Youtube Channel• Flicker album
We will Create and Maintain on a daily basis, the following social media platforms for Elwaycjd:
Weekly Live Visit plus Phone Support
• Review performance statistics• Obtain input on what’s happening at the dealership that can
be leveraged by social media• Review future marketing plans, sales/service events,
upcoming incentives, ect…• Identify and act on Critical Business Issues
Week we will visit the Dealership to accomplish the following goals:
Social Media Content Campaign
• Inform• Educate• Entertain• Engage/Call to action
Content Campaigns are created on a weekly basis. They contain both static and dynamic with the following Goals:
Effective execution is the key driver of promoting an interactive social community. Your dealership should be the focal point for a group of people that love their cars and sharing their opinions and experiences
Blog
Action Sun Mon Tue Wed Thu Fri Sat
How To Set Your Radio
Fill Wiper Fluid
Contest Announce Safety Kit Hint
Announce Winner
Inform (Elway Centric)
Product Knowledge
New Emmisions Regs
Service Maintenance
Hot Accessory
Highlight a Car
Highlight Employee
Weekend Special
Entertain Funny Video
Bumper Sticker Posts
Flat Tire Stories
Car Video Pics of Dealership
Weekend Road Trip
Post your Pics
Educate Compare Dodge 2 Ford
Car Care Product Knowledge
Car Care Product Knowledge
How to come prepared
Prepare your car to trade in
Engagement
Take Picture of Wipers
What was your first car
What assy you cant live without
What’s in your cd player right now
Trivia Question
What is the coolest car ever
Photo from your tailgate party
Advertising
This weeks specials
Used car of the week
Service Special
Weekend Ad
Weekend Ad
Weekend Ad
Recruit The BestProvide a Channel through which top talent can find
elwaycjd
“This is a place I want
to work.”
Conduct Joint Offline Participation Campaign
• Email e-vites• P.O.S. Materials
– Hang Tags– New/used car Delivery Card and Service Delivery Card– Trifolds– Posters
• Chicklets – Static Artwork and Online Links• Website Invitations• Push notifications• Press Releases
At every key touchpoint in both the real and digital world, Elwaycjd will invite people to join our Community
Beth and Joel’sSocial Media University
• Buy in at the top• Needed Participation• Modeling
Key Staff
Vendors
Consumers
Employees • Promotion/Buy in• Guidelines for participation• Ongoing Education
• How to invite them in• Direct their participation• Establish Connection and Trust
• Linkage• Networking• Cross Promotion
Mobile Platform/The Elway App
• Call, Email, Access Website• Get GPS Directions • See Specials• Search Inventory• Get A Quote• Schedule an Appointment• Order a Part• Connect to our Community• Get Roadside Assistance
Elwaycjd at Your Fingertips
Free to the Consumer
Stagecraft
Elwaycjd Operating Philosophy• Humanization• Pictures of the facility• Pictures profiles of employees• Create Videos
– Dealer Welcome Message• Sales Manager Welcome Message• Service Manager Welcome Message• Parts Manager Welcome Message
– Testimonials– How To Videos– Meet our Employees
We will Introduce your dealership to the World
MarketDifferentiation
Look and Feel
Industry Leader
Core Values
Stories
Personality
Crisis/Reputation Management
• Scan the internet, in real time, for any reference to your dealership, yourself and your key employees
• @ask_elwaycjd• Monitor Third Party Watchdog sites on a daily basis and coordinate
a response to negative reviews and encourage positive reviews
When a customer decides to e-attack you we will know.
Go ViralWe will track and monitor your followers and identify key influencers in your community to engage their participation
Community Outreach
What causes do you care about?
What will you support in your local community?
Who will you help?
How will you find them?
How do you spread the word about your good works?
How will you leverage your community to help
Social Media Targets• Accumulate people = 300+ followers in 6 months• Create a buzz = 50% participations from our followers• Page Views = 50 per day• Identify Influencers = 4+ Influencers actively participating• Track Conversions = Sales, Service, Phone calls, Emails, APP
usage
Package Cost and Agreement• We Will
– Execute the Ten Steps• Build the Platform• Bring the People In• Maintain the Community
• You Will– Participate and Buy In to the Process– Be the Content Drivers– Provide Funds for Social Promotions
Our Cost:$1470 Setup Fee $2970 per month for a guaranteed 6 Months
5% Discount for full payment of 6 Months10% Discount for full payment of 12 Months
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