Suica – Keeping a Stable Operation and Expanding Services
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Transcript of Suica – Keeping a Stable Operation and Expanding Services
Copyright 2016 East Japan Railway Company. All rights reserved
Suica~ Keeping a Stable Operation and Expanding Services ~
East Japan Railway CompanyHajime Yamada
Copyright 2016 East Japan Railway Company. All rights reserved
Outline of JR East
*Numbers are as of FY ended March 31, 2015 $1 =120JPY
GreaterTokyo Area
Railway Network: 7,457 km
No. of Trains: 13,000 /day
No. of Passengers: 17 million /dayOperating Revenue: $ 23 billionNet Income: $ 1.5 billionNo. of Employees: 73,329Suica in circulation:over 50 million
2
Copyright 2016 East Japan Railway Company. All rights reserved
Daily station passengers
0100,000200,000300,000400,000500,000600,000700,000800,000
Shinjuku
Ikebuku
roTok
yoYok
ohama
Shibuya
Shinaga
waShin
bashi
Omiya
Akihaba
raKaw
asaki
Kitasen
juTak
adanob
aba Ueno
Yuraku
choTac
hikawa
Hamama
tsucho Osaki
Tamach
iNak
anoKam
ata
Outline of JR East
3
Copyright 2016 East Japan Railway Company. All rights reserved
Outline of JR East
High-Speed Intercity
Metropolitan Regional
4
Copyright 2016 East Japan Railway Company. All rights reserved
Use Case ofSuica Card and mobile Suica
Copyright 2016 East Japan Railway Company. All rights reserved
Touch and Go !
R/W : Reader/Writer
Just Touch the Suicagently on the R/W of the Ticket Gate
Pi !
6
Copyright 2016 East Japan Railway Company. All rights reservedTouch
1. The processing time of fare transaction has to be within 200ms.2. The RF communication distance has to be over 85mm.
Gates are designed to be capable of 60 passengers per a minute.
Suica card 200ms
Our Requirement
8
Copyright 2016 East Japan Railway Company. All rights reserved
The Rush Hour Traffic Simulation of Tamachi Station in Yamanote Line
神田
御徒町
上野
鶯谷
日暮里
田
端
駒
込
巣
鴨
大
塚
池
袋
目
白
高田馬場
新大久保
新宿
有楽町
新橋
浜松町品川大崎五反田
目
黒
渋谷
原宿
代々木
千
駄
ヶ
谷
信
濃
町
四
ツ
谷
市
ヶ
谷
飯
田
橋
水
道
橋
御
茶
ノ
水
西
日
暮
里
恵比寿
秋葉原
田町
東京Tokyo
ShinjukuShibuya
Ueno
Tamachi
Passenger Flow Simulation
9
Copyright 2016 East Japan Railway Company. All rights reserved
Smooth flow of Passengers Disruption ofPassenger flow
47 people/min 32 people/min
If the performance is poor, passengers are piled up on the platforms. Dangerous! ⇒ High performance is mandatory.
Passenger Flow Simulation
15
Copyright 2016 East Japan Railway Company. All rights reserved
Use case of Card
2
3
1
Card Only
Ticket HolderWallet 17
Copyright 2016 East Japan Railway Company. All rights reserved
Use Case of CardPassengers don’t want to worry about:- how to hold card face, up and down- interference caused by the fingers, coins, notes, other smart cardsCard performance is affected by the following items:
- passenger touches the card surface by hand or finger,1. Antenna condition is changed by the influence of a dielectric2. Magnetic field is disturbed by users own hand
- passenger inserts the Card into the wallet or the bag3. If card is put on many coins, the magnetic field is disturbed4. If card piles other contactless cards, resonance frequency move and received power is decreased. 18
Copyright 2016 East Japan Railway Company. All rights reserved
Keeping a Stable Operation
Copyright 2016 East Japan Railway Company. All rights reserved
Suica System Control Center
On March 1st 2007Suica System Control Center was established.
On Dec. 1st, 2006 just 0:00 am in the midnight, more than 1,000 ticket gates went down because of the program bug.One of the engineer, who happened to work in the office, got the information and collaborated with other engineers.They took measures andrecovered the ticket gates at 4:20 am.(3,000 people affected) To Expedite the trouble shooting
20
Copyright 2016 East Japan Railway Company. All rights reserved
2) The Ticket Gate is automatically checked every early morning at the Suica Control Center.
1) The update data is downloaded to the ticket gates every night.
Midnight Check for Ticket Gate
21
Copyright 2016 East Japan Railway Company. All rights reserved
SuicaDevelopment Strategy
Copyright 2016 East Japan Railway Company. All rights reserved
4.Integrationwith external networkscompanies
3.Tie-ups with other companies
Suica Development Strategy
2. Expanding electronic money
IC railway ticket1. Expanding Suica holders
Point exchangeprogram
Auto-top up
Increase Suicamember stores
Suica settlement through the internet
mobile SuicaCombining Suica with credit cards
Mutual use with othertransportation companiesTicket reservation and purchase via mobile phones
life styleservices 23
Copyright 2016 East Japan Railway Company. All rights reserved
1. Expanding Suica HoldersMutual Use with otherTransportation Companies
24
Copyright 2016 East Japan Railway Company. All rights reserved
IC Card Ticketing Service Spread all over Japan
(Nagoya City Transportation and Meitetsu)(Fukuoka City Transportation)(JR Kyushu)(JR Hokkaido)(Nishitetsu)
(Private railway in Kanto)(JR Tokai)(Private railway in Kansai)(JRWest)(JR East) JR East disclosed the specifications for the IC card ticketing service to other transportation companies. 10 transportation IC cards have been born within past 12 years since Suica service started.
25
Copyright 2016 East Japan Railway Company. All rights reserved
Mutual Usage of 10 Transportation IC Cards
26
Copyright 2016 East Japan Railway Company. All rights reserved
Mutual Use of 10 Transportation IC Cards Any of these 10 Transportation IC cards…can be used in transportation such as railways, subways, buses, taxies and so on. can be used for purchases of tickets at ticket vending machines in the stations.can be used as e-money.can be topped up in any areas.can show the usage history on display and in print.
27
Copyright 2016 East Japan Railway Company. All rights reserved
0%
20%
40%
60%
80%
100%200
1/10
2002/0
4200
2/10
2003/0
4200
3/10
2004/0
4200
4/10
2005/0
4200
5/10
2006/0
4200
6/10
2007/0
4200
7/10
2008/0
4200
8/10
2009/0
4200
9/10
2010/0
4201
0/10
2011/0
4201
1/10
2012/0
4201
2/10
2013/0
4201
3/10
2014/0
4201
4/10
2015/0
4
IC Usage Rate at the Gate
90.1% July, 2015
28
Copyright 2016 East Japan Railway Company. All rights reserved
2. Expanding Electronic MoneyIncrease Suica Member Stores
Copyright 2016 East Japan Railway Company. All rights reserved
Suica e-Money
Kiosk
Convenience Store
Station Buildings
Copyright 2016 East Japan Railway Company. All rights reserved
e-Money Terminals for Various Shops Drink Vending Machine(For Suica Use Only)
Parking Fare Adjuster
Coin LockerTicket Vending Machine
32
Copyright 2016 East Japan Railway Company. All rights reserved
In-town
In-station
Home
Convenience Store Restaurant Super Market
Shopping in-plane Coffee Shop Fast food Drug store
Parking Clothing store
Amusement Bookstore
Vending machine Hotel
School Parking
Hospital
Convenience store Restrant Vending machine
Store in-station Fast food Coin locker
Coffee shop Station building
Shopping in-train
E-money service started in Mar.‘04
Event Discount store
Taxi
Net Shopping
Game
Suica e-Money
33
Copyright 2016 East Japan Railway Company. All rights reserved
In-station In-townTransaction(as of Aug.2015)
In-town67%
In-station33%
ConvenienceStore64%
ConvenienceStore55%
Vendingmachine23%Vendingmachine37%
other13%other8%
34
The places where e-Money is used these days
In-town
1. We began to expand e-Money into “In-station” first, then into “In-town”. But “In-town” is twice the transaction of “In-station” nowadays.2. Because of Aug.,many people seem to buy drinks fromvending machines.
Copyright 2016 East Japan Railway Company. All rights reserved0
20
40
60
80
100
120
140
160
180
200
220
240
260
280
300
320
340
360
380
400
420
440
460
480
500
520
540
560
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
220,000
240,000
260,000
280,000
300,000
320,000
'04/3 9 '05/3 9 '06/3 9 '07/3 9 '08/3 9 '09/3 9 '10/3 9 '11/3 9 '12/3 9 '13/3 9 '14/3 9 '15/3
Suica e-Money TransactionsMAX 5.22 million transaction / day(Aug.7, 2015)Aiming at 8 million tran./day by 2020
Available at over330,000 locations(as of Feb. 2016)
35
Copyright 2016 East Japan Railway Company. All rights reserved
“Rich” and “Thin” Client e-money systemRich
e-MoneyServer e-MoneyServer
“Rich” Client(High Cost) “Thin” Client(Low Cost)
Thin
data center- Application- KeyThin ClientCenter Server
data center
shop- Application- Key
shop
36
via Network
Copyright 2016 East Japan Railway Company. All rights reserved37
2012年1
月201
2年4月
2012年7
月201
2年10月
2013年1
月201
3年4月
2013年7
月201
3年10月
2014年1
月201
4年4月
2014年7
月201
4年10月
2015年1
月201
5年4月
2015年7
月201
5年10月
TOTALThin Client
Number of Thin Client Terminal
= 20%
Copyright 2016 East Japan Railway Company. All rights reserved
3. Tie-ups with other CompaniesCombining Suica with Credit Cards
Copyright 2016 East Japan Railway Company. All rights reserved39
View Suica Card
“Auto top-up” service at the ticket gate has been started in Oct. 2006.
We have coupled Suica with the VIEW credit card in June 2003.
Front Reverse
International Brand
Our In-House Credit Card
Suica Commuter Pass
39
Copyright 2016 East Japan Railway Company. All rights reserved
Auto Top-up Service
For example, when the balance becomes less than ¥3000, ¥5000 will be added automatically at the gate.40
Copyright 2016 East Japan Railway Company. All rights reserved
The Number of View-Suica Holders
Sales Volume$1,500Million ( FY2015.3)
View-Suica Holders4.6 Million ( FY2015.3)
41
Copyright 2016 East Japan Railway Company. All rights reserved
0
50
100
150
200
250
300
35020
06年
10月
2007年
1 月20
07年
4月20
07年
7月20
07年
10月
2008年
1 月20
08年
4 月20
08年
7月20
08年
10月
2009年
1 月20
09年
4 月20
09年
7月20
09年
10月
2010年
1月20
10年
4 月20
10年
7月20
10年
10月
2011年
1月20
11年
4 月20
11年
7 月20
11年
10月
2012年
1月20
12年
4 月20
12年
7 月20
12年
10月
2013年
1 月20
13年
4 月20
13年
7 月20
13年
10月
2014年
1月20
14年
4月20
14年
7月
Number of the Cards set for Auto Top-upNumber of the cardsset for Auto top-up:3.16 Million(As of August 31, 2015)
Auto top-up service started for View-Suica from Oct. 2006 for personalized Suica from July 2009 for mobile Suica from Mar. 2010
42
Copyright 2016 East Japan Railway Company. All rights reserved
Suica Tie-up Strategy: Combining Suica & Credit
Bic CameraJAL Enable Suica to be used in
variety of situationsAeon
View Suica CardSuica Card
ANA
Airlines
Mass electric appliance stores
Mizuho,Yokohama, MTU, MS, JP
43
Copyright 2016 East Japan Railway Company. All rights reserved
4. Integration with External Networksmobile Suica
Copyright 2016 East Japan Railway Company. All rights reserved46
Hundreds of handset for mobile Suica
Copyright 2016 East Japan Railway Company. All rights reserved
mobile Suica ー A Combination of Suica and Mobile PhonesMobile phone+ Communications
Screen display
Jan. 2006 mobile Suica service debutOct. 2006 Online payment service started
Mar. 2007 Interoperation in Metropolitan area startedMar. 2008 Shinkansen express ticket service started
mobile Suica service history
Mar. 2010 Auto top-up service started
FeliCa IC
Jul. 2011 Available for smart phones (AndroidTM) Jul. 2011 Available for smart phones (AndroidTM) 47
Copyright 2016 East Japan Railway Company. All rights reserved
Stored Fare / e-Purse (Recharge,Remaining Value, Transaction Logs)Commuter Pass (Buy, Renew, Cancel)Quick Charge
1st class seat (Green Car) (Buy, Cancel)JR East Shinkansen Express TicketLink to JR Central Shinkansen Express Ticket Reservation SystemUser Menu
Top Menu
48
Copyright 2016 East Japan Railway Company. All rights reserved
Top-up
Online top-up by credit cards by money transfer from bankaccounts by MNO accounts
Top-up at storesby cash
Auto top-upat passenger gatesby credit cards
Top-up at the ticket vending machinesby cash
Everywhere(Over The Air) at stores at stations49
Copyright 2016 East Japan Railway Company. All rights reserved
Get on Train by mobile SuicaLocal Train
Get on 1st class car
Purchase and1st class ticket download Validation of1st class ticket
Check-out: with Fare Payment or Commuter Pass
50
Check-in withSF or CommuterPass Conductor inspects Suica(sometimes)
Copyright 2016 East Japan Railway Company. All rights reserved
Get on Train by mobile SuicaShinkansen (High Speed Train)
Reservation, Purchase and e-ticket downloadCheck-in
Check-outGet on Shinkansen 51
Copyright 2016 East Japan Railway Company. All rights reserved
Increase of mobile Suica Holders
3.68 millon holdersAs of Jan.28 2016
M3
2
1
02006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Jan.28, 201610 years anniversary
52
Copyright 2016 East Japan Railway Company. All rights reserved
The Sales Volume of mobile Suica
FY2007 FY2008 FY2009 FY2010 FY2011 FY2012 FY2013
Shinkansen ticketFirst Class ticketCommuter PassAuto Top-up(SF)SF (e-money)
7.4% of Railway Operations Revenues
53
Copyright 2016 East Japan Railway Company. All rights reserved
Mobile Suica
Million
Ikebukuro StationShinjuku Station Tokyo Station
(100yen⇒US$1)The top station of the recharged e-Money amount is Shinjuku. However the recharged e-money amount through the Mobile Suicais almost 4.3 times as much as that of Shinjuku.
The Comparison of Recharged Suica e-Money
As of FY2012
4.3 Times of Shinjuku
54
Copyright 2016 East Japan Railway Company. All rights reservedTouch
1. The RF communication distance has to be over 85mm.2. Gate has to be capable of 60 passengers per a minute.
mobile Suica
Test for mobile Suica
55
Copyright 2016 East Japan Railway Company. All rights reserved
RF Performance Test
XY
Z
Every mobile FeliCa has this mark at the most sensitive position.
56
Copyright 2016 East Japan Railway Company. All rights reserved
8580:4035302520151050 -40 -30 -20 -10 0 +10 +20 +30 +40[ mm ]
[mm]
X-axis
Z-axisMeasurement Points
RF Performance Test
57
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3 mm height
Along X-axis, there are 3 consecutive columns with communication failure within 3 mm height.⇒ This handset does not pass the test.
OKFail
RF performance test
58
Copyright 2016 East Japan Railway Company. All rights reserved
Lesson Learned on Battery Low Mode
Battery Low Mode:Not enough power as mobile phone but some power to drive NFC chip 60
Copyright 2016 East Japan Railway Company. All rights reserved
Lesson Learned on Battery Low Mode
Requirement• 24 hours Suica availability after a mobile phone turned off• No issue over 10 years operationCustomer adoption• Well received• First 2 years, 10 calls per month asking about Battery Low Mode• Quite infrequent those days
61
Copyright 2016 East Japan Railway Company. All rights reserved
What we arechallenging now
Copyright 2016 East Japan Railway Company. All rights reserved
What we are challenging nowTo solve the issues for Tokyo Olympic & Paralympic in 2020To find useful information by analyzing Suica Usage DataTo harmonize our infrastructure with NFC Forum specifications
63
Copyright 2016 East Japan Railway Company. All rights reserved
So many foreigners will arrive at Narita/Haneda airport.1. Very long waiting line may be formed to buy Suicacards at Narita/Haneda airport station. Is it possible to sell Suica cards abroad in advance?
Issues to be Solved for Tokyo Olympic & Paralympic in 2020
05,000,000
10,000,00015,000,00020,000,00025,000,00030,000,000
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
Foreign visitors to Japan
64
Copyright 2016 East Japan Railway Company. All rights reserved
2. Very long waiting line may be formed to refundthe deposit and the balance of the Suica cardat Narita/Haneda airport station.How about issuing the no refund Suica card?
This special Suica will be sold with no deposit. Users can donate the balance at Narita/Haneda airport. 3. It is rather troublesome to recharge the Suica card
at the ticket vending machine because of theunfamiliar operation.One idea is to develop a Suica card having a free
area.
Issues to be solved for Tokyo Olympic & Paralympic in 2020
65
Copyright 2016 East Japan Railway Company. All rights reserved
4. At the present it is impossible to recharge the Suicacard using a credit card issued in a foreign country.We have to negotiate the commission fee with thecredit card companies.
Issues to be solved for Tokyo Olympic & Paralympic in 2020
66
We are making every effort to provide service satisfactory for customers.
Copyright 2016 East Japan Railway Company. All rights reserved
Analyzing Suica Usage RecordsThe Case of “Suica & N’ex”
Combines an original design Suica card and a reduced price round trip ticket for the Narita Express (N'EX)2007-2014
Copyright 2016 East Japan Railway Company. All rights reserved
(1) We have not recognized so far:Analyzing Traveling Patterns and Findings
Where do foreign tourists go with Suica?
Where do foreign tourists stay?
Do they take N’EX for the return trip as well?68
Copyright 2016 East Japan Railway Company. All rights reserved
(2) Finding from Suica dataAnalyzing Traveling Patterns and Findings
ShinjukuHarajukuShibuya
Roppongi Yuraku-cho 21.2%
Ueno
Mitaka
Tsukiji Market
Popular Destination
9 km9 km9 km9 km9 km9 km9 km9 km9 km
池袋
15.7%
表参道
5.2%
上野
25.3%
御徒町5.0%
浅草
32.2%
秋葉原 18.0%
東京14.1%
有楽町 21.2%
新橋 13.7%
汐留
3.9%
築地 4%
築地市場 15.1%赤羽橋駅
6.3%
台場 7.1%
お台場海浜公園4.9%
※ %はIDiの割合
舞浜
16.0%
吉祥寺
7.7%
三鷹
10.4%
新宿
41.7%
原宿
44.2%
渋谷
38.1%
自由が丘
8.0%
恵比寿
9.3%
六本木
19.0%
下北沢
5.1%
9 km9 km9 km9 km9 km9 km9 km9 km9 km
Ikebukuro
15.7%
Ueno
25.3% Asakusa
32.2%
Akihabara 18.0%
Tokyo14.1%
Yurakucho21.2%
Shimbashi13.7%
Tsukiji-shijo15.1%
Daiba7.1%
※ %はIDiの割合
Maihama
16.0%
Kichijoji
7.7%
Mitaka
10.4%
Shinjuku
41.7%
Harajuku
44.2%
Shibuya
38.1%
Jiyugaoka
8.0%
Ebisu
9.3%
Roppongi
19.0%
Popular Destination
We utilize the results from analysis such as・・・- Where should we install broadcast equipment thatspeak in foreign languages in high priority?- Where should we recommend those foreigners to visit? 69
Copyright 2016 East Japan Railway Company. All rights reserved
We want to have a following world in the future;1. We can offer “mobile Suica service” to the foreigners visiting Japan with a mobile-phone of their home country.2. People with Japanese mobile-phone can get on the public transit in foreign countries, like a “mobile Suica” in Japan.To realize this world, the specifications of NFC chip have to be harmonized and mobile-phones have to be made as a global model.Of course, JRE’s infrastructure should be harmonize with NFC Forum specifications.
To harmonize with NFC Forum spec
70
Copyright 2016 East Japan Railway Company. All rights reserved
Mobile FeliCa Technical Communications Committee (モバイルFeliCa技術連絡会)
From April, 2015
MNOs
e-Money providers
Already Harmo-nized in Japan
Mobile FeliCa RF Performance Certification
71
Copyright 2016 East Japan Railway Company. All rights reserved
Already harmonized in Japan
MNOs
e-Money providers
In the future
In the long term we are preparing to design our instruments to be compliant to NFC Forum specifications.72
Copyright 2016 East Japan Railway Company. All rights reserved73
The core business of JR East1st : Railway Business
High-speed, Metropolitan, Inter-city, Regional2nd : Life-style Service Business
Shopping Centers, Hotel, Retailing, Restaurants3rd : Suica Business
--- establishing as a 3rd core business now ---(1) Expanding Suica to all railway networks(2) e-Money(3) Suica Information Business
Copyright 2016 East Japan Railway Company. All rights reserved74
Thank you for your kind attention.