Stylepit presentation 2013
description
Transcript of Stylepit presentation 2013
ABOUT / SmartGuy is a leading Nordic multi- brand online fashion retailer.
REVENUE / ~ 450 MDKK
LOCATION / Based in 20 countries. 250employees with HQ in Jyderup, Denmark
SHARES / Listed on Danish stock exchange with current market cap of appr. 800 MDKK.
OFFICES / Headquarters in Denmark
IT, TRANSLATIONS & CUSTOMER SERVICE / Located in Dnipropetrovsk, Ukraine.
WAREHOUSE / Currently in Denmark, but will move to Szczecin (Stettin) in Poland starting August 2013.
O U R M A R K E T So v e r 2 0 c o u n t r i e s a r o u n d E u r o p e
O U R M A R K E T So v e r 2 0 c o u n t r i e s a r o u n d E u r o p e
H I G H Q U A L I T Y S U P P L I E R S
E x t e n s i v e r a n g e o f a t t r a c t i v e s u p p l i e r s
TODAY SMARTGUY has more than 1,000 fashion brands of which the majority are either international or domestic top- sellers
SUPPLIERS with strong brands are a crucial success factor for online fashion retailers and relies heavily on the reputation of the retailer
LOCATION / Based in 20 countries. 250employees with HQ in Jyderup, Denmark
BUILDING an extensive range of attractive suppliers is a lengthy and continuous process
MORE THAN 1 .5 MILLIONREGISTERED USERS
SmartGuy has a sol id baseof registered users
SmartGuy has experienced a strong growth in the number of unique visitors on the websites, as well as the number of registered users
As a result of the general maturing online retailindustry and due to SmartGuy’s e�orts towardsgenerating increased sales per customer, the average purchase size has increased steadily over the past decade
To encourage repeat customers, SmartGuy has launched a number of loyalty initiatives, including special discounts for registered users
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NUMBER OF REGISTERED CUSTOMERS HAS GROWN RAPIDLY
WITH A STEADY INCREASEIN AVERAGE PURCHASE SIZE
WITH AN INCREASING NUMBEROF UNIQUE VISITORS1
The large base of users is a strong assetfor SmartGuy when new products, sitereleases etc. are launched
Includes visitors on DK, SE, NO, UK, DE, FI, AT, NL, RU and PL websites
Average purchase size is still to be improved The drop in 2011/12 was mainly due to implementation of free shipping
OtherStylepitSmartGuy SmartGirl SmartKids
W E ’ R E L O C A L
SmartGuy has local websi tes, o�ces or actual
subsidiar ies in over 20 European countr ies .
B E I N G L O C A Lg e t t i n g c l o s e r t o t h e
c u s t o m e r
LOCALIZATION / Local domain and language as well as market-adapted product optimization
SUPPORT / Local phone number and a local return address for increased trust
OPTIONS / O�ering many payment options & work with strongest logistics partner
SECURITY / Local certificates, trustmarks, local conditions and encrypted checkout
S M A R T G U Y=
E F F I C I E N Ti n - h o u s e I T d e v e l o p m e n t
&n e w w a r e h o u s e
Dnipropetrovsk
Szczecin(Stettin)
SmartGuy, SmartGirl, SmartKidskoncept in the Nordics
Stylepit concept in the rest of Europe on localized domains and customerservice
Launched own Stylepit private label brand in October 2012
Signed Pharell Williams from October 2013 to promote Stylepit for the forth comming six month