smAlbany 2013 marketingwiz presentation 2013
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Transcript of smAlbany 2013 marketingwiz presentation 2013
www.marketingwiz.co
Craig HallExecutive Director, Marketing WizTM
Principal, NHD Smart Communications
www.marketingwiz.co
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Today’s Agenda
• The C‐Suite as our target audience
• Content marketing in a social world
• Creating content to sell IT & Cloud Services
• Real‐world example
• Wrapping it up
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Who’s Buying the Cloud & Why
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Global IT Spending Tops 4 TrillionCurrent Us Dollars by 2015
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List of IT & Cloud Services
Managed Services
Monitoring Only Services
Managed Firewalls
Internet Monitoring
Content Filtering
Disaster Recovery
Business Continuity Planning
Website Design
Website Hosting
Co‐Location Services
Remote Backup/Storage
Email and Spam Filtering
Email Archiving
SAN Storage Solutions
Voice and Data T‐1’s
VoIP
Application Development
CRM Solutions
SharePoint Solutions
POS/Inventory Control Solutions
HaaS/SaaS
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The Formula
• Create Content
• Distribute Your Content
• Continue to Publish New Content
• Generate Leads
• Nurture Leads
• Close Sales
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Content is King ~Bill Gates (1/3/1996)
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”
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Creative Placement Sales
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Chaos & Confusion
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The Fundamentals of Good Creative
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Download the PDFwww.ITmarketingwiz.com
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80% of business decision‐makers prefer to get company information in a series of articles versus an advertisement
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Momentum & MindshareSingle touch marketing is gone.
Single eBlast
1 Click PPC to Conversion
Low Value Messaging
Call to Action
Opens & Clicks
Low Yield
Inbound Only
Nurture Process
Multiple touch points
Branding & Mindshare
Value Rich Content
Establish Expertise
Build Trust
Elevate Relationship
Drive Interaction
Inbound & Outbound
Old New
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Stimulus
Read ReviewsAsk Your Network
Purchase
Search
Watch Videos
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Types of Content
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CEO
On average 60% of a CEO’s time is spent in meetings. CEOs spend about 4.7 hours per week with consultants and only 1.3
hours with suppliers.
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CFO
If the CFO’s analysis shows that a solution can add value and improve operational efficiency they will focus on determining
the best way to implement it.
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CIO
Today CIOs spend a lot of time on administration and not as much on IT research and development.
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CMO
CMOs are notorious for their short tenures, and not by choice. The average CMO keeps their position for about 19 months.
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BUSINESS OWNERS
Do Your Research! Time is vital to all business owners. Therefore, any strategy to sell to them requires being concise.
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One Piece of Content
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Remarketingprovides a platform to
Increase Your Brand in a 12 month period
• Strategically stay in front of key decision makers
• Decrease your cost per impression while remaining present
• Own Your Markets, and amplify your Lead Nurture ROI
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Every time wedeliver New Content
• Exposing the company’s name & brand
• Building trust and gaining credibility
• Increasing mindshare and selling opportunities
We are:
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Email Impressions
Website Visits
Request a Quote
Email Opens
Time on Content
Social Media Follows
Social Engagement
Mobile / App Engagement
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GettingStarted
1. Identify your target audience
2. Plan your next 3 months of content
3. Leverage MarketingWiz.co to create meaningful content
4. Publish Content & schedule nurture messages
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Create Your
Mobile 1st Strategy
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Leverage Our Global Networkof Creative and Technical Partners
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Let’s Connect@itmarketingwiz
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www.linkedin.com/in/craigkhall
518.213.4767
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The B2B Purchasing ProcessBuyer Interactions
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How the Cloud is Changing the Way Small Businesses Operate Help Small and Medium Sized companies better understand the importance of the Cloud and how they can utilize its power to build a more successful business. The cloud has revolutionized the way we do business outside of the office and given a competitive advantage to the thousands of businesses that already utilize it’s vast capabilities.
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Your Employees are Your Greatest Investment: Are you Utilizing Yours EffectivelyYour employees are a team and like any other team they work best when they are working together, everybody’s on the same page, and everybody knows what is expected of them. We all want the most out of our employees and for them to be motivated, but it isn’t that simple. Bonuses and raises are nice, but if you really want to motivate and engage your employees you’re going to have to take it to the next level.
Release Date: March 15, 2013
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Laptops, Smartphones, and Tablets are Changing Business Communication as we know it.Having an iPhone is like having a personal assistant. Technology is changing the way we communicate, remember when you had to dial the office and wait to be put through to sales? Those days are gone. Welcome to the age of Smart Tech. Smartphones, tablets, laptops, and more.
Release Date: April 15, 2013
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Data Is Your No.1 Priority: Keep It Safe
An alarming 2 in 3 small businesses are open to attack from hackers, yet 85% of small business owners believe they are less of a target than their larger enterprise counterparts. Learn what steps you should be taking in order to protect your sensitive information.
Release Date: January 15, 2013