Awards

www.n-by-naber.com — www.naber.eu

Style Guide

eN

conceptKitchen

byKilian Schindler

Table module and shelf module

white RAL 9003

Worktop sheet-steel

white RAL 9003 silk grey RAL 7044 oxide 3

Worktop laminated

vanilla sienarot / siena red sand beige

paros blue geo grey fango

PRo

duc

T o

veRv

ieW Table Module A Rollers with brake Table Module B Rollers with brakeTable Module B Height adjustment

Table Module d Height adjustment

Side elements

Rail bars

Shelf Module A Height adjustment

Shelf Module c Height adjustment Shelf Module d Height adjustment

Shelf Module B Height adjustmentTable Module A Height adjustment

Table Module c Height adjustment

Worktop stainless-steel with sink

Worktop sheet-steel, stainless-steel or laminated

Shelf

drawer

Splash protection Wire mesh

Zenta 1

corporate identity

WHAT POSSIBILITIES DOES CORPORATE IDENTITY OFFER?

F.1Logo

F.2typography

F.3 colors

54 – 55

FFiVe GUidinG principLeS

HOW DO I DESIGN THE CONCEPT

KITCHEN?

d.1crossover

d.2Balance

d.3cluster

d.4reference

d.5reflection

16 – 39

dScenarioS

HOW DO I EQUIP THE CONCEPT

KITCHEN?

e.1product

recommendations

e.2Module Scenarios

40 – 53

e

arcHitectUre

WHERE CAN THE CONCEPT KITCHEN

BE POSITIONED?

B.1Free Space

B.2partition Walls

B.3Booth

04 – 05

BintrodUction

THE KITCHEN AS LIVING SPACE—AN OPEN FUNCTIONAL

CONCEPT

02

aenVironMent

WHICH COLORS, MATERIALS &

FINISHES SUIT THE CONCEPT KITCHEN?

c.1colors

c.2Materials & Finishes

c.3Mix & Match

06 – 15

c

contentS

The kitchen as living space—an open, functional concept

n by Naber is the young brand by Naber. n by Naber is flexible and innovative, functional, radical, lively, and open. The brand offers products with a particular design standard for kitchens, offices, and residential spaces.

Individual functional areas such as those for cooking, working, and living in have long since been merging with one another. The kitchen represents living space and is the place where we like to prepare meals. An open construct. The idea behind the culinary workshop: modular and mobile.

The Concept Kitchen lives in these flexible interiors. It can be assembled just where you wish. And how you wish. It couldn’t be easier. You can begin with just a few modules—and extend later on. You can combine it with existing furniture: with elements of a fitted kitchen, with a vintage sideboard, a trusty old stove.

Each Concept Kitchen module can be dismantled without tools and, given the excellent quality of the material, can be reassembled any number of times. Thanks to the restrained, industrially influ-enced formal idiom, the Concept Kitchen adapts easily and as a matter of course to all manner of circumstances and surround-ings. Ten basic modules and the relevant fittings enable anyone to put together their very own Concept Kitchen.

This Style Guide is a source of inspiration for outstanding presentations in a wide range of premises and atmospheres. The Concept Kitchen enables you to set scenes that make you playfully stand out from the competition!

introdUction

a32

concept Kitchen

Free Space

B.1partition Walls

B.2Booth

B.3

The Concept Kitchen allows you to create exciting kitchen designs in any setting, regardless of the architecture and interior, the size and type of your store. No matter whether you are using a classic booth or working with partitions or free spaces, the in-dividual modules can be configured at will. Structures can be revised and broken up in your business as well: Why not add Concept Kitchen modules to other kitchens? Make the Concept Kitchen into something unconventional and inspire your cus-tomers! Rethink your approach, and always be one step ahead!

arcHitectUre

Where can the Concept Kitchen be positioned?

B

123

FREE SPACE

PARTITION WALLS

BOOTH

54 arcHitectUre

The play of haptic and visual elements, of colors, materials and finishes stands for the flexibility of the Concept Kitchen and for individuality in the kitchen. In moderation, because a riot of color would be counterproductive to the presentation. In order for the diversity of the radical, modern idea behind the Concept Kitchen to fully come into its own, we compiled a clear selection of colors, materials, and finishes for the setting—the walls and the floor. The look: authentic, fresh, subtle. From soft industry to loft character.

enVironMent enVironMent

Which colors, materials & finishes suit

the Concept Kitchen?

c

123

COLORS

MATERIALS & FINISHES

MIx & MATCH

766

raL 1014

photo wallpaper „Kacheln weiß“

raL 7030

raL 7032

raL 1015

raL 7044

plywood panelpine

98

the presentation color code spans a subtle range from industrial look to herb kitchen. Friendly, soft, natural, but at the same time sober tones. a simple range of green and concrete nuances, to put the focus on the ele-ments of the concept Kitchen. in this way you can help promote the idea of the kitchen being living space and cooking a lively experiment.

the open shelf structure of the modules, which are filled with all manner of accessories and products, needs pure, authentic materials and finishes to serve as a calming contrast in the background. extensive use of linoleum, plywood, and (imitation) concrete, and walls tiled in a strict grid provide a sound base. they stand for the honesty and direct statement of the concept Kitchen.

Colors Materials & FinishesenVironMent enVironMent

raL 7044raL 7030 raL 7047raL 7032

c.1 c.2

raL 1000 raL 7002raL 1014 raL 1015 01 02 03

03 photo wallpaper „Kacheln weiß“, available from, e.g. www.feine-tapeten.de

02 Fleece wallpaper „Sichtbeton“, available from, e.g. www.wallandimage.com

01 Fleece wallpaper „Factory Beton“, available from, e.g. www.wallandimage.com

raL-coLorS WaLLpaper WaLL coVerinG

01 02

01 plywood panels (10 mm) in pine and beech, available from your local timber merchant or in diy stores

02 pVc flooring (uni), available from, e.g. www.livingfloor.com

FLoorinG

1110

raL 7030

Fleece wallpaper„Sichtbeton“

raL 1000

Fleece wallpaper„Factory Beton“

raL 7002

raL 1015

pVc flooring grey

1312

the set of colors and materials described provides the visual framework for the concept Kitchen presentation. a basic range with which, in line with the mix & match principle, as many combinations as possible can be made to showcase different forms of vibrancy and set unusual accents: the floor made of linoleum, one wall in (imitation) concrete, the other in wood. no monotony. a breath of fresh air, to set it apart from other kitchen pres-entations in your store.

c.3 Mix & MatchenVironMent 1514

The idea behind the Concept Kitchen should be able to be experi-enced directly in the store: Without great explanation, it should be clear what is meant by “flexibility”, “openness”, and “authenticity”. Wholly in tune with the times, the Concept Kitchen signifies crea-tive freedom at home. The ability to adapt, time and again, to changed circumstances. In the form of the following five guiding principles—crossover, balance, cluster, reference, reflection—we provide detailed styles for specific presentations that are easy to implement. They are intended to encourage customers to see and think of the kitchen, in the sense of the Concept Kitchen, with dif-ferent eyes and put this into practice at home.

FiVe GUidinG principLeS FiVe GUidinG principLeS

How do I design the Concept Kitchen?

d

Kitchen Living space

CROSSOvER1BALANCE2CLuSTER3

REFERENCE4REFLECTION5

the trend is more and more for the kitchen and living space to become one. the concept Kitchen system takes up this trend. the simple design of the individual modules, which are of a high quality and boast an industri-ally influenced formal idiom, enables them to be used both in a classic kitchen setting and in crossover situations such as living/kitchen space, of-fice/kitchen, and garden/kitchen, etc. etc. this basic idea is intended to be communicated by staging the modules in a way that is as unconventional as it is masterful, using selected accessories: a blend of typical kitchen utensils and characteristic products from the living area.

Crossover d.1

1716

Kitchen

Living space

1918

Kitchen

Living space

2120

Free space

“lighter”, dynamically placed accentuation

Focal point

Balanced.2

FiVe GUidinG principLeS

With their characteristically functional design, the concept Kitchen mod-ules are the main players in the kitchen setting. the balanced arrangement of the accessories is extremely important. that said, less is more! in order to be able to present features such as the plug system, which is as straight-forward as it is ingenious, in as simple and direct a manner as possible, the modules should not be too busy. please ensure there are always free spaces. Specific focal points should be surrounded by “lighter”, more dynamic ac-centuation with accessories. this way an exciting yet seemingly natural balance between the emphasized elements emerges.

FiVe GUidinG principLeS 2322

counterbalancing free spaces

Focal points set diagonally or

in a triangle

2524

props with a valuable look about them: if you remove the labels from low-cost discount store products, they can be stylized as effective decorative objects. please note: the formal idiom of the selected products themselves should be classic and reduced. this stylization effect is further emphasized by the concentrated clusters and rows of the products. abstraction is the stylistic means: no labels, graphics, or such like should indicate the prod-ucts’ original brand.

abstraction

abstraction clustercluster

Clusterd.3

as a matter of principle, no graphics or such like should still indicate the product brands.

productXy

FiVe GUidinG principLeS FiVe GUidinG principLeS 2726

abstraction by means of removing labels

Stylization by means of clusters

2928

create reference by means of the visual framework of recurring colors and materials in the presentation. So as to achieve a lively, but not chaotic overall picture, the range of colors and materials of the accessories selected should not be too large. When the individual colors and accentua-tion appear repeatedly and as such repeatedly make reference to them-selves, the presentation seems casually harmonious. in addition, skillful dovetailing and overlapping create a natural balance.

example (pp. 32 – 33): through the repeated use of stainless-steel accessories (4), the material used for the stainless-steel sink (4) is referenced in other modules.

allusion & reference

Referenced.4

FünF LeitLinienFiVe GUidinG principLeS

red

yellow/orange

copper/terracotta

Stainless steel

Beige/Sand

Green

plants

porcelain/White

3130

redyellow/orangecopper/terracottaStainless steelBeige/SandGreenplantsporcelain/White

3332

redyellow/orangecopper/terracottaStainless steelBeige/SandGreenplantsporcelain/White

3534

effective highlights: the use of products made of reflective materials such as glass, stainless steel and such like makes it possible to create subtle highlights in the presentation. in this way the flawlessness of what is new is brilliantly highlighted. a nice side effect of transparent accessories is that the shelves look used, but not visually overloaded. Brightening effects are beneficial: the intelligent positioning of stainless-steel bowls and such like even brightens up dark areas. allow highlights to make an impact: reflections in the glass create an impression of purity and fresh-ness, aspects which are sure to have a positive influence on purchasing decisions.

the skillful positioning of stainless-steel bowls etc. can

brighten up dark areas.

Brighteners Highlights

Reflectiond.5

FiVe GUidinG principLeS FiVe GUidinG principLeS

reflections in the glass give the customer an impression of purity and freshness and as

such have a positive influence on purchasing decisions.

3736

Highlights

Brighteners

3938

ModULe ScenarioS

How do I equip the Concept Kitchen?

e

Which Concept Kitchen would you like to present: Novice, Basic, Cool or Premium? How many and which products are suitable for you to easily design a coherent ensemble? On the following pages product still lifes in different color tones serve to help you: We make specific proposals with high-end home accessories by select manufacturers such as Hay, Muuto, Stelton and Thomas/Rosen-thal. Exact manufacturer specifications will help you acquire the products quickly. Your presentation will be impressively abstract and just as appealing with “no brand” accessories—with simple low-cost standard products from the local supermarket or DIY store, or from online shops. Simply stylize them as no-name prod-ucts, as already described on page 26 (Cluster).

PRODuCT RECOMMENDATIONS1

MODuLESCENARIOS2

PRODuCT RECOMMENDATIONS (Illustration on right)1 Wall hook “The Dots”, pink, Muuto (www.muuto.com) / 2 Broom + Dustpan, Muji (www.muji.de) / 3 Cookery book “Noma”, Phaidon (www.phaidon.com) / 4 Receptacles “Terracotta Storage”, large and small, Jamie at Home (www.jamieathome.com) / 5 Tea towels “Towel”, Muji (www.muji.de) / 6 Salt and pepper mill “Bottle Grinder”, Menu A/S (www.menu.as) / 7 Storage containers “Kitchenmanagement”, pure white, Riess truehomeware (www.riess.at) / 8 Crumb brush “Hand Broom”, in set with “Dustpan”, Muji (www.muji.de) / 9 Trash can “H2O”, Authentics (www.authentics.de)

1

3

46

5

7

9

8

2

1

4140

ModULe ScenarioS

1

1

3

4

5

6

7

8

2

1 2

3

4

4 5

6

78

4

Above 1 Cushion “Soft Grid”, mandarin, 40 × 60 cm, Muuto (www.muuto.com) / 2 Cover “Plus 9”, pink, Hay (www.hay.dk) / 3 Cookery book “Der Silberlöffel”, Phaidon (www.phaidon.com) / 4 “Tea Towels“, Hay (www.hay.dk) / 5 Storage container “Kitchen-management”, light grey, Riess truehomeware (www.riess.at) / 6 Wooden spoon “Everyday Object”, Hay (www.hay.dk) / 7 Tray “Kaleido”, size M in red, size S in orange, size xS in Aubergine, Hay (www.hay.dk) / 8 Sauté pan “Trio White Line”, Eva Solo (www.evasolo.com)

Left 1 vases “Samesame” (www.samesame-shop.de) / 2 Cushion “Mingle”, yellow, 50 × 50 cm, Muuto (www.muuto.com) / 3 Cookery book “René Redzepi: A Work in Progress”, Phaidon (www.phaidon.com) / 4 Storage container “Kitchenmanagement”, slow green, Riess truehomeware (www.riess.at) / 5 Paper straws “Paper Poetry”, Rico Design (www.rico-design.de) / 6 Breakfast plate “Sunny Day”, neon yellow, Thomas/Rosenthal (www.rosenthal.de) / 7 Chair “Chaise A perforée”, Tolix (www.tolix.fr) / 8 Storage box, white, Magazin (www.magazin.com)

4342

ModULe ScenarioS

1

4

2

2

3

9

6

8

6

12

11

10

7

5

Right 1 Chair “Chaise A perforée”, Tolix (www.tolix.fr) / 2 “Tea Towels”, Hay (www.hay.dk) / 3 Beaker with handle “Sunny Day”, Thomas/Rosenthal (www.rosenthal.de) / 4 Tray “Kaleido”, size L, grey, Hay (www.hay.dk) / 5 Chair “Chaise A”, Tolix (www.tolix.fr) / 6 Carving set “Pure Black”, Stelton (www.stelton.com) / 7 Cokery book “Fish”, Phaidon (www.phaidon.com) / 8 Salt and pepper mill “Bottle Grinder”, Menu A/S (www.menu.as) / 9 Pan “Aromapot”, light grey, Riess truehomeware (www.riess.at) / 10 Plate “Sunny Day”, Thomas/Rosenthal (www.rosenthal.de) / 11 Cushion “Mingle”, blue, 50 × 50 cm, Muuto (www.muuto.com) / 12 vacuum jug “EM77”, 1 liter, black, Stelton (www.stelton.com)

Above 1 Rubber boots, Tretorn (www.tretorn.com) / 2 vase “Samesame”, (www.samesame-shop.de) / 3 Knife, Fackelmann (www.fackelmann.de) / 4 Jug for frothing milk “Kult”, 0.7 liter, WMF (www.wmf.de) / 5 Glasses “Castdrink”, various sizes, Kinto (from www.magazin.com) / 6 “Bread Bin 100”, Joseph Joseph (www.josephjoseph.com) / 7 Wooden spoon “Everyday Object”, Hay (www.hay.dk) / 8 Pan “Tools”, Iittala (www.iittala.com) / 9 Storage box, white, Magazin (www.magazin.com)

1

2

2

4

5

6 7

8

9

3

4544

NO BRANDS1 Water bottles with no label (supermarket) / 2 Pure curd soap (white) and olive oil curd soap (green), Kappus (www.kappus-seife.de) / 3 Porcelain bowls / 4 Fruit, vegetables and other food / 5 Wooden brushes, e.g., from Manufactum (www.manufactum.de) / 6 Household gloves (drug-store or supermarket) / 7 Mineral water bottles with no label, e.g., “Black Forest still” (www.black forest-still.de) / 8 Chamois leather (drugstore or supermarket) / 9 Glasses, e.g., Duralex (from www.manufactum.de) / 10 Spaghetti (supermarket) / 11 Paper bags / 12 Kitchen rolls (drugstore or supermarket) / 13 Aquarium (pet store) / 14 Wooden spoon (household goods) / 15 Wooden brush (DIY store) / 16 Dishcloths (drugstore or supermarket) / 17 Stainless-steel sponges (drug-store or supermarket) / 18 Preserved food in a glass jar, no label (supermarket) / 19 Liquid soap, Muji (www.muji.de) / 20 Detergent, no label (drugstore or supermarket) / 21 Garbage bags, vari-ous colors and sizes (drugstore or supermarket) / 22 Scouring pad (drugstore or supermarket) / 23 Metal bowls (household goods) / 24 Mortar trough (DIY store)

1

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4

16

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4746

ScenarioSScenarioS

NOvICE1 module

1BASIC3 modules

2

3COOL5 modules

PREMIuM7 modules

4

MODuLE SCENARIOS

By way of example, we have put together sets with one, three, five or seven different modules and equipped them. These different versions give you a basic feel for the aesthetics, with which you can do a great deal. Enjoy mixing & matching!

Novice1 module

e.2

4948

ScenarioS

Cool5 modules

ScenarioS

Basic3 modules

5150

ScenarioS ScenarioS

Premium7 modules

5352

The logo and the accompanying CI font are two further means that are an absolute must for perfecting your n by Naber kitchen presentation. As a graphic, aesthetically powerful element, the logo can be applied to the walls of the booth, where it is readily visible. It is always in red. You can provide further information in the CI font Fugue Regular, likewise in red.

123

LOGO

FONT

COLORSF.2

F.3

the ci font used by n by naber is Fugue in the regular style by radim peško. the license can be acquired at www.radimpesko.com/fonts/fugue.

aBcdeFGHiJKLMnopQrStUVWXyZabcdefghijklmnopqrstuvwxyz1234567890,.;:-–—“„the quick brown fox jumps over the lazy dog.

ScenarioS

What possibilities does corporate identity offer?

F

tHe ci Font

vertical horizontal

on request we will be pleased to provide you with the “n by naber” logo, the “concept Kitchen” logo, and the trademarks of the design prizes and awards. please contact our field service directly.

tHe ci pacKaGe

tHe LoGo

tHe ci coLor

032 c/U

pantone raL HKS WeBcMyK

#e4342B223020c 0 % M 90 % y 86 % K 0 %

F.1

555454

Pro

duC

t o

verv

iew

Awards

naber GmbHenschedestr. 2448529 nordhornGermany

tel. 00 49 (0)59 21 704-0Fax 00 49 (0)59 21 704-140

e-Mail: info@n-by-naber.com naber@naber.eu

internet: www.n-by-naber.com www.naber.eu

Managing directors authorized to represent the company: ingrid naber, Hans-Joachim naber, Lasse naber

court of registration: osnabrück district courtregistration number: HrB 130146Vat id no.: de 117037037

responsible for content: Lasse naber (address as above)

concept: Bureau Kilian Schindler, Karlsruhe

design: pixelgarten, Frankfurt/Maintexts: Kathrin Spohr, cologneFinal editing: Frauke Franckenstein, Hamburgtranslation: Gaines translations, Frankfurt/Main

photo credits: pp. 8/9, 12/13 and 41 – 47: pixelgartenpp. 18/19, 23 – 25, 28/29, 38/39: constantin Mayerpp. 20/21, 34/35 and 37: christian Metzler pp. 31: Sophie Mutevelian pp. 32/33 and cover: Francis amiand

Liability disclaimer: despite careful review of the material, we accept no liability for the contents of external links. the operators alone are responsible for the contents of linked sites.

copyright for all content: © 2015 naber GmbH

iMprint56

Awards

www.n-by-naber.com — www.naber.eu

Style Guide

eN

conceptKitchen

byKilian Schindler