Awards
www.n-by-naber.com — www.naber.eu
Style Guide
eN
conceptKitchen
byKilian Schindler
Table module and shelf module
white RAL 9003
Worktop sheet-steel
white RAL 9003 silk grey RAL 7044 oxide 3
Worktop laminated
vanilla sienarot / siena red sand beige
paros blue geo grey fango
PRo
duc
T o
veRv
ieW Table Module A Rollers with brake Table Module B Rollers with brakeTable Module B Height adjustment
Table Module d Height adjustment
Side elements
Rail bars
Shelf Module A Height adjustment
Shelf Module c Height adjustment Shelf Module d Height adjustment
Shelf Module B Height adjustmentTable Module A Height adjustment
Table Module c Height adjustment
Worktop stainless-steel with sink
Worktop sheet-steel, stainless-steel or laminated
Shelf
drawer
Splash protection Wire mesh
Zenta 1
corporate identity
WHAT POSSIBILITIES DOES CORPORATE IDENTITY OFFER?
F.1Logo
F.2typography
F.3 colors
54 – 55
FFiVe GUidinG principLeS
HOW DO I DESIGN THE CONCEPT
KITCHEN?
d.1crossover
d.2Balance
d.3cluster
d.4reference
d.5reflection
16 – 39
dScenarioS
HOW DO I EQUIP THE CONCEPT
KITCHEN?
e.1product
recommendations
e.2Module Scenarios
40 – 53
e
arcHitectUre
WHERE CAN THE CONCEPT KITCHEN
BE POSITIONED?
B.1Free Space
B.2partition Walls
B.3Booth
04 – 05
BintrodUction
THE KITCHEN AS LIVING SPACE—AN OPEN FUNCTIONAL
CONCEPT
02
aenVironMent
WHICH COLORS, MATERIALS &
FINISHES SUIT THE CONCEPT KITCHEN?
c.1colors
c.2Materials & Finishes
c.3Mix & Match
06 – 15
c
contentS
The kitchen as living space—an open, functional concept
n by Naber is the young brand by Naber. n by Naber is flexible and innovative, functional, radical, lively, and open. The brand offers products with a particular design standard for kitchens, offices, and residential spaces.
Individual functional areas such as those for cooking, working, and living in have long since been merging with one another. The kitchen represents living space and is the place where we like to prepare meals. An open construct. The idea behind the culinary workshop: modular and mobile.
The Concept Kitchen lives in these flexible interiors. It can be assembled just where you wish. And how you wish. It couldn’t be easier. You can begin with just a few modules—and extend later on. You can combine it with existing furniture: with elements of a fitted kitchen, with a vintage sideboard, a trusty old stove.
Each Concept Kitchen module can be dismantled without tools and, given the excellent quality of the material, can be reassembled any number of times. Thanks to the restrained, industrially influ-enced formal idiom, the Concept Kitchen adapts easily and as a matter of course to all manner of circumstances and surround-ings. Ten basic modules and the relevant fittings enable anyone to put together their very own Concept Kitchen.
This Style Guide is a source of inspiration for outstanding presentations in a wide range of premises and atmospheres. The Concept Kitchen enables you to set scenes that make you playfully stand out from the competition!
introdUction
a32
concept Kitchen
Free Space
B.1partition Walls
B.2Booth
B.3
The Concept Kitchen allows you to create exciting kitchen designs in any setting, regardless of the architecture and interior, the size and type of your store. No matter whether you are using a classic booth or working with partitions or free spaces, the in-dividual modules can be configured at will. Structures can be revised and broken up in your business as well: Why not add Concept Kitchen modules to other kitchens? Make the Concept Kitchen into something unconventional and inspire your cus-tomers! Rethink your approach, and always be one step ahead!
arcHitectUre
Where can the Concept Kitchen be positioned?
B
123
FREE SPACE
PARTITION WALLS
BOOTH
54 arcHitectUre
The play of haptic and visual elements, of colors, materials and finishes stands for the flexibility of the Concept Kitchen and for individuality in the kitchen. In moderation, because a riot of color would be counterproductive to the presentation. In order for the diversity of the radical, modern idea behind the Concept Kitchen to fully come into its own, we compiled a clear selection of colors, materials, and finishes for the setting—the walls and the floor. The look: authentic, fresh, subtle. From soft industry to loft character.
enVironMent enVironMent
Which colors, materials & finishes suit
the Concept Kitchen?
c
123
COLORS
MATERIALS & FINISHES
MIx & MATCH
766
raL 1014
photo wallpaper „Kacheln weiß“
raL 7030
raL 7032
raL 1015
raL 7044
plywood panelpine
98
the presentation color code spans a subtle range from industrial look to herb kitchen. Friendly, soft, natural, but at the same time sober tones. a simple range of green and concrete nuances, to put the focus on the ele-ments of the concept Kitchen. in this way you can help promote the idea of the kitchen being living space and cooking a lively experiment.
the open shelf structure of the modules, which are filled with all manner of accessories and products, needs pure, authentic materials and finishes to serve as a calming contrast in the background. extensive use of linoleum, plywood, and (imitation) concrete, and walls tiled in a strict grid provide a sound base. they stand for the honesty and direct statement of the concept Kitchen.
Colors Materials & FinishesenVironMent enVironMent
raL 7044raL 7030 raL 7047raL 7032
c.1 c.2
raL 1000 raL 7002raL 1014 raL 1015 01 02 03
03 photo wallpaper „Kacheln weiß“, available from, e.g. www.feine-tapeten.de
02 Fleece wallpaper „Sichtbeton“, available from, e.g. www.wallandimage.com
01 Fleece wallpaper „Factory Beton“, available from, e.g. www.wallandimage.com
raL-coLorS WaLLpaper WaLL coVerinG
01 02
01 plywood panels (10 mm) in pine and beech, available from your local timber merchant or in diy stores
02 pVc flooring (uni), available from, e.g. www.livingfloor.com
FLoorinG
1110
raL 7030
Fleece wallpaper„Sichtbeton“
raL 1000
Fleece wallpaper„Factory Beton“
raL 7002
raL 1015
pVc flooring grey
1312
the set of colors and materials described provides the visual framework for the concept Kitchen presentation. a basic range with which, in line with the mix & match principle, as many combinations as possible can be made to showcase different forms of vibrancy and set unusual accents: the floor made of linoleum, one wall in (imitation) concrete, the other in wood. no monotony. a breath of fresh air, to set it apart from other kitchen pres-entations in your store.
c.3 Mix & MatchenVironMent 1514
The idea behind the Concept Kitchen should be able to be experi-enced directly in the store: Without great explanation, it should be clear what is meant by “flexibility”, “openness”, and “authenticity”. Wholly in tune with the times, the Concept Kitchen signifies crea-tive freedom at home. The ability to adapt, time and again, to changed circumstances. In the form of the following five guiding principles—crossover, balance, cluster, reference, reflection—we provide detailed styles for specific presentations that are easy to implement. They are intended to encourage customers to see and think of the kitchen, in the sense of the Concept Kitchen, with dif-ferent eyes and put this into practice at home.
FiVe GUidinG principLeS FiVe GUidinG principLeS
How do I design the Concept Kitchen?
d
Kitchen Living space
CROSSOvER1BALANCE2CLuSTER3
REFERENCE4REFLECTION5
the trend is more and more for the kitchen and living space to become one. the concept Kitchen system takes up this trend. the simple design of the individual modules, which are of a high quality and boast an industri-ally influenced formal idiom, enables them to be used both in a classic kitchen setting and in crossover situations such as living/kitchen space, of-fice/kitchen, and garden/kitchen, etc. etc. this basic idea is intended to be communicated by staging the modules in a way that is as unconventional as it is masterful, using selected accessories: a blend of typical kitchen utensils and characteristic products from the living area.
Crossover d.1
1716
Kitchen
Living space
1918
Kitchen
Living space
2120
Free space
“lighter”, dynamically placed accentuation
Focal point
Balanced.2
FiVe GUidinG principLeS
With their characteristically functional design, the concept Kitchen mod-ules are the main players in the kitchen setting. the balanced arrangement of the accessories is extremely important. that said, less is more! in order to be able to present features such as the plug system, which is as straight-forward as it is ingenious, in as simple and direct a manner as possible, the modules should not be too busy. please ensure there are always free spaces. Specific focal points should be surrounded by “lighter”, more dynamic ac-centuation with accessories. this way an exciting yet seemingly natural balance between the emphasized elements emerges.
FiVe GUidinG principLeS 2322
counterbalancing free spaces
Focal points set diagonally or
in a triangle
2524
props with a valuable look about them: if you remove the labels from low-cost discount store products, they can be stylized as effective decorative objects. please note: the formal idiom of the selected products themselves should be classic and reduced. this stylization effect is further emphasized by the concentrated clusters and rows of the products. abstraction is the stylistic means: no labels, graphics, or such like should indicate the prod-ucts’ original brand.
abstraction
abstraction clustercluster
Clusterd.3
as a matter of principle, no graphics or such like should still indicate the product brands.
productXy
FiVe GUidinG principLeS FiVe GUidinG principLeS 2726
abstraction by means of removing labels
Stylization by means of clusters
2928
create reference by means of the visual framework of recurring colors and materials in the presentation. So as to achieve a lively, but not chaotic overall picture, the range of colors and materials of the accessories selected should not be too large. When the individual colors and accentua-tion appear repeatedly and as such repeatedly make reference to them-selves, the presentation seems casually harmonious. in addition, skillful dovetailing and overlapping create a natural balance.
example (pp. 32 – 33): through the repeated use of stainless-steel accessories (4), the material used for the stainless-steel sink (4) is referenced in other modules.
allusion & reference
Referenced.4
FünF LeitLinienFiVe GUidinG principLeS
red
yellow/orange
copper/terracotta
Stainless steel
Beige/Sand
Green
plants
porcelain/White
3130
redyellow/orangecopper/terracottaStainless steelBeige/SandGreenplantsporcelain/White
3332
redyellow/orangecopper/terracottaStainless steelBeige/SandGreenplantsporcelain/White
3534
effective highlights: the use of products made of reflective materials such as glass, stainless steel and such like makes it possible to create subtle highlights in the presentation. in this way the flawlessness of what is new is brilliantly highlighted. a nice side effect of transparent accessories is that the shelves look used, but not visually overloaded. Brightening effects are beneficial: the intelligent positioning of stainless-steel bowls and such like even brightens up dark areas. allow highlights to make an impact: reflections in the glass create an impression of purity and fresh-ness, aspects which are sure to have a positive influence on purchasing decisions.
the skillful positioning of stainless-steel bowls etc. can
brighten up dark areas.
Brighteners Highlights
Reflectiond.5
FiVe GUidinG principLeS FiVe GUidinG principLeS
reflections in the glass give the customer an impression of purity and freshness and as
such have a positive influence on purchasing decisions.
3736
Highlights
Brighteners
3938
ModULe ScenarioS
How do I equip the Concept Kitchen?
e
Which Concept Kitchen would you like to present: Novice, Basic, Cool or Premium? How many and which products are suitable for you to easily design a coherent ensemble? On the following pages product still lifes in different color tones serve to help you: We make specific proposals with high-end home accessories by select manufacturers such as Hay, Muuto, Stelton and Thomas/Rosen-thal. Exact manufacturer specifications will help you acquire the products quickly. Your presentation will be impressively abstract and just as appealing with “no brand” accessories—with simple low-cost standard products from the local supermarket or DIY store, or from online shops. Simply stylize them as no-name prod-ucts, as already described on page 26 (Cluster).
PRODuCT RECOMMENDATIONS1
MODuLESCENARIOS2
PRODuCT RECOMMENDATIONS (Illustration on right)1 Wall hook “The Dots”, pink, Muuto (www.muuto.com) / 2 Broom + Dustpan, Muji (www.muji.de) / 3 Cookery book “Noma”, Phaidon (www.phaidon.com) / 4 Receptacles “Terracotta Storage”, large and small, Jamie at Home (www.jamieathome.com) / 5 Tea towels “Towel”, Muji (www.muji.de) / 6 Salt and pepper mill “Bottle Grinder”, Menu A/S (www.menu.as) / 7 Storage containers “Kitchenmanagement”, pure white, Riess truehomeware (www.riess.at) / 8 Crumb brush “Hand Broom”, in set with “Dustpan”, Muji (www.muji.de) / 9 Trash can “H2O”, Authentics (www.authentics.de)
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46
5
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2
1
4140
ModULe ScenarioS
1
1
3
4
5
6
7
8
2
1 2
3
4
4 5
6
78
4
Above 1 Cushion “Soft Grid”, mandarin, 40 × 60 cm, Muuto (www.muuto.com) / 2 Cover “Plus 9”, pink, Hay (www.hay.dk) / 3 Cookery book “Der Silberlöffel”, Phaidon (www.phaidon.com) / 4 “Tea Towels“, Hay (www.hay.dk) / 5 Storage container “Kitchen-management”, light grey, Riess truehomeware (www.riess.at) / 6 Wooden spoon “Everyday Object”, Hay (www.hay.dk) / 7 Tray “Kaleido”, size M in red, size S in orange, size xS in Aubergine, Hay (www.hay.dk) / 8 Sauté pan “Trio White Line”, Eva Solo (www.evasolo.com)
Left 1 vases “Samesame” (www.samesame-shop.de) / 2 Cushion “Mingle”, yellow, 50 × 50 cm, Muuto (www.muuto.com) / 3 Cookery book “René Redzepi: A Work in Progress”, Phaidon (www.phaidon.com) / 4 Storage container “Kitchenmanagement”, slow green, Riess truehomeware (www.riess.at) / 5 Paper straws “Paper Poetry”, Rico Design (www.rico-design.de) / 6 Breakfast plate “Sunny Day”, neon yellow, Thomas/Rosenthal (www.rosenthal.de) / 7 Chair “Chaise A perforée”, Tolix (www.tolix.fr) / 8 Storage box, white, Magazin (www.magazin.com)
4342
ModULe ScenarioS
1
4
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2
3
9
6
8
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12
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10
7
5
Right 1 Chair “Chaise A perforée”, Tolix (www.tolix.fr) / 2 “Tea Towels”, Hay (www.hay.dk) / 3 Beaker with handle “Sunny Day”, Thomas/Rosenthal (www.rosenthal.de) / 4 Tray “Kaleido”, size L, grey, Hay (www.hay.dk) / 5 Chair “Chaise A”, Tolix (www.tolix.fr) / 6 Carving set “Pure Black”, Stelton (www.stelton.com) / 7 Cokery book “Fish”, Phaidon (www.phaidon.com) / 8 Salt and pepper mill “Bottle Grinder”, Menu A/S (www.menu.as) / 9 Pan “Aromapot”, light grey, Riess truehomeware (www.riess.at) / 10 Plate “Sunny Day”, Thomas/Rosenthal (www.rosenthal.de) / 11 Cushion “Mingle”, blue, 50 × 50 cm, Muuto (www.muuto.com) / 12 vacuum jug “EM77”, 1 liter, black, Stelton (www.stelton.com)
Above 1 Rubber boots, Tretorn (www.tretorn.com) / 2 vase “Samesame”, (www.samesame-shop.de) / 3 Knife, Fackelmann (www.fackelmann.de) / 4 Jug for frothing milk “Kult”, 0.7 liter, WMF (www.wmf.de) / 5 Glasses “Castdrink”, various sizes, Kinto (from www.magazin.com) / 6 “Bread Bin 100”, Joseph Joseph (www.josephjoseph.com) / 7 Wooden spoon “Everyday Object”, Hay (www.hay.dk) / 8 Pan “Tools”, Iittala (www.iittala.com) / 9 Storage box, white, Magazin (www.magazin.com)
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5
6 7
8
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4544
NO BRANDS1 Water bottles with no label (supermarket) / 2 Pure curd soap (white) and olive oil curd soap (green), Kappus (www.kappus-seife.de) / 3 Porcelain bowls / 4 Fruit, vegetables and other food / 5 Wooden brushes, e.g., from Manufactum (www.manufactum.de) / 6 Household gloves (drug-store or supermarket) / 7 Mineral water bottles with no label, e.g., “Black Forest still” (www.black forest-still.de) / 8 Chamois leather (drugstore or supermarket) / 9 Glasses, e.g., Duralex (from www.manufactum.de) / 10 Spaghetti (supermarket) / 11 Paper bags / 12 Kitchen rolls (drugstore or supermarket) / 13 Aquarium (pet store) / 14 Wooden spoon (household goods) / 15 Wooden brush (DIY store) / 16 Dishcloths (drugstore or supermarket) / 17 Stainless-steel sponges (drug-store or supermarket) / 18 Preserved food in a glass jar, no label (supermarket) / 19 Liquid soap, Muji (www.muji.de) / 20 Detergent, no label (drugstore or supermarket) / 21 Garbage bags, vari-ous colors and sizes (drugstore or supermarket) / 22 Scouring pad (drugstore or supermarket) / 23 Metal bowls (household goods) / 24 Mortar trough (DIY store)
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4746
ScenarioSScenarioS
NOvICE1 module
1BASIC3 modules
2
3COOL5 modules
PREMIuM7 modules
4
MODuLE SCENARIOS
By way of example, we have put together sets with one, three, five or seven different modules and equipped them. These different versions give you a basic feel for the aesthetics, with which you can do a great deal. Enjoy mixing & matching!
Novice1 module
e.2
4948
ScenarioS
Cool5 modules
ScenarioS
Basic3 modules
5150
ScenarioS ScenarioS
Premium7 modules
5352
The logo and the accompanying CI font are two further means that are an absolute must for perfecting your n by Naber kitchen presentation. As a graphic, aesthetically powerful element, the logo can be applied to the walls of the booth, where it is readily visible. It is always in red. You can provide further information in the CI font Fugue Regular, likewise in red.
123
LOGO
FONT
COLORSF.2
F.3
the ci font used by n by naber is Fugue in the regular style by radim peško. the license can be acquired at www.radimpesko.com/fonts/fugue.
aBcdeFGHiJKLMnopQrStUVWXyZabcdefghijklmnopqrstuvwxyz1234567890,.;:-–—“„the quick brown fox jumps over the lazy dog.
ScenarioS
What possibilities does corporate identity offer?
F
tHe ci Font
vertical horizontal
on request we will be pleased to provide you with the “n by naber” logo, the “concept Kitchen” logo, and the trademarks of the design prizes and awards. please contact our field service directly.
tHe ci pacKaGe
tHe LoGo
tHe ci coLor
032 c/U
pantone raL HKS WeBcMyK
#e4342B223020c 0 % M 90 % y 86 % K 0 %
F.1
555454
Pro
duC
t o
verv
iew
Awards
naber GmbHenschedestr. 2448529 nordhornGermany
tel. 00 49 (0)59 21 704-0Fax 00 49 (0)59 21 704-140
e-Mail: [email protected] [email protected]
internet: www.n-by-naber.com www.naber.eu
Managing directors authorized to represent the company: ingrid naber, Hans-Joachim naber, Lasse naber
court of registration: osnabrück district courtregistration number: HrB 130146Vat id no.: de 117037037
responsible for content: Lasse naber (address as above)
concept: Bureau Kilian Schindler, Karlsruhe
design: pixelgarten, Frankfurt/Maintexts: Kathrin Spohr, cologneFinal editing: Frauke Franckenstein, Hamburgtranslation: Gaines translations, Frankfurt/Main
photo credits: pp. 8/9, 12/13 and 41 – 47: pixelgartenpp. 18/19, 23 – 25, 28/29, 38/39: constantin Mayerpp. 20/21, 34/35 and 37: christian Metzler pp. 31: Sophie Mutevelian pp. 32/33 and cover: Francis amiand
Liability disclaimer: despite careful review of the material, we accept no liability for the contents of external links. the operators alone are responsible for the contents of linked sites.
copyright for all content: © 2015 naber GmbH
iMprint56
Awards
www.n-by-naber.com — www.naber.eu
Style Guide
eN
conceptKitchen
byKilian Schindler
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