StudentUniverse Media Introduction
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Introduction StudentUniverse Media
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May 2011
Transcript of StudentUniverse Media Introduction
Introduction
StudentUniverse Media
About us | StudentUniverse Media
Media network Connecting brands to the college
student and youth market Network of partner sites Reach students & youth on a large
scale through one agency
Our roots | StudentUniverse.com
StudentUniverse Media is a division of StudentUniverse, Inc. Online since 2000 Largest online travel agency (OTA) for
college students and youth Proprietary verification of members Exclusive student & youth travel deals More than a decade of experience in
marketing to students and youth
Market | College students & youth
19MM2
number of college students in the US
65MM4
15-30 year-olds in the US
$239B1
in spending power annually
19%3
of spending is discretionary
Sources: 1. Harris Interactive 2. US Census Bureau 3. State University 4. American Fact Finder
Value | Why they are worth it
High level of discretionary spending Early adopters Lots of friends to share with Early in their customer life-cycle
Our network | Distribution power
Travel Online gaming College classifieds College news Magazines Student discounts
Solutions | Ways to connect
Dedicated emails Email ad space Standard-size banners Site skins Video prerolls Print Viral campaigns Targeting solutions Custom campaigns
Our work | Red Bull Soundclash 2011
Red Bull Soundclash 2011 campaign Email to 1.25MM students & youth by
Uloop & StudentUniverse.com Targeted banners on CheapTickets,
StudentUniverse.com, and Orbitz
Our work | Casio TRYX
Dedicated email to students & youth Featured new Casio TRYX camera Campaign ran on Facebook fan page Hundreds of photo entrants Winners received new Casio TRYX
Our clients | They get it
Campaigns targeting college students and youth
Utilize StudentUniverse to build market share
Target the right people in the right places to reach goals
Contact UsStudentUniverseMedia.com230 Third Ave | Waltham, MA 02451
