Media Studies - An Introduction
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An overview of the modern media for KS3 pupils and possibly for first year GCSE candidates
Transcript of Media Studies - An Introduction
Media StudiesAn Introduction
What is the ‘media’?
•Mass production
•Wide audience
•Technologically driven
•Information driven.
Content type
•Text
•Graphic
•Audio
•Video
•Software application.
Distribution Formats
How many different media messages are you bombarded
with on a daily basis?
List as many formats as possible, using the content type categories
as an organizing structure
Media
Software
Graphic
Audio
Video Text
Emerging Formats
BloggingPodcasting
SMSSocial networking site adverts
Viral marketingOnline gaming
Machinima.
Audience
•Broadcast
•Narrowcast
•Niche markets.
Media consumption patterns
The history of the media
Media of the future?
How is the ‘media’ a good thing?
Can the ‘media’ be harmful?
Why study the ‘media’?
At GCSE, our focus is on ‘print’ media texts including:
•Newspaper articles•Magazine articles•Leaflets•Brochures•Advertisements•Guidebooks •Websites
Text type
Audience
Purpose
•Inform•Explain•Describe•Advise•Persuade•Argue•Analyse•Review•Comment
Purpose
•Newspaper articles•Magazine articles•Leaflets•Brochures•Advertisements•Guidebooks •Websites
Audience – the central cog
The intended ‘consumer’ of a media text shapes its form and purpose –
•Age•Gender•Education•Socio-economic status•Hobbies and interests
Analysing a media text
Presentational features
Language
Structure & organization
Content
Presentational features
•Typography•Titles & captions•Layout•Graphics & images•Colour•White space
Language
•Word type & effect•Emotive language•Jargon•Tone•Rhetoric•Sound effects•Puns & wordplay
Structure & Organization
•Sentence length & type•Paragraph length & structure•Order & sequence of information
Content
•Fact•Opinion•Bias•Anecdotes•Exemplification•Reported speech
