Brix Media Introduction
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Giving you the Media edge
The Brix identity
To be the specialized outsourced media
implementation arm of every communicator.
Vision
Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.
Gives your client a very high quality media outreach across to any city in India
Brix personnel maintain a very high degree of media professionalism, lending to your client’s image
Highly specialized and experienced team to ensure consistency of message being disseminated
Key advantages
Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.
Completely and only focused on media engagement
Ops specialization for critical, time-bound projects
All India team of media and PR professionals
Specialized for intensive media ops
Core strengths
Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.
Media relationships across tiers
Sharp intelligence gathering capabilities
Geared for pre-emptive, reactive and proactive media actions
Trained personnel for crisis and hostile engagements
Core strengths
Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.
Constant engagement with Editor, COB & beat-editors (to reporters & desks) to get quality intelligence
Teams across 10 cities keep a close on-ground vigil
Teams formally trained in media intelligence gathering techniques
Daily reporting on major ‘issues’ intelligence across 10 cities
Intelligence
Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.
Live database with over 10,000 journalists across India
Journo database updated centrally on a daily basis
All appearances & analysis available through bluebytes
Database linked to monitoring engine journalist preferences
Uses robust media dissemination engine
Technology
Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.
The identity of your clients & their work will be kept completely confidential through water-tight NDAs
Highly secure physical and technology environment to keep each media process completely isolated & secure
Disaster Management Systems to protect data of client with multiple redundanciesStrict organizational level and individual level back-to- back NDAs to protect client interests
Security, IP
Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.
What Brix does
NORMAL OUTSOURCED ACTIVITIES
•Media briefing• Press conferences• Press releases• One-on-one interactions• Investor meets• Product launches• Media junkets and fam trips• Authored article dissemination •Analysts’ meets
Scope
Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.
SPECIAL OUTSOURCED ACTIVITIES
• Ongoing media intelligence
• Media crisis management
• Media Relationship Management
(We also provide dedicated, white-labeled media relations personnel for you/your client)
Scope
Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.
The Brix uniqueness
- Bring advantage of Brix media relationships + knowledge- The team has strong analytical skills useful in planning and quick decision making
- Problem-solvers by attitude and training, our personnel are detail oriented, with good perception and observation skills-The Brix Media team is outgoing, dynamic and have good inter- personnel skills, making media relations an enjoyable task-The team is made of inquisitive and creative people, balanced by a pragmatic & principled approach of media execution
Team skill set
Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.
10-city direct presence, 6-city indirect presence for media-relations
Upto 90-city reach (all major media hubs)
Available 24 x 7 x 365
Deep ingress into English as well as vernacular media
Presence & reach
Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.
Ability to execute complex multi-city activities simultaneously
Quick scalability potential
Ability to use multi-language media relations tools
Strong process orientation for client engagement
Highly decentralized decision making for high flexibility and adaptability
Capabilities
Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.
Your benefits
Put your best people on the ‘Consultancy’ and outsource media implementation from Brix Media Outsouce Your Media Process to get outsourcing advantages like costs, efficiency, quality
As a client, you needn’t carry the cost of managing media operations. Choose the relationships to manage! As an agency, you can hold the Brix team accountable, and ensure better deliveries to clients
Advantage ‘YOU’
Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.
Key Brix personnel
DHANANJAYA KULKARNI -OVERALL BUSINESS HEAD
• Started his career as a journalist and then moved on to Corporate Communication and then Public Relations.
• Has more than 18 years of experience in the communications industry.
• Close contacts with national media at editorial levels.
• Good experience in sectors like FMCG, Lifestyle, Banking, Insurance, IT/Telecom, Infrastructure, Real Estate, Retail, Govt. etc
• Worked with accounts like Coca-Cola India, SAB Miller, Spice Telecom, Canara Bank, i-flex solutions, Allahabad Bank, Andhra Bank etc.
Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.
SHRUTI THAKUR- BUSINESS HEAD (Eastern India)
•Shruti is heads the Eastern Business Division of Brix Media
• More than 14 years of communications experience
• Excellent contacts with all levels of media (also senior Editor level)
• Has excellent contacts beyond Kolkata also - Gauwhati, Siliguri etc.
• Good experience in sectors like Finance, Lifestyle, IT/Telecom
• Worked with accounts like Bajaj Allianz, sun Microsystems, Botox, Fujifilm, Oracle, Bharat Matrimony, D&B etc.
Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.
SULAKSHANA MEHROTRA– BUSINESS HEAD (Northern India)
• Sulakshana has more than 10 years of experience PR & media relations
• Extremely good relations with media in NCR
• Extensive knowledge and experience in healthcare, automobile, hospitality, real estate, media & entertainment, corporate & brands, lifestyle and consumer verticals.
• Has worked on accounts like Ford India, Pearl Academy of Fashion, IBN 18 Network, Star India, Courtyard by Marriott Gurgaon, SIAM, Lacoste, Super Religare Laboratories etc.
Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.
SHUBHADA DHARWADKAR - BUSINESS HEAD (Western
India)
• Shubhada has over 18 years of experience in Public Relations and Journalism.
• Has worked for 6 years as a journalist with the Indian Express Group and Magna publications, and 12 years in media relations of several large PR agencies.
• Shubhada holds vast experience in client servicing across sectors like manufacturing, IT, auto, banking & finance, insurance and has also handled several IPO roadshows.
Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.
Our experience
Indiabulls
Lanxess
Hallmark
ING Vysya
Mitsubishi
MetropolisSharekhan Dun and Bradstreet
BharatmatrimonyomkarLodha
Dun and Bradstreet
iMint
Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.
FOR ENQUIRIES AND INFORMATION, PLEASE CONTACT
– Dhananjaya Kulkarni - +91-
9886222271
Thank you very much for your time.