Stefan Debois at UX Antwerp Meetup - 28 feb 2017
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Transcript of Stefan Debois at UX Antwerp Meetup - 28 feb 2017
UX Meetup 28/02
Surveys: The Problem
The Solution
Survey Anyplace: Surveys People Like to Take
• Interactive
• Nice-Looking
• Cross-Device
Contest for museum visitors
Look&feel of native app at a fraction of the cost
Capturing feedback and contact data in fun way
CASE #1 – KBC Museum M
On-Pack promotion for newly launchedproduct
Respondent can add picture to survey response
CASE #2 – Frisia
In-store quizzes about newly launchedproducts
Stand-alone or embedded in native app
CASE #3 – Verizon Wireless
Enable immigrants in the USA to verify whether they qualify to be legalized
Content of end-screen dependent on scoring calculated based on question answers
CASE #4 – iAmerica
In-the-moment event feedback
Custom branding without need fortechnical skills
CASE #5 – Telenet
Survey for UX Improvement Project
https://surveyanyplace.com/s/jnkiumfh
Auto-branding based on Logo
Survey Tips
• Limit # questions but increase frequency: extreme case = 1 question survey
• Start your survey by mentioning what you have done with the results of the
previous survey
• Disguise your survey as a quiz
• Show results during event,... and act on it
• Use open ended questions & ask permission to use content
Find more tips here:
https://surveyanyplace.com/improve-survey-response-rate/