Meetup 19/01/2017 - Meet LoRa, a gamechanger in Antwerp?
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Transcript of Meetup 19/01/2017 - Meet LoRa, a gamechanger in Antwerp?
90% OF INNOVATION FAILSBASED ON 135 POST-MORTEM FAILURE ANALYSIS, CB INSIGHT, 2015
42%
29%
23%
19%
18%
No Market Need
Run out of Cash
Not the right Team
Get Outcompeted
Pricing/Cost Issues
SOLVING A LARGE ENOUGH PROBLEM THAT CAN BE UNIVERSALLY SOLVED BY A
SCALABLE SOLUTION
USER RESEARCH PROTOTYPING BUSINESS MODEL DESIGN
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UgenTecSoftware for automated PCR analysis
AppinessSpot app
IDEA CONCEPT PoC PROTOTYPE PRODUCTTRENDS & TECHNOLOGY BUSINESS
EXPLORATIONEXPLORING OPPORTUNITIES
EXPERIMENTATIONTESTING SCENARIOS
LIVING LAB SERVICE OFFERINGCUSTOMER INSIGHT &
COCREATED CONCEPT
VALIDATED GO2M &
ROADMAP
GROWTHPRODUCT REDESIGNNEW BUSINESS
PROTOTYPES
MULTI-METHOD APPROACH
Value Proposition
service portfolio & market segments
designs / uses shares costs & revenues
offers
generatescosts
supports formalises
Value Network
roles & relationshipsactors
Financial Model
revenue sharing & model / NVP calculation
Functional Architecture
technical architecture & functionality
§ ECO-SYSTEM ANALYSIS
§ BUSINESS MODEL & GO2MARKET
§ ENGINEERING & TECHNICAL
§ SOCIAL, ETNO, …
WHAT CAN WE OFFER YOU?
1. PROJECT BASED INNOVATION SUPPORT1. IDEATION2. CO-CREATED DESIGN (& PROTOTYPE)3. VALIDATED MVP (& GO2MARKET)
2. COACHING1. LL BOOTCAMP2. LL PROGRAM OFFICE
3. TOOLS1. DUXIS (MODULAIR: PANELKIT / ESM)2. LLAVA3. …
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Data driven iterations* with LLAVA
INTAKE
status
EXPERT INTERVIEWS
PROFILINGSURVEY & USER CO-CREATION
PRE-MEASUREMENT
CONTEXTUAL INQUIRY
LARGE SCALE FIELD TRIAL W/
PROTOTYPE
PSAP SURVEY
marketscan
current practice & context
segments & use cases
expectations User Behaviour
roadmap & go2market
EXPLORE EXPERIMENT
*Example Living Lab projectPROTOTYPING SUPPORT – SCRUM DEVELOPMENT PROCESS (WIREFRAMES, MOCK-UPS, PoC, …)
BUSINESS MODEL SUPPORT – PLATFORM TYPES, ANALYSIS & DESIGN
TAILORED INNOVATION SUPPORT (3-6 MONTHS)
50+ methods for learning and discovering social, contextual and functional requirements.
www.iminds.be/userinnovation
LL & DESIGN THINKING TOOLS
…
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CO-CREATE WITH LEAD USERS BASED ON INNOVATION RELATED CHARACTERISTICS
INTERNET CONNECTION LAPTOP DESKTOP GAME CONSOLE TV HANDHELD GAME CONSOLE TABLET FIXED TELEPHONE GSM SMARTPHONE WEARABLES DIGITAL TV FLATSCREEN (INCL SMART TV EN UHD TV)
ONLY CLASSIC TUBE TV
2015 (AUG-SEP)
91,2% 78,8% 51,1% 30,5% 15,8% 58,3% 70,4% 47,0% 68,5% 7,6% 85,6% 88,5% 8,6%
2014 (AUG-SEP)
92,4% 79,4% 54,3% 29,4% 14,5% 55,8% 68,4% 52,7% 57,3% 85,9% 83,7% 13,6%
2013 (AUG-SEP)
93,1% 78,7% 55,3% 27,9% 14,1% 41,4% 71,3% 62,4% 47,6% 86,0% 80,3% 16,9%
2012 (AUG-SEP)
91,4% 80,1% 66,4% 35,9% 24,7% 27,7% 72,7% 72,9% 38,5% 82,1% 77,5% 20,1%
2011 (AUG-SEP)
89,8% 76,3% 66,7% 38,1% 30,3% 13,1% 75,3% 76,4% 40,4% 75,9% 66,8% 30,3%
2010 (AUG-NOV)
85,3% 64,6% 65,4% 35,5% 28,9% 2,0% 74,8% 74,0% 23,5% 64,1% 61,1% 36,6%
2009-2010 (NOV ‘09-AUG ‘10)
81,0% 63,9% 63,4% 31,3% 26,3% 73,5% 74,6% 55,7% 47,0% 51,2%
2009 (APR-AUG)
77,7% 51,9% 63,1% 30,4% 22,2% 72,8% 69,5% 47,3% 42,5% 54,1%
ALPHA ANNA
“I don’t see why I wouldn’t participate. Researchers are helped with my advice and I really like testing new products.
When I also have a chance to win something, it makes my day!”
Research participation
Personal interestResearch question
How can Alpha Anna help ameliorating ourcommunication and research?
Research participation
Participated in >7 research phases, bothqualitative and quantitave (co-creationsession, interviews and surveys)
Alpha Anna works as a purchasing manager at an international company in Kortrijk, Belgium.She really loves her job but she tries to be active as much as possible in activities after workhours. She loves participating in games and competitions but not so much to win a price. She istogether with her husband for 8 years now. They live in a modern house and family isimportant for them.
Alpha Anna is an innovator. She likes to test new things and ameliorate them. She likes toknow about innovations and she feels certain needs earlier than other people. Her friends,family and co-workers see her as someone to look up to and follow her advice on innovations.They also go to her to ask for advice.
Alpha Anna always was fascinated by howtechnologies can influence the life of humanbeings. She always wanted to findout more about innovations andrecent technologies and she still is.In order to do this she subscribedherself to different research institutes and technology company R&D departments.
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City of Things connects 200,000 urban citizens with developers and tech entrepreneurs, through a massive amount of smart
devices spread over the city of Antwerp.
LIVING LAB –BRINGING THE LAB OUTSIDE INTO REAL-LIFE ENVIRONMENT
USER BEHAVIOURDASHBOARD
PROGRAMMABLE RULE-ENGINE
USER EXPERIENCE SAMPLING & USER BEHAVIOUR CHANGE
CONTEXT LOGGING
REAL-TIME TRIGGER
• LARGE SCALE• REAL-TIME• REAL LIFE
SET PRIORITIES, MANAGE & TRACK PROGRESS
Set priorities, manage & track progress.
ABORT19%
ADAPT40%
LAUNCH35%
The product is available on the market.
The product is still under development but expected to go to market soon.
Initial product is aborted, but a new product idea roadmap is initiated.
Product development is discontinued or will not go to market in its current form.
LIVING LAB INSIGHTS HAVE BEEN USED TO
RE-BOOT7%
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