How Ux connects the dots as a

transversal player in a complex environment

Joost Landsheere

Printer, developer, concept designer, Interactive designer

Marketing & sales, Ux designer, service designer, entrepreneur

DIGITAL ARCHITECT

& food lover

THE WORLD IS CHANGING VERY FAST. BIG WILL NOT BEAT SMALL ANYMORE. IT WILL BE THE FAST BEATING THE SLOW. Rupert Murdoch

BUSINESS is changing …

Welcome home

BUSINESS is changing …

Welcome home

TECHNOLOGY is changing …

BUSINESS

PEOPLE are changing …

BUSINESS TECHNOLOGY

The Future of Customer

Relationship

COMPANIES still operate in a traditional way of ‘business thinking’

BUSINESS TECHNOLOGY PEOPLE

COMPANIES should change the paradigm to ‘design thinking’

1

PEOPLE

2

BUSINESS

3

TECHNOLOGY

OBSERVE

PEOPLE DEFINE A

BUSINESS

CONCEPT

DESIGN THE

SOLUTION

BUT THEY SUFFER AND DON’T KNOW HOW TO CHANGE

BUSINESS CONSTRAINTS withholds a company to operate beyound the limits

SILO THINKING creates walls between departments and limits consolidated strength

BUSINESS

CONSTRAINTS

DAILY BUSINESS puts pressure on long-term programs to change

BUSINESS

CONSTRAINTS

SILO

THINKING

LACK OF CREATIVITY Limits the ability to think out of the box

BUSINESS

CONSTRAINTS

SILO

THINKING

DAILY

BUSINESS

BUSINESS THINKING

BUSINESS

CONSTRAINTS

SILO

THINKING

DAILY

BUSINESS

LACK OF

CREATIVITY

DESIGN THINKING helps companies to transform

SILO

THINKING

BUSINESS

CONSTRAINTS

DAILY

BUSINESS

LACK OF

CREATIVITY

FOCUS ON

USER OUTCOMES

MULTIDISCIPLENARY

TEAMS

ITERATIVE

IMPROVEMENT

CO-CREATE

WITH THE USER

?

SERVICE DESIGN HELPS COMPANIES TO CONNECT THE DOTS

SERVICE DESIGN helps to change the traditional business structure

Strategy

design

Innovation

design

Service design

Product design Detailed

solution

Why ? Vision Service

What ? Ux Service design

How? Ux Concept design

IT

IMPLEMENTATION

Tactics? UI & visual design

Tools? Agile development

CLEAR STRATEGIC VISION Helps to achieve better results in creation fresh ideas

Clarity

CLEAR PROJECT SCOPE Multi-disciplinary teams need to move in the same direction

CLEAR

STRATEGIC

VISION

PRODUCTS BEFORE PROJECTS Creates a touch point to start from

CLEAR

STRATEGIC

VISION

CLEAR

PROJECT

SCOPE

IDEATION FOR AGILE DEVELOPMENT Helps you to move in small bits to the ‘TARGET VISION’

CLEAR

STRATEGIC

VISION

CLEAR

PROJECT

SCOPE

PRODUCTS

BEFORE

PROJECTS

MULTI-DISCIPLENARY TEAMS Allows to validate new ideas with business during creative process

CLEAR

STRATEGIC

VISION

CLEAR

PROJECT

SCOPE

PRODUCTS

BEFORE

PROJECTS

IDEATION

&

AGILE DEV.

SERVICE DESIGN helps to define the fundamentals of the new way of working

CLEAR

STRATEGIC

VISION

CLEAR

PROJECT

SCOPE

PRODUCTS

BEFORE

PROJECTS

IDEATION

&

AGILE DEV.

EVERYBODY

INVOLVED IN

CREATIVE

PROCESS

SERVICE DESIGN WE HELP

TO CONNECT

THE DOTS

WE COACH

THE MIND, NOT

THE

INDIVIDUAL

WE CONTINUE

DESIGNING

FOR THE USER

Thank you

when digital is commodity, then human will add value !