Starting upLessons learned in the trenches

Build something you know

A problem you have

“Scratch your own itch”

A problem someone else has

Launch quicklySo you can start working on your real product

guido /ˈgwiːdəʊ/ noun!noun: guido; plural noun: guidos !a man, especially an Italian American, regarded as vain, aggressively masculine, and socially unsophisticated.

GetGuido

–Steve Jobs

“Real artists ship.”

Why not launch?• Perfectionism

• Not fully understanding your problem

• Fear of dealing with users

• Fear of being judged

• Lack of focus

But not too quickly

MVPMinimum Viable Product

–Albert Einstein

“Everything should be made as simple as possible, but not simpler.”

Measure. Grow.

StartupSearch for a scalable and repeatable business model

Successful StartupRapid growth with limited capital

–Mark Twain (Benjamin Disraeli)

“There are three kinds of lies: lies, damned lies, and statistics.”

What to measure

• Visitors

• Registrations (Users)

• Subscribers (Paying Users)

SaaS Metrics• New Subscribers

• Total Subscribers

• Cost of Acquisition (CAC)

• Average Recurring Revenue per Subscriber

• Recurring Revenue Churn

• Customer Lifetime Value (LTV)

• LTV / CAC

Go all in.

Don’t play the lotteryCharge real money for real products

The best productivity tip in the world

–Richard Branson

“Work out.”

Thanks.Questions?