8 Valuable Facebook Advertising Lessons I Learned from the Trenches

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#INBOUNDTO 8 Valuable Facebook Advertising Lessons I Learned from the Trenches

Transcript of 8 Valuable Facebook Advertising Lessons I Learned from the Trenches

Page 1: 8 Valuable Facebook Advertising Lessons I Learned from the Trenches

#INBOUNDTO

8 Valuable Facebook Advertising Lessons I Learned from the Trenches

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@MelissaFeeney

Who am I?

•Former Social Media Manager for TIFF (Toronto International Film Festival)

•WordPress enthusiast•Involved in an International

Development Hackathon•Mac n’ cheese aficionado

#InboundTO

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What I love about Facebook advertising

Your market is on Facebook - you have to understand how to connect with them

You can hyper target

It was the number one referral source of all of the social networking sites for us

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Facebook advertising challenges

It’s not the place where people with purchase intent go to discover your product or service

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Work within the medium: Don’t make it look like an ad

Hyper target ads to specific audiences

Your hunch is not always right

Lift organic content that is doing well

Take advantage of the Relevance score

The visual is crucial

Create different ads for different devices

Be adaptable - Facebook is always changing!

Facebook Ad Guidelines

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Work within the medium: Don’t make it look like an ad

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Do you remember these characters from the 90s? Which 5 characters would you bring with you to the Back to the 90s series?

Were you a fan of A.J. from EMPIRE RECORDS, Luke Perry in BUFFY THE VAMPIRE SLAYER or Ethan Hawke in REALITY BITES?

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Copy:

Kiva explains why Patrick Swayze and DIRTY DANCING should win the Dance-off Edition of #TIFFVersus. tiff.net/versus

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Hyper target ads to specific audiences

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● Targeted people born after the films were released, ages 13 - 23

● Created interest though association with current pop culture with titles like “The original Gossip Girl”

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Your hunch is not always right

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Documentary film fans LGBT interests Star Trek fans

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Lift organic content that is doing well

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Take advantage of the Relevance Score

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The visual is crucial

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Create different ads for different devices

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Be adaptable: Facebook is always changing!

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Questions?@MelissaFeeney

#InboundTO


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