"Explore with us...learn from the world"

Spring 2011 European Tours ProposalEllen LatskyTour Developer-EuropeQuest Specialty Travel

Tour Development GoalsFocus on

significant experiences◦ Preserve QST

valuesPrice tours

reasonablyCreate learning

opportunities◦ Offer local guides◦ Provide experts

Tour Strategy ObjectivesProvide low cost tours

◦Use local transportationProvide educational experiences

◦Have meaningful cultural exchanges◦Utilize local knowledge of

geopolitical historyProvide tours for different

physical abilities

AimHigh

er

Focus Group Data Analyzed

TRENDS

MAJOR FINDINGS

CONCLUSIONS

Focus Group Analysis-TrendsTrends for American Tourists

◦Concern for safety a high priority ◦Middle East and Asian travel less popular ◦European destinations more popular than

Pacific Islands◦Trip destination correlated to trip length

Focus Group Analysis-FindingsMajor Findings by Age

◦18-35 - look for adventure ◦36-49 - seek culture experiences ◦50-75 - desire to be safe and comfortable ◦45-70 - travel more than other age groups

combined

Focus Group Analysis-ConclusionsGeneral Conclusions

◦Stress safety issues and concerns◦Target tours for 45-65 yr. olds◦Target economic travelers of all ages◦Expand adventure tour offerings

Mediterranean Islands Bike TourMallorca Spain

A view of the beach along the north side of Mallorca near the village of Alcudia.

Travel from Palma to La Puebla from 135 miles over 6 days.

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