Sportsmedia Credentials 170609

GET YOUR BRAND MESSAGE INTO RADIO SPORTS BULLETINS AND PODCASTS

A BRIEF INTRODUCTION TO SPORTSMEDIA

Sir Geoff Hurst and Kenny Dalglish MBE open the new offices of

• Sportsmedia’s Bulletin Network provides brands with

a cost-effective method of gaining massive national

awareness of its sponsorship programmes

• Our team broadcasts live Sports News & Business

News everyday to radio stations and internet websites

& we can promote your sponsorships within EVERY

news bulletin

Sportsmedia delivers and

broadcasts LIVE radio sports

news, business news and

web podcasts... all funded

by sponsorship.

Sportsmedia ensures sponsorMessages will be broadcast around high impact, relevant, must-listen-to editorial. Why? Our radio stations are contracted to us.

Sportsmedia broadcasts

Tens of thousands of

radio sports bulletins

per year....

• Sportsmedia offers brands daily coverage to

millions of people across the UK and the additional

flexibility to promote localised messages for

individual areas

THE POWER OF RADIO

WHAT SPORTSMEDIA OFFERS

• Sportsmedia offers a guaranteed regional radio syndication (and internet podcasting) solution

• Sportsmedia has worked extensively with blue-chip brands through the years, on events such as The Premier League, The Champions League, Wimbledon, Football, Rugby and Cricket World Cups, The Ryder Cup and The Ashes Series.

• We offer sports & business coverage to radio stations and websites through unique supply contracts which ensure coverage as all our broadcasts are guaranteed to be on-air

• The opportunity to either highlight or create an association with an event or sport

WHAT SPORTSMEDIA OFFERS

• Your Promotional Messages, Calls to Action and Brand Ambassadors will be embedded seamlessly within the news content

• A national service covering all major towns and cities

• A localised service guaranteeing high listener interest and attention

• An opportunity to communicate detailed information on a regular basis to an audience with a very personal relationship with their station as local sport provides a reason to listen consistently

HOW WE ENSURE COVERAGE

Audience Growth up 40% year-on-year. Affiliate station list up 50% in 2009.

Sportsmedia’s Centre Court position at Wimbledon

Sportsmedia Broadcasting is now in its 18th year. In this time we have built up a growing network of radio stations and websites across the UK all contracted to air our sports news broadcasts every day

Our radio stations span from Devon to Tyneside, through Wales & Northern Ireland; they include the Gold, Heart FM & Time FM networks

In all we broadcast to over 100 radio stations under contract (2004: 40 stations) providing their sports bulletins across the day in the biggest shows, breakfast, lunch & drivetime

Our network is the difference between Sportsmedia & other radio syndications, as it allows us to reach more people across a larger area more often and talk precisely about your brand

SPORTSMEDIA’S PROGRESS IN 2009

• We continue to build The Sportsmedia Bulletin Network – the widest syndication we have ever distributed

• Since 2006, the number of stations in our network has more than doubled in size

• The Sportsmedia Bulletin Network has increased to 100+ new stations since move to new studios in 2006

• Jazz FM has just become part of the Sportsmedia Bulletin Network

• Sportsmedia is now a national broadcastera national broadcaster; which means in most areas we can be heard on 1, 2 or 3 local stations: e.g. London, Birmingham, Leicester, Norwich, Liverpool, Manchester, Newcastle

• Our network is 15% bigger than 2007 and 50% bigger than 2006 (in terms of aggregate Reach)

THE SPORTSMEDIA BULLETIN NETWORK 2009

STATION BROADCAST AREA3TR Frome & West Wiltshire

Arrow FM Hastings, Battle, Rye & East Sussex

Bath FM Bath, Shepton Mallet & Chippenham

Brunel FM Swindon

Club Asia AM Greater London

Club Asia DAB & Digital TV National

Coast 96.3 FM North Wales Coast

Connect FM Kettering, Corby & Wellingborough

County Sound Radio Surrey, Guildford, Woking & Aldershot

Delta FM East Hampshire & South Surrey

Dune FM Southport, Bootle, Crosby & Formby

Express FM Portsmouth

Fire 107.6 FM Bournemouth & Poole

Fresh Radio Yorkshire Dales, Skipton & Catterick

STATION BROADCAST AREAGarrison Radio Aldershot Aldershot

Garrison Radio Catterick Catterick

Garrison Radio Colchester Colchester

Garrison Radio Edinburgh Edinburgh

Garrison Radio Wiltshire Wiltshire

Gold Network National

Hertbeat FM Stevenage, Welwyn Garden City & Hitchin

IOW Radio Isle of Wight

Jazz FM National

KL.FM 96.7 King’s Lynn, Swatham & Fakenham

Lakeland Radio Kendal, Windermere & South Lakes

Lantern FM North Devon

Lite FM Peterborough

Midwest Ivel Yeovil & Ilminster

STATION BROADCAST AREAMidwest Vale South Somerset & North Dorset

Minster FM Scarborough & Bridlington

Mix 96 FM Aylesbury

Perth FM Perth

Pulse Gold 1278 & 1530 AM Bradford, Kirklees & Calderdale

Q 101 West Omagh & Enniskillen

Q 102.9 FM Londonderry & North West Ireland

Q 97.2 FM Coleraine & County Antrim

Quay West 107.4 FM Bridgwater & Sedgmoor

Quay West Radio West Somerset

REM FM Costa Blanca, Calida & del Sol

Seven FM Ballymena & Antrim

Severn Radio Shrewsbury & Oswestry

STATION BROADCAST AREASplash FM Worthing, Littlehampton & Shoreham

Star 107.5 Cheltenham Cheltenham

Star Radio 107.7 Weston-Super-Mare

Stray FM Harrogate, Wetherby & Ripon

Telford FM Telford & Shrewsbury

The Bay Morecambe Bay

The Eagle 96.4 FM Surrey, Guildford, Woking & Aldershot

The Quay Portsmouth

The Revolution Rochdale & North Manchester

Three FM Isle of Man

Time 106.6 FM Slough, Windsor & Maidenhead

Time 107.5 Romford, Barking & Dagenham


THE SPORTSMEDIA BULLETIN NETWORK 2009: GOLD NETWORK

GOLD STATION BROADCAST AREAGold 1152 AM (Formerly Capital Gold) Birmingham

Gold 1152 AM (Formerly Classic Gold) Norwich & Great Yarmouth

Gold 1152 AM (Formerly Classic Gold) Plymouth

Gold 1170/1261 (Formerly Classic Gold) Ipswich

Gold 1242/603 (Formerly Capital Gold) Kent

Gold 1260 AM (Formerly Classic Gold) Bristol & Bath

Gold 1260 AM (Formerly Classic Gold) Chester & Wrexham

Gold 1332 AM (Formerly Classic Gold) Peterborough

Gold 1359/1305 (Formerly Capital Gold) Cardiff, Newport & South Wales

Gold 1359/1431 (Formerly Capital Gold) Southend & Chelmsford

Gold 1359 AM (Formerly Classic Gold) Coventry

Gold 1458 (Formerly Capital Gold) Manchester

Gold 1521 (Formerly Classic Gold) Reigate & Crawley

Gold 1548 (Formerly Capital Gold) Greater London

Gold 1557/1170 (Formerly Capital Gold) Hampshire & Isle of Wight

GOLD STATION BROADCAST AREAGold 1557 AM (Formerly Classic Gold) Northampton

Gold 774 AM (Formerly Classic Gold) Gloucester & Cheltenham

Gold 792 AM (Formerly Classic Gold) Bedford

Gold 828 AM (Formerly Classic Gold) Luton

Gold 945 AM (Formerly Classic Gold) Derby

Gold 990/1017 (Formerly Classic Gold) Wolverhampton, Shrewsbury & Telford

Gold 999 AM (Former Classic Gold) Nottingham

Gold Berkshire (Formerly Classic Gold) Berkshire & North Hampshire

Gold Devon (Formerly Classic Gold) Devon

Gold Digital DAB (Formerly Capital Gold) Birmingham

Gold Digital DAB (Formerly Capital Gold) Hampshire

Gold Digital DAB (Formerly Capital Gold) Kent

Gold Digital DAB (Formerly Capital Gold) London

Gold Digital DAB (Formerly Capital Gold) Manchester

Gold Digital DAB (Formerly Capital Gold) Sussex

THE SPORTSMEDIA BULLETIN NETWORK 2009: GOLD NETWORK

GOLD STATION BROADCAST AREAGold Digital DAB (Formerly Capital Gold) South Wales

Gold Digital DAB (Formerly Classic Gold) Basingstoke

Gold Digital DAB (Formerly Classic Gold) Bath & West Wiltshire

Gold Digital DAB (Formerly Classic Gold) Bournemouth

Gold Digital DAB (Formerly Classic Gold) Bristol & Bath

Gold Digital DAB (Formerly Classic Gold) Cambridge

Gold Digital DAB (Formerly Classic Gold) Coventry

Gold Digital DAB (Formerly Classic Gold) South Devon

Gold Digital DAB (Formerly Classic Gold) Dorset

Gold Digital DAB (Formerly Classic Gold) Essex

Gold Digital DAB (Formerly Classic Gold) Humberside

Gold Digital DAB (Formerly Classic Gold) Central Lancashire

Gold Digital DAB (Formerly Classic Gold) Leeds

Gold Digital DAB (Formerly Classic Gold) Leicester

Gold Digital DAB (Formerly Classic Gold) Liverpool

GOLD STATION BROADCAST AREAGold Digital DAB (Formerly Classic Gold) Norwich

Gold Digital DAB (Formerly Classic Gold) Nottingham

Gold Digital DAB (Formerly Classic Gold) Peterborough

Gold Digital DAB (Formerly Classic Gold) Plymouth

Gold Digital DAB (Formerly Classic Gold) Reading

Gold Digital DAB (Formerly Classic Gold) Swindon

Gold Digital DAB (Formerly Classic Gold) Teesside

Gold Digital DAB (Formerly Classic Gold) Tyne & Wear

Gold Digital DAB (Formerly Classic Gold) West Wiltshire

Gold Digital DAB (Formerly Classic Gold) Wolverhampton

Gold Digital DAB (Formerly Classic Gold) South Yorkshire

Gold Digital TV Sky Digital, Virgin, Telewest & Tiscali

Gold Dorset (Formerly Classic Gold) Dorset

Gold Suffolk (Formerly Classic Gold) Suffolk

Gold Sussex (Formerly Capital Gold) Sussex

THE SPORTSMEDIA BULLETIN NETWORK 2009: JAZZ NETWORK

JAZZ STATION BROADCAST AREAJazz FM DAB London Greater LondonJazz FM DAB Glasgow GlasgowJazz FM DAB North West North West EnglandJazz FM DAB Severn Estuary Severn EstuaryJazz FM DAB South Wales South WalesJazz FM DAB West Midlands West MidlandsJazz FM Digital TV Available on Sky Digital & Freesat


NorthEast

Scotland

Yorkshire

Midlands

Ulster

NorthWest

East ofEngland

London

SouthWest

Wales& West

South &South East

0.2

0.2

1.6

1.8

2.2

2.7

3.1

3.2

4.1

4.1

4.4

3 month Rajar dataending Wave 01 2009

Everybody Reach% for the Overall Campaign

0.2 to 0.9%0.9 to 1.6%1.6 to 2.3%2.3 to 3.0%3.0 to 3.7%3.7 to 4.4%


WEEKS REACH IMPACTS AV. FREQUENCY

VALUE (AT £3.50 PER’000)

1 WEEK 1,404,000 3,701,000 2.64 £23,671

4 WEEK 2,934,000 14,804,000 5.04 £94,686

10 WEEK 4,132,000 37,011,000 8.96 £236,714

20 WEEK 5,072,000 74,022,000 14.59 £473,428

35 WEEK 5,835,000 129,538,000 22.20 £828,498

50 WEEK 6,320,000 185,054,000 29.20 £1,183,569

THE SPORTSMEDIA BULLETIN NETWORK DEMOGRAPHICS 2009

AGE TOTAL MALE FEMALE

UNDER 18’S 16% 8% 8%

18-25 9% 4% 5%

25-45 33% 16% 17%

45-65 37% 19% 18%

OVER 65’S 11% 6% 5%


Age Group by Gender %

THE SPORTSMEDIA BULLETIN NETWORK BY SEX & SOCIAL GRADE

THE SPORTSMEDIA BULLETIN NETWORK BY SEX & SOCIAL GRADE

Total Reach by Gender & Social Grade

BUSINESSMEDIA BROADCASTING

• Imagine Business News where your company and its productsand services can be editorialised into a bulletin where storiesdelivered make a difference to the person listening

• A company or brand spokesperson given guaranteed exposure everyday. And with Sportsmedia, your sponsorship underwrites our relationship with the stations. Providing guaranteed control of messages and guaranteed coverage

• Business News for someone who’s a business owner, taxpayer, a buy-to-let owner, a low-cost airlines passenger etc

• Consumer-led Business News was launched for local radio in March 2007. Already we have more than 60 affiliate stations broadcasting to London, Birmingham, Leeds, Manchester, Bristol, Nottingham, Cardiff, Cambridge and more

• This is accessible news which affects people’s mortgages, holidays, their buy-to-lets and their jobs – your news as consumers, taxpayers, employees and citizens – not an aloof straight read from and for the elite in The Square Mile

• Broadcast twice every weekday, reaching the peak audiences of the day at Breakfast and Drive time , complete with headline data and pop shares – and how their fluctuations affect day-to-day transactions

Gould’s switch into personal finance information seems a stroke of genius. People are more hungry than ever for easy-to-digest financial news and analysis: Colin Farrington, Director General, Chartered Institute of Public Relations

Businessmedia is Britain’s fastest growing specialist news network. from 0-60 stations in less than a year!

THE BUSINESSMEDIA BULLETIN NETWORK 2009

STATIONS BROADCAST AREA NO. OF BROADCASTS PER DAY

Gold Network (25 AM Stations & 32 DAB

Outlets)

National(Also available online and via TV

through Sky Digital, Telewest, Virgin and Tiscali)

2 (AM & PM)

Pulse Classic Gold Bradford, Kirklees & Calderdale 2 (AM & PM)

The Revolution Rochdale, Oldham & North Manchester

1 (PM)

Star Bristol Bristol 2 (L & PM)

Midwest Vale South Somerset & North Dorset 2 (L & PM)

Midwest Ivel Yeovil & Ilminster 2 (L & PM)

Fresh Radio Yorkshire Dales 2 (L & PM)

Quay West FM West Somerset 2 (L & PM)

Quay West BCR Bridgwater & Sedgmoore 2 (L & PM)

Coast 96.3 FM North Wales Coast 2 (L & PM)

Perth FM Perth 2 (L & PM)

Bright FM Burgess Hill, Haywards Heath & Lewes 2 (L & PM)


GOLD STATION BROADCAST AREAGold Digital DAB (Formerly Capital Gold) South Wales

Gold Digital DAB (Formerly Classic Gold) Basingstoke

Gold Digital DAB (Formerly Classic Gold) Bath & West Wiltshire

Gold Digital DAB (Formerly Classic Gold) Bournemouth

Gold Digital DAB (Formerly Classic Gold) Bristol & Bath

Gold Digital DAB (Formerly Classic Gold) Cambridge

Gold Digital DAB (Formerly Classic Gold) Coventry

Gold Digital DAB (Formerly Classic Gold) South Devon

Gold Digital DAB (Formerly Classic Gold) Dorset

Gold Digital DAB (Formerly Classic Gold) Essex

Gold Digital DAB (Formerly Classic Gold) Humberside

Gold Digital DAB (Formerly Classic Gold) Central Lancashire

Gold Digital DAB (Formerly Classic Gold) Leeds

Gold Digital DAB (Formerly Classic Gold) Leicester

Gold Digital DAB (Formerly Classic Gold) Liverpool

GOLD STATION BROADCAST AREAGold Digital DAB (Formerly Classic Gold) Norwich

Gold Digital DAB (Formerly Classic Gold) Nottingham

Gold Digital DAB (Formerly Classic Gold) Peterborough

Gold Digital DAB (Formerly Classic Gold) Plymouth

Gold Digital DAB (Formerly Classic Gold) Reading

Gold Digital DAB (Formerly Classic Gold) Swindon

Gold Digital DAB (Formerly Classic Gold) Teesside

Gold Digital DAB (Formerly Classic Gold) Tyne & Wear

Gold Digital DAB (Formerly Classic Gold) West Wiltshire

Gold Digital DAB (Formerly Classic Gold) Wolverhampton

Gold Digital DAB (Formerly Classic Gold) South Yorkshire

Gold Digital TV Sky Digital, Virgin, Telewest & Tiscali

Gold Dorset (Formerly Classic Gold) Dorset

Gold Suffolk (Formerly Classic Gold) Suffolk

Gold Sussex (Formerly Capital Gold) Sussex

THE BUSINESS MEDIA BULLETIN NETWORK 2009

UlsterNorthEast

Scotland

YorkshireNorthWest

SouthWest

East ofEngland

South &South East

Midlands

Wales& West

London

2.0 6.0

16.0

85.0136.0

155.0

204.0

230.0

284.0

290.0

445.0


All Adults Reach in 000s for the Overall Campaign

2.0 to 75.875.8 to 149.7149.7 to 223.5223.5 to 297.3297.3 to 371.2371.2 to 445.0

UlsterNorthEast

Scotland

YorkshireNorthWest

SouthWest

South &South East

East ofEngland

Midlands

Wales& West

London

24.0 26.0

69.0

226.0746.0

783.0

1084.0

1102.0

1591.0

1812.0

2307.0


All Adults Impacts in 000s for the Overall Campaign

24.0 to 404.5404.5 to 785.0785.0 to 1165.51165.5 to 1546.01546.0 to 1926.51926.5 to 2307.0


WEEKS NO. OF BULLETINS

REACH IMPACTS AV. FREQUENCY

VALUE (AT £3.50 PER’000)

1 WEEK 115 513,000 1,001,000 1.95 £8,956

4 WEEK 460 1,179,000 4,003,000 3.40 £35,823

10 WEEK 1,150 1,744,000 10,008,000 5.74 £89,558

20 WEEK 2,300 2,204,000 20,017,000 9.08 £179,117

35 WEEK 4,025 2,584,000 35,030,000 13.55 £313,454

50 WEEK 5,750 2,829,000 50,042,000 17.69 £447,791

AGE TOTAL MALE FEMALE

UNDER 18’S 10% 6% 4%

18-25 4% 2% 2%

25-45 23% 12% 11%

45-65 47% 24% 23%

OVER 65’S 16% 8% 8%

THE BUSINESSMEDIA BULLETIN NETWORK DEMOGRAPHICS 2009


Age Group by Gender %

THE BUSINESSMEDIA BULLETIN NETWORK BY SEX & SOCIAL GRADE

THE BUSINESSMEDIA BULLETIN NETWORK BY SEX & SOCIAL GRADE

Total Reach by Social Grade and Gender

WHAT WE CAN DO FOR YOU

• Your promotional messages, calls to action & Brand Ambassadors will be embedded seamlessly within the news bulletins

• We can use the Sportsmedia Bulletin Network to provide comprehensive coverage of your sponsored teams, tournaments & events

• We can also provide in-depth coverage of most events by having a reporter on-site which will generally allow us to obtain extra coverage on BBC local radio & additional ILR stations

WHAT WE CAN DO FOR YOU

By working with Sportsmedia you can obtain the following benefits

• Create sponsorship awareness

• Create a sense of understanding of a company/brand and its services

• Provide a rationale for its sponsorship

• Promote its sponsorship support & activation initiatives

• Highlight the actual or desired association between a brand & an activity

• Provide calls to action

• Sell tickets for sponsored events

WHAT WE CAN SAY ABOUT YOU ON-AIR

• We can get interviews with your brand ambassadors as well as participants in your sponsored events, all in their local region and link you to the heart of our coverage

• We can say something in strapline form

• We can interview your senior brand personnel who can :

• Explain who you are

• What you do

• Your rationale for sponsorship

• Promote your services e.g. provide latest odds

• We can run ticket promotions on a localised basis before each of your sponsored events as well as localise promotional messages

WHAT WE CAN SAY ABOUT YOU ON-AIR

• We can promote all of your sponsorship support, activation & grass roots initiatives

• We can interview representatives of Rights Holders thus providing further endorsement of your sponsorships

• We can direct listeners to specific websites to obtain more information and podcasts (which we can provide) etc

• All of the above will be in high attention sports bulletins around your sponsored events – with full advertising compliance

• Each bulletin is unique, newsworthy & relevant to the listener

• By incorporating your spokespersons & assorted messages & strap lines within the bulletins, your brand is reinforced & key messages can be passed on to the audience

• You can associate yourself with events & activities that you have no involvement with

EVALUATION

• We conduct evaluation at all stages of the relationship as it is crucial that the campaign works for you on all levels

• We will agree a set of objectives & potential ROI with you before the commencement of all campaigns

• At the end of the campaign we will provide you with a detailed Campaign Analysis incorporating:

• Cumulative details of every individual broadcast• UK Map highlighting breadth of regional/national coverage• Interviews conducted by Sportsmedia• CD containing examples of all your individual sponsor messages & credits• Total Audience Delivery, Reach, OTH & Frequency• Campaign Valuation

EVALUATION

• We encourage our sponsors to incorporate other quantifiable & measurable activity within our broadcasts (all subject to OFCOM approval):

• Calls to action• Consumer Promotions• Ticket Sales• Website Traffic & registration• New Account opening

• We are able to arrange Qualitative & Quantitative Listener research on your behalf

THE WEB OF SPORTSMEDIA

The sponsor takes ownership of the whole story, just like our radio service

Your sponsorship message distributed across the

worldwide web, with the same guaranteed syndication

methods we use in radio.

Not only can we make EXCLUSIVE podcast content for

your website to keep your customers online for longer –

but we can

send it round a growing network of the world’s leading

sites to exploit and activate your sponsorship to an

interactive audience.

Observe how our podcasts are accompanied by logos, copy, detailed text and a hyperlink to your site. The sponsor takes ownership of the whole story, just like our radio service.

MAKING THE WEB ACCOUNTABLE

WHAT OUR SPONSORS SAY

Major companies, major sponsors

Check out someOf our sponsors

We understand the importance of a strong, distinctive brand, with clear and

consistently communicated values. We’ve worked for

some of sponsorship’s biggest names.

Your sponsorship message fully integrated into editorial everyday creates

a highly original and distinctive communication platform – associating your

brand with the very excitement and passion you want it to be associated

with.

For TXU Energi it was vital that the sponsorships with Ipswich Town and the Rugby League Challenge Cup reached as many people as possible. Brand awareness was the No.1 objective and Sportsmedia have delivered beyond our expectations. They are a professional outfit and a pleasure to deal with, but most importantly they deliver for their clients. I would have no hesitation in recommending Sportsmedia.

Andy Kenny, brandRapport

We have used the services of Sportsmedia extensively, in particular during the World Cup. It always proves to be a successful and cost effective way of communicating our messages to significant audiences across both radio and the internet. We are pleased to be continuing to work with Sportsmedia to help promote our ongoing association with the England football team .

Peter Gandolfi, Nationwide

WHAT CLIENTS SAY ABOUT US

“We use Sportsmedia for their well-managed distribution of sponsored sports content over an ever-expanding network of media outlets.

Rarely have I met with the boys without them announcing another media outlet, broadening their reach even further.

I find them accommodating, amenable and consumately professional to deal with, and attribute a significant proportion of Paddy Power's brand awareness and financial growth in the UK directly to Sportsmedia”

- Barni Evans, Paddy Power

WHAT CLIENTS SAY ABOUT US

“They are a professional outfit and a pleasure to deal with, but most importantly they deliver incremental business and client uplift for us. I would have no hesitation in wholeheartedly recommending Sportsmedia.”

Rob Juleff, IG Index

"I used Sportsmedia for 9 years because of their ability to reach millions of people with qualitative sponsor references for Tote within relevant editorial.

They provide a totally unique proposition in radio and internet and in an era of fragmentation they bring this massive audience together successfully and accountably.”

Richard Weaver, Tote

WHAT RADIO STATIONS SAY ABOUT US

“Sportsmedia provide a consistent and excellent service that matches our output and branding.

The Sportsmedia bulletins integrate well into our programming, as though they were our own.” Mark Page MD Garrison Radio

AUDIENCE EVALUATION: THE OPEN CHAMPIONSHIP 2009

*Radio Evaluation based only on those stations surveyed in Rajar. So excludes all the 33 Gold DAB stations, Quay West 107.4 FM, Hertbeat FM, Severn Radio, Garrison Radio, Express FM, Fresh Radio, Splash FM, Telford FM, Wyre FM and REM FM.

Based on Demographic Group All Adults (18 – 99)

Total Bulletins 3,371

Total Number of Audience Outlets 123

Total Impacts 12,626,000

Total Audience Reached 5,797,000

Advertising Value Equivalent £86,547

AUDIENCE FORECAST: THE OPEN CHAMPIONSHIP 2009

NorthEastUlster

Yorkshire

SouthWest

Wales& West

NorthWest

East ofEngland

South &South East

Scotland

Midlands

London

181.0223.0

330.0

343.0

428.0

607.0

688.0

753.0

1153.0

1250.0

1635.0


Everybody Reach in 000s for the Overall Campaign

181.0 to 423.3423.3 to 665.7665.7 to 908.0908.0 to 1150.31150.3 to 1392.71392.7 to 1635.0

NorthEastUlster

Yorkshire

SouthWest

NorthWest

Wales& West

East ofEngland

South &South East

Scotland

Midlands

London

279.0343.0

560.0

940.0

1121.0

1326.01811.0

1956.0

1998.0

2657.0

4040.0


Everybody Impacts in 000s for the Overall Campaign

279.0 to 905.8905.8 to 1532.71532.7 to 2159.52159.5 to 2786.32786.3 to 3413.23413.2 to 4040.0

PACKAGES AND FEES

The Open Championship 2009

• An ongoing campaign highlighting your key sponsorship messages locally & nationally from 6 – 19th July 2009 with in-depth preview coverage from 6-15th July

• A service using LIVE coverage to maintain consistent awareness of all your messages to follow on seamlessly throughout the Tournament (including On-Site coverage of The Open).

• Distributed through TheThe SportsmediaSportsmedia BulletinBulletin NetworkNetwork

• We have also received undertakings from stations such as LWe have also received undertakings from stations such as LBC FM/AM, Jazz FM, Smooth Radio & Classic FM that they will take our broadcasts

• We would also expect coverage on a number of BBC local stationsWe would also expect coverage on a number of BBC local stations

• Podcasts also produced & distributed to key websitesPodcasts also produced & distributed to key websites

• Total cost for the whole campaign - £7,000 plus VAT

AUDIENCE EVALUATION: CHAMPIONS LEAGUE & EUROPA CUP 2009-10

*Radio Evaluation based only on those stations surveyed in Rajar. So excludes all the 33 Gold DAB stations, Quay West 107.4 FM, Hertbeat FM, Severn Radio, Garrison Radio, WCFM, Perth FM Express FM, Lakeland Radio, Splash FM, Telford FM, Wyre FM and REM FM.

Based on Demographic Group All Adults 18 - 99





Average Frequency 10.1


AUDIENCE FORECAST: CHAMPIONS LEAGUE & EUROPA CUP 2009-10

NorthEast

Scotland

YorkshireNorthWest

Midlands

SouthWest

Wales& West

Ulster

East ofEngland

London

South &South East

0.4

0.9

3.94.9

6.3

7.2

8.1

9.1

9.6

10.6

10.8


All Adults Reach% for the Overall Campaign

0.4 to 2.1%2.1 to 3.9%3.9 to 5.6%5.6 to 7.4%7.4 to 9.1%9.1 to 10.8%

AUDIENCE FORECAST: PREMIER LEAGUE 2009-10

Based on Demographic Group Everybody Adults 18-99

No. Of Audience Outlets 130 130

No. Of Bulletins 28,000 28,000

Total Impacts 61,173,000 55,287,000

Total Audience Reached 7,835,000 6,520,000

Average Frequency 7.81 8.48

Advertising Value Equivalent £389,753 £389,753 Radio Evaluation based only on those stations surveyed in Rajar. So excludes Quay West 107.4 FM, Hertbeat FM, Severn Radio, All 5 Garrison Radios, Perth FM Express FM, Fresh Radio, Star Radio Cheltenham,Splash FM, Telford FM, Wyre FM and REM FM.

34 Week Campaign

AUDIENCE FORECAST: PREMIER LEAGUE 2009-10

NorthEast

Scotland

Ulster

YorkshireNorthWest

SouthWest

Wales& West

East ofEngland

Midlands

South &South East

London

1409.0

1694.0

3232.0

3440.04945.0

6698.0

8430.09782.0

10110.0

14673.0

20334.0



1409.0 to 4563.24563.2 to 7717.37717.3 to 10871.510871.5 to 14025.714025.7 to 17179.817179.8 to 20334.0

Scotland

NorthEast

Yorkshire

Wales& West

NorthWest

Ulster

East ofEngland

SouthWest

Midlands

South &South East

London

477.0

561.0

657.0

685.0

698.0

735.0

784.0

941.0

976.0

1387.0

1771.0



477.0 to 692.7692.7 to 908.3908.3 to 1124.01124.0 to 1339.71339.7 to 1555.31555.3 to 1771.0

AUDIENCE EVALUATION: FA CUP 2009-10 FROM THIRD ROUND

Radio Evaluation based only on those stations surveyed in Rajar. So excludes Quay West 107.4 FM, Hertbeat FM, Severn Radio, All 5 Garrison Radios, Perth FM Express FM, Fresh Radio, Star Radio Cheltenham,Splash FM, Telford FM, Wyre FM and REM FM.

Based on Demographic Group All Adults 18 - 99





Average Frequency 4.8


AUDIENCE FORECAST: FA CUP 2009-10

Scotland

NorthEastUlster

YorkshireNorthWest

Wales& West

SouthWest

MidlandsEast ofEngland

South &South East

London

57.0

94.0116.0

259.0302.0

375.0

400.0

533.0

541.0

695.0

993.0


All Adults Reach in 000s for the Overall Campaign

57.0 to 213.0213.0 to 369.0369.0 to 525.0525.0 to 681.0681.0 to 837.0837.0 to 993.0

AUDIENCE FORECAST: THE FOOTBALL LEAGUE 2009-10

Based on Demographic Group Everybody All Adults 18-99

Total Impacts 73,177,000 66,995,000



Advertising Value Equivalent £478,344 £478,344


Total Impacts 66,728,000 61,480,000




Top – Network (44 weeks) + Wrap (30 weeks)

Middle – Network only (44 weeks)

AUDIENCE FORECAST: THE FOOTBALL LEAGUE 2009-10

Scotland

YorkshireNorthWest

NorthEastUlster

Wales& West

SouthWest

East ofEngland

Midlands

South &South East

London

463.0

486.0561.0

577.0678.0

792.0

1018.0

1035.0

1175.0

1470.0

1600.0



463.0 to 652.5652.5 to 842.0842.0 to 1031.51031.5 to 1221.01221.0 to 1410.51410.5 to 1600.0

Scotland

NorthEast

Yorkshire

Ulster

NorthWest

SouthWest

Wales& West


South &South East

London

1279.0

1287.0

1968.0

2361.0

4724.0

9054.0

13359.0

14175.0

16292.0

16896.0

24907.0



1279.0 to 5217.05217.0 to 9155.09155.0 to 13093.013093.0 to 17031.017031.0 to 20969.020969.0 to 24907.0

PACKAGES AND FEES:

The Championship, League 1 and League 2 season

An ongoing campaign highlighting your key sponsorship messages locally & nationally pre & post all localised football stories throughout the season including the play-offs for 9 months

A service using LIVE coverage to maintain consistent awareness of all Texaco messages to follow on seamlessly throughout the season.

Distributed through TheThe SportsmediaSportsmedia BulletinBulletin NetworkNetwork

Podcasts also produced & distributed to key websitesPodcasts also produced & distributed to key websites

Total cost for the whole campaign - £65,000 plus VAT

AUDIENCE FORECAST: THE GUINNESS PREMIERSHIP




Total Impacts 29,000,000 26,835,000




AUDIENCE FORECAST: THE GUINNESS PREMIERSHIP

NorthEast

Scotland

Ulster

YorkshireNorthWest

SouthWest

Wales& West

East ofEngland

Midlands

South &South East

London

63.0

186.0

390.0

1674.02360.0

3188.0

4353.05284.0

5505.0

6359.0

10520.0



63.0 to 1805.81805.8 to 3548.73548.7 to 5291.55291.5 to 7034.37034.3 to 8777.28777.2 to 10520.0

NorthEast

Scotland

YorkshireNorthWest

Midlands

Ulster

East ofEnglandWales

& West

London

SouthWest

South &South East

0.8

0.9

4.24.7

5.4

7.1

8.38.4

9.7

10.9

11.6



0.8 to 2.6%2.6 to 4.4%4.4 to 6.2%6.2 to 8.0%8.0 to 9.8%9.8 to 11.6%

AUDIENCE FORECAST: THE GUINNESS PREMIERSHIP – 2 MONTHS




Total Impacts 9,667,000 8,945,000




AUDIENCE FORECAST: THE GUINNESS PREMIERSHIP – 2 MONTHS

NorthEast

Scotland

YorkshireNorthWest

Midlands

Ulster

East ofEnglandWales

& West

London

SouthWest

South &South East

0.4

0.6

2.73.2

3.7

4.0

5.85.9

6.5

7.5

8.0



0.4 to 1.7%1.7 to 3.0%3.0 to 4.2%4.2 to 5.5%5.5 to 6.8%6.8 to 8.0%

NorthEast

Scotland

Ulster

YorkshireNorthWest

SouthWest

Wales& West

East ofEngland

Midlands

South &South East

London

21.0

62.0

130.0

558.0787.0

1063.0

1451.01761.0

1835.0

2120.0

3507.0



21.0 to 602.0602.0 to 1183.01183.0 to 1764.01764.0 to 2345.02345.0 to 2926.02926.0 to 3507.0

AUDIENCE FORECAST: RUGBY AUTUMN INTERNATIONALS




Total Impacts 9,009,000 8,259,000




AUDIENCE FORECAST: AUTUMN INTERNATIONALS

NorthEast

Scotland

YorkshireNorthWest

Midlands

Ulster

East ofEngland

SouthWest

Wales& West

London

South &South East

0.3

0.5

2.32.9

3.2

4.8

5.2

5.4

5.6

6.0

7.7



0.3 to 1.5%1.5 to 2.8%2.8 to 4.0%4.0 to 5.2%5.2 to 6.5%6.5 to 7.7%

NorthEast

Scotland

Ulster

YorkshireNorthWest

SouthWest

Wales& West

East ofEngland

Midlands

South &South East

London

17.0

48.0

208.0

432.0677.0

901.0

1440.01589.0

1620.0

2435.0

3617.0



17.0 to 617.0617.0 to 1217.01217.0 to 1817.01817.0 to 2417.02417.0 to 3017.03017.0 to 3617.0

AUDIENCE FORECAST: SIX NATIONS RUGBY




Total Impacts 15,257,000 13,720,000




AUDIENCE FORECAST: SIX NATIONS RUGBY

NorthEast

YorkshireNorthWest

Ulster

Wales& West

SouthWest

Scotland

East ofEngland

Midlands

South &South East

London

78.0

240.0371.0

374.0

438.0

442.0

533.0

652.0

691.0

903.0

1232.0



78.0 to 270.3270.3 to 462.7462.7 to 655.0655.0 to 847.3847.3 to 1039.71039.7 to 1232.0

NorthEastUlster

Yorkshire

Scotland

NorthWest

SouthWest

Wales& West


South &South East

London

113.0720.0

745.0

886.0

1177.0

1539.0

2119.0

2585.0

2622.0

3581.0

5040.0



113.0 to 934.2934.2 to 1755.31755.3 to 2576.52576.5 to 3397.73397.7 to 4218.84218.8 to 5040.0

OUR RATIONALE

1. Product Category Exclusivity: you will have clear ownership of the coverage in our broadcasts

2. No commercial clutter

3. Enhanced visibility: you will be indelibly associated with the latest “must-listen-to” sports news as well as your own specific bulletins

4. Will help establish you as a major sponsor

5. Totally flexible throughout the UK. We can uplift profile in any area anytime, & as each broadcast is unique we can tailor or update sponsor messages & straplines in an instant

6. Integration of Rights/Media/Event: You & your specific messages will be at the heart of each event

7. Cost effective coverage & reach

8. Turnkey solution

9. Total flexibility: you can use our services either throughout all Tournaments/Events or on an ad hoc basis

10. Effectiveness/ROI: We are happy to set business targets with you and be evaluated against them

Sportsmedia Credentials 170609

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