SWDYT? Credentials
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Transcript of SWDYT? Credentials
Inspiring fresh thinking
March 2009
We’ll make your life easy!
• Clients come back to us and recommend us, because we make their lives easy:
– We listen to what they are trying to achieve and devise methodologies to ensure the objectives are fully satisfied
– We are responsive to their needs and keep in contact throughout the research process – this includes sending our M.A.D. (Morning After Debrief) reports throughout the duration of the fieldwork, giving you something to quickly disseminate, before you are chased(!) to the rest of your stakeholders
– We find the story and ensure our presentations are engaging
– We deliver research that is actually used!
“So What Do You Think? manage to do what many agencies promise, but never deliver, which is deliver truly actionable insight that has real impact on
what we do as a business.”
Head of insight, LV==
Our internal structure helps to ensure we exceed expectations...
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ManagementHands on and involved with
research projects
Admin staffStimulus creation
Project management
support
ResearchersAll experienced moderators and
project managers
TEAMWORKTEAMWORK
Quantitative
Qualitative
BespokeInnovative solutions when the
project would benefit from a more unique approach
We are a full service market research agency, offering a full range of methodologies...
Qualitative methodologies include the standard…
QualitativeQualitative
Focus groups
Mini groups
Triads
Paired depths
Face to face depths
Telephone depths
Focus groups
Mini groups
Triads
Paired depths
Face to face depths
Telephone depths
…plus a range of more innovative techniques designed to ensure we deliver against the objectives
BespokeBespoke
Virtual streets
Conflict groups
Friendship groups
Deliberative research
Co-create approaches
Sequential recycling
Customer challenge/immersion days (including ‘speed dating’, interactive voting, Q&As)
Brainstorming validation events
Online bulletin boards (for extended dialogue with respondents)
…and more coming as we continue to innovate!
Virtual streets
Conflict groups
Friendship groups
Deliberative research
Co-create approaches
Sequential recycling
Customer challenge/immersion days (including ‘speed dating’, interactive voting, Q&As)
Brainstorming validation events
Online bulletin boards (for extended dialogue with respondents)
…and more coming as we continue to innovate!
And for quantitative we pride ourselves in robust, advanced where necessary, analysis…
QuantitativeQuantitative
In-house capacity:
for online surveys, hosted and managed by us using SNAP software
Hall tests
Face-to-face in-home interviews
Range of specialist analyses, including segmentation, conjoint, cluster, SPSS and key drivers analysis
Telephone surveys can be arranged and managed in collaboration with our associate fieldwork company
In-house capacity:
for online surveys, hosted and managed by us using SNAP software
Hall tests
Face-to-face in-home interviews
Range of specialist analyses, including segmentation, conjoint, cluster, SPSS and key drivers analysis
Telephone surveys can be arranged and managed in collaboration with our associate fieldwork company
Our expertise covers the following subject areas...
New product development
Product and propositions testing and refinement
Communications testing, evaluation and development
Brand, naming and identity research
Usability analysis
Audience identification and segmentation
Customer service and improvement recommendations
Market evaluation and due diligence
...with both business and consumer audiences for public and private sector
The thought process begins before you have even commissioned us...
Carefully tailored to meet your needs
ProposalsWhat are the challenges facing the market?
Are there any special issues we need to consider?
How easy is this audience going to be to reach?
How can we stretch the budget?
We ensure we are fully conversant with all issues before a project is commenced...
We immerse ourselves in our client’s businesses & markets to understand background issues Briefing
Refine the proposal as appropriate, including objectives, target audience, stimulus requirements, timing
Are there any internal issues to be aware of?
Is there any existing research to feed into the project?
Our project management has the philosophy of teamwork at its core...
We collaborate with our clients to get the best results
Project Management
The right team to deliver projects on time, within budget & at the right quality
Giving you the information you need to manage your internal clients & stakeholders
Regular updates throughout
Anytime easy access to key project information
Fieldwork solutions that both clients and respondents enjoy!
The right researcher for your project
Fieldwork
Experienced researchers
The right moderating approach or questionnaire technique to suit your project requirement
Stringent quality controls
Actively encourage clients involvement/attendance
And ultimately our quality reporting keeps our clients coming back for more...
Engaging, clear and practical
ReportingWe find and tell the story
Engaging and clear presentations
Answers to questions, not just more questions
Realistic and practical recommendations
Leaving client with clear understanding of the possible next steps
• We are fortunate to have an association with FlyOnTheWall.com a leading digital broadcaster - using film to bring research to life merges the core skill sets of both companies
We can also use video to bring the voice of the consumer to you...
Rigorous research techniques and insightful analysis
Technical filming and editing expertise with the ability to create
concise and entertaining film
Dynamic and engaging film e.g.Vox Pops
Ethnographic editsVideo diaries
Research edits, highlighting key findings
Some of the companies that like our approach...
And finally what our clients say about us...
Just wanted to say a big thank you for all your support...I know it was a very short turnaround & that we asked for a lot of information on a small budget, so I appreciate how much went into
this from your sideAssociated Newspapers
"It is always a pleasure to work with the team at SWDYT? They put a great deal of thought into each & every stage of a research project,
consistently delivering clear, insightful findings & remain a preferred
research supplier." QVC
“Working with ‘So What Do You Think?’ has been a real pleasure- they have been extremely helpful,
responsive and efficient at all times throughout the project”
National School of Government
“The results are indeed proving useful - we refer to them continually, in team
meetings to bring the brand promise to life and in the Ops board just this
morning. If we need to do any further research, you'll definitely be hearing
from me!”Norwich Union Healthcare
Thank you for your time
If you have any questions please contact Samantha Gleave
t: 0845 4023323