www.letsintern.com/youthink

www.letsintern.com – The parent company:

Is India's premier online portal connecting young people (college students) to

internship opportunities and giving organizations access to young talent

Ab

ou

t

Le

tsin

tern

Young talent to over 4000 companies

34+ cities 30+

industries

Hig

hlig

hts

5000+

virtual

internships

Network of 1,50,000 college students across 1050+ colleges

Unique student

programs

34+ Cities

30+ Industries

Delivered over

18000 internships

Young talent to

over 4000 companies

Aw

ard

s a

nd

Ac

co

lad

es

Winner - ET

Power of Ideas 2010

NASSCOM

Emerging Start Up

Award - 2011

Annual Govt.

Grant from Dept

of Science &

Technology

Ab

ou

t

Yo

uth

:In

k

Youth:Ink - The subsidiary company:

Is India’s first and the most admired Youth Marketing Company; delivering

campaigns for brands in the space of brand advocacy, peer to peer,

community marketing and youth focused IPs

Young talent to over 4000 companies

34+ cities 30+

industries

Hig

hlig

hts

3000+ Brand

Advocacy Internships

Brand Advocacy Programs for over 28 Global Brands

Standing for designing the

most innovative and economical

campaigns

Execution capacity in

18 cities

Deep Insight into the lifestyle of

Gen Y

Redefining corporate and youth connect

Se

rvic

es

Ne

two

rk

Offices

Execution

Network

Ke

y C

lien

ts

The

Te

am

We are a bunch of 20 somethings from some of the best institutes

in the country

who understand the youth, how and why they consume brands,

what motivates them and most importantly what influences their

purchase decisions

HOWWEDO WHAT WE DO

PROMPT Brands to trigger fans

EMPOWER honest fans

ENVISAGE Youth Campaigns

HARNESS their peer to peer

power

DRIVE Conversations, trials,

conversions with them

CASE STUDIES

Effectively Accessing And Engaging The Youth Market With Cutting-edge

Campaigns That Deliver Significant ROI

Objective: To carry on the legacy; aim to build a Bigger &

Better series – more participation, more

contests, more college students, more cities!

Structure, market and support execution

What did we do? Appointed 500 Campus Managers

Activated all marketing channels

Supported execution for mini fests, zonals and

finale in Goa

Result: 50,000+ Registrations, 26 competitions, Footfall

75,000 +

Objective: To establish street style fashion as an under-

ground alternative culture in colleges by

engaging influencers who echo the brand

value

What did we do? Identified Originals from across the country

Adopted 360 degree model – multiple

engagement at multiple touch points

Result: 50,000 young people enlightened about

adidas originals

20,000+ conversations on social media

Massive brand immersion through user

generated content professing love for the

brand

Program Video

Objective: To instill confidence in people wearing

spectacles by promoting lenses as an alternate

– facilitated through advocates via product

trials

What did we do? Appointed users; facilitated eye-check ups,

free trials for their friends, how-to-use lessons,

sharing user generated content

Result: Hundreds of college goers contacted

32.36% conversion rate

Stream of user generated videos and pictures

Objective: To generate product trials amongst the youth;

simultaneously support the A.R. Rahman

campaign & newly launched online store

What did we do? Appointed Brand Advocates who live by music

Activated peer to peer marketing channel

Engagement through house parties aided by

JBL docks, poker kits, party kits, latest music

Result: Successful WOM - Each advocate reached out

to atleast 200 friends & further on

Trials resulted in 44% consideration for their next

purchase

Social media bombarded with JBL products’

content

Objective: To drive awareness, trials and conversions via

peer to peer marketing

What did we do? Appointed advocates who echo the brand

values

Activated all youth contact touch points

Facilitated trials prompting conversations

floating across social media

WOM led to conversions

Result: 80-100 trials generated by each advocate

Reached out to 30 colleges in Bengaluru

(approx 50,000 students)

4,00,000 social media impressions

Video 1 Video 2 Video 3

Objective: To promote the HIL amongst college students

across Delhi NCR, Mumbai and Lucknow

What did we do? Appointed sports/hockey buffs

Leveraged their network to create awareness

Result: Reached out to hundreds of young people

Massive social media conversations

Increase in footfall

Objective: To generate conversations via social media

focusing on the Achieve with Dell campaign

What did we do? Activated the network/technology communities

Urged young achievers to share conversations,

stories around technology powering their

dreams & passion into reality

Result: 500+ stories published on the microsite

5000+ social media updates by technology

communities

Objective: Employee hunt across colleges in 7 cities

What did we do? Promotion through marketing collateral

Workshops, social media interaction

Result: Reached out to hundreds of young people

Screened 2000+ applications

Massive social media conversations

Objective: To drive trials and conversations across Delhi

and Mumbai

What did we do? Tie-ups with college educational societies and

libraries

Knowledge transfer through workshops

Student Scholarship scheme

Result: High product acceptance

Stream of user generated content on social

media

New user registrations

“ The level of professionalism and

capability belies their young profile.

Their ideation and execution skills rival the best and the biggest in the field. I would recommend them...”

PREM KAMATH, CEO,

CHANNEL [V]

“ Very focused & know the space (gen Y) where they operate……

End to end & integrated

approach…”

MAYUR S, DIRECTOR,

LEARNING & DEVELOPMENT,

VIACOM 18

CLIENT TESTIMONIALS