SURVEY DONE AT HYDERABAD,VIZAG & VIJAYWADA

REGARDING FOOT WEAR

BY –VINOOJ

SURVEY WITH THE RETAILERS ABOUT-

SPORTS SHOES

STUCK ON/SPORTS SANDAL

FLIP-FLOP

UP MARKET

AREA

COVERED

MIDMARKET

AREA

COVERED

DILSUKH

NAGAR

LALITHA

NAGAR

SULTAN

BAZAR &

KOTI

KUKATPALLY

ABIDS CHARMINAR

ROAD

PLACE-HYDERABAD

CITY

SAMPLE SIZE-34

OUTLET

DATE -18-1-13 TO 19 -1-

13UP MARKET

AREA

COVERED

MIDMARKET

AREA COVERED

JAGADAMBA SURYABAGH

DABAGARD

EN

TSR

COMPLEX

PLACE-VIZAG. TOWN

SAMPLE SIZE-25 OUTLET

DATE -20-1-13 TO 21-1-13

PLACE- VIJAYWADA

TOWN

SAMPLE SIZE 17

OUTLET

DATE -22-1-13

UP MARKET

AREA

COVERED

MIDMARKET

AREA COVERED

M.G ROAD ELURU ROAD

OLD BUSSTAND

ROAD

TYPE OF OUTLET VISITED-

HYDERABAD CITY VI ZAG. TOWN VIJAYWADA

TOWN

27- MULTI BRAND

OUTLET

25 -MULTIBRAND

OUTLET

13-MULTIBRAND

OUTLET

3- EXCLUSIVE

OUTLET

NIL

4- EXCLUSIVE

OUTLET

3- LOCAL SHOPS NIL 1- LOCAL SHOP

2- HYPER MARKET NIL

BRANDS( IN VIZAG.) NO: OF SHOPS(IN VIZAG.)

SPARX 16 OUT OF 25 MULTI BRAND

OUTLET

LANCER 20 OUT OF 25 MULTIBRAND

OUTLET

ACTION 16 OUT OF 25 MULTIBRAND

OUTLET

BRANDS (IN HYDERABAD) NO: OF SHOPS

( IN HYDERABAD)

SPARX 22 OUT OF 27 MULTIBRAND

OUTLET.

LANCER 19 OUT OF 27 MULTIBRAND

OUTLET

F SPORTS 7 OUT OF 27 MULTIBRAND

OUTLET

ACTION 9 OUT OF 27 MULTIBRAND

OUTLET

BATA 2 OUT OF 3 EXCLUSIVE

OUTLET

KADIMS 1 OUT OF 3 EXCLUSIVE

OUTLET

BRANDS( IN VIJAYWADA.) NO: OF

SHOPS(INVIJAYWADA.)

SPARX 2 OUT OF 13 MULTIBRAND

OUTLET

LANCER 2 OUT OF 13 MULTIBRAND

OUTLET

ACTION 7 OUT OF 13 MULTIBRAND

OUTLET

COLOMBUS 4 OUT OF 13 MULTIBRAND

OUTLET

BATA 2 OUT OF 4 EXCLUSIVE

OUTLET

ADIDAS 1 OUT OF 4 EXCLUSIVE

OUTLET

HYDERABAD VIZAG. VIJAYWADA

BRANDS BRANDS BRANDS

SPARX LANCER CAMPUS

LANCER SPARX COLOMBUS

BATA ACTION BATA

ACTION F SPORTS LANCER

F SPORTS

KADIMS

MOST MOVING ARTICLE/MODEL NUMBER UNDER

SPARX-

THESE MODEL MOVES WELL IN

HYDERABAD

(note- sm 03 is fast in Hyderabad but sparx is very less found in

Vijayawada & vizag)

Sm-49

Rs-1849

Sm-o3

Rs-875

SPARX SHOES-MODEL

NO:

SM-O3

SM-49

Lancer tr-

27

Rs-749

Lancer fj-

1001

Rs-1099

LANCER SHOES MODEL NO:

FJ-1001

TR-27

MOST MOVING ARTICLE/MODEL NUMBER UNDER

LANCER-

Note-FJ- 1001 and TR-27 moves fast

in Hyderabad and vizag but very less

in vijaywada

MOST MOVING ARTICLES UNDER BATA POWER SHOES-

808-1262- RS 1999

808-1272-RS 1699

( these articles move fast in Hyderabad and average in vijaywada)

808-1262

808-1272

TOP FAST MOVING BRANDS UNDER STUCK-ON

HYDERABAD VIZAG. VIJAYWADA

SPARX SPARX ACTION

STRIKER STRIKER STRIKER

COLOMBUS IN BLU( not sports

stuck on)

PARAGON

STIMLUS

COLOMBUS

F SPORTS

IN BLU( not sports

stuck on)

MOST MOVING COLOURS UNDER STUCK ON-

(BLACK/RED /GRAY MOST MOVING COLOURS IN HYDERABAD AND

VIZAG

AND VIJAYWADA)

BLACK

RED

GRAY.

MOST MOVING ARTICLE NUMBER UNDER-

SPARX AND F SPORTS STUCK ON-

NOTE- MOVING FAST IN HYDERABAD AND VIZAG

Sparx-ss

105

Rs-649

F SPORTS

NAVIGATOR

RS-1099

TOP FAST MOVING BRANDS UNDER

FLIPFLOP-

HYDERABAD VIZAG VIJAYWADA

SPARX SPARX F SPORTS

F SPORTS FLEETS CROCO

FIZIK

CROCO

FORCA

MIX

STAR(NEW)

MOST MOVING COLOURS UNDER FLIP FLOP-

DARK BLUE

RED

GREEN

BLACK

MOST MOVING ARTICLE UNDER-

SPARX FLIP FLOP FOR GENTS

MIX STAR FLIP FLOPS-

(NOTE MORE FOUND IN HYPERMARKETS AND MIX STAR IS NEW IN THE

MARKET WHICH

IS MOVING FAST IN HYDERABAD CITY)

SPARX-

RS-220SPARX-

RS 199

MAJOR DEALERS OF HYDERABAD-

SUNNY TRADERS-SPARX

KEYNOT-LANCER

KAJANI SONS-SPARX

MAJOR DEALERS OF VIZAG-

ACTION-CHITANYA FOOTWEAR

LANCER-BALAJI ENTERPRISES

SPARX -PRIDE FOOTWEAR

INFERENCE-

THE RETAILERS EXPECT AT LEAST 33 TO

35% MARGIN

STRIKERS GIVES 40% MARGIN FOR THE

RETAILERS

SPARX GIVES 32% MARGIN FOR THE

RETAILERS

LANCER HAS INTRODUCED A FLIP FLOP

CALLED FLEETS

F SPORTS DOES’NT MOVE MUCH IN ANDHRA

WHEN COMPARED TO KARNATAKA

ACTION AND STRIKER MOVES WELL IN ANDHRA

PRADESH

THE RETAILERS EXPECT THE PRICE RANGE

AROUND RS599 TO 799 ,AND NOT BELOW RS 599

FOR THE SPORTS SHOES

MIX STAR FLIP FLOP IS MOVING FAST IN THE

HYPERMARKET AND SOME MULTIBRAND

OUTLET SPECIALLY FOR LADIES.

IN BLU SANDLES MOVES GOOD IN SOME

RETAILOUTLET THE REASON IS THEY GIVE

GOOD MARGIN SO THE RETAILER PUSH THE

PRODUCT IN THE MARKET.

ACTION (CAMPUS) IS MOVING GOOD IN THE

ANDHRA MARKET WHEN COMPARED TO

KARNATAKA.

LANCER HAS A GOOD MARKET IN AP AND

KARNATAKA.

PARAGON STIMLUS IS ALSO MOVING GOOD

IN A.P AND FOUND IN MANY MULTIBRAND

OUTLET.

THANKS…..