2015 NE Sports Survey FINAL.pdf.Ppt

New England Sports Survey: A Fan Opinion Poll

Conducted and Sponsored byChannel Media & Market Research, Inc.

August/September 2015

Introduction:

Channel Media & Market Research, a leading data collection and market research organization, conducted an independent study among residents of New England about their opinions about the professional sports teams in the region (a similar study was conducted in 2012, 2013 and 2014). The focus of this study was to determine respondents’ opinions about issues related to the Boston Red Sox, New England Patriots, Boston Bruins, Boston Celtics and New England Revolution.

Channel Media & Market Research wanted to examine what teams and players fans admire, how they rate each organization, what they believe could be improved, which sports radio and TV personalities and shows are their favorites and to poll the fans on important issues related to these teams. More than 14,200 people participated in this research and this is again one of the most extensive sports surveys ever done in the New England region. This report contains the results of the questions each survey participant answered and provides a unique look into what the fans of New England really think about the teams they follow.

Note: As in previous years respondents do NOT answer detailed questions about teams they do not follow at least half the time.

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Methodology:

How the Study Was Conducted:

This study was executed between August 24, 2015 and August 30, 2015. The survey was conducted online using independent list sources (none of which was associated with any team, television and/or radio station and was NOT the same sample utilized in previous surveys). Respondents were invited to participate in the survey via an email invitation and each participant could only access the survey once.

In total, the average survey lasted 16 minutes. A drawing for a number of $250.00 Visa gift cards were used to encourage response. The results for the 14,217 qualified surveys are contained in this report.

All Respondents in This Study:

Were from one of the following states: CT, MA, ME, NH, RI, or VT

Followed at least one professional sports team at least HALF of the time

Were males/females over the age of 18 years (one per household only)

Completed the entire survey (partial surveys were eliminated from the results)

Note: Where applicable results from this survey are compared with previous years

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A Note About Surveys:

A Note About Surveys:

Market research is utilized to collect data at a specific moment in time. It is a realistic look at the opinions, comments and attitudes of a given population at the time the survey is taken. When using market research it is important to note that it is not an exact science and often is subject to respondents’ emotions at the time of the survey or polling. Market research is an excellent tool for understanding how specific groups of a population think and act and how changes/modifications made based on their responses can affect their future behavior.

The base sizes of this survey make this research significant and this survey has a margin of error of +/- 3% and confidence level of 98%.

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Favorite Sports Team:

Which of the following is your favorite sports team? (Please select only one)

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Source: Channel Media & Market Research

2015(N= 14,217)

2014(N= 13,516)

2013(N= 13,457)

2012(N= 7,236)

New England Patriots 45% 42% 44% 42%

Boston Red Sox 24% 30% 33% 32%

Boston Bruins 23% 21% 17% 11%

Boston Celtics 6% 6% 7% 10%

New England Revolution 2% 1% 2% 5%

Ownership Performance Over Past Year:


Which of the following teams’ ownership do you believe has done the best job with their team over the past year? (Please select only one)

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2015(N= 14,217)

2014(N= 13,516)

2013(N= 13,457)

Robert Kraft with the New England Patriots 65% 43% 33%Wycliffe "Wyc" Grousbeck, Steve Pagliuca and Boston Basketball Partners with the Boston Celtics 15% 7% 5%

Jeremy Jacobs with the Boston Bruins 8% 29% 27%

Robert Kraft with the New England Revolution 8% 3% 3%

John Henry, Tom Werner, Larry Lucchino with the Boston Red Sox 4% 18% 32%

Leadership Performance:


Which of the following teams’ leadership do you believe has done the BEST job over their most recent season? (Please select only one)

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2015(N= 14,217)

2014(N= 13,516)

2013(N= 13,457)

Bill Belichick with the New England Patriots 69% 36% 31%

Danny Ainge with the Boston Celtics 14% 10% 6%

Cam Neely with the Boston Bruins 9% 35% 33%Brian Bilello with the New England Revolution 6% 3% 2%

Larry Lucchino with the Boston Red Sox 2% 16% 28%

Coaches/Managers Most Admired:

Which of the following coaches/managers do you ADMIRE the most for the way they coach/manage (and/or coached/managed) their team? (Please select only one)

8Source: Channel Media & Market Research

N/A

N/A

2015(N= 14,217)

2014(N= 13,516)

2013(N= 13,457)

Bill Belichick of the New England Patriots 59% 46% 43%

Brad Stevens of the Boston Celtics 16% 4% N/A

Claude Julien of the Boston Bruins 12% 28% 21%

Jay Heaps of the New England Revolution 7% 3% 2%

John Farrell of the Boston Red Sox 6% 19% 25%

Management Performance:


Please rate the job you believe each of the following have done running/managing their team… (N= All respondents who rated each a 6 or 7 “excellent”)

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2015(N= 14,217)

2014(N= 13,516)

Bill Belichick with the New England Patriots 81% 63%

Danny Ainge with the Boston Celtics 37% 27%

Cam Neely with the Boston Bruins 26% 49%

Brian Bilello with the New England Revolution 24% 19%

Ben Cherington with the Boston Red Sox 8% 12%

Management Performance: Detailed Ratings

2015 N= 14,217 Source: Channel Media & Market Research

Please rate the job you believe each of the following have done running/managing their team…

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7: Excellent

6 5 4 3 2 1: Poor

Bill Belichick with the New England Patriots 61% 20% 10% 5% 1% 1% 2%Danny Ainge with the Boston Celtics 10% 27% 30% 21% 9% 2% 1%Brian Bilello with the New England Revolution 6% 18% 31% 33% 9% 3% 0%

Cam Neely with the Boston Bruins 4% 22% 32% 21% 16% 2% 3%Ben Cherington with the Boston Red Sox 2% 6% 16% 19% 24% 19% 14%

Could Only Follow One:

If you could only follow ONE of the following teams, which one would it be? (Please select only one)


2015(N= 14,217)

2014(N= 13,516)

2013(N= 13,457)

2012(N= 7,236)

New England Patriots 47% 45% 43% 44%

Boston Red Sox 23% 27% 30% 29%

Boston Bruins 21% 19% 17% 13%

Boston Celtics 7% 8% 9% 11%

New England Revolution 2% 1% 1% 3%

Team Made Better in Past Year:

In the past 12 months, which team has done the BEST job making their team better? (Please select only one)

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2016(N= 14,217)

2014(N= 13,516)

2013(N= 13,457)

New England Patriots 49% 42% 17%

Boston Celtics 29% 17% 5%

Boston Bruins 10% 23% 20%

New England Revolution 7% 3% 3%

Boston Red Sox 5% 15% 55%

Change in Past Year:

In the past YEAR, do you believe the [INSERT TEAM]…

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Are changing for the better

Have pretty much stayed the same

Are changing for the worse

Boston Celtics 67% 23% 10%

New England Revolution 63% 31% 6%

New England Patriots 33% 55% 12%

Boston Bruins 17% 40% 43%

Boston Red Sox 11% 38% 51%

2015: N= 14,217Source: Channel Media & Market Research

Team Most Likely to Win a Championship:

If you could only select one, which of the following teams do you believe has the BEST chance of winning a championship? (Please select only one)


2015(N= 14,217)

2014(N= 13,516)

New England Patriots 71% 59%

Boston Bruins 12% 26%

Boston Celtics 7% 4%

Boston Red Sox 5% 8%

New England Revolution 5% 3%

Olympic Decision:

How would you rate the decision that Boston officials/Boston's Olympic Committee made to withdraw Boston from consideration of the 2024 Olympic Games?

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Decision for 2022 US Open:

How would you rate the decision to have the 2022 US Open Golf Tournament at Brookline Country Club?

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About the Teams

About the Boston Red Sox

Follow the Boston Red Sox:

How often do you follow the Boston Red Sox?

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2015 N= 14,217Note: Only respondents who followed the Boston Red Sox at least half the time (N= 10,238) responded to the next series of questions about the Boston Red SoxSource: Channel Media & Market Research

2015(N= 14,217)

2014(N= 13,516)

100%, all of the time 15% 18%

75% to 99% of the time 24% 27%

50% to 74% of the time 33% 24%

25% to 50% of the time 20% 20%

Less than 25% of the time 5% 7%

Never 3% 4%

Boston Red Sox: Overall Grade

What grade would you give the Boston Red Sox for the… (Please select only one)

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2013 mean= A

2014 mean= C

A+ A A- B+ B B- C+ C C- D+ D D- F

2015 Season

0% 2% 2% 7% 9% 6% 8% 16% 19% 10% 8% 1% 12%

2014 Season

1% 2% 5% 10% 13% 17% 18% 22% 5% 4% 2% 1% 0%

2013 Season

32% 35% 14% 7% 6% 2% 2% 1% 1% 0% 0% 0% 0%

MEAN GRADES: 2015: C-

2014: C

2013: A

Boston Red Sox: Changes in Past Year

In the past YEAR, do you believe the Boston Red Sox…

2015: N= 10,238Channel Media & Market Research

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Boston Red Sox:

How would you rate each of the following by the Boston Red Sox?

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2015: N= 10,238Source: Channel Media & Market Research*Due to the timing of this announcement, 1,287 respondents did not answer this question**Due to the timing of this announcement, 2,466 respondents did not answer this question

7: Excellent

6 5 4 3 2 1: Poor

The hiring of Dave Dombrowski as the President of Baseball Operations 28% 38% 21% 7% 6% 0% 0%The decision to keep Jerry Remy on their broadcasts for the 2014-2015 season 23% 36% 9% 10% 6% 7% 9%

The decision of Larry Lucchino to step down as President/CEO 21% 23% 33% 16% 5% 1% 1%

The decision of Ben Cherington to leave the Red Sox 17% 20% 26% 25% 8% 3% 1%The decision to make Dave O'Brien the new TV play-by-play announcer** 8% 6% 21% 14% 4% 6% 41%

The signing of Hanley Ramirez 5% 11% 14% 23% 12% 7% 28%

The signing of Pablo Sandoval 4% 9% 25% 22% 15% 8% 17%The trade of Yoenis Céspedes, Alex Wilson and Gabe Speier to Detroit for Rick Porcello 4% 6% 11% 19% 16% 27% 17%The decision of NESN/Red Sox to part ways with Don Orsillo as play-by-play announcer of the Red Sox after the 2015 season* 1% 2% 5% 7% 8% 6% 71%

2015 Boston Red Sox: Top 5 Most Admired Players

Which player on the Boston Red Sox do you MOST admire for what they contribute to their team? (Please select only one)

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2015 N= 10,238 (Note: All Boston Red Sox that were on the team for the 2015 season were eligible for this question)Channel Media & Market Research

2015 Boston Red Sox: Player that Exceeded Expectations

Which player on the Boston Red Sox has EXCEEDED your expectations? (Please select only one)

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2015 N= 10,238 (Note: All Boston Red Sox that were on the team for the 2015 season were eligible for this question)Source: Channel Media & Market Research

2015 Boston Red Sox: Player that Did Not Meet Expectations

Which player on the Boston Red Sox (for whatever reason) does not/did not meet your expectations? (Please select only one)

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2015 N= 10,238 (Note: All Boston Red Sox that were on the team for the 2015 season were eligible for this question)Channel Media & Market Research

2015 Boston Red Sox: Player Desired

What ONE player would you like the Boston Red Sox to acquire the MOST? (Unaided write-In responses)

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2015 Boston Red Sox: Top 5 Possible Improvements

In your opinion what could the Red Sox do to improve their team? (Unaided write-in responses)

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About the New England Patriots

Follow the New England Patriots:

How often do you follow the New England Patriots?

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2015 N= 14,217Note: Only respondents who followed the New England Patriots at least half the time (N= 12,129) responded to the next series of questions about the New England PatriotsSource: Channel Media & Market Research

2015(N= 14,217)

2014(N= 13,516)


75% to 99% of the time 28% 26%

50% to 74% of the time 11% 10%

25% to 50% of the time 9% 11%


Never 2% 3%

New England Patriots: Overall Grade

What grade would you give the New England Patriots for the… (Please select only one)

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2013 mean= A

2014 mean= C

A+ A A- B+ B B- C+ C C- D+ D D- F

2014-2015 Season

41% 32% 13% 6% 5% 1% 1% 1% 0% 0% 0% 0% 0%

2013-2014 Season

16% 22% 27% 18% 8% 7% 1% 1% 0% 0% 0% 0% 0%

MEAN GRADES: 2014-2015: A

2013-2014: A-

New England Patriots: Changes in Past Year

In the past YEAR, do you believe the New England Patriots…


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New England Patriots:

How would you rate each of the following by the New England Patriots?

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7: Excellent

6 5 4 3 2 1: Poor

Their decision to support Tom Brady in "deflategate" 66% 22% 4% 5% 1% 1% 1%

The signing of Reggie Wayne 15% 29% 31% 17% 4% 3% 1%

The decision to decline the option on Darrelle Revis 6% 8% 11% 18% 15% 14% 28%

The decision to decline the option on Vince Wilfork 3% 8% 20% 23% 17% 10% 19%Their decision to accept the "deflategate" fine of $1 million dollars and a first-round draft pick in 2016 and a fourth-round draft pick in 2017 3% 6% 10% 8% 12% 11% 50%

New England Patriots: Deflategate

How much do you agree or disagree with the following statements about the New England Patriots and the “deflategate” situation?

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7: Completely agree

6 5 4 3 2 1: Completely disagree

I believe that "deflategate" has been blown out of proportion 86% 6% 1% 1% 1% 1% 4%I believe the penalty from the NFL for "deflategate" on the New England Patriots organization was too harsh/strong 79% 6% 4% 6% 1% 1% 3%I believe Roger Goodell should be replaced as Commissioner of the National Football League 57% 12% 6% 11% 4% 4% 6%

I blame the NFL and Roger Goodell for "deflategate" 48% 13% 10% 7% 4% 4% 14%I believe Judge Berman will do the right think in the "deflategate" case 29% 19% 25% 21% 2% 1% 3%I believe that no one associated with the New England Patriots was involved in tampering with footballs during the AFC Championship Game 21% 12% 15% 17% 3% 22% 10%I believe that the "deflategate" situation took away from my enjoyment of the Super Bowl 19% 13% 9% 7% 6% 10% 36%I believe the New England Patriots handled the "deflategate" situation well 15% 18% 29% 16% 13% 6% 3%I believe that John Jastremski and/or Jim McNally let air out of the footballs for the AFC Championship Game 11% 12% 25% 15% 10% 10% 17%

I believe the NFL has handled the "deflategate" situation well 0% 2% 2% 6% 7% 13% 70%

New England Patriots: Tom Brady

How much do you agree or disagree with the following statements about New England Patriots quarterback Tom Brady?

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7: Completely

agree

6 5 4 3 2 1: Completely

disagree

I have 100% confidence in Tom Brady as the quarterback of the New England Patriots 83% 10% 4% 2% 1% 0% 0%I believe the penalty from the NFL for "deflategate" on Tom Brady was too harsh/strong 83% 8% 1% 1% 1% 1% 5%

I believe that Tom Brady is a person of honesty and integrity 58% 19% 11% 8% 1% 2% 1%I believe Tom Brady was not involved in any way with the tampering of footballs during the AFC Championship Game 38% 21% 12% 13% 7% 6% 3%I believe that Tom Brady looks guilty if he accepts any form of punishment for "deflategate" 32% 18% 15% 12% 4% 7% 12%

I believe Tom Brady has handled the "deflategate" situation well 31% 21% 19% 8% 10% 5% 6%I think Tom Brady should accept some form of punishment for "deflategate" 4% 8% 5% 9% 4% 15% 55%

2015 New England Patriots: Top 5 Most Admired Players

Which player on the New England Patriots do you MOST admire for what they contribute to their team? (Please select only one)

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2015 N= 12,129 (Note: All New England Patriots that were on the team for the 2015-2015 season were eligible for this question)Channel Media & Market Research

2015 New England Patriots: Player that Exceeded Expectations

Which player on the New England Patriots has EXCEEDED your expectations? (Please select only one)

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2015 N= 12,129 (Note: All New England Patriots that were on the team for the 2014-2015 season were eligible for this question)Source: Channel Media & Market Research

2015 New England Patriots: Player that Did Not Meet Expectations

Which player on the New England Patriots (for whatever reason) does not/did not meet your expectations? (Please select only one)

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2015 N= 12,129 (Note: All New England Patriots that were on the team for the 2014-2015 season were eligible for this question)Channel Media & Market Research

2015 New England Patriots: Player Desired

What ONE player would you like the New England Patriots to acquire the MOST? (Unaided write-In responses)

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2015 New England Patriots: Top 5 Possible Improvements

In your opinion what could the New England Patriots do to improve their team? (Unaided write-in responses)


About the Boston Bruins

Follow the Boston Bruins:

How often do you follow the Boston Bruins?

41

2015 N= 14,217Note: Only respondents who followed the Boston Bruins at least half the time (N= 8,388) responded to the next series of questions about the Boston BruinsSource: Channel Media & Market Research

2015(N= 14,217)

2014(N= 13,516)


75% to 99% of the time 27% 26%

50% to 74% of the time 18% 17%

25% to 50% of the time 11% 10%


Never 18% 21%

Boston Bruins: Overall Grade

What grade would you give the Boston Bruins for the… (Please select only one)

42


2013 mean= A

2014 mean= C

A+ A A- B+ B B- C+ C C- D+ D D- F

2014-2015 Season

1% 3% 7% 6% 21% 9% 12% 17% 10% 4% 7% 3% 0%

2013-2014 Season

4% 15% 35% 18% 14% 6% 4% 3% 1% 0% 0% 0% 0%

MEAN GRADES: 2014-2015: C

2013-2014: A-

Boston Bruins: Changes in Past Year

In the past YEAR, do you believe the Boston Bruins…


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Boston Bruins:

How would you rate each of the following by the Boston Bruins?

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7: Excellent

6 5 4 3 2 1: Poor

The decision to keep Claude Julien as head coach 32% 24% 20% 9% 6% 1% 8%

The decision to make Don Sweeney General Manager 17% 29% 30% 13% 7% 2% 2%

The decision to trade Milan Lucic 11% 9% 22% 28% 9% 7% 14%

The decision to trade Dougie Hamilton 5% 4% 14% 20% 19% 11% 29%

Their recent performance in the draft 4% 12% 34% 29% 9% 7% 5%

The decision to sign Matt Beleskey to a 5-year contract 3% 19% 39% 28% 8% 3% 0%

2015 Boston Bruins: Top 5 Most Admired Players

Which player on the Boston Bruins do you MOST admire for what they contribute to their team? (Please select only one)

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2015 N= 8,388 (Note: All Boston Bruins that were on the team for the 2015-2015 season were eligible for this question)Channel Media & Market Research

2015 Boston Bruins: Player that Exceeded Expectations

Which player on the Boston Bruins has EXCEEDED your expectations? (Please select only one)

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2015 N= 8,388(Note: All Boston Bruins that were on the team for the 2014-2015 season were eligible for this question)Source: Channel Media & Market Research

2015 Boston Bruins: Player that Did Not Meet Expectations

Which player on the Boston Bruins (for whatever reason) does not/did not meet your expectations? (Please select only one)

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2015 N= 8,388 (Note: All Boston Bruins that were on the team for the 2014-2015 season were eligible for this question)Channel Media & Market Research

2015 Boston Bruins: Player Desired

What ONE player would you like the Boston Bruins to acquire the MOST? (Unaided write-In responses)

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2015 Boston Bruins: Top 5 Possible Improvements

In your opinion what could the Boston Bruins do to improve their team? (Unaided write-in responses)


About the Boston Celtics

Follow the Boston Celtics:

How often do you follow the Boston Celtics?

51

2015 N= 14,217Note: Only respondents who followed the Boston Celtics at least half the time (N= 8,103) responded to the next series of questions about the Boston CelticsSource: Channel Media & Market Research

2015(N= 14,217)

2014(N= 13,516)


75% to 99% of the time 34% 30%

50% to 74% of the time 11% 13%

25% to 50% of the time 14% 17%


Never 16% 15%

Boston Celtics: Overall Grade

What grade would you give the Boston Celtics for the… (Please select only one)

52


2013 mean= A

2014 mean= C

A+ A A- B+ B B- C+ C C- D+ D D- F

2014-2015 Season

10% 6% 17% 24% 18% 12% 5% 4% 0% 2% 1% 1% 0%

2013-2014 Season

0% 0% 2% 3% 13% 12% 19% 27% 7% 2% 2% 3% 1%

MEAN GRADES: 2014-2015: B+

2013-2014: C

Boston Celtics: Changes in Past Year

In the past YEAR, do you believe the Boston Celtics…


53

Boston Celtics:

How would you rate each of the following by the Boston Celtics?

54


7: Excellent

6 5 4 3 2 1: Poor

The decision to still have Brad Stevens as their coach 71% 17% 5% 7% 0% 0% 0%The decision to still have Danny Ainge as President of Basketball Operations 47% 29% 19% 4% 1% 0% 0%

The acquisition of Isaiah Thomas 36% 46% 16% 2% 0% 0% 0%

The decision not to get Kevin Love 24% 23% 18% 15% 13% 4% 3%

The decision to wave Zoran Dragic 24% 22% 21% 30% 3% 0% 0%

The decision to wave Phil Pressey 12% 21% 26% 30% 2% 7% 2%

2015 Boston Celtics: Top 5 Most Admired Players

Which player on the Boston Celtics do you MOST admire for what they contribute to their team? (Please select only one)

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2015 N= 8,103 (Note: All Boston Celtics that were on the team for the 2014-2015 season were eligible for this question)Channel Media & Market Research

2015 Boston Celtics: Player that Exceeded Expectations

Which player on the Boston Celtics has EXCEEDED your expectations? (Please select only one)

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2015 N= 8,103(Note: All Boston Celtics that were on the team for the 2014-2015 season were eligible for this question)Source: Channel Media & Market Research

2015 Boston Celtics: Player that Did Not Meet Expectations

Which player on the Boston Celtics (for whatever reason) does not/did not meet your expectations? (Please select only one)

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2015 N= 8,103 (Note: All Boston Celtics that were on the team for the 2014-2015 season were eligible for this question)Channel Media & Market Research

2015 Boston Celtics: Player Desired

What ONE player would you like the Boston Celtics to acquire the MOST? (Unaided write-In responses)

. 58Source: Channel Media & Market Research

2015 Boston Celtics: Top 5 Possible Improvements

In your opinion what could the Boston Celtics do to improve their team? (Unaided write-in responses)


About the New England Revolution

Follow the New England Revolution:

How often do you follow the New England Revolution?

61

2015 N= 14,217Note: Only respondents who followed the New England Revolution at least half the time (N= 2,347) responded to the next series of questions about the New England RevolutionSource: Channel Media & Market Research

2015(N= 14,217)

2014(N= 13,516)


75% to 99% of the time 6% 5%

50% to 74% of the time 10% 11%

25% to 50% of the time 19% 20%


Never 35% 34%

New England Revolution: Overall Grade

What grade would you give the New England Revolution for the… (Please select only one)

62

2015: N= 2,347 Source: Channel Media & Market Research

2013 mean= A

2014 mean= C

A+ A A- B+ B B- C+ C C- D+ D D- F

2015 Season 9% 18% 10% 36% 17% 4% 6% 0% 0% 0% 0% 0% 9%

2014 Season 3% 2% 27% 22% 35% 3% 2% 1% 1% 2% 1% 1% 3%

MEAN GRADES: 2014-2015: B+

2013-2014: B

New England Revolution: Changes in Past Year

In the past YEAR, do you believe the New England Revolution…


63

New England Revolution:

How much do you agree or disagree with the following statements about New England Revolution?

64


7: Completely

agree

6 5 4 3 2 1: Completely

disagree

I watch more soccer on television now than I did5 years ago 63% 18% 7% 5% 6% 1% 0%I am more interested in soccer now than I was5 years ago 55% 9% 10% 12% 3% 5% 6%

I think the interest in soccer in this country is increasing 37% 38% 16% 4% 4% 1% 0%I think the New England Revolution do a good job promoting their team/games 29% 15% 33% 8% 11% 2% 2%I would be more interested in going to see the New England Revolution if their stadium was near downtown and/or in downtown Boston 19% 30% 22% 17% 5% 3% 4%

2015 New England Revolution:Top 5 Most Admired Players

Which player on the New England Revolution do you MOST admire for what they contribute to their team? (Please select only one)

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2015 N= 2,347(Note: All New England Revolution players that were on the team for the 2015 season were eligible for this question)Channel Media & Market Research

2015 New England Revolutions: Player that Exceeded Expectations

Which player on the New England Revolution has EXCEEDED your expectations? (Please select only one)

. 66

2015 N= 8,103(Note: All New England Revolution players that were on the team for the 2015 season were eligible for this question)Source: Channel Media & Market Research

2015 New England Revolution: Player that Did Not Meet Expectations

Which player on the New England Revolution (for whatever reason) does not/did not meet your expectations? (Please select only one)

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2015 N= 2,347(Note: All New England Revolution players that were on the team for the 2014-2015 season were eligible for this question)Channel Media & Market Research

2015 New England Revolution: Player Desired

What ONE player would you like the New England Revolution to acquire the MOST? (Unaided write-In responses)

. 68Source: Channel Media & Market Research

2015 New England Revolution: Top 5 Possible Improvements

In your opinion what could the New England Revolution do to improve their team? (Unaided write-in responses)


About the Media

2015 Favorite Play-by-Play Announcer/Color Analyst: TV

Who is your favorite local television play-by-play announcer or color analyst? (Unaided write-in)

71


2015 Favorite Play-by-Play Announcer/Color Analyst: Radio

Who is your favorite local radio play-by-play announcer or color analyst? (Unaided write-in)

72


Favorite Local TV Sports Personality:

Who is your favorite local TV sports personality? (Unaided write-in)


Favorite Local TV Sports Reporter:

Who is your favorite local TV sports reporter? (Unaided write-in)


Favorite Local TV Sports Show:

What is your favorite local TV sports show? (Unaided write-in)

75


76


Favorite Local TV Pre/Post Sports Show:

What is your favorite local pre/post TV sports show? (Unaided write-in)

Favorite Local Radio Sports Personality:

Who is your favorite local radio sports personality? (Unaided write-in)

77


Favorite Local Radio Sports Show:

What is your favorite local radio sports show? (Unaided write-in)

78


Favorite Local Sports Writer:

Who is your favorite local sports writer? (Unaided write-in)

79


About the Respondents

State Location:

In which of the following states do you live? (Please select only one)

81


Male/Female:

Are you…

82


Age:

Which of the following categories includes your age?

83


Education:

What level of education have you completed? (Please select only one)

84


Income:

Which of the following categories includes your household income (before taxes)? (Please select only one)

85


Marital Status:

Which of the following categories best describes your marital status? (Please select only one)

86


Children:

Do you currently have children…

87


Employment Status:

Which of the following categories includes your current employment status? (Please select only one)

88

2015 N= 14,217Source: Channel Media & Market Research

Ethnicity:

Which of the following best describes your ethnicity? (Please select only one)

89


More Information:

For More Information: To find out more about this study, cross-tabulations/break-outs, individual team data not shown here and/or future waves of this market research please contact Jennifer Patterson at [email protected] or Susan Mulcahy at [email protected] or 508-624-6013.

About Channel Media & Market Research: Founded in 2004, Channel Media & Market Research, Inc. is a full-service market research, data collection and database creation firm. The company specializes in market research and data collection for a wide variety of markets worldwide. Our market research services utilize the latest research techniques in both qualitative and quantitative surveys. Channel Media & Market Research conducts more than 100 studies per year and offers primary research and secondary research solutions to meet the individual needs of our clients.

Channel Media & Market Research, Inc. 144 North Road, Suite 1300 Sudbury, MA. 01776 Phone: 508-624-6013 www.channelmarketresearch.com

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2015 NE Sports Survey FINAL.pdf.Ppt

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Transcript of 2015 NE Sports Survey FINAL.pdf.Ppt