Sports analytics and the second screen
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Sports Analytics & the Second Screen Experience Alex Gault, VP Product Development & Client Services
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How second screen apps for mobile devices are generating analytics for sports programming on TV. Use case: The 2013 Super Bowl.
Transcript of Sports analytics and the second screen
Sports Analytics & the Second Screen ExperienceAlex Gault, VP Product Development & Client Services
What is the “Second Screen”?
Create a DestinationBring all you marketing and advertising together
TV is being complemented by the Web & Mobile, NOT displaced
What’s Next: Smart Remote Control
Nielsen Cross-Platform Report ,Q4 2012
Two Emerging Trends
Social TV Increase in the number of people watching TV shows and
commenting about them
Catch Up TV and Binge Viewing More and more people recording shows and watching them
later
What does this mean for the future of Broadcast & Cable TV? Live event programming
Sports, Awards shows & News
What’s Next: Stream Capture ACR
What’s Next: Smart Remote Control
What’s Next: Smart Remote Control
Social Media Drives TV Viewership
In 2012, 7 of the Top 10 TV shows most popular on Social Media were Sports events
Second Screen Engagement: UK TrendsSky Network Research, Sept 2012
5 Days Before the Super Bowl
What’s Next: Smart Remote Control
What’s Next: Smart Remote Control
Social Activity per Minute
What’s Next: Smart Remote Control
What’s Next: Smart Remote Control
What’s Next: Smart Remote Control
Mobovivo Second Screen Apps
AXS TV Fights
The Race (Hollywood Reporter)
Soccer (ESPN)
Hannibal (Sony)
