MYagonism nov14 - Big data in sports analytics
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Transcript of MYagonism nov14 - Big data in sports analytics
Innovative BIG data in sports analytics easy and affordable for all of us.
PROBLEM
Coaches think that sports
analytics are difficult, expensive and time-wasting.
As of today: 90% of teams in the world
use pen and paper for their stats;
10% use super expensive
softwares or hardwares to
track data.
There is no unique plaftorm or standardized
database in wich analyze and compare talent in
the world or in any area, and today’s algorithms are out of date.
free app instead pen and paper to log data during the game
SOLUTION 1/3 Assistant coach tool
App: Myagonism basket
stats (available for iOS)
+
Radio-based tags and aerials to track movements, speed, acceleration … of
players in real-time and to allow coaches to understand and anlalyze game
situations action by action.
SOLUTION 2/3 innovative wearable tracking
SOLUTION 3/3 – Analytic Social Platform
The house of all data. For coaches, recruiters & players.
https://www.
youtube.co
m/watch?v=
gD7kx3VKVU
w
VIDEO
Easy to use platform for advanced analytics thanks to our PROPRIETARY
ALGORITHM that innovates the talent ranking. Coaches and players can share
and analyze the talent into the sport business just like an NBA team.
SOLUTION affordable for all
THE FLOW advanced analytics.
NO training needed
PROFESSIONAL
wearable hardware.
NO installation needed
Professional app for
assistant coach.
NO money needed
We give to every action a single value that consider many variables that
are still not considered as of today for talent evaluation in sport
fuzzy logic
TECHNOLOGY – proprietary algorithm
Innovative talent ranking algorithm to find
the «hidden-value» in each player.
we have both the «nerd» and «visionary» soul of
TECHNOLOGY – wearable hardware
Radio-based hardware with 4 aerials at the corner of the field
and 1 small CPU for data analytics. Tracks speed, acceleration,
movements, up and down motions … We will give to every tam a
kit with tags, aerials and CPU ready to be used, without any installation effort and with a very affordable cost.
B2B • Freemium model (into the platform «just like Linkedin»)
• Recruiter Account (Paid)
• Hardware sales
(Future) B2B • Feed Data (% on partner’s revenues)
Business Model
REVENUES SOURCES
EARLY ADOPTERS AND FIRST REVENUES Coaches -► Sportive pro. -►
-► Clubs and Recruiters
FUTURE BUSINESS (core)
Betting, Fantasy,
Gaming, Broadcasting
MARKET SIZE basket
≈ $375M yearly rev
≈ $287M yearly rev
≈ $90M yearly oper. prof.
≈ $96M yearly oper. prof.
Forbes - Euroleague – CONI istat
World : 96k CLUBS, 3M players
UE data VS NY NBA basketball club
The difference between USA and the rest of the basketball world is
huge, even if we consider only the NCAA divisions.
MARKET SIZE betting
Europe online sports betting was worth $5.0 billion of GGR in 2013. (Source: H2 Gambling Capital, March 2014)
MARKET SIZE fantasy
$40B industry in 2013 (F.S.T.A. and Forbes «Brian Goff»)
There are many startups and companies
involved in the fantasy sports market.
MYagonism could provide data for this
engaging market even from the minor
leagues.
- FanDuel – example of fantasy startup
OUR VALUE
Low cost BIG Data. MYagonism create database of players and
teams with standardized and comparable innovative data
without costs of data logging.
Know-how and contacts.
We have a strong network of contacts into the sports
world that allow us to avoid the biggest «barriers to
entry»: network, know-how and collaboration.
DISRUPTIVE algotithm.
We built the algorithm with advisors from Italy and USA
and we were endorsed about its value and usefulness.
We are changing the way of looking at the talent.
WHY MYagonism IS DIFFERENT? competitors
CHEAP
Big data, technical, PRO data analytics
Unofficial data,
Communities “for fun”
EXPANSIVE
Fitness
personal
apps
info
Fans/fun
startups
QSTC
SPORTIQ
The dream TEAM
SALES&PR
GURU
THE SERIOUS
ONE
PRODUCT
GENIUS
TRUSTWORTHY
CHAIRMAN
Paolo
Raineri
Andrea
Facchi
Lorenzo
Lanzieri
Gaetano
Passaro
Tullio
Facchinetti
ROCK STAR
DEVELOPER
CEO COO PROJ. MAN CHAIRMAN CTO
+ 8 experienced employees
C. Versaggi (Mind The Bridge foundation); M. D’amico
(Bird&Bird LLP); A. Giusti (Biz. Advisor); P. Nardi (012Factory);
M. Genova (Project Group); A. La Torre (UniMi, Italian Olympic
committee); D. Clay (Michigan state university)
international ADVISORY BOARD Partners, collaboration, sponsors… Ita National Basketball League, Tok.tv, Saxe sportswear
Why basketball
Network: we are already into a part of the Italian Olympic Committee, we
were pro basketball players, we know many basketball influencers in
the world.
Expertise: we started from the sport we love and we know better.
Replicability: we can replicate the business and benefits for users to all other sports
such as SOCCER, VOLLEY, BASEBALL, RUGBY, FOOTBALL, CRICKET… in
3 months for every new sport.
Milestones and Asks
With: US$ 80k US$180k US$3M Analytics Platform 100%
Analytics Platform + features Market
Italy 20%
Italy 80%
NCAA 10%
NCAA 60% ($3M market)
UE
App
App new features
App + fan engagement
Wearable 80%
Wearable 100%
NEW SPORTS
as of sept 2014 -> future
Innovative BIG data in sports analytics easy and affordable for all of us.