Sports in the 21st century

DMO - sport in Amsterdam - February 16, 2015

The transparant athlete

It takes people to tell a story, it takes stories to build a brand

Feel free to follow me: @gijsbregt

You know me

The online (sports) content and activation agency

www.tyrsday.com

It's a digital world

When will internet video overtake TV?

"That already happened."

Eric Schmidt, CEO Google (in 2012)

Nike Inc. (NKE)'s latest World Cup ad, featuring Real Madrid star Cristiano Ronaldo, was seen by 78 million people in four days.

TV sets are in the minority

It's a digital world

Digital world right now

Social media worldwide

0

300

600

900

1200

Facebook Whatsapp FB messenger Linkedin Instagram Twitter Tumblr Snapchat Pinterest Foursquare Vine

405570

100199

284300332

500

600

1390

Power of YouTube (& GoPro)

Use of smartphone2010

82%

18%

2014

37%

63%

Mobile Desktop

Number of users Runkeeper

0

8,75

17,5

26,25

35

2008 2009 2010 2011 2012 2013 now

30

23

9

6

2

00

Number of pushups

Everything connected

Tracking

Tracking

Tracking

Mobile revolution

Smart everything

Concepts & experiences

Third wave of running

Third wave of running

Grass roots and crews

Outside is the new inside

At home

During your workout

Complete augmentation

Conceptualized events

Story telling

It's a peoples world

Unfiltered communication

Born to share

Born to share

Fenced off

Create more & lasting impact

Impac t

Time

How?

Strategic content around the brand

Campaigns and continuity

24/7/365

Get your content strategy working for you

and build value on your platform

Marcom targets

Story lines Channels & items

Team Execution

Monitoring & feedback

Story lines

Channels and items

Creation of own media(channels)

Influence versus reach

Reach Influence

Team

Planning & execution

Monitoring results: reach

Monitoring results: engagement

Feel free to follow us: @teamtyrsday