Crowdfunding - Amsterdam business school - University of Amsterdam

@kleverlaan | Crowdfunding strategy | Founder CrowdfundingHub – European Crowdfunding Consultancy & Research

Crowdfunding introduction

Crowdfunding Consultancy

Ronald Kleverlaan

Crowdfunding strategy

Founder Crowdfunding Hub

& co-founder European Crowdfunding Network

Advisor European Commission “Crowd Investing” Horizon2020

@kleverlaan

[email protected]

mailto:[email protected]


Agenda

»Crowdfunding History & size of market in Europe

»Return on Involvement

»Crowdfunding = Community funding

»Crowdfunding - More than money

»CrowdBusiness – New business models

»Crowdfunding Research

Crowdfunding


“Lenten” concert Mozart -1784


Statue of Liberty - 1885


Marillion


Kickstarter - Reward-based crowdfunding$2 billion || 10 million backers || >90K projecten


Funding Circle – CrowdLending

£790M - > 40.000 investors

Verantw


Crowdfunding / Alternative Finance EU

Verantw

Source: Moving Mainstream - The European Alternative Finance Benchmarking Report (http://www.jbs.cam.ac.uk/index.php?id=6481)


ROI = Return on InvolvementFinancial, material and social returns


Crowdfunding trends

Community funding, Market research, co-ownership


Crowdfunding = Community FundingNot an anonymous crowd, but involved community


Kickstarter - Mostly small projects

85%71%


Community of loyal customers

1 million euro growth funding in 2 campaigns


Community Funding & Ownership - Windfarm

1400 members - 18,5 million euro


Crowdfundingmore than money

marketing

broad support

market research

brand loyalty

easier to attract additional funds

Crowdfunding = More than moneyFunding is only one of the reasons to use crowdfunding


Marketing1300 funders - Local city promotion - 4 million euro


Local support for community projectsLet citizens choose what projects to receive additional grants


Market research

18.000 subscribers - >1 million euro raised


Brand loyalty and local commitmentPolare - Management buy-out after bankruptcy


CrowdBusiness: New Business Models


Co-creation with customers/investors



Source: Innovation Service Network

CrowdSourcing

Use community as marketing team



CrowdBusiness

Source: Innovation Service Network

Renewed interest in co-operative models


Crowdfunding = Community Funding

Funding from an involved community

Crowdfunding = More than money

Marketing, market research, local support

Crowdfunding for projects

Not for your brand/organization

Crowdfunding campaign = Marketing campaign

Not only a fundraising campaign

CrowdBusiness

Marketing teams formed by fans & donors

Co-created and co-funded innovations by the crowd

New ownership structures

Key take-aways Crowdfunding Consultancy

Current Research Crowdfunding Consultancy

Nationaal Crowdfunding Onderzoek (Yearly research in

the Netherlands)

- Motivation of donors/investors in a crowdfunding campaign

- Motivation of entrepreneurs to use crowdfunding

Crowdfunding – Crossing borders

A pan-European research on the legal issues of investing in or

through crowdfunding platforms, focused on the liabilities,

together with local law firms throughout Europe.

The need for certification for Financial Advisors

A research on the possibility to launch a certification (and

training) program for financial advisors on

crowdfunding/alternative finance.

Research Topics Crowdfunding Consultancy

The European Commission recently launched two studies. One on the role of crowdfunding on

the cultural and creative industries (DG Education and Culture) as well as a research on impact of

crowdfunding on innovation (DG Research and Innovation). It could be interesting to research

and measure the impact of crowdfunding on different industries in The Netherlands.

Another interesting topic could be to understand platform behavior and development. Are

platforms in the Netherlands or in Europe diversifying their business models? If so, how are they

doing it and which ones are more successful?

What would be the best way for the CrowdfundingHub to create a healthy ecosystem for

investors, entrepreneurs and what will be it’s contribution to innovation and the start-up

economy?

Is there enough crowdfunding research to create a research paper & European academic event

on crowdfunding (april 2016)?

What would be the best way to distribute knowledge and insights on crowdfunding on a pan-

European level? Will local websites with the basic information on crowdfunding and information

about CF platforms & consultants be enough? What would be the business model and who would

be interested to launch it?

Would it be possible to create a “Crowdfunding – for Dummies” (e)-book and distribute it in all

European countries where CrowdfundingHub is the publisher and local experts are editors?

Let’s talk crowdfunding!

+31 628 254 452

[email protected]

slideshare.net/kleverlaan

Ronald Kleverlaan

Crowdfunding strategy

Founder CrowdfundingHub

& co-founder European Crowdfunding Network

Advisor European Commission “Crowd Investing” Horizon2020

@kleverlaan

European Crowdfunding Consultancy

mailto:[email protected]

Crowdfunding - Amsterdam business school - University of Amsterdam

Education

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