Sport Business Summit 2011

EVENT ORGANISERS

2011 PROGRAMME7 – 8 February | CCD Congress Center Düsseldorf

PRESENTING PARTNER LOUNGE PARTNER PREMIUM PARTNERS

Information to be found at www.spobis.com

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Conference news

www.spobis.com

TÜV Rheinland the Presenting Partner at SpoBiS 2011

Further information at:www.tuv.com

The Technische Überwachungs-Verein (TÜV) Rheinland has secured itself the top package for the SpoBiS. One of Germany’s most renowned and respected companies is to assume the role of Presenting Partner at the upcoming event.

The TÜV Rheinland is a globally-active corporation whose business activities extend from the mobility and industrial sectors to product testing and consulting. The business figu-res also make this clear: annual turnover of around 1.2 billion euros and a total of 14,000 employees at 500 locations in 61 countries on all continents. Around 50 per cent of turnover is already generated outside the core German market, which requires over 220 locations alone – and counting. The TÜV Rheinland wishes to use the Presenting Partner role at the SpoBiS to kick-start expansion of its existing activities in the

Presenting Partner*

According to the motto of ‘More is less’, the number of forums has been reduced from 20 to 14. Identification of strategically-important topics far in advance guarantees that all aspects relevant to the sports industry such as media, sponsoring and legal aspects are covered. The fact that a reputable partner could be found for each forum is a clear indication of the new concept’s appeal.

Less is more: 14 special interest forums covering all the key industry issues

The leading figures in the sports business industry shall once again convene at the SpoBiS, which will take place in Düsseldorf from 7-8 Fe-bruary, 2011. From sporting legends to media decision-makers to industry representatives, the abundance of national and international top speakers is extremely impressive. A variety of topics and top-quality content will be presented to guests at the largest sports business conference in Europe.

professional sports industry. Services range from economic and technical to organisational and legal aspects, with envi-ronmental and social issues also taken into account. Examples include security in stadiums and at events, management to-pics, promoting young talent, and compliance issues.

Speakers at the event include:Steven Althaus, CEO/Chairman, Publicis Germany and Austria | Carsten Buhl, Senior Project Manager, Carlsberg | Utz Claassen, Member of the Supervisory Board and Shareholder, R.C.D. Mallorca | Rinat Dasaev, Representative of the Russian 2018 FIFA Football World Cup™ Bid | Bernd Daubenmerkl, CEO, Eurosport Deutschland | Emanuel Macedo de Medeiros, CEO, EPFL | Nikolay Fomenko, President, Marussia Motors | Nick Fry, CEO, Mercedes GP Petro-nas | Jürgen Klopp, Trainer, Borussia Dortmund | Carsten Maschmeyer, CEO, MaschmeyerRürup AG | Frank Rutten, CEO, Eredivisie | Carsten Schmidt, Chief Officer Sport, Ad Sales & Internet, Sky | Christian Seifert, Chairman of the Board, German Football League (DFL) | Erwin Staudt, President, VfB Stuttgart | David Taylor, CEO, UEFA Events SA | Zastrow Hartmut, Executive Board Member, SPORT+MARKT

The SpoBiS is taking advantage of its relocation to Düssel-dorf to reduce the number of forums, thus further enhancing the programme’s quality.

A great many international speakers and major events there-fore also feature in the 2011 programme. The “International Sports Preview” forum once again reflects this development. Also on the agenda are the London 2012 Summer Olympics, the 2012 UEFA European Championship, the 2011 and 2013 Universiade international multi-sport events, and the 2014, 2018 and 2022 FIFA Football World Cups.

Upcoming international major events introduce themselves at the SpoBiSNot only is the SpoBiS the get-together for the German sports business industry, it also has an increasingly interna-tional orientation.

Meet the top speakers

Hardly any other topic in the sports industry is currently causing as much of a stir as the Union of European Football Associations’ planned central marketing of the television rights for the World Cup and European Championship qualifying matches. Primarily responsible for realisation of this project with an estimated revenue poten-tial of up to one billion euros is David Taylor. The CEO of UEFA’s marketing subsidiary, UEFA Events SA, will introduce SpoBiS attendees to the new strategy.

During a discussion round, the marketing model planned for 2014 onwards and the budget figures UEFA is basing this on shall then be subjected to a cri-tical examination. Among those to also get involved in this discussion round are Michael Lina, Head of Sports Marketing, ARD Sales & Services (AS&S); Robert Müller von Vultejus, Ma-naging Director, UFA Sports; Henner Höper, Marketing Di-rector, Bitburger; Denni Strich, Marketing Director, German Football Association (DFB); and Harald Kahlenberg, Lawyer, CMS Hasche Sigle.

UEFA Events boss presents central marketing concept for first timeDavid Taylor, the CEO of UEFA’s marketing subsidiary UEFA Events SA, will provide exclusive insights into the planned central marketing of media rights for the World Cup and European Championship qualifying matches, and discuss the effects on German marketing with legal experts and representatives from the media and agencies.

Conference news

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Welcome address

Düsseldorf is a city of sport. Over 380 of the city’s regi-stered clubs are dedicated to popu-lar sports. Countless volunteers ensure an en-vironment in which every-one and anyone can get involved in sporting activities. Whether it be hockey, football or canoeing, in Düsseldorf it is easy to participate in one’s sport of choice. In this setting, excellence also thrives in other sectors too. The new Medi-enHafen business district built in the former commercial port offers media experts and creative minds a unique location. The Sportagen-tur Düsseldorf GmbH and CCD Congress Center Düsseldorf per-fectly complement this.

At an international level, Düssel-dorf is a highly-regarded confe-rence and trade-fair city. We will gladly deploy all our experience and expertise when the interna-tional sports business industry convenes here from 7-8 February. A great many top industry players will attend the event again in 2011, and interesting speeches, presen-tations and discussions will intro-duce exciting new perspectives for the future.

I would like to extend a warm wel-come to all SpoBiS participants and wish you all an extremely suc-cessful stay here in Düsseldorf.

Best wishes

Dirk ElbersLord Mayor, City of Düsseldorf

Orgatech to outfit the SpoBiS loungeOrgatech is the exclusive Lounge Partner for SpoBiS 2011. The globally-active spe-cialist for rental furniture and floor coverings will supply all the interiors for the spa-cious 185m2 lounge.

Orgatech wishes to use this venture to enhance its prominence in the sports business industry, and to present its extensive product range for professional sports events in greater detail. As part of the agreement, Orgatech will provide all SpoBiS participants with ample space for networking in a stylish setting.

Over the past few years, Orgatech AG has grown to become one of the largest suppliers of rental furniture in Europe, and now has over 25 years of experience in the provision of seating and floor covering ser-vices for companies, trade fairs and a variety of major events. The company has also successfully made a name for itself internationally in the field of sports through its role as supplier for Formula 1. Orgatech’s clients to date range from major organisa-tions such as Audi, Deutsche Bahn and Mercedes-Benz, to political parties like the CDU and SPD, to legendary rock band, The Rolling Stones, during one of their perfor-mances in Germany.

Lounge Partner*

* The partner is responsible for this article’s content.

Further information at: www.orgatech-ag.de

Tumultuous year ahead

again proved the future-oriented approach of this long-standing SpoBiS Premium Partner. EURO-SPORT sees itself as a driver of innovation and wishes to supply users with information regardless of location. Live coverage and the very latest sports news: the future of sports media has long since begun.

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Conference news

Premium Partner*From a legal point of view, 2011 is going to be a tough year. Law firm CMS Hasche Sigle is preparing for a high demand for consulting services from the sports business industry.

The sports business is becoming increasingly professional, the sums of money involved forever greater, and the need for legal counsel accordingly high. This will become clear in 2011. A great many experts share this opinion, hence it should come as no surprise that a whole series of legal issues occur to Se-bastian Cording, sports rights expert at CMS Hasche Sigle, for the year 2011, each of which is sure to provoke discussion. From the sports betting market, where it looks like a licensing model will be introduced (as things currently stand in early December 2010), to the possible case of the 50+1 rule in the

German Football League (DFL), which will also be conside-red during the forum presented by CMS Hasche Sigle, to the subject of compliance. “This involves far more than just the hospitality issue,” Cording explains. “The compliance issue is cropping up everywhere in the sports business.” Not only the sensational corruption scandal several FIFA employees are currently embroiled in highlights this.

Further information at: www.cms-hs.com

EUROSPORT remains committed to growth

Further information at: www.eurosport.yahoo.de

From the FIS Alpine World Ski Championship and FIFA Women’s World Cup to the Australian and US Open: with the start of the 2011 sporting year already upon us, the EUROSPORT team is again gearing up for a major media operation. At the SpoBiS, CEO Bernd Daubenmerkl will take a look behind the scenes of multimedia platform marketing.

While the international sports channel once again shows that event marketing can drive television business with its conti-nual development of the marketing platform for FIA WTCC and Intercontinental Rally Challenge (IRC), the company is already increasing the number of events established in this separate business area. The business model is clear: an event or association uses the European network’s platform, and the broadcaster benefits from top-quality programme content, ensuring that a competition is optimised in its entirety by means of its organisational expertise and strategic partners.

The sports channel continues to focus on innovation strate-gies in the refinancing of its top-quality programme. The suc-cessful launch into the age of HD and mobile media recently

Premium Partner*

Seifert, Rutten and colleagues discuss the sports rights marketing revolution

Media corporations such as Google, Apple and Yahoo could well be the next big players in upcoming bid proceedings. The Indian Cricket Pre-mier League (IPL) gives something of a foretaste of the sports media world of tomorrow. Google subsi-diary YouTube broadcasts the cricket matches live online for example. The marketing revenue is shared. This year, Google competitor Yahoo se-cured itself a comprehensive media package with the English Premier League for 10 million euros per season. And this may well only just be the start:

Different media genres are continuing to fuse, and broadcasting forms such as IPTV and web TV are becoming increasingly important in sports rights allocation procedures.

Google and Apple recently announ-ced their plans to bring their own TV subsidiaries onto the market. The de-mand for value content is therefore likely to increase even further. The si-gnificance of all this to the marketing of sports rights shall be discussed in a star-studded discussion round with Christian Seifert, CEO of the Ger-man Football League (DFL), and his Dutch counterpart, Frank Rutten. The Dutch league recently launched its own television channel. Jean-Pierre Hugues (CEO, LFP) and Charles Clas-sen (ESPN) have also been invited to participate in the discussion.

For the Cologne-based researchers and consultants, it is primarily a matter of providing clients with reliable and relevant results. They think little of the overly heated debate on the neuromarketing “revolution” in sponsorship propagated on several occasions. Accordingly, Head of Project Management Jens Falkenau also does not see the status of sponsoring research at a crossroads: “It is remar-kable how much attention sponsorship research is currently receiving. It is an indication of the significance of scientific findings. We are following this very closely, and have been actively involved in a great many projects for our clients for many years now. It is important to translate the findings into practical expertise – factually and without heated discussions. And we do this on a daily basis.”

As a long-standing SpoBiS Premium Partner, SPORT+MARKT will continue its commitment in 2011, and will gladly be on hand at their exhibition stand

to discuss any questions on sponsorship that conference at-tendees may have. In addition, the Cologne-based company shall also host its own forum at the SpoBiS entitled “Football: Communication potential of tomorrow”. SPORT+MARKT has invited representatives from Carlsberg, Liverpool FC, Sky and Hyundai Germany to provide insights into successful sponso-ring strategies and the trends in the football industry.

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Conference news

Racing in their blood and horsepower for sponsorshipThe premium partnership between the SpoBiS and the IFM Sports Group is a long-standing tradition. In 2011, the partners begin a new chapter: IFM Sports is to present a forum on motor sports at the SpoBiS. The Karlsruhe-based company will thus give one of the most important platforms in the sports business industry a stage.

The particular appeal of motor sports sponsorship lies in its international orientation. In addition to Formula 1, the IndyCar Series, and the Moto GP, the subject of brand partner-ships shall be considered. IFM Sports has invited leading specialists to Düsseldorf for this event including Tom Moser (Just Marketing International/JMI), Nigel Geach (IFM Sports Marketing Surveys), Mike Kelly (Phillips-Van Heusen/IZOD) and Florian Kurz (Porsche AG). The forum will conclude with a discussion round with key Formula 1 sponsors.

The IFM Sports Group is the leading international service provider for research and con-sulting in sports marketing and communication. With its services and integrated solutions comprising media analysis, market research and consulting, IFM Sports makes a signi-ficant contribution to making sports market participants even more successful.

Further information at: www.ifm-sports.com

SPORT+MARKT provides top research and consulting servicesPremium Partner*

It has now been almost one year since SpoBiS 2010, a year in which discussions about the measurability of sponsorship have been discussed at length. Innovative areas of research such as neuromarketing, eye tracking and social media have delivered new and enlightening insights. SPORT+MARKT is always on the ball and forever up to date on the discussion.

Further information at:www.sportundmarkt.com


In 2011, there will again be a great many opportunities to net-work on both conference days. At the end of the first day of Europe’s largest sports business meets, the event organisers again invite conference participants to a traditional get-together at the new venue in the CCD Congress Center Düs-seldorf. Attended by over 1,000 industry representatives, this is the must-attend event of the year for many sports business decision-makers. On the second conference day, the industry event provides additional opportunities to expand one’s net-work in a pleasant ambiance during the after-work party.

Big get-together and after-work partyMaking new contacts and nurturing existing ones is one of the key aims of many visitors to the SpoBiS. The two-day in-dustry get-together provides the optimal conditions for this.

Premium Partner*

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Awards ceremony

The Sports Marketing Award shall be conferred at the SpoBiS for the se-venth time in 2011. The Europäische Sponsoring-Börse (ESB) has put to-gether an extremely competent jury, who will select what they consider are the best three marketing concepts.

The response from countless agencies, clubs, associations and companies, who submitted a marketing concept for consideration, provides a clear indication of the coveted Sports Marketing Award’s prestige. A total of 22 concepts that could not be more diverse were submitted to ESB, ranging from a CSR project to a media sponsoring campaign to a club concept. The wide variety of applications promised an exciting battle for the award from the offset. Following preliminary screening, ten concepts were nominated and the prestigious jury was then faced with the difficult task of shortlisting three marketing concepts from the many top-quality projects.

Comprising members from different industry sectors, the jury will ensure a fair, objective and competent evaluation of the concepts submitted. The eleven jurors are: Tom Bender (CEO, German Football League – DFL), Prof. Dr. Christoph Breuer (German Sport University, Cologne), Marcel Cordes (Executive Board Member, SPORT+MARKT), Prof. Dr. Michael Dinkel (Baden-Württemberg Cooperative State University), Dr. Oliver Graßy (CEO, IFM Sports Group), Prof. Dr. Hermanns (Seeburg Castle Pri-vate University), Dirk Huefnagels (Global Head of Marketing and Retail, Unicredit Group), Prof. Dr. Alfons Madeja (Künzelsau University of Applied Sciences), Werner Starz (Director of Marketing & Communication, Euro-sport Media GmbH), Prof. Dr. Torsten Tomczak (University of St. Gallen), Olaf Markhoff (Head of Corporate Communications, Nike AGS Region/Western Europe).

The three finalists for the 2011 Sports Marketing Award will be announced by the committee on January 17. The finalist with the best sports marketing concept of the year will then be announced at the SpoBiS itself.

2011 Sports Marketing Award

The award entries in overview1.FFC Düsseldorf 03, 1. FFC Düsseldorf 03 | BBDO live, FC Deutsche Post | BBDO live, Stapler Cup | Constantin Sport Marke-ting, funny frisch CUP 2010 on SPORT1 | DAVITASPORTS, New Footballstar | DDB Entertainment, FSV Mainz 05 supported by ENTEGA | Deutsche Telekom, Fußball ist doch ein Wunschkonzert! LIGA total! | DO IT!, “Neue Sporterfahrung” (“New Sporting Experiences”) corporate sponsorship initiative | FIFA, FIFA Fan Fest | GMR Marketing, Allianz Paralympics commitment | Infront Sports & Media, world record at the opening game of the 2010 IIHF World Championship | INTERZENTRAL, KulturStadion® of the 12th IAAF World Championships in Athletics Berlin 2009™ | Laooola Marketing, DFB team book | Mainz 05, 05 class room | Mutabor Design, brand relaunch – football Bundesliga | Porsche, Braun and Porsche – a brand partnership | RC Deutschland, Ryder Cup 2018 bid campaign | Readybank and Christoph Metzelder, the “Zukunft Jugend” commitment to young people | Result Sports, BVB Fan Phone | Roth & Lorenz, Panini World Cup sticker exchange 2010 | TOP Sportmarketing Berlin, www.berlin-sportmetropole.de | W-com, Coca-Cola FIFA World Cup campaign: “Mach dir Freude auf” (Coke Happiness Player)

» The 10 nominees for the 2011 Sports Marketing Award

• Fan Club Deutsche Post BBDO live

• New Footballstar - Talent contest for professional footballers DAVITASPORTS

• FSV Mainz 05: First climate-neutral football club in the German Bundesliga – supported by ENTEGA DDB Entertainment

• LIGA total! - The personal live webcast Deutsche Telekom

• “Neue Sporterfahrung” (“New Sporting Experiences”) corporate sponsorship initiative DO IT!

• 77,803: the opening game of the 2010 IIHF World Championship Infront Sports & Media

• Braun and Porsche – a brand partnership with roots in motor sports Porsche

• Readybank and Christoph Metzelder – the “Zukunft Jugend” commitment to young people Readybank

• BVB Fan Phone – The BVB 09 mobile phone tariff with additional features for real fans RESULT Sports

• Coca-Cola FIFA World Cup campaign: “Mach dir Freude auf“ (Coke Happiness Player) W-com

Conference news

BMW, winner of the 2010 Sports Marketing Award

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Overview

SpeakersAl-Naama Marcel, Roth & Lorenz

Althaus Steven, Publicis

Anders Heinz, Anschutz Entertainment Group

Appel Andrea, Continental

Arch Hannes, aerobatic pilot

Bachér Frank, InteractiveMedia

Behrend Dirk, Deutsche Post

Bender Tom, DFL

Böcking Volker, Roth & Lorenz

Boeri Michel, Automobil Club de Monaco

Braun Karl, Mataracan

Breuer Christoph, German Sport University, Cologne

Bruchhagen Heribert, Eintracht Frankfurt

Buhl Carsten, Carlsberg

Carrijo Jeckle Rafaela, Freelance Journalist

Claassen Utz, R.C.D. Mallorca

Daniel Julia, Forest Finance Group

Dasaev Rinat, SSC Sports & Sales Consulting

Daubenmerkl Bernd, Eurosport

Deissenberger Thomas, VPRT

de Medeiros Emanuel Macedo, EPFL

Denecken Harald, Deutsche Olympische Gesellschaft

Deuringer Christian, Allianz

Draxler Alfred, Axel Springer

Drinkruth Henrik, CMS Hasche Sigle

Dürr Christian, FDP

Eicher David, Webguerillas

Elbers Dirk, City of Düsseldorf

Erdrich Holger, pro event live-communication

Fälsch Markus, Deutsche Bahn

Fomenko Nikolay, Marussia Motors

Fry Nick, Mercedes GP Petronas

Geach Nigel, IFM Sports Marketing Surveys

Genzlinger Heiko, Yahoo!

Gerhardter Anita, Wings for Life

Giehl Wolfgang, Deutsche Post

Gierig Rauno, UniCredit Group

Glander Torben, SID Marketing

Glittenberg Dirk, u.com

Gökkaya Sevilay, Citroën

Görig Marcus, Global Player Marketing

Goldhammer Klaus, Goldmedia

Granell Colin, Visa Europe

Grassy Oliver, IFM Sports Group

Hasenbein Philipp, Sportfive

Hirschmüller Boris, gordion management

Höper Henner, Bitburger

Holzschuh Rainer, kicker

Huber Jörn, pro event live-communication

Jennings Andrew, Journalist

Jitlov Viktor, Universiade Kazan 2013

Kahlenberg Harald, CMS Hasche Sigle

Kammerer Michael, 1. FSV Mainz 05

Kamps Hans-Bernd, tolimit

Katzoff Jan, GMR Marketing

Kaulmann Axel, Ladies European Tour

Kipper Christian, ARD TV lottery

Kirchhoff Tobias, TÜV Rheinland Cert, TÜV Rheinland

Klopp Jürgen, Borussia Dortmund

Köttker Ralf, German Football Association (DFB)

Koller Thomas Michael, BMW

Konermann Thomas, TÜV Rheinland Cert, TÜV Rheinland

Kurz Florian, Porsche

Kurz Stefan, adidas

Lacher Ulrich, IFM

Lang Matthias, SMC Management

Lehmann Jens

Lietsch Fritz, ALTOP Verlag

Lina Michael, ARD SALES & SERVICES

Ludwig Stefan, Deloitte

Lührs Alexander, Continental

Mäder Kai, KIA

Maillard Arnaud, Eurosport

Maschmeyer Carsten, MaschmeyerRürup

May Jürgen, pro event live-communication

Meeske Michael, FC St. Pauli

Meisenheimer Daniela, Dell Large Enterprise

Metzelder Christoph, FC Schalke 04/“Zukunft Jugend” foundation

Mogg Alexander, Roland Berger

Morariu Octavian, FIRA

Moser Tom, Just Marketing International

Müller von Vultejus Robert, UFA Sports

Nève Eric, Chevrolet

Nutall Ian, xperiology

Olbrich Karl, Gahrens + Battermann

Otto Lars, ORGATECH Mietmobiliar

Owen Matt, Liverpool FC

Pahl Kai, allesaussersport.de

Pelzer Nikolaus, DGS Deutsche Golf Sport

Peters Peter, FC Schalke 04

Pippig Jürgen, Audi

Preuß Holger, Johannes Gutenberg University Mainz

Reuter Claudia, Zaechel International

Röttgermann Thomas, VfL Wolfsburg

Roth Ulrich, Roth & Lorenz

Rotthaus Jochen A., TSG 1899 Hoffenheim

Rupprecht Ines, Coca-Cola

Rutten Frank, Eredivisie

Schindler Jo, motion events

Schippers Stephan A. C., Borussia Mönchengladbach

Schmidt Carsten, Sky

Schöner Markus, CMS Hasche Sigle

Schröer Carsten, SPORT+MARKT

Schultz Hartmut, Hartmut Schultz Kommunikation

Schwamb Heiko, YOC

Seifert Christian, DFL

Serracanta Pau, Dorna Sports

Stadtfeld Josef, S20

Staudt Erwin, VfB Stuttgart

Strich Denni, DFB

Taylor David, UEFA Events

Theuerzeit André, b.a.n.g.

Thomas Joachim E., Olympiastadion Berlin

Tognoni Guido

Uphoff Christine, Randstad

Vandenplas Marc, Summer Universiade FISU

Vesper Michael, German Olympic Sports Confederation (DOSB)

Vickery Ben, Populous

Wacker Jörg, bwin

Walterspacher Dirk, Forest Finance Group

Weber Susanne, Movimenta Brasil

Wenning Rainer, VIP Sportstravel

Wilfert Arno, PricewaterhouseCoopers

Wilhelm Axel, Sustainalytics

Wittmann Werner, kicker online

Wirtz Michael, KIT Group

Woratschek Herbert, Universität Bayreuth

Zächel Frank, Zaechel International

Zastrow Hartmut, SPORT+MARKT

Zimmermann Manfred, cmg

Zimmermann Thomas, SPORT+MARKT

7 February, 2011

Main Stage, Day 1

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16:00 · Welcome address

Welcome address Dirk Elbers, Lord Mayor of the City of Düsseldorf

16:15 · Discussion

Marketing vs. sporting achievement: How top athletes strike a balance between commerce and professional sport

Jürgen Klopp, Trainer, Borussia Dortmund

Jens Lehmann, former national goalkeeper and TV expert

Dr. Steven Althaus, CEO & Chairman, Publicis

Alfred Draxler, Deputy Editor-in-Chief of Bild newspaper, Axel Springer

17:00 · 1:1 chat

Sponsorship – A management game or business case?Dr. h.c. Carsten Maschmeyer, CEO, MaschmeyerRürup

17:30 · Laudation

The Sports Marketing AwardThomas Michael Koller, Head of Sports Marketing & Sales Germany, BMW

18:00 · Keynote

Is the revolution coming? How new players will influence the marketing of sports rightsAlexander Mogg, Partner, Roland Berger

18:15 · Discussion

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Christian Seifert, Chairman of the Management Board, German Football League (DFL)

Frank Rutten, CEO, Eredivisie

Charles Classen, Senior Director of Business Development, ESPN (invited)

Jean-Pierre Hugues, CEO, LFP (invited)

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Main Stage, Day 2

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15:45 · Discussion

The measurability of sponsorship: Between neuromarketing and day-after recallHartmut Zastrow, Executive Board Member, SPORT+MARKT

Dr. Oliver Graßy, CEO, IFM Sports Group

Prof. Dr. Christoph Breuer, German Sport University, Cologne

Prof. Dr. Herbert Woratschek, University of Bayreuth

Josef Stadtfeld, Managing Director, S20

Stefan Kurz, Head of Sports Marketing, adidas

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14:30 · Discussion

Exclusivity under cost pressure: What is the future of Formula 1?Nick Fry, CEO, Mercedes GP Petronas

Nikolay Fomenko, President, Marussia Motors

Hans-Bernd Kamps, CEO, tolimit and Expert for Relationship Marketing in Motor Sports

Andre Theuerzeit, Managing Director, B.A.N.G. and Manager of Nick Heidfeld

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15:15 · Speech

Why I invest in football overseas and not in GermanyProf. Dr. Utz Claassen, Member of the Supervisory Board and Shareholder, R.C.D. Mallorca

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Overview

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» MONDAY 7 FEBRUARY, 2011 (CHECK-IN FROM 8:30)

9:30–12:30

Time Forum Page

9:30–12:30 Hospitality (VIP Sportstravel) 12

9:30–12:30 The Olympics (GMR) 13

9:45–11:50 Sport and Sustainability (TÜV Rheinland) 12

10:00–12:10 Sport and Law (CMS Hasche Sigle) 14

10:15–12:15 The Future of Sports Media (Eurosport) 13

12:30–16:00

Time Forum Page

12:30–15:45 Responsibility in Sport (GREENCO2MM | CO2OL) 16

13:00–15:50 Football (SPORT+MARKT) 14

13:15–15:45 International Sports Preview (Orgatech) 15

13:15–14:55 Sport and PR (SID Marketing & Continental) 15

13:15–15:15 Online Sponsoring 2.0 (FUSSBALL.DE | kicker online) 16

16:00–18:45

Main stage 8

FROM 18:45

Get-together

Conference Day 1

Overview

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» TUESDAY 8 FEBRUARY, 2011 (CHECK-IN FROM 8:30)

9:30–13:20

Time Forum Page

9:30–13:00 International Motor Sports (IFM) 18

11:00–12:30 Sports Betting (bwin) 19

11:00–12:45 Sports Rights Marketing (ARD SALES & SERVICES) 19

11:30–13:20 Sponsoring and Brands (Roth & Lorenz) 17

14:30–16:45

Main stage 9

FROM 17:00

After-work party

Conference Day 2

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Forums, Day 1 7 February, 2011

Sport and SustainabilityFacilitator: Philipp Klotz, SPONSORS

Hospitality

» Forum Partner* www.tuv.com

9:45 · Keynote From stadium construction to sponsoring: The economic relevance of sustainability in sportMichael Kammerer, Managing Director, 1. FSV Mainz 05

10:00 · Discussion Michael Kammerer, Managing Director, 1. FSV Mainz 05

Jochen A. Rotthaus, Managing Director, TSG 1899 Hoffenheim

Stephan A. C. Schippers, Managing Director, Borussia Mönchengladbach

» Forum Partner* www.vip-sportstravel.com

VIP Sportstravel AG is a company of the Zaechel Group. VIP Sportstravel and Zaechel International offer unique solutions for sponsors, hospitality cli-

ents and corporations. In addition to travel management, the company port-folio also includes ticket and guest management, side events, and hospitality production in addition to marketing implementation. The specific focus is on all types of sporting events and major events.

9:30 · Speech Hospitality success in golf: The UniCredit Ladies German OpenNikolaus Pelzer, Managing Director, DGS Deutsche Golf Sport

Rauno Gierig, Key Account Management Germany and Austria Private Banking Identity &

Communication, UniCredit Group

10:15 · Speech Hospitality area third-party marketing taking the example of the Olympic Stadium in BerlinJoachim E. Thomas, Managing Director, Berlin Olympic Stadium

10:45 · Speech Complete “hospitality and travel” solutions: A review of the 2010 FIFA World Cup and outlooks for the UEFA EURO 2012Rainer Wenning, Managing Director, VIP Sportstravel

Claudia Reuter, COO, Zaechel International

TÜV Rheinland is a leading international service provider with 14,000 employees based at 500 locations around the world. The organisation’s

preoccupation and central focus is the sustainable development of safety and quality. TÜV Rheinland believes that social and industrial development is not possible without technical progress, hence it has been a member of the UN’s Global Compact initiative since 2006.

11:15 · Break

11.30 · Speech How Carlsberg delivers profitable business development with hospitality. Carlsberg’s five secrets to hospitality successCarsten Buhl, Senior Project Manager Sponsorships, Carlsberg

12:00 · Discussion What does the future hold for hospitality?Axel Kaulmann, Commercial Director, LET | Frank Zächel, CEO, Zaechel International

Heinz Anders, Vice President Sales, Anschutz Entertainment Group

Philipp Hasenbein, Managing Director, Sportfive

10:30 · Speech Credibility, integrity, sustainability: How the sports industry benefits from the TÜV Rheinland sealTobias Kirchhoff, Member of the Management Team for TÜV Rheinland Cert GmbH,

TÜV Rheinland

10:50 · Keynote Between volunteer work and medium-sized enterprises: Areas clubs can become more professional inMichael Meeske, Managing Director, FC St. Pauli

11:05 · Discussion Michael Meeske, Managing Director, FC St. Pauli

Peter Peters, Managing Director, FC Schalke 04

Erwin Staudt, President, VfB Stuttgart

Thomas Konermann, Member of the Management Team for TÜV Rheinland Cert GmbH,

TÜV Rheinland

www.spobis.com 13


The Olympics –global idea with local relevance

The Future of Sports MediaFacilitator: Lukas Stelmaszyk, SPONSORS

» Forum Partner* www.gmrmarketing.com

Established in 1979, GMR Marketing is a pioneer in the field of engagement marketing. GMR’s campaigns create emotional brand experiences in the fields of sport, entertainment, lifestyle and digital media, ensuring clients are addressed personally and directly. Experience with international brands and markets enables

an innovative approach to engagement marketing issues both in Germany and worldwide.

9:30 · IntroductionThe Power of the Olympic Games in reaching consumers all over the world Jan Katzoff, Executive Vice President GMR Marketing

9:50 · SpeechProcter & Gamble - The Evolution of a Global Idea to a Local Platform Representative of Procter & Gamble

» Forum Partner* www.eurosport.yahoo.de

10:20 · SpeechVISA - Catching the Olympic Spirit locally and globally – The Power of Athletes Colin Granell, FIFS Executive Vice President Visa Europe & Head of Partnership Marketing (requested)

10:15 · KeynoteEvents and platforms in the media mix of the future: A global platform analysis based on the WTCC and IRC Eurosport eventsUlrich Lacher, Managing Director, IFM Sports Group

10:30 · DiscussionIs global event marketing a TV industry driver? How broadcasters and their partners can best arrange their commitmentBernd Daubenmerkl, Managing Director, Eurosport | Eric Nève, Motor Sports Manager, Chevrolet

Michel Boeri, President, Automobile Club de Monaco | Dirk Glittenberg, Managing Director, U.com Media/Events

Octavian Morariu, Vice President, FIRA AER and President of the Romanian Olympic Committee

11:30 · DiscussionSports consumers beyond 2.0: Which technologies do they use, which expectations do they have of media, and what do they spend their money on?Arnaud Maillard, New Media Director, Eurosport | Heiko Genzlinger, Deputy Managing Director, Yahoo!

Kai Pahl, Blogger, allesaussersport.de | Heiko Schwamb, Senior Product Manager Mobile Advertising, YOC

Dr. Arno Wilfert, Partner Transaction Services Strategy, PricewaterhouseCoopers

Eurosport is Europe’s leading sports entertainment platform. Around 300 million viewers in 59 countries receive the Eurosport and Eurosport 2 channels. Eurosport HD has been broadcast since 2008; the first Europe-wide live 3D sports broadcast fol-

lowed in 2010. The online network with mobile services such as iPhone apps is the most important sports portal in Europe. Eurosport is also the number one organiser and marketer of sporting events such as the FIA WTCC.

10:50 · 1:1 chatA view behind the scenes. Why Olympic Games as global property are relevant everywhere in the worldRepresentative of LOCOG, The London Organising Committee of the Olympic Games and

Paralympic Games Limited

11:30 · SpeechThe success of Olympic sub-brands globally and locally. The Allianz Paralympics Engagement Dr. Christian Deuringer, Head of Global Brand Management/Communication, Allianz SE

11:15 · Break

Critical success factors to activate the global Olympic idea in a locally relevant way Prof. Dr. Holger Preuß, Johannes Gutenberg-University Mainz

Representatives of 2 Olympic Games Sponsors

11:15 · KeynoteStrategic fields of sports media development: New platforms and markets Arnaud Maillard, New Media Director, Eurosport

11:50 · Discussion


www.spobis.com14


Sport and LawFacilitator: Marco Klewenhagen, SPONSORS

Football – Communication Potential of the Future

Facilitator: Thomas Zimmermann, SPORT+MARKT

» Forum Partner* www.cms-hs.com

10:00 · Speech Lies and deception: Is the sports industry at risk of tarnishing its reputation?Andrew Jennings, Journalist

10:20 · Speech Compliance: Crisis prevention and crisis management in the sports industry Dr. Markus Schöner, Lawyer (Partner), CMS Hasche Sigle

10:50 · 1:1 chat The major event bid award process: Criticisms and solution proposals from an insiderGuido Tognoni, former top FIFA and UEFA official

» Forum Partner* www.sportundmarkt.com

13:00 · Speech Football goes global: The commercialisation of football in the international contextHartmut Zastrow, Executive Board Member, SPORT+MARKT

13:15 · Speech The full potential of social media for Liverpool FCMatt Owen, Community Manager, Liverpool FC

13:45 · Speech Show me the money! Media and football into the futureCarsten Schmidt, Chief Officer Sport, Ad Sales & Internet, Sky

14.15 · Speech Sports brands on the net: The internet metamediumDr. Carsten Schröer, Senior Consultant, SPORT+MARKT

As the leading research and consulting provider in the international sports business, SPORT+MARKT analyses the developments and success factors in

the sponsoring and advertising market. In addition to expertise in market and media research and consulting, clients are offered access to the largest data-base for sport, sponsoring and communication. The company has over 500 employees working in over 120 countries worldwide.

CMS Hasche Sigle is one of the leading German commercial law firms, employing more than 600 lawyers who advise companies active in a whole ran-ge of fields. Their sports clients include world-class

athletes, (professional) sports clubs, managers, event organisers, marketers, stadium operators and associations. The law firm’s full-service approach allows for customised practical solutions to be developed.

14:45 ·Break

15:00 · Speech Football, freaks and beer – yesterday, today and tomorrow: Carlsberg’s look at using football as a dynamic platform to increase consumer loyalty Carsten Buhl, Senior Project Manager, Carlsberg

15:25 · Speech FIFA and UEFA sponsoring as an integral component of Hyundai’s marketing mixA representative from Hyundai Motor Deutschland

11:10 · Keynote German football Bundesliga investors: Who is getting involved, who comes into question, how does it all work?Stefan Ludwig, Senior Manager Sport Business, Deloitte

11:25 · Keynote 2 Dr. Henrik Drinkuth, Lawyer (Partner), CMS Hasche Sigle

11.40 · Discussion Dr. Henrik Drinkuth, Lawyer (Partner), CMS Hasche Sigle

Thomas Röttgermann, Managing Director, VfL Wolfsburg

Heribert Bruchhagen, Managing Director, Eintracht Frankfurt


www.spobis.com


Sport and PR –Three Successful Brands and their Communication Strategies

Facilitator: Florian Oediger, SPONSORS

International Sports PreviewFacilitator: Ian Nuttall, Managing Director, xperiology

SID Sportmarketing & Communication Services GmbH is a subsidiary of the Sport-Informations-Dienst (SID).

The agency offers integral communication solutions for the sports business. The Passenger and Light Truck Tyres division of Continental AG develops and manufactures tyres for cars and vans. The

European market leader in this sector, Continental AG recently signed up as an Official Partner of the DFB-Cup for the 2010/2011 and 2011/2012 seasons.

13:15 · SpeechContinental: The DFB-Cup as an attractive communications platform Alexander Lührs, Head of Media and PR, Continental

13:35 · SpeechARD TV lottery: Why a social lottery can benefit from shirt sponsorship as part of its communications strategyChristian Kipper, Managing Director, ARD TV lottery

14:15 · DiscussionOutlook: How companies will ensure successful communication in the future Alexander Lührs, Head of Media and PR, Continental

Christian Kipper, Managing Director, ARD TV lottery

Jürgen Pippig, Head of Communications Motor Sport, Audi

Rainer Holzschuh, Editor, kicker football magazine

Torben Glander, Senior Marketing and Account Manager, SID Marketing

Hartmut Schultz, Managing Director, Hartmut Schultz Kommunikation

» Forum Partner* www.orgatech-ag.de

13:15 · SpeechA view behind the curtain of major events – Summer Universiade 2011 & 2013 Marc Vandenplas, Director Summer Universiade, FISU | Viktor Jitlov, Head of Marketing, Universiade Kazan 2013

13.30 · SpeechMovimenta Brasil – What motivates Brazil on the road to the 2014 FIFA Football World Cup™? Susanne Weber, First Chair, Movimenta Brasil e.V. | Rafaela Carrijo Jeckle, Freelance Journalist, Brazil

13:45 · SpeechFootball in Russia: Investment potential at the 2018 FIFA Football World Cup™ Rinat Dasaev, Partner, SSC Sports & Sales Consulting and Representative of the Russian 2018 FIFA Football World Cup™ bid

14:00 · SpeechFootball in Qatar: Expensive fun in the desert, or an attractive investment in a new market? Boris Hirschmüller, Managing Director, gordion management

14:30 · SpeechThe future of public viewing: How to motivate the masses Michael Wirtz, Head of Production, KIT Group

» Forum Partner* sid-marketing.de | contisoccerworld.de

ORGATECH AG is one of the largest rental furniture pro-viders in Europe, offering a wide range of brand name products, services and logistics, individual leasing con-

cepts, and inexpensive sales offers – all from a single source. The most im-portant markets include trade fairs/exhibitions and events/conferences. The price/performance ratio in addition to the quality, availability and design of the products set ORGATECH apart.

14:15 · Break

14:50 · SpeechLogistical challenges at international major events taking the example of Formula 1 Lars Otto, Executive Board Member, ORGATECH Mietmobiliar AG

15:10 · SpeechDrawing people together: The future of sports venues Ben Vickery, Senior Principal, Populous

13:55 · SpeechAudi and Le Mans: A strong partnership for effective sports communication Jürgen Pippig, Head of Communications Motor Sport, Audi

15

www.spobis.com16


Responsibility in SportFacilitator: Holger Erdrich, pro event live-communication

» Forum Partner* www.greenco2mm.de | www.co2ol.de

GREENCO2MM is a pro event brand. For the sustainable re-alisation of brand experiences, pro event develops individual environmental management systems for climate-friendly live communication. CO2OL is the leading climate protection agency and a brand of the ForestFinance Group. CO2OL creates added value for sport and sponsors through accepted climate protec-tion concepts such as GreenMobility and climate neutrality.

12:30 · Keynote How sustainable are the DAX30 companies?Axel Wilhelm, Managing Director, Sustainalytics

12:45 · Speech Sustainability in Deutsche Bahn’s sponsorship programmeMarkus Fälsch, Head of Sponsoring and Marketing Cooperations, Deutsche Bahn

13:15 · Speech Paraplegia must become curable: The social commitment to sport and businessAnita Gerhardter, Managing Director, Wings for Life | Hannes Arch, aerobatic pilot/ambassador

13:45 · Speech 42.195 km for climate protection: Environment management at the BMW Frankfurt Marathon Jo Schindler, Managing Director, motion events

Online Sponsoring 2.0Facilitator: Lukas Stelmaszyk, SPONSORS

» Forum Partner* www.kicker.de | www.fussball.de

Kicker online and FUSSBALL.DE are the “football combo” premium brands of the marketer with the widest coverage, InteractiveMedia. In cooperation with t-online.de Sport, they address over 8 million unique users and are therefore by far

the number one in Germany. The internet portal of Germany’s leading football magazine and the German Football Association’s 360° football portal show trends, markets and opportunities on the online pitch that means the world.

13:15 · Speech Internet outlook for 2011: Markets, opportunities, new media. The online sports inventoryDavid Eicher, Managing Director, Webguerillas

13:30 · Speech Sponsoring 2.0: Essential trends and developments at sponsors and clubsKarl Braun, Managing Director, Mataracan

14:00 · Speech Deutsche Post: National sponsor wins points online with the Women’s World CupDirk Behrend, Deutsche Post

14:15 · Speech League checker: Mobility concepts in the German football BundesligaJürgen May, pro event live-communication | Julia Daniel, CO2OL ForestFinance Group

14:45 · Award ceremony CSR in Sport Award

13:45 · Speech KIA starts its engines: Online objectives and motivating the FIFA partnerKai Mäder, Head of Marketing, KIA

14:15 · Speech New routes, new media. Live Twitter updates from the national team’s base in South AfricaRalf Köttker, Editor-in-Chief Internet/Publications, German Football Association (DFB)

14:30 · Discussion The market power of online sports portals: The significance of the internet as an advertising platform for sponsors and brand name productsFrank Bachér, Managing Director, InteractiveMedia

Werner Wittmann, Head of New Media, kicker online

Representative of a brand name product

15:00 · Discussion Communicating sustainability issues convincingly and effectivelyMatthias Lang, SMC Management (keynote) | Fritz Lietsch, ALTOP Verlags GmbH (facilitation) Harald Denecken, Deutsche Olympische Gesellschaft | Christoph Metzelder, FC Schalke 04, “Zukunft Jugend” foundation | Jörn Huber, pro event live-communication Dirk Walterspacher, CO2OL/ForestFinanceGroup | Markus Fälsch, Deutsche Bahn

www.spobis.com 17


Sponsoring and Brands –The Future of Sponsoring

Facilitator: Florian Oediger, SPONSORS

» Forum Partner* www.rothundlorenz.de

Roth & Lorenz GmbH is one of the leading consul-ting agencies for experiential communication in Ger-

many. Over 65 permanent staff advise top brands such as Daimler, Coca-Cola, Mercedes-Benz, P&G and T-Systems. The Stuttgart-based agency’s service portfolio comprises strategic communication consulting, the planning and re-alisation of corporate and public events, creative sponsoring, and POS and PR measures for brands with an understanding of quality.

11:30 · KeynoteSponsoring of the future: Best practices for brand and image Dr. Andrea Appel, Head of Marketing and Pricing, D-A-CH Continental

11:50 · SpeechSponsoring 3.0: Invest wisely to enjoy manifold benefits Volker Böcking, Managing Partner, Roth & Lorenz

Marcel Al-Naama, Senior Consultant, Roth & Lorenz

12:20 · Question roundIntegral issue management: Smart motivation conceptsWhat does successful sponsoring of the future look like?Karl Olbrich, Project Consultant, Gahrens + Battermann

12:35 · DiscussionUlrich Roth, Managing Director, Roth & Lorenz

Sevilay Gökkaya, Marketing Director, Citroen

Tom Bender, Managing Director, DFL

Ines Rupprecht, Senior Sport & Entertainment Marketing Manager, Coca-Cola

Daniela Meisenheimer, Marketing Manager Central Europe, Dell Large Enterprise

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International Motor Sports – A Platform with Potential

» Forum Partner* www.ifm-sports.com

9:30 · Introduction Motor Sports 2020Ulrich Lacher, Managing Director, IFM Sports Group

9:40 · Keynote The history, status quo and future of F1 Research Nigel Geach, Director, IFM Sports Marketing Surveys

10:30 · Discussion Partnerships in Formula 1: An outlookChristine Uphoff, Randstad | Tom Moser, Just Marketing International

Manfred Zimmermann, cmg Client Management Group | Wolfgang Giehl, Deutsche Post

The IFM Sports Group is the leading international service provider for research and consulting in sports marketing and communication. With its services and integrated solutions com-

prising media analysis, market research and consulting, IFM Sports contributes significantly to making sports market participants even more successful.

10:00 · Speech How we find and work with sponsors in F1?Tom Moser, Executive Vice President Strategy, Just Marketing International

11:15 · Speech The IndyCar Series success story and international growth of the IZOD brandMike Kelly, CMO, Phillips-Van Heusen Corporation (invited)

11:45 · Speech Porsche AG: Brand partnerships in motor sportsFlorian Kurz, Head of Business Relations, Dr. Ing. h. c. F. Porsche

12:15 · Speech The ongoing success of the Moto GPPau Serracanta, Managing Director, Dorna Sports

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www.spobis.com 19


Sports Rights MarketingFacilitator: Philipp Klotz, SPONSORS

» Forum Partner* www.ard-werbung.de

The principal task of ARD-Werbung SALES & SERVICES GmbH (AS&S) is to act as a marketing interface, mediating between media (TV, radio, internet) and the advertising market (agencies

and advertising companies). This involves AS&S offering both parties a broad range of different services and advertising media, perfectly meeting clients’ varied communication requirements.

11:00 · SpeechEuropean football competitions: The role of central marketing David Taylor, CEO, UEFA Events SA

11:30 · SpeechWill UEFA’s central marketing concept fail because of the German Federal Cartel Office? A legal assessment Dr. Harald Kahlenberg, Lawyer (Partner), CMS Hasche Sigle

12:15 · DiscussionDavid Taylor, CEO, UEFA Events

Michael Lina, Head of Sports Marketing, ARD SALES & SERVICES

Robert Müller von Vultejus, Managing Director, UFA Sports

Henner Höper, Marketing Director, Bitburger

Denni Strich, Marketing Director, DFB

12:00 · KeynoteThe impact of UEFA’s central marketing concept on the German market Michael Lina, Head of Sports Marketing, ARD SALES & SERVICES

Sports BettingFacilitator: Marco Klewenhagen, SPONSORS

11:00 · SpeechMarket development and market potential in the German sports betting industry Klaus Goldhammer, Managing Director, Goldmedia

11.20 · DiscussionNew market opportunities from 2012? What’s the next step in the German sports betting market? Jörg Wacker, Director, bwin

Dr. Michael Vesper, General Director, German Olympic Sports Confederation (DOSB)

Thomas Deissenberger, Spokesman – betting working group, VPRT

Philipp Hasenbein, Managing Director, Sportfive

Christian Dürr, Floor leader for the FDP, Lower Saxony

Uli Hoeneß, President, FC Bayern Munich (invited)

Emanuel Macedo de Medeiros, EPFL

» Forum Partner* www.bwin.com

bwin is the world’s leading listed online gaming provider, with more than 20 million registered customers. The bwin Group has a 50 per cent stake in the German bwin e.K. With its com-

mitment to responsible gaming, bwin sets the standards in the online gaming industry. Sports sponsoring has been a part of the company philosophy since it was established in 1997. bwin is currently the shirt sponsor for Real Madrid and an FC Bayern Munich Premium Partner.


SpoBiS Partners

www.spobis.com

Presenting Partner

20

TÜV Rheinland is a leading international service provider with

14,000 employees based at 500 locations around the world. The

company’s preoccupation and central focus is the sustainable

development of safety and quality. TÜV Rheinland believes that

social and industrial development is not possible without techni-

cal progress. It is exactly for this reason that safe and responsib-

le use of technical innovations, products and systems is crucial.

TÜV Rheinland has been a member of the UN’s Global Compact

initiative since 2006 and can look back upon an 140-year traditi-

on headquartered in Cologne.

Contact: Tobias KirchhoffHead of Marketing

TÜV Rheinland Cert GmbHAm Grauen Stein51105 Cologne, Germany+49 221-806 [email protected]

Lounge Partner

ORGATECH AG is one of the largest rental furniture providers in

Europe, offering a wide range of brand name products, services

and logistics, individual leasing concepts, and inexpensive sales

offers – all from a single source. The product range comprises

decorative and functional design elements for temporary living

spaces. The product policy is oriented to client usage in the most

important markets: trade fairs/exhibitions and events/conferen-

ces. The price-performance ratio, the service offerings, quality,

availability and product design set ORGATECH apart.

Contact: Lars OttoExecutive Board Member

ORGATECH Mietmobiliar AGSchillerstraße 7071277 Rutesheim, Germany+49 7152 [email protected]

Premium PartnersSpoBiS Partners

www.spobis.com 21

Eurosport is Europe’s leading sports entertainment platform.

Around 300 million viewers in 59 countries receive the Euro-

sport and Eurosport 2 channels. Eurosport HD has been broad-

cast since 2008; the first Europe-wide live 3D sports broadcast

followed in 2010. The online network with mobile services

such as iPhone/iPad apps is the most important sports portal

in Europe. Not only is Eurosport number one in international

reporting, it is also an important player in the sports business

in the production and marketing of sporting events such as the

FIA WTCC and the Intercontinental Rally Challenge (IRC).

CMS Hasche Sigle is one of the leading law firms for commercial

law, employing more than 600 lawyers who advise companies in

a diverse range of sectors both in Germany and overseas. Their

sports clients include world-class athletes, (professional) sports

clubs, managers, event organisers, marketers, sponsors, stadium

operators and national and international associations. The law

firm’s full-service approach and associated close cooperation

between experts for contract, media, company, financial and tax

law allow for customised practical solutions to be developed for

clients.

Contact: Dr. Sebastian CordingLawyer

CMS Hasche SigleStadthausbrücke 1-320355 Hamburg, Germany+49 40 [email protected]

Contact: Tibor RaddaCommercial Director

Eurosport Media GmbHRosenheimerstraße 145 e81671 Munich, Germany+49 89 958 29 [email protected]

The IFM Sports Group is the leading international service provider

for research and consulting in sports marketing and communica-

tion. With its services and integrated solutions comprising media

analysis, market research and consulting, IFM Sports contributes

significantly to making sports market participants even more

successful. IFM Sports thinks and operates internationally, with

the group adopting innovative approaches with their clients, such

as with neuromarketing in sports sponsoring and the IFM Spon-

soring Scorecard. The name IFM has stood for success, creativity

and experience in the sports business for some 20 years now.

Contact: Christian Riedle Head of Sales, Member of the Management Team

IFM Sports Gruppe Ohiostraße 8 76149 Karlsruhe, Germany+49 721 91260-150 [email protected] www.ifm-sports.com

As the leading research and consulting provider in the interna-

tional sports business, SPORT+MARKT has analysed the deve-

lopments and success factors in the sponsoring and advertising

market for 25 years now. In addition to expertise in market and

media research and strategic consulting, customers are offered

access to the largest database for sport, sponsoring and com-

munication. The company has over 500 employees employed

in over 120 countries worldwide. In addition to its headquarters

in Cologne, the company also has offices in Great Britain, Spain,

Italy, France, the Netherlands, Brazil and Singapore.

Contact: Thomas ZimmermannHead of Marketing, Member of the Management Team

SPORT+MARKT AGLuxemburger Straße 29950939 Cologne, Germany+49 221-430 73 [email protected]

SpoBiS Partners

www.spobis.com

Official Partners & Exhibition Partners

22

Media Partners

Sports Market Intelligence

OrganisationSpoBiS Information

www.spobis.com 23

Special SpoBiS hotel rates, rail and air travel in

addition to city information and sightseeing tours.

Please contact the Düsseldorf experts as soon as possible:

Düsseldorf Marketing & Tourismus GmbH (DMT)– Business Travel Service –

Tel.: +49 211/172 02-839Fax: +49 211/172 02-32 21Email: [email protected]: www.duesseldorf-tourismus.de/en/business/spobis

» Your partner in Düsseldorf

» Event venue

CCD Congress Center DüsseldorfStadthalle entrance

Address to enter into the navigation system:Rotterdamer Strasse 14440474 Düsseldorf

Forums

Room 19

Room 18

Room 17

Room 16

Room 15

Main stage

Exhibition and caterin

g

LoungeGet-togetherPresenting PartnerPremium Partners

Check-inGround floor entrance

Rotterdamer Strasse

Partners

SpoBiS GbR Dekan-Laist-Straße 17 55129 Mainz, Germany

Sponsors Verlags GmbH Donnerstraße 10-2022763 Hamburg, GermanyTel.: +49 (0) 40 / 41 33 00 8-13Fax: +49 (0) 40 / 41 33 00 8-19Email: [email protected]: www.sponsors.de

ESB Europäische Sponsoring-Börse ESB Marketing Consult AGBrunneggstraße 9 • Postfach 5199001 St. Gallen, SwitzerlandTel.: +41 (0) 71 / 223 78 82Fax: +41 (0) 71 / 223 78 87Email: [email protected]: www.esb-online.com

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Sport Business Summit 2011

Documents

Transcript of Sport Business Summit 2011