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Thomond Park Stadium, Limerick, Ireland

Thursday May 15 2014

Building an International Sport Tourism Portfoliofor Sustained Success

Join leading figures from the world of sport and tourism who will deliver insights into what works for sport, sportsbodies, events and countries in creating a sustainableapproach to the fastest growing global tourism sector.

Limerick will host the inaugural European Sport TourismSummit featuring speakers from International organisationsleading the way in Sport, Tourism, Sport Marketing anddedicated Sport Tourism specialists with direct insightsof global sports events, professional sports teams andthe impact on host locations who attract and host massparticipation events

Event Overview

Thursday 15 May

Martin Snedden, CEO, New Zealand Rugby World CupAttracting a Global Event and Delivering a National Opportunity

Rick Traer, CEO, Canadian Sports Tourism AllianceA Proven International Sport Tourism Model

Julian Jenkins, Commercial Director, Cardiff City F.C.The Impact of Footballs Premier League on a City

Sarah Harvey, MD Europe, Tough Mudder Global EventsMaking Destinations Attractive to Global Mass Participation Event Companies

Tim Crow, CEO, Synergy SponsorshipFrom Twickenham to Rio, Lessons From Global Sports Events

Patrick Torrent, Deputy Director, Catalan TourismLessons From the Development of Barcelona as a Global Sport Tourism Giant

Neil Carney, Operations Director, European Olympic Games 2015Developing New Destinations Through Investment in Sport & Tourism

Keith Wood, W2 Consulting / Sport Tourism IrelandApplying Irish Success on the Field to the Sports Tourism Arena

Lawrence Dallalligo, Lawrence Dallalligo FoundationA Di�erent Perspective on Sport Tourism

Lars Olsen, Director, National Centre for Coastal Tourism, DenmarkInnovative Approaches Using Natural Resources for Sport Tourism

Dr. Terry Stevens, Stevens & AssociatesInto the Future – International Sports Trends and Local Opportunities

John Cantwell, Stadium Director, Thomond Park StadiumMaximising Iconic Sports Venues as the Launch Pad for Sport Tourism

Keith McCormack, Fáilte IrelandOverview of the National Sport Tourism Strategy for Ireland

Summit Programme

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Speaker Biographies

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Martin Sneddon – Martin is former CEO of Rugby New Zealand, the bodyresponsible for staging the extremely successful Rugby World Cup 2011.He currently resides as Chief Executive of the New Zealand TourismIndustry Association.

Tim Crow - Tim is recognised as one of the world’s leading sports sponsorshipactivation strategists consulting with all major sports events from FIFA World Cup,Rugby World Cup, Six Nations to Formula One.

Rick Traer – Rick spearheads Canadian Sport Tourism Alliance, an industrydriven organisation who have attracted global acclaim for leading the wayin the development of Sports Tourism.

Julian Jenkins - Julian Jenkins is responsible for the commercial and marketingdevelopment of Cardiff City Football Club who are in their first season in theEnglish Premier League.

Neil Carney – Neil is the head of venue and event planning for the first EuropeanGames in Baku to be held in 2015. He previously held senior managementroles with London 2012 Olympics, Volvo Ocean Race and the Special Olympics World Games.

Sarah Harvey – Sarah is MD of Tough Mudder Europe, the largestAdventure race brand in the world. She is responsible for the future growthof Tough Mudder events in Europe.

Patrick Torrent – Patrick has been instrumental in developing tourismfor Barcelona and Catalonia working with professional sports such as FormulaOne and FC Barcelona to develop destination marketing strategies focusedon globally recognised sports brands.

Keith Wood – Keith is Founding Director of W2 Consulting. He has worked withsome of the world’s biggest brands in sports marketing and works closelywith Sports and Tourism bodies through W2 Consulting Sports Tourism IrelandInitiative.

Lawrence Dallaglio – Lawrence is a former International rugby player and mediacommentator who set up the Dallaglio Foundation in 2009. He has been involvedin some of the highest profile sports charity events in the UK raising millionsthrough sport.

Lars Olsen - Lars has been responsible for developing large scale sports tourismevents through the Danish Knowledge Centre of Coastal Tourism resulting in thecreation of a range of bespoke World Cup sports tourism events.

Dr. Terry Stevens - Terry has led global thinking on the potential for sportstourism having worked on strategic sports tourism projects and destinationdevelopment in over 40 countries.

John Cantwell - John has overseen the management of Thomond Park Stadiumsince its opening in 2008 establishing it as a top class International sports &entertainment venue.

Keith McCormack – Keith is responsible for strategic National sporting,cultural and tourism events with Fáilte Ireland and will oversee thedevelopment of the National Strategy for Sports Tourismin Ireland.

Special Olympics arethe nominated charitypartner for the EuropeanSport Tourism Summit.A contribution fromeach registration will bemade to SpecialOlympics Ireland.

1. Sports Industry Professionals – hear how

sports federations and their sports are capitalising

on the growth of sports tourism and new host

destinations

2.Tourism Practitioners – learn from countries,

cities and regions leading the way in sport

tourism development

3. Event Management – hear what host

destinations are looking for and new

opportunities the industry is creating

4. Public Bodies – capitalise on the knowledge

of other countries who have realised the

economic potential of sport tourism

5. Destination Management Companies – learn

how leading sports tourism destinations are

developing their brand on a global scale

6. Sport Marketing Professionals – get an insight

into the different sectors of International Sports

Marketing

7. Academic Sector – learn how Sport Tourism

has developed as an International sustainable

tourism product

8. Anyone interested in the fastest growing

global tourism sector

Who should attend?

Registration

Register online - http://sporttourismsummit.ie/registration/

Thomond Park Stadium, Limerick, Ireland

Thursday May 15 2014

Event Partners

Supported By

Sport Tourism Business Advisory Partner

Sport Tourism Consulting Partner

Media Partner

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