SAVE $300 REGISTER before August 6, 2010

The Location Business Summit USA 2010 September 14-15, Crowne Plaza, San Jose

The place for leading location executives to do business

Expert Speakers Include:

Utilize Context, Advertising and Local Search to Secure Profits and Maximize Revenue

Evaluate the current market and profit potential - • Get an exclusive look at the current LBS market, understand the effects of consolidation and gain key insights into business models for 2010 and beyond

Optimize local search for mobile - • Discuss advertising models and monetisation opportunities; examine the use of local data in revenue management

Understand where we are now with LBA - • Get to grips with advertisers’ wants and needs. From Location Based Marketing to push marketing, coupons to sponsored POI; find out how to generate serious profits from LBA

‘Proof of Presence’ and the impact of Location Based •Social Networking - Analyse the impact of Facebook, Foursquare, Twitter and the ‘check-in’ on the LBS industry, explore user-experience and transform the hype into revenue

Key strategies for LBS Data and Content - • Infer trends and analytics through data; understand user generated vs propriety content, privacy management and the future of matching data points

Full Conference Agenda & Speaker List Inside - Open NOW!

Location Sponsor:

Gary Gale, Director, Ovi Places

Michael J Becker, Managing Director

North America

Dirk Shaw, Senior Vice President

Dave Daetz, Sr. Director, Corporate

& Business Development

Matt Meisnieks, Head of Customer

Development

Rob Lawson, CMO

Michael Metcalf, Product Management

Gene Chuang, Executive Director

of Engineering, buzz.com

The only event that unites LBS Enablers, Carriers and Solution Providers to explore emerging profit strategies and business models

Co Sponsors:

The Location Based Services market is booming. The companies that figure out how to capitalize on this emerging trend are going to generate huge profits. If you want to

be one of them, you must attend The Location Based Summit USA 2010.

Ten years ago the US military opened up their GPS satellite system for commercial use, enabling vastly increased GPS accuracy. Big expectations and predictions followed, but it’s taken until now for the revolutionary potential of this technology to start to take hold.

US consumers are now taking notice – they are sharing their location on social media, taking part in Location Based Gaming and using services to track their children, pets and cars. LBS terms like ‘geocaching’ and ‘POI’ are now widely used and understood.

The growth in consumer interest, coupled with the meteoric rise of smart phones and an evolving mobile broadband infrastructure, has led many industry analysts to forecast unparalleled growth across all sectors of LBS in the next two years.

“Location-based services will be a $13 billion business by 2013” ABI Research

But big growth raises big questions:

• What’sthebestwaytotackleprivacyissues and avoid negative consumer backlash?

• WhatLBSservicesdouserswantandwhat are they willing to pay for?

• Withhandsetmakersandotherbigplayers bundling in LBS services as free value adds, how can smaller companies monetize their services?

• WhatindustrystandardsarelikelytoemergeforLocationBasedAdvertising(LBA)andhowwilltheyberegulated?

By arming yourself with the latest forecasts, predictions and analysis of these vital questions you’ll be in a strong position to make the smart strategic choices that will secure your future in the LBS industry.

This is why The Location Business Summit USA 2010 was created – so that you have one place to go to in order to get the information and contacts you need to make your LBS company thrive.

“Mobile Local Search Users to Reach Almost 1.5bn by 2014 as GPS Migrates into Mass Market Handsets”Juniper Research

The current surge in LBS use is just the beginning, now is the time to set your game plan for the next few years - if you wait or make uninformed decisions, you will lose out to your competitors.

Read the summit agenda enclosed in this brochure and you will see that every session is focused on a critical topic faced by your LBS business.

“Mobile paid search spending is expected to grow 45% to $295.4 Million in 2010 and potentially reach $1.2 billion by 2012” eMarketer

We have taken the time to research all the angles so that you will come away with a comprehensive body of knowledge about the state of industry and the expected near-term developments.

AttendthisSummitanddiscoverexpertopinions on how to prepare for the privacy concerns that lie ahead. Find out how how advertising agencies and corporate marketers want to use Location Based Advertising.Andhearsomeoftoday’smost innovative social media companies discuss what’s next for Location Based Social Media and gaming.

Nokia, MTV Networks, Yahoo, Brightkite, Bloomberg, Layar, AT&T interactive, Booyah, MMA, Palm, Ogilvy and many more key players will debate how to optimize local search, overcome platform fragmentation and debate the future of LocationBasedAdvertising.

“Online local ad spend is estimated to grow 5% to $14.9billion in 2010, before growing at a higher single digit rate in 2011”. Canaccord Adams

On top of that you’ll hear up-to-date, exclusive market data that you can use as a solid basis for making business-critical decisions and forecasting the moves you need to make sure your revenue increases in pace with the industry as a whole.

The Location Business Summit USA 2010 is the most business focused LBS conference you will attend this year. Our agenda is tailored specifically on the core business issues facing LBS companies who are trying to monetize their offerings and lay the foundations of a sustainable LBS ecosystem.

In an environment where consumers are already getting used to free LBS – finding business models and practices that can deliver real revenue is both your biggest challenge and your biggest opportunity.

ABI research forecasts 82 million worldwide subscribers of location-based mobile social networks by 2013

Register online at www.thewherebusiness.com/LocBizBrochure

Lucy LincolnConference OrganiserTheWhereBusinesslucy@thewherebusiness.comTel: +44 (0) 207 375 7595

Returning for the second year The Location Business Summit USA is fast becoming the most important LBS business conference in North America–makingitthemeetingplacefor this industry’s most vital thinkers and top executives.

You need key business intelligence. You need high level contacts. You need The Location Business Summit USA.Bookyourseattoday.

I LooK foRwARd To MEETIng yoU In SAn JoSE

Register online at www.thewherebusiness.com/LocBizBrochure

ConfEREnCE AgEndA - dAy 1 - SEPTEMBER 14, 2010

LoCATIon BASEd SERvICES REvEnUES wILL gRow AT 156% fRoM $1.7 BILLIon In 2008 To $2.6 BILLIon In 2009. By 2014 gLoBAL LBS REvEnUES wILL hAvE SURPASSEd $14 BILLIon- ABI RESEARCh

Updated agenda online: www.thewherebusiness.com/locationbusinesssummitusa

Presentation: LBS Evolution - Market Movements, Revenue Models and Emerging Trends

Get the latest LBS hype cycle analysis •and key stats and facts on where the industry is now

Explore the hottest trends in Location •BasedAdvertising,LocationBasedSocial Networking and Local Search

Get the lowdown on the state of LBS •ecosystem and identify the key players in the space

Understand consolidation trends and •what this means for the future of the LBS industry

Thilo Koslowski, Vice President and Practice Leader Automotive, Vehicle ICT, LAA, Gartner

Panel: Profit from the Potential Growth in Local and Mobile Search

Discover the best ways to optimize local •search results for mobile

Examine the best business models •for search – and learn how to build profitable advertising models

Learn who will ultimately own search •data and what this means for you

Examine who in web search is best •positioned to capitalise on mobile search

Explore how local search will evolve on •the web and other mobile devices

Moderator: Tina Whitfield, CEO, EquisGlobal

Dan Gilmartin, Vice President of Marketing, Where, Inc.

Greg Sterling, Sterling Market Intelligence

NetworkiNg Coffee Break

Case Study: Discover how the Ticketing Industry has utilized LBS to Increase Venue Profitability

Discover how ReserveX harnessed •location relevance to sell event tickets and drive revenues

Examine why building key partnerships •is integral to ReserveX’s business model

Utilize revenue management techniques •with location to add value to both brands and users

Kelly Tompkins, CEO & Founder, ReserveX Inc.

Presentation: Implement Successful Strategies to Optimize Local Content

Discover how crowd-sourced data can •challenge proprietary data sets

Best methods to manage content from a •range of different sources

Examine the best format and right •delivery to get local content in the right way

How to profile users through ‘reality •mining’ to optimize content delivery

Gene Chuang, Executive Director of Engineering, buzz.com, AT&T Interactive

NetworkiNg LuNCh Break

Presentation: Extract Intelligence from Location to Infer Trends and Build ‘Tribes’

How to infer trends and analytics from •captured historical data

How to work with behavioural location •data to get the right message to the right person at the right time

Understand the importance of •keeping data points consistent across applications

Find out who is already exploiting •location data and understand its potential for your business

Tony Jebara, Co founder and Chief Scientist, Sense Networks

Presentation: Geobabel and the Open Places Database

“You’re fluent in Gowalla, I’m fluent in •Foursquare”: Bridging the Geo language barrier

Your place is not my place: How to •handle ambiguity in Geo referencing

Understand how to solve Geo Babel to •create unified industry standards

Gary Gale, Director, Ovi Places, Nokia

NetworkiNg Coffee Break

Must Know Facts on Geo API’s and How They Impact You

GetanoverviewofthecurrentGeoAPI•landscape

Understand what’s on offer, from whom •and how it profits you

Discover the new trends and the latest •GeoAPI’sthatcouldrevolutioniseyoursolution

Tyler Bell, Director of Platform Technologies, Alikelist, Inc.

The Death of Tracking: How Location Can Now Predict Where You Will Be (And Who Will Be With You)

Why the future of LBS is not where •you’ve been but where your going

UnderstandLocationBasedAIandits•effect on the industry

DiscoverthefutureofAppevolution–•from tracking to predicting your location

Rip Gerber, President & CEO, LOC-AID

Case Study: Revolutionize Business Intelligence Using a 1000 Year Old Tool: the Map- The Story of Bloomberg’s BMAP

Understand the importance of the Map: •Why adding context can boost profit and save money

Real-time, near real-time, historical •data and forecasting integrated with contextual information: Hurricane tracking tools, damage/impact forecasts, current events

Understand multi-dataset analysis in a •single platform

Get the lowdown on the importance of •data utilization over ownership as key to profits

How the addition of user-generated •contentintegrationintotheBMAPplatform can change the way information is handled

AndreParris,Global Business Manager, Energy and Commodities, Bloomberg LP

Presentation: Augmented Reality – New Money Making Medium or Novelty fad?

Get a breakdown of the opportunities of •ARintegrationwithMobileMarketing,LBA,POIdata,Specialoffersandcoupons

FindouthowARshouldbeoptimized•to ensure an intuitive and user friendly experience

UnderstandhowARisbecominganew•medium for brands and content creators

HowwillAugmentedRealitychange•thewayAppsaresoldandcontentmonetized

Matt Miesnieks, Head of Customer Development, Layar

NetworkiNg DriNks reCeptioN

ConfEREnCE AgEndA - dAy 2 - SEPTEMBER 15, 2010

For more information email: lucy@thewherebusiness.com

LoCATIon BASEd SERvICES REvEnUES wILL gRow AT 156% fRoM $1.7 BILLIon In 2008 To $2.6 BILLIon In 2009. By 2014 gLoBAL LBS REvEnUES wILL hAvE SURPASSEd $14 BILLIon- ABI RESEARCh

Panel: Open up New Routes to Profits, How Context Creates New Business Value for LBS

What are the options to benefit from •location context platforms

How adding context can enhance •behavioral marketing and targeting

How to enable comparisons and •relationships between two places to integrate recommendations and discovery

Moderator: Thilo Koslowski, VP & Practice Leader Automotive, Vehicle ICT, LAA, Gartner

Tina Whitfield, CEO, EquisGlobal

Panel: Platform Fragmentation and the App: Make Money and Protect Your Bottom Line

How to handle platform fragmentation: •the importance of creating open standards?

Take a fresh look at mobile platforms •and understand how they should play a part in your business model decision

Areappsstillaviablewayforbrandsto•connect with consumers?

The saturation of the app market: •How far do operators, online portal, mobile web go to provide a realistic alternative?

Dave Daetz, Sr. Director, Corporate & Business Development, Palm, Inc.

Marc Kleinmaier, Business Development Manager – LBS, Nokia

NetworkiNg Coffee Break

Panel: Location Based Advertising – Avoid Common Pitfalls and Open the Door to Sustainable Profits

Understand consumer response, •usage and attitude to mobile location advertising

Explore industry standards and debate •which model we should all be working towards

Examine current churn rates and •response times and what they suggest abouttheROIofLBA

DiscussthebestmodelsforLBA:•ShouldwenowignoreAppsandfocuson mobile web?

Moderator: Lisa Peterson, President, Peterson Mobility

Tony Bristol, Senior VP Business Development, Poynt

Michael J Becker, Managing Director North America, MMA

Presentation: What Ad Agencies Want from Location Enhanced Advertising: An Insider’s Guide

Understand how to best engage with •advertisers and brands What are the processes and what •information do advertisers really want How do advertising agencies view the •future of context enhanced advertising Get to grips with the importance •of outreach and education for both advertisers and consumers

Dirk Shaw, Senior Vice President, 360 Degree Digital Influence, Ogilvy PR

Presentation: Your Social Network is Sitting Next to You: Proximity as a Social Network

Demographics of Place: How •movements through the physical world give important clues about youCompetition in Place: Competing for •elbow room with those in your physical social networkReal Time Collaboration: The •emergence of anonymous collaboration with those around youProactive User Privacy: The myths and •opportunities for privacy as physical networks become social networks

Michael Metcalf, Product Management, Yahoo! Geo Technologies

NetworkiNg LuNCh Break

Panel: Moving Beyond the Mobile Banner Ad: How to Engage Real World Consumers at the Point of Purchase

Bridge the gap between ‘Research •Online/Buy Offline’ and track consumer purchases with linked campaigns How is the growth of the Smartphone •pushing SMS into irrelevance Is location based push marketing •effective or too obtrusive?Examine if passive geofence marketing •does actually workUnderstand where we stand with mobile •payments. How far away are ‘one click payments’, and what does this mean for LBM/LBA?How to tackle indoor location and •mapping to maximise consumer engagement

Rob Lawson, Chief Marketing Officer, BrightkiteMichael J Becker, Managing Director, North America, MMAAnneBezancon,Founder and President, PlacecastChris Mahl, SVP & Chief Brand Alchemist, SCVNGR

Panel: Understand Mobile ‘proof of presence’ and the effect of Location Based Social Networks to Drive Growth and Push Consumer Engagement

Examine the pioneering role ‘Check-ins’ •have played in tracking opt in consumer interactions with places or productsExplore the concept of a new ad unit based •on incremental store visits or purchases that are linked to location based marketingAnalyseQRcodesanddebateiftheywill•be a viable way to deliver location based marketing and capture proof of presenceDiscover the role Near Field Connection •will play in linking marketing with proof of presence and mobile transactions

Moderator: Wilson Kerr, Founder & Principal Consultant, Location Based Strategy, LLC

Matt Galligan, Founder & CEO, Simple Geo

Dan Melinger, Co-Founder & CEO, Socialight

Scott Stemmermann, Director, Digital Distribution, MTV Networks

Gene Chuang, Executive Director of Engineering, buzz.com, AT&T Interactive

Conway Chen, Director, Business Development, Booyah, Inc.

NetworkiNg Coffee Break

Case Study: How the World’s Biggest Brands are Utilizing Location Based Marketing to Maximize Revenue Streams and Increase Profitability

How we used location based gaming/ •Social Networking to develop content information about relevant customers Using coupons as an incentive to drive •surrounding traffic through to purchase pointWhat brands want in a solution to maximise •potential and revenue

Speakers for the session to be announced soon, please check the website for updates

Panel: Build Sustainable LBS Business Models for 2011 and Beyond

Identify key ways to add value for the user •when everything is freeExplore the success of the ‘freemium’ •model and ad based servicesDiscover the best routes to market for •smaller players in the LBS spaceFuture-proof your business and understand •key developments for the coming year and beyond

Representative from NAVTEQ

Dan Gilmartin, Vice President of Marketing, Where Inc

Kelly Tompkins, CEO & Founder, ReserveX Inc.

John Booth, Senior Product Marketing Manager, AT&T Mobility

5 Easy Ways to RegisterEmail lucy@thewherebusiness.com with your full contact details

Register on the website at: www.thewherebusiness.com/LocBizBrochure

Call the booking line on +44 (0) 207 375 7595

Mail this form to TheWhereBusiness Team, 7–9 Fashion Street, London, E1 6PX, UK

Fax back this form to +44 (0) 207 375 7576

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Cancellations: All conference places are fully transferable without any charge. There will be no penalties for cancellations received on or before Friday 14 August, 2010. (Credit card registrations are subject to a 5% cancellation fee) If written confirmation of a cancellation is not received before Friday August 14, 2010 we will be obliged to charge the full conference fee. Please note, you must inform TheWhereBusiness in writing of any cancellations: please email stephanie@fcbusinessintelligence.com. The organisers reserve the right to make changes to the program without notice. Designed by www.thecreativetree.co.uk

Gold and silver passes include your food and beverage at the conference: continental breakfast, coffee, snacks, 3 course lunches and the networking reception. They give you an access-all-areas pass to the event, meaning you can attend all sessions/workshops/tracks.

Register for a GOLD PASS and receive the AUDIO stream too!

Book before August 6, 2010

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Standard Price

BOOK NOW!register NOW & save money

Gold Pass:• 2dayconferencepass• Accesstopost-eventproceedings(slides&

audio)

$1495 $1795

$1345 $1695

“The most effective way to meet all the people I wanted to all in one

place”

President and Co-Founder, Waze

“Everyone I met was within one degree of separation in terms of business interests. There was a

diversity of attendees from across the eco-system, but all were

directly engaged in the LBS space”

New Venture Marketing Manager, Intel

“Asettingwhererealinteractions,discussions and collaborations

have a chance to start”

Chief Scientist & Co-Founder, Sense Networks

“The event was well worth my 20 hoursofflyingtimefromAfrica”

Head of Mobile and Content, Garmap

Silver Pass:• 2dayconferencepass

Call the booking line on +44 (0) 207 375 7595 to reserve your place today!

Date & VenueSeptember 14-15, Crowne Plaza, San Jose

Accommodation We have arranged a discounted room rate at the Crowne Plaza in San Jose and reservation details will be sent to you when you register. It is recommended that you book early to take advantage of this offer.

Group Discounts Early-bird offers could save you $300! For group discounts please email lucy@thewherebusiness.com (Please be aware discounts cannot be applied retrospectively)

How to PayCredit Card: Complete and return this form with your credit card details Invoice: Complete and return this form and you will receive an invoice Check/Draft: Payable to FC Business Intelligence Ltd.

SAVE $300 REGISTER before August 6, 2010

SAVE $300 REGISTER before August 6, 2010

1. Market information you won’t find anywhere else!

Get your hands on exclusive market data. Understand the state of the LBS space now, meet all the key players and get to grips with consolidation. Hear the latest forecasts for future development and recognize the best ways to boost revenue and build market potential. Analyze trends, opportunities and dangers alongside market data compiled especially for this conference.

2. Key topics you need to know about now

The LBS industry is changing fast and we ensure that the agenda reflects this. Months of research have gone into ensuring that our agenda represents the key issues relevant to the industry right now. The show is closely vetted and advised by a panel of experts to make absolutely sure that we provide maximum value for you.

3. Dream line-up of speakers

With speakers from every corner of the industry this event guarantees to provide cutting edge business intelligence; inside information that will take your business to the next level. Join Nokia, Bloomberg, MTV Networks, Sense Networks, Brightkite, Where, Yahoo, Ogilvy and many more key executives from across the value chain to examine vital strategies for the LBS Industry.

4. Cement your company’s place in the ecosystem

Meet with senior level executives from across the entire LBS sphere and the world of LBA. Make new contacts, build upon existing relationships and make sure your business is represented at the Location Business event of the year.

4 Key Reasons to Attend The Location Business Summit USA

Just imagine what you could learn from these expert speakers:

MTV Networks, Scott Stemmermann, Director, Digital Distribution

AT&T Interactive, Gene Chuang, Executive Director of Engineering, buzz.com

Mobile Marketing Association, Michael J Becker, Managing Director, North America

Ogilvy PR, Dirk Shaw, Senior Vice President, 360 Degree Digital Influence

Yahoo! Geo Technologies, Michael Metcalf, Product Management

Booyah,Inc. Conway Chen, Director, Business Development

Nokia, Gary Gale, Director, Ovi Places

Bloomberg LP, Andre Parris, Global Business Manager, Energy and Commodities

Where, Inc., Dan Gilmartin, Vice President of Marketing

Open Street Map, Steve Coast, Founder

Layar, Matt Miesnieks, Head of Customer Development

Palm, Inc., Dave Daetz, Sr. Director, Corporate & Business Development

Nokia, Marc Kleinmaier, Business Development Manager – LBS

Gartner, Thilo Koslowski, Vice President and Practice Leader Automotive, Vehicle ICT, LAA

EquisGlobal, Tina Whitfield, CEO

Location Based Strategy, LLC, Wilson Kerr, Founder and Principal Consultant

Sterling Market Intelligence, Greg Sterling

LOC-AID, Rip Gerber, President & CEO

Alikelist, Inc., Tyler Bell, Director of Platform Technologies

ReserveX Inc., Kelly Tompkins, CEO & Founder

Sense Networks, Tony Jebara, Co founder and Chief Scientist

Peterson Mobility, Lisa Peterson, President

Poynt, Tony Bristol, Senior VP Business Development

Brightkite, Rob Lawson, Chief Marketing Officer

Placecast, Anne Bezancon, Founder and President

SCVNGR, Chris Mahl, SVP & Chief Brand Alchemist

Simple Geo, Matt Galligan, Founder & CEO

Socialight, Dan Melinger, Co-Founder & CEO

NAVTEQ, Representative

AT&T Mobility, John Booth, Senior Product Marketing Manager

Email: lucy@thewherebusiness.com

Call: TheWhereBusiness Registration Team on +44 (0) 207 375 7595

Online: On the secure website at www.thewherebusiness.com/LocBizBrochure

3 EASY WAYS TO REGISTER TODAY!

The Location Business Summit USA 2010 September 14-15, Crowne Plaza, San Jose

Register now to benefit from early-bird discounts and SAVE $300!

The place for leading location executives to do business