Sports 2.0Farewell to an eraGijsbregt Brouwer

Amsterdam, November 17, 2009

Gijsbregt BrouwerSports 2.0

www.brightguys.nl

Sports 2.0Improving sports thru internet &

mobile

Sponsoring 0.0Maecenate

Sponsoring 1.0Signage boarding

Sponsoring 1.5Hospitality

Crisis SponsoringSales driven

Sponsor and/or media Sponsee

Association

Means

Agreement

Sponsoring 1.0

Sponsorand/or media Sponsee consumer fan

platform

• Interaction• Value creation• Continuous experience

Sponsoring 2.0

Sports = experience

Deepen:• Mobile• Smart stadium• Digital signage

Lengthen:• Communities• Games• Planning• Blogs• Registration

Broaden:• Communities• More content• Sport date/meet

Experience 1.0:• No mobile• No web 2.0• Not personal• No context

Build lasting Build lasting platformsplatforms

Social sports Matrix

Passive Active

Active Active communitycommunity

Passive Passive communitycommunity

Active Active toolstools

Passive Passive toolstools

Active Active newsnews

Passive Passive newsnews

Active Active gaminggaming

Passive Passive gaminggaming

Social sports Matrix

Case RabosportCase Rabosport

Rabosport.nlRabosport.nl

Content sharingContent sharing

Social mediaSocial media

Brand toolsBrand tools

InnovationInnovation

The connected The connected runner…runner…

Twitter.com/gijsbregt

Linkedin.com/in/gijsbregt

Slideshare.net/gijsbregt

Delicious.com/gijsbregt

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