Sponsorship Pack Current 2009

8/9/2019 Sponsorship Pack Current 2009

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w e e k l y s h o w s c h e d u l e

00:00-05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00

Mthrough

the night

thebay breakfast

with darren & lorna

through your workday

with cooky

drive time

with andy lawson

through the evening

with phil rodgers

cuddle on the

couch withphil rodgers

Tthrough

the night

thebay breakfast

with darren & lorna


with cooky

drive time

with andy lawson

through the evening

with phil rodgers

cuddle on the

couch with

phil rodgers

Wthrough

the night

thebay breakfast

with darren & lorna


with cooky

drive time

with andy lawson

through the evening

with phil rodgers

cuddle on the

couch with

phil rodgers

Tthrough

the night

thebay breakfast

with darren & lorna


with cooky

drive time

with andy lawson

through the evening

with phil rodgers

cuddle on the

couch with

phil rodgers

Fthrough

the night

thebay breakfast

with darren & lorna


with cooky

drive time feel good friday cuiddle on the

couch with

phil rodgerswith andy lawson with phil rodgers

Sthrough

the night

weekend breakfast

with danny matthews

saturday midmornings

with cooky

saturday afternoon

with dave salmon

saturday night party

with andy lawson

Sthrough

the night

weekend breakfast

with tony simon

sunday afternoons

with jeremy ogden

the bays big 30

countdown

with andy lawson

the giant hit juke boxsunday soul

with cooky


2/49

What will The Bay Breakfast Show do for me?The shows sponsor-ship package guarantees to reach your consumers from first thing in

the morning, as they prepare for the day ahead. Darren and Lornadeliver great music, entertainment, and local news to your potential

customers; including vital travel info for the journey to work, and

much needed light relief throughout the dreaded school run.

What kind of listener figures can I expect?65,000 customers acrossthe bay area regularly tune in to The Bay Breakfast every week,

giving you the largest audience reach throughout the whole ofCumbria and North Lancs!

Officially the most listened

to commercial radio show

across North Lancs and South

Cumbria, The Bay Breakfast

is our flagship programme,and prime sponsorship

opportunity.

Your six second sponsorship credit will be played 3 times everyhour, totalling 12 credits each morning, 60 credits each week.

Ads Placed During Show TimeYour sponsorship package also includes 4 plays of your radio ad

during the 4-hour Breakfast show. The addition of your recorded commercials to your sponsorship

show promos within the show is designed to boost exposure; maximising impact by amplifying

your brand message.

Promos Played Out Of Show TimeThroughout the week, your promo will be played four times

each day. This extra coverage strengthens top-of-mind consumer awareness of your business,

and re-affirms your connection with The Bay Breakfast show ensuring your message reachescustomers from morning to night.

How much does it cost to make my advert?

Commercial and sponsorship production quotes are available from 250 .

Weekly investment options detailed above do not include production cost or vat

Offering intensive exposure every week across the bay, this enor-mously popular show is brought to air by The Bays Dynamic Duo

local lad Darren and the lovely Lorna, whos livey breakfast show

capers are enough to brighten up even the dullest of mornings.

Darren and Lorna are joined by Janine Bolton with the mornings

Traffic and News info, making sure the morning run is as easy and

enterianing as possible

t h e b a y B r e a k f a s t

plus

the bay Breakfastweekday show

06:00 - 9:59

Sponsorship Evaluation Weekly 13 Weeks 26 Weeks 52 Weeks

Spots 100 1300 2600 5200

Weekly Sponsorship Investment 550 450 400

SCHEDULE MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

Breakfast

6:00 3 Credits 1 Ad 3 Credits 1 Ad 3 Credits 1 Ad 3 Credits 1 Ad 3 Credits 1 Ad




10:00 - 13:59 PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

14:00 - 17:59

18:00 - 21:59

22:00 - 23:59


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3

Cookys uplifting show is officialy

the most listened to daytime radio

show in our area! Ease into your

daytime routine with all the best

new tunes, old favourites, music

features, topical issues & live chat

from listeners around the bay.


during the 4-hour Mid-Day show. The addition of your recorded commercials to your sponsorship


your brand message.

Promos Played Out Of Show TimeThroughout the week, your promo will be played four times

each day. This extra coverage strengthens top-of-mind consumer awareness of your business, and

re-affirms your connection with the Through Your Workday show ensuring your message reaches

customers from morning to night.

What will The Bays Through Your Workday Show do for me?With its lively pace, and local listener involvement, the Through Your

Workday Show is very much a community programme, with its focuson the tens of thousands of people around the bay who listen in

whilst at work. Cookys show is full of fun, and entertainment to help

make the workday more enjoyable.

Community and interaction are at the heart of this well loved show,and they are excellent customer perceived attributes with which to

associate your businesses brand.

What kind of listener figures can I expect?With regular audience

figures of over 57,000 each week, this show is an excellent prospectfor those seeking maximum exposure and optimised brand impact,

week on week.

Your six second sponsorship credit will be played 3 times everyhour, totalling 12 credits each day, 60 credits each week.

Cooky began his radio career at Red Rose Gold based in Prestonfrom 1992 to 1999 producing and presenting on various shows, includ-

ing some specialist programming. Whilst part of the Red Rose team,Cooky had a very wide and varied journey through radio; from present-ing a Soul show every Saturday night, to working as mobile DJ aroundthe great North West. He left Red Rose in February 1999 and headedto Germany, working on the radio, and also DJing in clubs.

Cooky returned home later that year and became part of The Bay,where he has been Head Of Music for the last 5-6 years. Since join-ing The Bay Cooky has clocked up some serious air-time; presentingthe Evening show, Late Lounge, Drive Time and currently Through YourWorkday enjoying the shows lively feel and topical chat.

t h r o u g h y o u r w o r k d a y

plus


cookies Biography

weekday show

0:00 - 3:59


Spots 100 1300 2600 5200






6:00 - 9:59 PROMO PROMO PROMO PROMO PROMO

Through

Your

Work

Day



1200 3 Credits 1 Ad 3 Credits 1 Ad 3 Credits 1 Ad 3 Credits 1 Ad 3 Credits 1 Ad


14:00 - 17:59 PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

18:00 - 21:59

22:00 - 23:59


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during the 4-hour Afternoon and Drive Time show. The addition of your recorded commercials

to your sponsorship show promos within the show is designed to boost exposure; maximising

impact by amplifying your brand message.

Promos Played Out Of Show TimeThroughout the week, your promo will be played four

times each day. This extra coverage strengthens top-of-mind consumer awareness of your

business, and re-affirms your connection with the Afternoon and Drive Time show ensuring

your message reaches customers from morning to night.

Your six second sponsorship credit will be played 3 times everyhour, totalling 12 credits each afternoon, 60 credits each week.

drive time

plus

weekday show

:00 - 7:59


Total Spots 100 1300 2600 5200


drive time

Vibrant, energetic and entertaining;

as the afternoon arives Andy

Lawson takes over with his carefully

crafted collection of favorite music

features and brain teasers. Andykeeps the bays daytime audience

entertained right through to drive

time when the show steps up a

gear to keep listeners entertained on the way home.

Drive Time is packed full of fun features, local news and

most importantly, traffic info from accross the bay.

What will The Bay Drive Time Show do for me?

The afternoon gives listeners throughout the bay their weekdaysound track, with a great selection of number one hits, current chart

toppers, and all time classics. Andy Lawson keeps listeers up todate with all the daily hot topics, and with his laid-back and in-

formative presenting style, the 50,000 strong audience are relaxed

and receptive to your business message.

Then, whether its during work, the school run or the drive home,

more local listeners tune-in to Bay Drive Time than any other Drive

show, guaranteeing you a loyal captive audience.

The Drive Time Show enjoys a loyal listener base as a result of itslight and easy flow of entertainments and features, and its winning

combination of great music and local news. Your brand name will

be projected as part of this friendly and appealing combination,reinforcing your business with a warm, welcoming and trusted local

brand identity, from the school run, until listeners settle down forthe evening. How much does it cost to make my advert?




6:00 - 9:59 PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO10:00 - 13:59

Drive Time



1600 3 Credits 1 Ad 3 Credits 1 Ad 3 Credits 1 Ad 3 Credits 1 Ad 3 Credits 1 Ad


18:00 - 21:59 PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO22:00 - 23:59


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5


during the 4-hour Evening Show. The addition of your recorded commercials to your sponsorship


your brand message.

Promos Played Out Of Show Time Throughout the week, your promo will be played four times

each day. This extra coverage strengthens top-of-mind consumer awareness of your business,

and re-affirms your connection with Through The Evening ensuring your message reaches cus-

tomers from morning to night.

Lively, fresh and current;

evenings are all about new

music, films and entertain-

ment.

The Evening Shows focus

is on entertainment news,reviews, and popular culture.

Fun, refreshing and vibrant, the show

is hugely popular throughout the bay,

as live wire Phil Rodgers helps our

audience unwind at home - relaxing into their evening.

What will The Evening Show do for me?Sponsorship of this popu-lar show will help you associate your business with new music,

entertainment news and a vibrant attitude. With its heavy credit

frequency, its a great tool to get your business message heard bythousands as they travel home from work every day.

What kind of listener figures can I expect?With 35,000 listenersregularly tuning in every week across the bay, The Evening Show

is a fine prospect for reaching the areas evening audience through

an instant and influential medium.

Your six second sponsorship credit will be played 3 times everyhour, totalling 12 credits every evening, 60 credits each week.


Spots 100 1300 2600 5200


the evening sho w

plus

the evening showweekday show

8:00 - :59


Commercial and sponsorship production quotes are available from 250.



6:00 - 9:59 PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

10:00 - 13:59

14:00 - 17:59

Evening

Show

18:00 3 Credits Ad 3 Credits Ad 3 Credits Ad 3 Credits Ad 3 Credits Ad




22:00 - 23:59 PROMO PROMO PROMO PROMO PROMO


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6

Love is in the air on The Bay, every weekday evening

as we turn up the charm to

spread the lovebug to all of

our late night listeners.

Covering all the greatest

love songs, from the most

romantic power ballads, to the

most seductive of soul beats.

What will Cuddle On The Couch do for me?The soft and tendersounds of this amorous easy listening show are the perfect close

to The Bays daily schedule, wrapping up the evening for listen-ers accross the bay.

Cuddle On The Couch is all about romance and passion

expressed through song, with a programme of back to back love

songs from Ten till Midnight.

What kind of listener figures can I expect?With 13,000 listeners

regularly tuning in every week across the bay, Cuddle On The

Couch is a fine prospect for reaching a chilled out and receptiveaudience through an instant and influential medium.

Your six second sponsorship credit will be played 3 times every hourof Cuddle On The Couch, totaling 30 credits each week.


Spots 50 650 1300 2600


cuddle on the couch

cuddle on the couchweekday show

:00 - :00

plus

Ads Placed During Show TimeYour sponsorship package also includes 2 plays of your radio

ad during the 2-hour Cuddle On The Couch show. The addition of your recorded commercials

to your sponsorship show promos within the show is designed to boost exposure; maximising

impact by amplifying your brand message.

Promos Played Out Of Show Time Throughout the week, your promo will be played four times

a day. This extra coverage strengthens top-of-mind consumer awareness of your business, and

re-affirms your connection with Cuddle On The Couch ensuring your message reaches custom-ers from morning to night.


Commercial and sponsorship production quotes are available from 250.



6:00 - 9:59 PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

10:00 - 13:59

14:00 - 18:59

19:00 - 21:59

Cuddle On

The Couch




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7

Taking the bay audience through the night, the bay

provides 6 hours of music from midnight, right through

to when Darren and Lorna rise and shine at 6am.

through the night

Your six second sponsorship credit will be played 3 times every

hour, totalling 129 credits each week.


Spots 129 1677 3354 6708


through the night

whole week show

midnight - 5: 59 (6:59 sundays)




SCHEDULE MONDAY TUESDAY WEDDAY THURSDAY FRIDAY SATURDAY SUNDAY

Midnight

- 5:59

00:00 3 Credits 3 Credits 3 Credits 3 Credits 3 Credits 3 Credits 3 Credits






06:00 3 Credits


8/49 8

w e e k e n d b r e a k f a s t


ad during both Weekend Breakfast shows. The addition of your recorded commercials to your

sponsorship show promos within the show is designed to boost exposure; maximising impact by

amplifying your brand message.

Bright and early, Danny wakes up the

bay area every Saturday Morning from

6am, followed by Tony Simon on Sun-

days from 7am with fun competitions,

lively chat, and great music. Its theonly way to wake up in North

Lancashire and South Cumbria !

The Bays Weekend Breakfast show

is chock-a-block with chances to

win great prizes, as well as the latest news, sport, traffic

and travel info for the weekend ahead.

Your six second sponsorship credit will be played 3 times everyhour, totalling 12 credits on Saturday, and 15 credits on Sunday,

27 credits every weekend.

What will Weekend Breakfast do for me?Listeners wake up to The Bays Weekend Breakfast on both

Saturdays and Sundays; the show makes up part of the morning

routine for tens of thousands of listeners across the bay area,offering great regularity with which to build consumer awareness

and reinforce your brand message.

The show is hugely popular across our transmission area, and as

such will encourage local familiarity with your business identity.

The bright and friendly content to the show, as well as the highlevel of listener interaction will encourage consumer trust and in-

teractivity with your brand, and help build your profile within thelocal community

What kind of listener figures can I expect? This prime week-end show regularly pulls in over 23,000 listeners on Saturday,

and 12,000 on Sunday guaranteeing you powerful reach over the

weekend.

SCHEDULE SATURDAY SUNDAY

Weekend

Breakfast

6:00 3 Credits 1 Ad

7:00 3 Credits 1 Ad 3 Credits1 Ad

1 Ad

1 Ad

1 Ad

8:00 3 Credits 1 Ad 3 Credits

9:00 3 Credits 1 Ad 3 Credits

10:00 3 Credits

11:00 3 Credits


Spots 35 455 910 1820


saturday show 06:0 0 - 0:0 0

sunday show 07:00 - :00

plus

weekend breakfast





9/49 9

saturday mid mornings

saturday show

0:00 - :00

saturday mid mornings

What will The Bays Saturday Morning Show do for me?Cookys recognisably lively presenting style is a perfect

accompaniment to the shows feel good weekend sound track,amusing listeners and putting them at ease as they go about their

Saturdays.

Be it at work, at leisure, or on their way to the shops, this show

makes an excellent vehicle with which to reach your customers and

ensure top-of-mind consumer awareness of your brand, right whenit counts.

What kind of listener figures can i expect? Saturday mid-morn-

ings consistently attract an audience of over 23,000, giving youthe greatest listener figures available from our weekend show

portfolio.


during the 4-hour Saturday Show. The addition of your recorded commercials to your sponsor-

ship show promos within the show is designed to boost exposure; maximising impact by ampli-

fying your brand message.

Your six second sponsorship credit will be played 3 times everyhour, totalling 12 credits every show.

Cooky is let loose at the weekend,

making sure Saturday mornings are

light, bright and entertaining as lis-

teners around the bay welcome in

the weekend.

Whether theyre relaxing at home,

on their way to the shops, or set-

ting off for a day out with the family, Cookys show

reaches over 23,000 of your potential customers

every weekend!


Spots 16 208 416 832


plus




SCHEDULE SATURDAY

MID

MORNING

SHOW

10:00 3 Credits 1 Ad


1200 3 Credits 1 Ad



10/49 0

the bay sport show

saturday show

:00 - 8:00

the bay sport show

What will The Bays Saturday Afternoon Show do for me?

With the focus on local sport, Saturday afternoons are an excel-lent prospect for reaching sport enthusiasts as they relax into their

weekend. 15,000 listeners


during the 4-hour Saturday Show. The addition of your recorded commercials to your sponsor-

ship show promos within the show is designed to boost exposure; maximising impact by ampli-

fying your brand message.

Your six second sponsorship promo will be played 3 times everyhour, totalling 12 credits every show.

Saturday afternoons are all about sport fixtures and great

prizes as Dave Salmon keeps an eye on our local teams

in action, along with our updates from Christie Park from

Glen Cooper from The Visitor.

Plus hell keep you entertained with more Great Mu-

sic and local News for your Saturday afternoon. Theres

even the chance to win on the Listen and Win Weekend

too!


Spots 16 208 416 832


plus




SCHEDULE SATURDAY

MID

MORNING

SHOW



1200 3 Credits 1 Ad



11/49

Presented by the lively Andy

Lawson, this feel good show

features all the best party hits

past and present to get the bay

in the mood for the Saturdaynight ahead.

Only the most uplifting tunes

make it into this fast paced show,

which comprises six hours of feel good smash hits. Its

the perfect accompaniment to your weekend.

Promos Played Out Of Show Time From Thursday to Saturday, your promo will be played four


business, and re-affirms your connection with the Saturday Night Party ensuring your message

reaches customers from morning to night.


during the 6-hour Saturday Night Party show. The addition of your recorded commercials to your

sponsorship show promos within the show is designed to boost exposure; maximising impact byamplifying your brand message.



Attracting an audience of liberated local listeners looking forward

to their Saturday night, Andy Lawsons exciting presenting styleadds to the energetic vibe of the show, making it a massivelypopular addition to any weekend!

What will The Saturday Night Party do for me?Boosting your business message with this bright and energetic

Saturday show will promote consumer awareness of your brand

image right when your audience is feeling at their best.

Whether The Bays listeners are getting ready to go out, kicking

back and enjoying their evening at home, or even on the road, the

feel good factor of The Bays Saturday Night Party is an impres-

sive and effective marketing tool with which to project your brandidentity.

saturday show

8:00 - :00


plus


Spots 36 72 144 288





SCHEDULE THURSDAY FRIDAY SATURDAY

6:00 - 9:59

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMOPROMOPROMOPROMO

10:00 - 13:59

14:00 - 17:59








12/49

sunday afteroon show

sunday show

:00 - 5:00

sunday afternoon show


during the 4-hour Sunday Afternoon Show. The addition of your recorded commercials to your



Your six second sponsorship promo will be played 3 times every

hour, totalling 12 credits every show.


Spots 16 208 416 832


plus

Every Sunday from mid-day, control of the airwaves is

handed over to the listeners, for The Bays ever popular

Bay By Request.

Sundays show, presented by Jeremy Ogden comendered

by listeners accross the bay, as popular requests from our

interactive listeners invade the airwaves.

Jeremys relaxed and friendly presenting style is the

perfect accompaniment to a lazy Sunday afternoon, as he

is on hand to play only the bays favourite music, taking

orders solely from Bay listeners every weekend.

A totally interactive feature that runs for three full hours over Sunday

mid afternoons. Jeremy is up for anything the listening public can throwat him as he embarks on his mission to search out those requests from

noon till four o clock.

What will Bay By Request do for me?Sponsorship of this popularshow will help you reach a younger audience, associating your busi-

ness with customer care, satisfaction, and listening to what they

want.How much does it cost to make my advert?



SCHEDULE SUNDAY

SUNDAY

AFTERNOONS



1400 3 Credits 1 Ad



13/493

Packed full of great songs from the albums of the

minute, The Bays Big 30 Countdown show cele-

brates all the best of the biggest albums of the

week!

Andy Lawson takes an en-

ergetic look at The Biggest

30 albums around the bay,

spiced up with the Top 5

DVDS, Movies, and more!


during the 3-hour Big 30 Countdown show. The addition of your recorded commercials to your



Promos Played Out Of Show Time From Thursday To Sunday, your promo will be played three

times each day. This extra coverage strengthens top-of-mind consumer awareness of your busi-

ness, and re-affirms your connection with The Bays Big 30 Countdown ensuring your mes-sage reaches customers from morning to night.


What will The Bays Big 30 Countdown do for me?This weekend show is an excellent vehicle with which to present

your brand image to a relaxed and receptive audience. Associated

with feel good tunes and current pop culture, your brand will reachour listeners as they ease through their Sunday afternoon.

What kind of listener figures can I expect?With a reach of over13,000 listeners each week, this show offers you an excellent

opportunity to reach a sizable audience who are highly targeted

both geographically and demographically to suit your businessneeds.

b i g 3 0 c o u n t d o w n

sunday show

6:00 - 9:00

big 30 countdown

plus


Spots 24 377 754 1508





SCHEDULE THURSDAY FRIDAY SATURDAY SUNDAY

6:00 - 9:59PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO10:00 - 13:59

BIG 30

Count

Down




19:00 - 21:59 PROMO

PROMO22:00 - 23:59


14/49

Its time for classic one hitwonders, and the ones thatgot away...

The Bays Giant Jukebox

promises 3 hour of nostalgiathemed along the classic allAmerican jukebox style.

Just like putting your coinin the jukebox and bringingback the memories, the rockn roll era is revived with our

Giant Hit Jukebox - Music from Connie Francis, TheBeach Boys, and much more.

The great thing about it is you never know what youre going to

get next.Just like in the American Diner.depending on what

you select, you get a huge variety of music suiting all tastes. Youllneed the teddy boy outfits and puffball skirts to dance the night

away from 7 every Sunday The Bays Giant Hit Jukebox.

th e g i a n t j u ke b o x

the giant jukeboxsunday show

9:00 - :00





Promos Played Out Of Show Time From Thursday to Sunday, your promo will be played four


business, and re-affirms your connection with The Giant Jukebox ensuring your message



ad during the 3-hour Giant Jukebox show. The addition of your recorded commercials to your

sponsorship show promos within the show is designed to boost exposure; maximising impact byamplifying your brand message.

plus


Spots 28 364 728 1456


SCHEDULE THURSDAY FRIDAY SATURDAY SUNDAY

6:00 - 9:59PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

10:00 - 13:59

14:00 - 18:59

Evening

Show




22:00 - 23:59 PROMO

What will The Bays Giant Jukebox Countdown do for me?

This weekend show is an excellent vehicle with which to present

your brand image to a relaxed and receptive audience. Associatedwith feel good tunes and retro pop, your brand will reach our lis-

teners as they ease through their Sunday evening.

What kind of listener figures can I expect?This show offers you an

excellent opportunity to reach a sizable audience who are relaxed,entertained and open to your branding message.


15/495


ad during the 2-hour Sunday Soul show. The addition of your recorded commercials to your

sponsorship show promos within the show is designed to boost exposure; maximising impact

by amplifying your brand message.

Promos Played Out Of Show Time On Saturday and Sunday, your promo will be played four


business, and re-affirms your connection with the Sunday Soul show ensuring your message



The Bay keeps the weekend

alive every Sunday evening,

with all the slickest soul music

from back in the day.

Sundays latenight show

brings the bay a selection of

Rockin and rollin, rhythm and

blues soulin; all the best hits from when they knew

how to swing!

sunday

soul

Be it Northern, Motown, Southern, Memphis or Blue Eyed,

weve got a little something for every taste, no matter where yoursoul lies.

The shows laid back style makes an excellent accompaniment toyour Sunday evening, celebrating one of the most notable musicmovements of the last century. Every Sunday, we journey into theheart of soul music, via some of its most swinging beats, andhypnotic riffs. An excellent easy listening show, Sunday Soul is areal weekend favourite across the bay.

What will Sunday Soul do for me? The relaxed feel to this 2 hour show puts listeners at ease,

creating an excellent advertising environment in which to reachyour target audience, where they can fully absorb your brandmessage.


Spots 16 208 416 832


s u n d a y s o u l

sunday show

:00 - :00

sunday soul

plus




SCHEDULE SATURDAY SUNDAY

6:00 - 9:59PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

PROMO

10:00 - 13:59

14:00 - 18:59

19:00 - 21:59

Sunday

Soul




16/496

b a y w e a t h e r

Informative, effective and consistent, Bay Weather

is a staple partner of The Bays news bulletins,

broadcast on the hour and every half hour across

The Bays prime time schedule.

Bringing listeners across the bay

the latest on all the local weather,

current and forecast. Each bulletin

also includes temperature read-

ings for two locations from across

The Bay area. The weather fore-

cast is a valued public service,

listened to attentively by our local

audience.

What will the Bay Weather do

for me?

Bay Weather offers outstanding

exposure opportunities with one

of the most intensive high-fre-

quency schedules available from

The Bays sponsorship portfolio.

Bay Weather guarantees your

brand message will reach listen-ers consistently every hour, from

the moment they switch on. Twice

hourly client credits spanning our

entire prime time schedule as-

sure your brand maximum impact

on consumer awareness.

= a total of 202 credits each week

Monday - F r idayBulletin Schedule One Bul letin Every Half Hour

Bulletins / Credits 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2

Show Times 06:00-10:00 10:00-14:00 14:00-19:00 19:00-22:00

Your sponsorship package gives you one six-second sponsor creditintroducing each weather bulletin every day of the week:

key features

High FrequencyAir Time

Intensive BrandExposure

Attentive Audience

Public Service

Reliability

bay weather


Spots 202 2,626 5,252 10,504


Satu rdayBulletin Schedule One Bul letin Every Half Hour

Bulletins / Credits 2 2 2 2 2 2 2 2 2 2 2

Show Times 06:00-10:00 10:00-14:00 14:00-17:00

SundayBulletin Schedule One Bul letin Every Half Hour

Bulletins / Credits 2 2 2 2 2 2 2 2 2

Show Times 07:00-12:00 12:00-16:00

bulletin feature


17/497

Your sponsorship package gives you one six-second sponsor creditplayed during each Traffic & Travel bulletin.


DAILY BULLETIN SCHEDULE

6:40 7:20 7:40 7:55 8:20 8:40 8:55 9:20 9:40 10:40 16:20 16:40 16:55 17:20 17:40 17:55 18:20

Mon- Fri P P P P P P P P P P P P P P P

Sat & Sun P P P

Bringing vital traffic information to thousands of com-

muters every morning and evening, The Bays Traffic

& Travel is arguably the most important of the public

services we provide.

Brought to listeners duringthe morning and eveningrush hours - both duringthe week and the weekend,

Traffic & Travel provides allthe most up to date newson traffic flow across thebay area.

With the help our traffic hotline, The Bays Traffic & Travelbulletins is relied on by thousands of your potential custom-ers across the bay to help them avoid traffic hotspots ontheir ways to and from work.

What will the Traffic & Travel bulletin do for me?Traffic & Travel offers an extremely effective high-frequen-cy credit schedule which is highly targeted toward adultsaround the bay who drive to and from work.

The informational format and interactivity of this public

service bulletin offers your brand message an enviableplatform from which to build a brand awareness amongst

local consumers that is head and shoulders above your

competitors.

bulletin feature

t r a f f i c & t r a v e l

traffic & travel


Spots 81 1053 2106 4212






18/49

8

Your sponsorship package gives you one six-second spoken creditduring each Phoneranger bulletin.


If youre stuck in a queue, be a phoneranger!

Live and fully interactive from listeners all around the

bay, our phonerangers are out in force, ready to warn

the rest of the drivers in the

area of traffic jams, and black

spots.

With the help our traffic hot-line, The Bays Phonerangersare relied on by thousandsof your potential custom-ers across the bay to helpthem avoid traffic hotspotson their ways to and from

work.

What will the Phonerangers Bulletin do for me?Phonerangers shadows the Traffic & Travel bulletins, offeringan extremely effective high-frequency credit schedule whichis highly targeted toward adults around the bay who driveto and from work.

The informational format and interactivity of this publicservice bulletin offers your brand message an enviable

platform from which to build a brand awareness amongstlocal consumers that is head and shoulders above yourcompetitors

DAILY BULLETIN SCHEDULE

6:40 7:20 7:40 7:55 8:20 8:40 8:55 9:20 9:40 10:40 16:20 16:40 16:55 17:20 17:40 17:55 18:20

Mon-Fri P P P P P P P P P P P P P P P

Sat & Sun P P P


Spots 119 238 476 952


p h o n e r a n g e r s

phonerangers




bulletin feature

Promos Played DailyYour pre-recorded promo will be played fourtimes each day. This extra coverage strength-ens top-of-mind consumer awareness of yourbusiness, and re-affirms your connection withthe Sunday Soul show ensuring your messagereaches customers from morning to night.

SCHEDULE MON - FRI SAT & SUN

06:00-09:59 PROMO

PROMO

PROMO

PROMO

9 Credits PROMO

PROMO

PROMO

PROMO

2 Credits

10:00-13:59 1 Credits 1 Credit

14:0 -17:59 6 Credits

18:00-21:59 1 Credits

22:00-23:59


19/49

9

Goals, tries and hole-in-ones, if its sport and its

happening, its being broadcast on The Bay.

Up-to-the-minute sports re-ports, bringing the bay areaall the best news, fixtures

and results from the area,and the rest of the nation.

The Bay follows all areas ofsport, from supporting lo-cal teams to keeping youin touch with internationalfixtures.

What will The Bay Sport do for me? Fast paced and informa-tive; Bay Sport will strengthen your brand image with attributes ofteamwork, sportsmanship and camaraderie. The Sports Bulletin is a

feature that listeners will pause and listen avidly too, to catch theresults for the teams they support.

What kind of listener figures can I expect?Sports bulletins are played thoughtoutthe day during all our prime time shows;therefore the sports package offers you anattentive audience, from 7:00am throughtill 6:00pm, with over five sports bulletinsevery week-day.

a total of 37 credits per week

Your sponsorship package gives you one six-second sponsor creditplayed at the beginning of each Bay Sport bulletin.

the bay sport

key features

Sports

Exercise

Leisure

Team Work

Community


Spots 37 481 962 1924


t H E b a y s p o r t

bulletin feature

Bu l le t i n / C r edi t S chedu le

Monday Tuesday Wedsday Thursday Friday Saturday Sunday

7:00 7:00 7:00 7:00 7:00 7:00 7:00

8:00 8:00 8:00 8:00

9:00 9:00 9:00 9:00 9:00 9:00 9:00

13:00 13:00 13:00 13:00 13:00 13:00

16:00 16:00 16:00 16:00 16:00

17:00 17:00 17:00

18:00 18:00 18:00 18:00 18:00


20/49

0

Eighteen hours a day, seven days a week, The Bays

Time Check offers one of the most intensive promo-

tional schedules available.

With one bulletin every hour

from 06:00-24:00, Time Check

broadcasts the time of the day

to listeners across our entire

day-time schedule, giving your

sponsorship message blanket

coverage across our entire audi-

ence population - reaching over

89,000 listeners every week.

Make sure you get through to all your potential customers acrossthe bay with this high profile bulletin sponsorship opportunity.

Time Check is played Monday to Sunday every day of the year,spanning our entire audience profile, giving you the biggest weeklyaudience figures available in the area, day after day.

What will The Bays Time Check do for me? Sponsorship of such ahigh impact, long-term campaign with maintain an optimum level of

consumer awareness of your brand, keeping your brand image headand shoulders above your competitors

Your sponsorship package gives you one six-second sponsor creditplayed during every Time Check feature, seven days a week.


0-5:59 6:00 7:00 8:00 900 1000 1100 1200 1300 1400 1500 1600 1700 1800 1900 2000 2100 2200 2300

M 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

T 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

W 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

T 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

F 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

S 1 1 1 1 1 1 1 1 1 1 1 1 1

S 1 1 1 1 1 1 1 1 1

Time Check Weekly Bulletin Schedule


Spots 112 1456 2912 5824


t i m e c h e c k

time checkbulletin feature


21/49

Up-to-the-minute gossip, glitz and glamour from

the land of celebrity. With everything from block-

buster news to soap star shenanigans, the Enter-

tainment News has got all

the goss and isnt afraid tobroadcast it.

This editorial entertainment featurekeeps the bay up to speed witheverything showbiz.

What will the Entertainment Newsdo for me? Supporting this lighthearted & fun journalistic featurewill keep your brand image in

touch with thenow

; associatingyou with showbiz happenings, up to the minute gossip, and the

best entertainment tit-bits as they happen.

With quotes from those in the spotlight, Entertainment News willkeep your brand image current, adding a touch of celebrity toyour business in the eyes of local consumers.

What kind of l i s tener f igu res can I expect? With bulle-tins going out during three of our very popular prime time shows,

The Bays Entertainment News reaches 65,000 listeners a weekin the morning, 57,000 in the early afternoon, and 50,000 duringdrive time.

The placement of each Entertainment News guarantees you anexcellent target audience; being both broad-ranging demographi-cally, and highly-targeted geographically. You can be sure yourmessage will be heard regularly every week, giving you verysubstantial and effective brand impact on consumer awareness.


Your sponsorship package gives you one six-second sponsor creditplayed at the beginning of each Entertainment News bulletin.

Monday - F r iday

Schedule 07:30 08:30 12:30 13:05 17:30 18:30

Show Biz

Celebrity

Gossip

Fashion

Popular Culture

Youth Culture

Entertainment

Glitz

Glamour

key features


Spots 30 390 780 1560


entertainment news

entertainment newsbulletin feature


22/49

The Bay s Petrol Report bulletin is a brand new, and

very useful public service that keeps local listeners

up to date with the

lowest prices across

the bay.Focusing on local areas all

around the bay, from Bar-

row, to Kendal, round to

Morecambe and Lancaster,

our presenters will be seek-

ing out the best prices for

motorists every single day.

The Petrol Report is set to be

a very useful public service and one that drivers all around the bay

will be tuning in for...

What will The Bays Coastal

Report do for me?

With the price of petrol being

such a hot topic right now, this

high frequency bulletin schedule,

is perfect for targeting motorists

around the bay and making sure

every driver knows your name as

synonymous with helping drivers

up and down the bay. The Petrol

Report is an excellent vehicle with

which to carry your brand message

to the listening public.

Associating your business with an important, helpful feature such

as the Petrol Report adds credibility and honesty to your busi-

ness image, as well as reinforcing your presence in the area as

a locally focused organisation.

key features


Monday - F r idayBul letin Schedule 6:00 12:00 16:00

Your sponsorship package gives you one six-second credit playedat the beginning of each Petrol Patrol bulletin.

Satu rday

Bul letin Schedule 7:00 11:00 15:00

SundayBul letin Schedule 9:00 12:00

North West

Motors

Driving

Value for money

Sponsorship Evaluation Weekly 13 Weeks 26 Weeks

Spots 20 260 520

Weekly Sponsorship Investment 95 85

p e t r o l r e p o r t

petrol reportBulletin feature(promos scheduled by traffic)


23/49

3

The Bays Coastal Report bulletin is an historic, and

very useful public service that keeps local listeners

informed of conditions out at sea.

Focusing on local areas such as

Morecambe, Heysham, Glasson,Barrow and Grange, this coastalreport includes analysis of winddirection and speed, sea state,expected high tides, and weatherforecasts; vital information for acoastal community such as that ofthe bay area.

The Coastal Report is a very use-ful feature and is the first point ofcall for severe weather and high tidalflood warnings.

What will The Bays CoastalReport do for me?With such a high frequencybulletin schedule, the Coastal Re-port is an excellent vehicle withwhich to carry your brand mes-sage to the listening public.

Associating your business with an

important, factual feature such asthe Coastal Report adds credibil-ity and honesty to your businessimage, as well as reinforcing yourpresence in the area as a locallyfocused organisation.

key features


Monday - F r idayBul letin Schedule 6:30 7:30 8:30 13:30 16:30 17:30

Your sponsorship package gives you one six-second credit playedat the beginning of each Coastal Report bulletin.

Satu rday

Bul letin Schedule 7:30 8:30 9:30

SundayBul letin Schedule 7:30 8:30 9:30

North West

Maritime

WeatherForecast

Seaside


Spots 36 468 936 1872


Bulletin feature

c o a s t a l r e p o r t

coastal repo rt


24/49

The Bays Pollen Count bulletin is a very useful

public service that keeps local listeners informed of

the days predicted pollen count for the area.

Allergic Rhinitis (hay fever) is

very common, affecting about 20to 50 percent of the population(October 19, 2006: HealthCentersOnline)

A necessity for the thousands oflisteners around the area whosuffer from hay fever, The BaysPollen Count bulletin is the firstport of call for finding out thelocal daily air born allergy info.

What will The Bays Pollen Countdo for me?

This informative bulletin followsthe bays News Bulletins up tofive times a day, and is directedspecifically at those of the bays194,000* audience who sufferfrom hay fever.

With such a high frequency promotional schedule, targetedaudience, and informative format, this bulletin is the perfectway to reach thousands of local consumers every week.

Associating your business with an important, factual featuresuch as the Pollen Count adds credibility and honesty to yourbusiness image, as well as reinforcing your presence in thearea as a locally focused organisation.

key features


Monday - F r idayBul letin Schedule 6:00 7:00 8:00 9:00 12:00

Your sponsorship package gives you one six-second credit playedat the beginning of each pollen count bulletin.

Satu rdayBul letin Schedule 7:00 8:00 9:00

SundayBul letin Schedule 8:00 9:00Hay Fever

The GreatOutdoors

WeatherForecast

Sponsorship Evaluation Weekly 13 Weeks 26 Weeks

Spots 30 390 780

seasonal bulletin feature

the bay pollen count

the bay pollen count

weekly investment 00 + vat



Weekly investment options detailed above do not include production cost or vat* 13 Week cumulative audience


25/49

5

The Bays UV Index bulletin is a very useful public

service that keeps local listeners informed of the

days predicted UV strength for the area.

The UV index is an interna-tional standard measurement

of how strong the ultraviolet(UV) radiation from the sun isat a particular place on a par-ticular day.

Its purpose is to help people toeffectively protect themselvesfrom UV light, of which exces-

sive exposure causes sunburns, eye damage such as cataracts,skin aging, and skin cancer. Public-health organizations recom-mend that people protect themselves (for example, by applyingsunscreen to the skin and wearing a hat) when the UV index is3 or higher;(Source: Wikepedia)

What will The Bays UV Index do for me?With such a high frequency promotional schedule, targeted au-dience, and informative format, this bulletin is the perfect wayto reach thousands of localconsumers every week.

Associating your businesswith an important, factu-al feature such as the UV

Index adds credibility andhonesty to your businessimage, as well as reinforc-ing your presence in thearea as a locally focusedorganisation.


Monday - F r idayBul letin Schedule 6:00 9:00 11:00

Your sponsorship package gives you one six-second credit playedat the beginning of each pollen count bulletin.

Satu rdayBul letin Schedule 8:00 9:00 10:00


Spots 21 273 546 1092

the bay uv index

the bay uv index

weekly investment 50 + vat




UV Ind ex D esc rip ti on R ec om me nde d P ro te cti on

0-2

No danger to

the average

person

Wear sunglasses; use sunscreen if there is

snow on the ground, which refects UV radia-

tion, or if you have particularly fair skin.

3-5

Little risk of

harm from

unprotected

sun exposure

Wear sunglasses and use sunscreen, cover the

body with clothing and a hat, and seek shade

around midday when the sun is most intense.

6-7

High risk of

harm from

unprotected

sun exposure

Wear sunglasses and use sunscreen having

SPF 15 or higher, cover the body with sun

protective clothing and a wide-brim hat, and

reduce time in the sun from two hours before

to three hours after solar noon (roughly 10:00

AM to 4:00 PM during summer in zones that

observe daylight saving time).

8-10

Very high

risk of harm

from unpro-

tected sun

exposure

Same precautions as above, but take extra

care unprotected skin can burn quickly.

11+

Extreme

risk of harm

from unpro-

tected sun

exposure

Take all precautions, including: wear

sunglasses and use sunscreen, cover the body

with a long-sleeve shirt and trousers, wear a

very broad hat, and avoid the sun from two

hours before to three hours after solar noon.

SundayBul letin Schedule 8:00 9:00 10:00

seasonal bulletin feature


26/49

6

Our new Crime Stoppers feature is fast becoming a

highly valued community service.

Supported by the North Lancs andCumbria Police, The Bays Crime Stop-pers broadcasts weekly bulletins oflocal crimes, the details of which areprovided by the police force.

The Bays newest feature gives invaluable coverage of local criminalissues, providing listeners with theopportunity to help their local com-munities.

What will The Bays Crime Stoppers do for you?Associating your business with this effective community servicefeature will strengthen your brand image within the community,reinforcing consumer perception with attributes of trust, honestyand community.

What kind of listener figures can youexpect?Played four times a day, seven daysa week within all of our prime-timeshows, you can be sure that your

message will reach our entire au-dience population over 104,000weekly listeners.

Your sponsorship package gives you one six-second sponsor creditplayed at the beginning of each Bay Crime Stoppers bulletin.

key attributesSecurity

Safety

CommunityHomes

Insurance

Family


Monday - F r iday

Bulletin Schedule 10:25 14:25 20:25 22:25

Satu rday


Sunday



Spots 28 364 728 1456


c r i m e s to p p e rs

crime stoppers




week day feature


27/49

7

Dedicated to following all of thebays local sports

teams, the new Team Talk bulletins keep up with all

the action home and away!

Team Talk bulletins from oursports-mad journalists give

regular updates from local

sporting teams, with interviews

from local team managers and

captains about all the local

interest matches!

What will Team Talk do for me?With 60 second bulletins going out, fourtimes a day from Monday to Saturday,

Team Talk appeals directly to support-ers of teams all across the bay, who are keen to keep up to datewith all the latest action.

Interviews and updates from team managers add an extra dimen-sion to the bulletins, getting right to the heart of the team, andthe mentality of the gaffers tactics. Gripping stuff!

Your sponsorship package gives you one six second credit playedduring team talk bulletin, Monday to Saturday.

Bu l le t i n / C r edi t S chedu le

Monday Tuesday Wednesday Thursday Friday Saturday

8am 8am 8am 8am 8am 8am

11am 11am 11am 11am 11am 10am

3pm 3pm 3pm 3pm 3pm 12noon5pm 5pm 5pm 5pm 5pm 2pm


team talk

team talk


Credits 24 312 624 1248





feature


28/49

8

When the biggest artists announce those glitzy tour

dates, The Bay Concert Cennections, together with our

ticket partner, will promote a special phone number

on air to book.

Well do this via highly

polished promotional messag-

es, including tracks from the

artist/band themselves. These

will also feature your name

and branding statement..

What will Concert Connections Do For My Business? Concert Conncetionsis the only sponsorship of its kindon The Bay and the largest in thisregion; North Lancashire and SouthCumria.

Its a great way to be part of some of the most talked about con-cert events in the country, and feature across the day on the areasnumber one local radio station.

Whats more, because The Bay receives a commission on ticketssold, Concert Connections will also be used as filler airtime mean-ing the lucky exclusive sponsor will also receive bonus credits atno charge. Presenter live reads will also feature weekly and theirwill also be a special Concert Connections page on www.thebay.co.uk with links to your website.

Your sponsorship package gives you one credit with every ConcertConnections broadcast, thats six times a day, Monday - Sunday.

Featu re /C red i t S chedu le

Mon Tue Wed Thu Fri Sat Sun

Breakfast bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

bb

Workday

Drive Time

Evening


the bay box office

feature(promos scheduled by traffic)

the bay box office

Sponsorship Evaluation 13 Weeks 26 Weeks 52 Weeks

Total Credits 546 1092 2184

Weekly Investment 250 200 150


Commercial and sponsorship production quotes are available from 250 . Weekly investment op-

tions detailed above do not include production cost or vat


29/49

9

Our community charity bulletin promotes charity

events being held across the bay, raising the

profile of good causes.

A very well received publicservice, the Bay Action bul-

letin raises awareness oflocal events held in sup-port of charity, at no costto the organisers.

Broadcast regularly, sevendays a week, this featuregives invaluable coverageto good causes throughoutthe bay.

What will Bay Action do for me?With 2 broadcasts throughout theweek, Bay Action guarantees your mes-sage will reach thousands of listenersover many of our prime time audiencesectors. With each broadcast you will beassociated with community, charity andtrust, all excellent attributes with whichto promote an appealing brand image.

What kind of listener figures can I ex-

pect? Each weekday prime time showin which this feature is aired attractsbetween 35,000 and 65,000 regularlisteners a week.

Community

Charity

Trust

Help/Aid

Goodwill

Care

MorralityFriendship

key attributes

Monday - F r idayB ul le ti n S ch ed ul e Th re e B ul le ti ns f ro m 1 0:0 0- 22 :0 0

Your sponsorship package gives you one six-second sponsor creditplayed at the beginning of each Bay Action bulletin.


Sunday

Bulletin Schedule Three Bul letins f rom 07:00-20:00

Show Times 06:00-10:00 10:00-13:00 13:00-16:00 16:00-19:00

Satu rday

Bulletin Schedule Three Bul letins f rom 08:00-22:00Show Times 06:00-10:00 10:00-14:00 14:00-18:00


Spots 21 273 546 1092


b a y a c t i o n

bay action




feature


30/49

30

Your sponsorship package gives you 2 six-second sponsor creditsplayed during each Whats On feature.

Our new music feature promotes up-and-coming

bands and local music events from around the Bay.

Keeping listeners in touch with localtalent and musical events, Life in TheBay promotes performances, concerts

and festivals throughout the regionand increases the profile of residentbands.

Broadcast three times every week-day, the bulletin raises awareness oflocal concerts featuring well-knownbands and home-grown acts playingin the area.

What will Life in The Bay do for me?With 15 broadcasts throughout the week, supporting Life in the Bayensures your brand message reaches each of our prime-time audi-ences. By associating your business with growth in the communityand backing resident talent, you will strengthen your brand imageas a locally focused company to audiences across the bay weekafter week.


Monday Tuesday Wedday Thursday Friday Saturday Sunday

? 2 Credits 2 Credits

12:40 1 Credit 1 Credit 1 Credit 1 Credit 1 Credit





Spots 30 390 780 1560


w h a ts o n g u i d e

whats on guide




week day feature

t t d


31/49

3

The heartache and worry of losing a much loved pet is

something that no-one wants to experience, but un-

fortunately The Bay receives

many calls each month asking

for help to find their lost pet.Thats why The Bay is launch-

ing a new Pets Reunited

community service dedicated

to help reunite lost pets with their owners all across

the Morecambe Bay area.

How does Pets Reunited work? Were harnessing the power of theareas most listened to local radio station to help distressed owners

appeal our 194*,000 listeners with a description of the pet, and lastknown location. We also often have listeners call in having found alost pet - so there is a Found aspect to the initiative too.

Pets Reunited is a web based service, where listeners can submitinformation on pets they have lost or found. This feature will besupported by substantial airtime - twelve bulletins a week, keep-ing your business message top-of-mind, and associated with agreat feel good community issue.

What will Pets Reunited do for me? This feature is focusedstrongly on our animal loving and animal owning listeners, but

also appeals to every other l istener - encouraging them to keepan eye out for lost pets appealed for in their area.

This is a great opportunity to be involved with a highlyinteractive, and highly localised feature; building a caringand pro-active reputation for your business, and establish-ing your business message in conjunction with a popular,animal loving, community driven service.

Weekly Trailer / Credit Schedule

Monday Wednesday Fridauy

WEEKLY SPONSOR CREDIT SCHEDULE

CREDIT CREDIT CREDIT





pets reunited

pets reunited


Credits 12 156 312 624


Commercial Production = 350

week day feature(promos scheduled by traffic)

* 13 Week cumulative audience

bl d


32/49

3

Summer is upon us, and as the nations favourite

tennis evet swings into action, The Bays Wimble-

don 2008 bulletin is ready to bring listeners all the

drama from centre court, and

we promise - no Cliff!

The Bays Wimbledon Bulletins will

go out three times each day dur-

ing the News, keeping listeners up

to date with all the developments

both on and off the court.

What will The Bays Wimbledon2009 bulletin do for me?

Two weeks of high profileinformative broadcasting is blend-ed with Wimbledons much lovedreputation as the sterling Britishicon for summer.

This bulletin gives you a uniqueopportunity to reach your listen-

ers via an engaging and enter-taining medium - which will haveaudiences across the bay listeningintently to follow their favouriteseeds. A great way to promoteyour business message during the summer months!

key features

= a total of 36 credits over the fortnight

Monday - Satu rdayBul letin Schedule 12:00 16:00 18:00

Your sponsorship package gives you one six-second credit playedat the beginning of each Wimbledon 2009 bulletin.

There are 3 bulletins a day, right from the first heat until the ex-

hilarating finals.

Sport

Competition

Health

Summer

Strawberries &

Cream

Englishness

wimbledon

wimbledon

investment 595 + vat




seaso nal feature

t lk t l l


33/49

33

With an intinse credit sched-

ule covering every singe

day of the week, the

No Talk Triple Play is a

big deal on The Bay,

and our highest profileweekday feature!

Sticking to our mantra

of Great Music, The No

Talk Triple play is a promise to

listeners to play three classic tracks back to back on

the hour every hour from midday week days, and from

breakfast at weekends!

What will the No Talk Triple Play do for me? Sponsorshipof such a high impact, long-term campaign will maintainan optimum level of consumer awareness of your brand,keeping your brand image head and shoulders above that ofyour competitors.

The very high frequency credit schedule covering the en-tire week ensures your brand message recheds our entire194,000* strong local audience!

Your sponsorship package gives you one six-second sponsor creditplayed in every hour of the triple play feature, Monday to Sunday.

NO

TALK


Spots 81 1053 2106 4212


n o t a l k t r i p l e p l a y

no talk triple play

MONDAY TUESDAY WEDDAY THURSDAY FRIDAY SATURDAY SUNDAY

6:00 1 Credit

7:00 1 Credit 1 Credit



10:00 1 Credit 1 Credit 1 Credit 1 Credit 1 Credit 1 Credit 1 Credit






16:00 1 Credit 1 Credit 1 Credit 1 Credit 1 Credit 1 Credit

17:00 1 Credit 1 Credit 1 Credit 1 Credit 1 Credit 1 Credit








monday - sunday

feature

* 13 Week cumulative audience

th k d


34/49

3

So, whats the weather going to be like today?

Brought to you live and direct from their bedroom

window, we ask kids around the bay for their take on

the weather...

Rainy? Sunny? Cloudy? Windy? What ever the weather,you can be sure that the

weather kids will bring you

the most accurate and in-

formed weather forecasts

availble for your area, every

morning on The Breakfast

Show.What will the The Weather Kids dofor me? This light hearted, informa-tive feature is sure to capture thehearts of listeners everywhere asthey prepare for their day ahead.

Appealing to parents accross the bay, The Weather kids will pro-mote your business image to listeners during North Lancs and SouthCumbrias most listenerd to radio show, ensuring your messagereaches over 65,000 listeners every week!

Your sponsorship package gives you a six-second sponsor creditplayed during each Weather Kids feature.


Monday Tuesday Wednesday Thursday Friday




w e a t h e r k i d s

week day breakfast feature

7:0

weather kids


Spots 10 130 260 520


th t


35/49

35

Nine OClock on the dot, its time to take a trip back

to the wonder years, with the bays ever popular Ret-

ro Years

Five of the most memorable

tunes from a mystery year are

played every day, and listen-

ers must listen in carefully to

work out which year it is.

Only the creme de la creme

of top retro tuneage makes

it into our exclusive daily

selection!

What will the The Retro Years dofor me? Going out to listeners allover The Bay as they settle downfor work, The Retro Years offers youa captive local audience who willhave the radio set to The Bay everymorning as part of their daily rou-tine; giving you great regularity forgetting your business message outthere.

The features mystery year twistadds an element of interactivity, andthis mixed with the some of the bestmusic from the past 4 decades en-sures that The Retro Years (with your brand message attached) isa part of the morning to look forward to, and listen out for.

key features

Your sponsorship package gives you three six-second sponsorcredits played during each Retro Years feature.



9:00 3 Credits 3 Credits 3 Credits 3 Credits 3 Credits


Great Music

Great Start tothe Day

Good Old Days

WeekdayMornings


Spots 15 195 390 780


t h e r e t r o y e a r s

week day breakfast FEAture

9:00

the retro years

the abc quiz


36/49

36

Every weekday morning at 10.15, Cooky invites

you to take part in the ABC quiz.

Theres 3 questions,

all with ABC answers just call or text us the

answers to all 3 and

if youre correct, youll

go into our daily prize

draw to WIN

General Knowledge,

Music, Films, TV,

Geography, History, - you name it, we could be

asking you questions on it! Its really as easy as

A,B,C!

What will The ABC Quiz do for me?

This entertaining, attention grabbing feature is a great wayto promote your business message, as it reaches over 57,000

listeners every week!

Listeners from all accross the bay are joining forces to beat thecompetition on The ABC Quiz day.





Your sponsorship package gives you three six-second sponsorpromos played during each ABC Quiz feature.

t h e A B C q u i z

weekday feature

0:00

the abc quiz


Spots 15 130 260 520


cookys coffee break


37/49

37

Every weekday morning at 10am, Cooky invites

you to get the ket-

tle on and put your

feet up for Cookys

Coffee Break.

Theres 3!

What will Cooky s CoffeeBreak do for me?

This entertaining, attention grabbing feature is a great wayto promote your business message, as it reaches over 57,000listeners every week!

Listeners from all accross the bay are joining forces to beat thecompetition on The ABC Quiz day.





Your sponsorship package gives you three six-second sponsorpromos played during each Cookys Coffee Break feature.

c o o k y s c o f f e e b r e a k

weekday feature

:00

cookys coffee break


Spots 15 195 390 780


workplace anthems


38/49

38

The Bay eases into the afternoon with three

favourite songs; taking our cue from the listeners!

Each day a new local workplace will be choosing

The Bays three Workday

Anthems, to join in, all lis-

teners need to do is apply

via our website.

A bonafide selection of North Lan-cashire and South Cumbrias firstchoice tunes awaits listeners everyweekday afternoon, as The Baylooks forward to its Weekday An-thems music feature. What wouldyour anthems be?

The memories all come flooding backwith our daily dose of the regions sofficial favourite anthems, as Cookyplays your daily selection of threeclassic songs from back in the day.

What will Workday Anthems do forme?Weekday Anthems is a very popu-

lar part of Cooky Mid-Day Show,which regularly attracts over 57,000listeners a week.

This Golden Hits feature is a partof the afternoon that audiences all over the bay look forwardto with fondness. Associating your brand image with this dailycollection of feel good hits will encourage customer familiaritywith your brand message and strengthen your company image.

key features





Your sponsorship package gives you three six-second sponsorcredits during each Workday Anthems feature.

Great Music

Legends

Entertainment

Popular Culture

HitsThe Best

workplace anthems

weekday feature

3:30

workplace anthems


Spots 15 195 390 780


website of the day


39/49

39

A popular feature in one of our peaktime listening

hours, whereby we encourage our listeners to take a

break and head online to our Website of the day.

Websites have ranged fromsporting action, office games,fun interactive opportunitiesand more.

This is a great 60 secondfeature that listeners can inter-act with straight from our ownwebsite - from the dedicatedwebsite of the day page.

Your sponsorship package gives you a six second intro tag, andsix second outro tag, sandwiching this entertaining and informative60 feature.





w e b s i te o f t h e d a y

week day afternoons feature

:30

website of the day


Spots 10 130 260 520


school of the day


40/49

0

Kids all over the bay can now go online and vote for

their school to be The Bays school of the day!

Andy Lawson will

phone back one

young voter each day

and crown their school

School Of The Day,

what better way to

bribe your teachers for a good school report !

What will school of the day do for me? Targeted to hit mums anddads on the school run - School of The Day is a great way to reachparents and kids alike, and can be used to harness the full forceof pester power.

Kids listening along with their parents will hear your prizes beinggiven away - and want one themselves.

Your sponsorship package gives you two six-second sponsorcredits played during each school of the day feature.





s c h o o l o f t h e d a y

week day feature

3:0

school of the day


Spots 10 130 260 520


win a meal on air


41/49

So, who wants to win a meal on air? Listeners across

the bay tune in every afternoon to work out our

mind-bending malady of the day: can you unravel

the days mysterious mind-

boggler? If you can - theres

a slap-up meal in it for you.

Get your brains in gear for

the daily drive-time riddle

that provides listeners with a

quizzical distraction to ease

them through their final hour

of work.The Bays wickedly witty logic puzzles are entertaining and interac-tive, with listeners phoning, e-mailing, or texting in their answersin this engaging 30 minute feature.

How does Win A Meal On Air work? Every weekday at 17:20, thepresenters will read out their daily riddles, giving listeners half anhour to get their answers in, either just for fun - or for a prize do-nated from your business.

What will Win A Meal On Air do for me? Sponsorship of this verypopular logic quiz will give your business a solid promotional

platform from which to build effective consumer awareness aroundthe bay.

Association with this fun, light-hearted and interactive feature willhelp your business build a brand image centred around community,entertainment and approachability.

The positioning of this feature, within the breakfast and drive timeprogrammes offers you an excellent, regular captive audience ontheir way to and from work or the school run, who are open andreceptive to your message as they play along.

Your sponsorship package gives you two six-second sponsorcredits played during each Meal On Air feature.


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Sponsorship Pack Current 2009

Documents

Transcript of Sponsorship Pack Current 2009