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SPONSORSHIP & EXHIBIT PROSPECTUS

MAY 1TO4 ORLANDO WORLDCENTER MARRIOTT

The Blue Cross Blue Shield National Summit 2018 is a program of th

e Blue Cross Blue Shield Association,

an association of independent Blue Cross and Blue Shield companies. ©

2017–2018.

2018

On behalf of the Blue Cross Blue Shield Association and our member companies from across the U.S. and beyond, I am pleased to invite you to participate as a sponsor and exhibitor at the 2018 BCBS National Summit, May 1-4, at the Orlando World Center Marriott in Orlando, Fla.

The Summit’s theme for 2018 is “Inspiration. Innovation. Action.” It captures how the industry is responding to the trends and opportunities impacting healthcare today. New technologies and medical breakthroughs are inspiring health solutions providers and payers to innovate across the healthcare spectrum. Future success will require agility— companies are acting quickly to connect people to accessible healthcare in an increasingly dynamic environment.

At the meeting, we’ll pursue a comprehensive understanding of the value offered through an innovative, action-oriented approach. Up to 1,200 representatives from all 36 community-based and locally operated Blue Cross Blue Shield (BCBS) companies attend for a week of best-practice sharing and networking to learn about new growth opportunities in the fast-paced healthcare marketplace. This largest annual gathering of BCBS executives provides a unique and exclusive opportunity for you to showcase your offerings before an audience of engaged decision makers from the country’s leading health plans.

I encourage you to join us and hope to see you in Orlando in May.

Scott P. SerotaPresident and Chief Executive Officer Blue Cross Blue Shield Association

A MESSAGE FROM OUR CEO

Collectively Blue Cross and Blue Shield companies spend more than $15 billion each year on goods and services, and constantly seek out the latest solutions to improve their businesses and offerings to members.

The National Summit is the flagship annual conference for professionals across the Blue Cross Blue Shield System to share insights and best practices, learn from innovative, world-class speakers and discuss challenges with industry experts.

2018 MAY 1TO4, 2018ORLANDO WORLD CENTER MARRIOTT

BLUE CROSS BLUE SHIELD NATIONAL SUMMIT

represented each of the 36 Blue Cross and/or Blue Shield companies

1,200OVER

Source: 2017 National Summit Attendee Survey

92% DECISION-MAKER /INFLUENCER 8% OTHER

2017 NATIONAL SUMMIT ATTENDEES FACTS

ATTENDEES

1in3AMERICANSINSURED

BCBS IS THEMOST PREFERRED

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President, SVP, VP, Chief Officer

Director

Manager, Team Leader, Supervisor

Counsel/Partner/Attorney

Consultant

JOB TITLES HELD

MAY 1TO4, 2018ORLANDO WORLD CENTER MARRIOTT

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WHAT DO ATTENDEES SAY ABOUT THE NATIONAL SUMMIT?

of attendees would recommend the National Summit to BCBS colleagues

of attendees visited the Solutions Center to meet with industry experts and make new connections

The BCBS National Summit is the best living laboratory to learn the critical issues facing – not only Blues Plans – but health insurance in America. While surely no one has a crystal ball when it comes to health care recently—this is as close as you can get.”

— HealthMine

We were extremely pleased with the venue and our exposure to attendees. We really enjoyed our first experience!

—SecureCare, Inc.

BUSINESS AREAS REPRESENTED:

• Analytics & Informatics,including BHI

• Brand, Marketing& Communications

• Commercial Markets,including National Programs

• Compliance & Ethics

• Customer ContractCenter & Claims

• Enterprise InformationTechnology

• Enterprise ProgramManagement Office

• Enterprise Risk Management

• Finance, Actuarial& Underwriting

• Government Programs

• Human Resources

• Information Security

• Internal Audit

• Lawyers & Legal Assistants

• Office of Clinical

• Office of Policyand Representation

• Strategy andBusiness Development

78%

93%

Source: 2017 National Summit Attendee Survey

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2018

SOLUTIONS CENTER BENEFITS


EXHIBIT DATES/TIMESWednesday, May 2 11:30 a.m. – 2 p.m. (Lunch in Solutions Center)

4:30 – 7:30 p.m. (Reception in Solutions Center)

Thursday, May 3 12:15 – 2:30 p.m.(Lunch in Solutions Center)

EXHIBIT SETUP*Tuesday, May 1 8 a.m. – 5 p.m.

Wednesday, May 2 8 – 10 a.m.

(Wristbands will be available onsite at Exhibitor Registration for exhibit setup)

EXHIBIT TEARDOWN*Thursday, May 3 2:30 – 7 p.m.

*Exhibit times are tentative.BCBSA reserves the right tochange conference details.

1 Generate leads 2 Increasebrand awareness 3

Networking with new and existing customers

4Educate attendees on your products and services.

5 Face-to-faceinteraction

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SOLUTIONS CENTER SCHEDULE


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SPONSORSHIP OPPORTUNITIES

Enhance your Conference Experience through Sponsorship

Explore the sponsorship opportunities listed below to find the perfect fit for your company.

2018

*Must secure exhibitspace or sponsorshipto purchase add-ons.

Metal Sponsorships

• TuesdayEvening Reception

• Solutions Center Opening Lunch

• Registration Desk

• Charge/Recharge

• BeWell Sponsorship

• Solutions Center Reception

• iPad Station

• Game Lounge

• Photo Booth

• Thursday Solutions Center Lunch

• Notepads

• Lanyards SOLD

• Attendee Gift

• Quick Reference Guide SOLD

• Breaks

• Pens

• Hotel Key Cards

• ENHANCED!

Escalator Cling

• Conference Wi-Fi SOLD

• Breakfast

• NEW!

Attendee Lounge

• NEW! Hotel Collateral Door Drop

• NEW! Elevator Cling

• Water Station

• NEW! Tuesday/Friday Break

• Friday Breakfast

• NEW! Thursday General Session Reception

• NEW! Welcome Gift Bag Room drop

• SolutionsCenter Aisle Banner Signs

• NEW! Solutions Center Greeters

PRESENTING PLATINUM SOLD GOLD SILVER

• Spotlight Theater

• NEW! Exclusive Conference Area Column Wraps

• Breakout Session Room Ads

• Solutions Center Floor Clings

• Attendee Passport Program

• NEW! Exclusive Solutions Center Wall Clings

• NEW! Exclusive Solutions Center Window Clings

• NEW! Mobile App Push Notification

Additional Sponsorship Opportunities

Additional Add-on Branding Opportunities*


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METAL SPONSORSHIPS

SPONSORSHIP LEVELSPRESENTING

PLATINUMGOLD SILVER

PRICE $75,000 $50,000

QUANTITY AVAILABLE 2 AVAILABLE 5 AVAILABLE

One (1) premium exhibit space with the exclusive metal sponsor option to upgrade to a 20’ x 20’.*

10’ x 20’ 10’ x 20’ 10’ x 10’

Complimentary conference registrations. 9 7 5

Logo presence and hyperlink on the 2018 National Summit BCBS Plan attendee registration website.

X X X

Meeting space with signage at Orlando World Center Marriott, May 1–4. X X

Opportunity to present a thought leadership session on a critical issue in healthcare today (format and timing dependent upon agenda; content is subject to BCBSA approval).

X

Opportunity to post a thought leadership article on BCBS Plan attendee registration website and conference mobile app (subject to BCBSA guidelines; further details will be communicated once sponsorship is secured).

X

One (1) reserved table at Keynote Sessions (location to be determined by BCBSA) with tabletop signage.

X

Premium space near the Hub Lounge in the Solutions Center. X

Branding of Hub Lounge including signage and print collateral. X

Company listing on 2018 National Summit exhibitor website. X X X

Pre- and post conference attendee list for one-time use (including emails). X X X

Company logo in conference space. X X X

Special thank you and recognition by BCBSA from the stage and on screens before and after Keynote Sessions.

X X X

Recognition near BCBSA registration area and near Solutions Center. X X X

Company listing in the Quick Reference Guide and on the floorplan signage near Solutions Center.

X X X

Sponsor recognition ribbons for all sponsoring company representative name badges.

X X X

Acknowledgment of sponsorship/company name near the Keynote Session room.

X X X

Mobile app presence (banner ad and company profile). X X X

2018

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*Cost to upgrade for Presenting Platinum and Gold sponsors is $10,000 and $17,000 for Silver sponsors.

SOLD OUT

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METAL SPONSORSHIPS

2018

PRE-CONFERENCE MATERIALS EXHIBIT SPACE

• Logo presence and hyperlink on the 2018 National SummitBCBS Plan attendee registration website with recognition as aPresenting Platinum Sponsor.

• Company listing and hyperlink on 2018 National Summit exhibitorwebsite with recognition as a Presenting Platinum Sponsor.

• Pre-conference attendee list for one-time use (including emails).

• One (1) premium 10’ x 20’ exhibit spacewith the exclusive metal sponsor optionto upgrade* to a 20’ x 20’ which allows:

– Your company’s booth heightto increase from 8’ to 16’.

– Opportunity to rig signage above booth.

ONSITE RECOGNITION EXCLUSIVE TO PLATINUM SPONSORS:

• Company logo displayed within conference space withrecognition as a Presenting Platinum Sponsor.

• Special thank you and recognition as a Presenting PlatinumSponsor by BCBSA from the stage.

• Recognition as a Presenting Platinum Sponsor prominently nearBCBSA registration area and displayed near Solutions Center.

• Company listing in the Quick Reference Guide and on thefloorplan display near Solutions Center.

• Presenting Platinum Sponsor recognition ribbons for allsponsoring company representative name badges.

• Acknowledgement of sponsorship on screens before and afterKeynote Sessions.

• Company name displayed near the Keynote Session room.

• Opportunity to present a thoughtleadership session on a critical issuein healthcare today (format and timingdependent upon agenda; content issubject to BCBSA approval).

• Opportunity to post a thought leadershiparticle on BCBS Plan attendee registrationwebsite and conference mobile app(subject to BCBSA guidelines; furtherdetails will be communicated oncesponsorship is secured).

CONFERENCE EXPERIENCE POST CONFERENCE MARKETING

• Nine (9) complimentary conference registrations.

• One (1) Reserved table in Keynote Sessions (locationto be determined by BCBSA).

• Premium Meeting Space at Orlando World Center Marriott,May 1-4.

• Post-conference attendee list for one-timeuse (including emails).

MOBILE APP PRESENCE

• Banner ad on the conference mobile app.

• Logo and recognition of sponsorship on mobile app.

*Cost to upgrade to a 20’ x 20’ exhibit space for Presenting Platinum and Gold sponsors is an additional $10,000.

PRESENTING PLATINUM SPONSORSHIP – $100,000QUANTITY: SOLD OUT

To secure a Metal Sponsorship contact: Christine Paplaczyk at christine.paplaczyk@ bcbsa.com or 312.297.6213.


mailto:[email protected]

2017 NATIONAL SUMMIT FACTS2018 MAY 1TO4, 2018ORLANDO WORLD CENTER MARRIOTT

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2017 NATIONAL SUMMIT FACTS

METAL SPONSORSHIPS


• Logo presence and hyperlink on the 2018 National SummitBCBS Plan attendee registration website with recognition as aGold Sponsor.

• Company listing and hyperlink on 2018 National Summitexhibitor website with recognition as a Gold Sponsor.



– Your company’s booth height to increasefrom 8’ to 16’.


ONSITE RECOGNITION EXCLUSIVE TO GOLD SPONSORS:

• Company logo displayed within conference space withrecognition as a Gold Sponsor.

• Special thank you and recognition as a Gold Sponsor by BCBSAfrom the stage.

• Recognition as a Gold Sponsor prominently displayed nearBCBSA registration area and near Solutions Center.

• Company listing in the Quick Reference Guide and on thefloorplan display near Solutions Center.

• Gold Sponsor recognition ribbons for all sponsoring companyrepresentative name badges.

• Acknowledgement of sponsorship on screens before and afterKeynote Sessions.


• Premium space near the Gold HubLounge.

• Hanging aisle sign with company logo asone of the Gold Hub Lounge Sponsor(s).

• Directional floor clings to Gold HubLounge with sponsor(s) logo.

• Directional column wrap promotingthe Gold Hub Lounge that will includesponsoring company’s logo.

• Opportunity to have One (1) piece of printcollateral located in the Gold Hub Loungewith provided Literature rack (subject toBCBSA approval). Print piece may notexceed 8.5” x 11”; may be two-sided and/or in a brochure format.

CONFERENCE EXPERIENCE POST CONFERENCE MARKETING

• Seven (7) complimentary conference registrations.

• One (1) reserved table in Keynote Sessions (location to bedetermined by BCBSA).

• Premium Meeting Space at Orlando World Center Marriott,May 1-4.


MOBILE APP PRESENCE



*Cost to upgrade to a 20’ x 20’ exhibit space for Presenting Platinum and Gold sponsors is an additional $10,000.

GOLD SPONSORSHIP – $75,000QUANTITY: 2

2018





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METAL SPONSORSHIPS

2018


• Logo presence and hyperlink on the 2018 National SummitBCBS Plan attendee registration website with recognition as aSilver Sponsor.

• Company Listing and hyperlink on 2018 National Summitexhibitor website with recognition as a Silver Sponsor.



– Your company’s booth height to increasefrom 8’ to 16’.


ONSITE RECOGNITION POST CONFERENCE MARKETING

• Company logo displayed within conference space withrecognition as a Silver Sponsor.

• Special thank you and recognition as a Silver Sponsor by BCBSAfrom the stage.

• Recognition as a Silver Sponsor prominently displayed nearBCBSA registration area and near Solutions Center Companylisting in the Quick Reference Guide and on the floorplan displaynear Solutions Center.

• Silver Sponsor recognition ribbons for all sponsoring companyrepresentative name badges.

• Acknowledgement of sponsorship on main stage screen beforeand after Keynote Sessions.



CONFERENCE EXPERIENCE

• Five (5) complimentary conference registrations.

MOBILE APP PRESENCE



*Cost to upgrade to a 20’ x 20’ exhibit space for Silver sponsors is an additional $17,000.

SILVER SPONSORSHIP – $50,000QUANTITY: 5





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ADDITIONAL SPONSORSHIP OPPORTUNITIES

RESERVE YOUR SPONSORSHIP TODAY!

Contact Christine Paplaczyk at christine.paplaczyk@ bcbsa.com or 312.297.6213.

ALL SPONSORS RECEIVE THE FOLLOWING BENEFITS:

• Company name recognition near Solutions Center entrance.

• Logo and recognition of sponsorship on the conference mobile app.

• Sponsor recognition ribbons for all sponsoring companyrepresentative name badges.

• Acknowledgment of sponsorship on screens before and after 2018National Summit Keynote Sessions.

• Pre-and post-conference attendee list for one-time use (does notinclude emails).

Tuesday Evening Reception Sponsor

Solutions Center Opening Lunch Sponsor

Registration Desk Sponsorship

$50,000 $50,000 $45,000

1 Available 1 Available 1 Available

Capitalize on the excitement of the kick- off event and be the first company to be recognized at the conference. Attendees will enjoy hors d’oeuvres and beverages while connecting with industry peers.

• One (1) premium 10’ x 10’ exhibit space.

• Four (4) complimentaryconference registrations.

• Beverage napkins with sponsoringcompany logo.

• Recognition as the Tuesday EveningReception Sponsor within the designatedReception area.

• Signage with sponsoring company logo.

Turn hungry attendees into happy attendees by sponsoring the first lunch of the conference. Lunch will be held in the Solutions Center immediately following the morning’s Keynote Session.



• Napkins with sponsoring company logo.

• Meet and greet opportunity with KeynoteSession speaker (details dependent onspeaker contract).

• Special thank you and recognition as theSolutions Center Opening Lunch Sponsorfrom the stage at the Keynote Session.

• Option to provide a 30-second video clip(subject to BCBSA guidelines, timing tobe determined).

• Sponsoring company logo recognitionwithin Solutions Center.

Make a strong first impression as over 1,200 BCBS Plan attendees register for the conference and return to the desk throughout the week for conference assistance. Garner repeat impressions as BCBS Plan attendees walk by the registration desk throughout the week.



• Registration desk will include BCBSAlogo and/or conference logo. EachRegistration iPad kiosk unit will includeconference logo and sponsoringcompany logo (subject to BCBSABrand Regulations).





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Charge/Recharge Sponsor BeWell Sponsorship Solutions Center Reception Sponsor

$45,000 $45,000 $45,000


Long conference days can be exhausting. The three charge/recharge lounges throughout the conference space provide a great place to either recharge a mobile device or re-energize with a chair massage.



• Includes: electronic device chargingpods, massage therapists, all providedby BCBSA and located in three locationsthroughout the conference area.

• Sponsoring company logo recognition atSponsorship locations.

Invigorate attendees with health and wellness activities and stations.



• Yoga, Walk/Run and Zumbascheduled activities.

• Each hand sanitizer station within theConference area will include conferencelogo and sponsoring company logo.(subject to BCBSA Brand Regulations).

Sponsor the Solutions Center reception, where attendees will enjoy hors d’oeuvres and beverages while networking and learning from industry peers.




• Special thank you and recognition as theSolutions Center Reception Sponsor fromthe stage.

• Sponsoring company logo recognitionat the reception.

iPad Station Sponsor Game Lounge Sponsor Photo Booth Sponsor

$45,000 $40,000 $40,000


Help attendees navigate their conference experience with iPad stations linked directly to the 2018 National Summit mobile app.


• Four (4) complimentary conferenceregistrations.

• Includes: iPad stands located throughoutconvention center with access toconference mobile app.

• Sponsoring company logo recognitionat iPad stations.

Maximize your presence while providing a fun experience for all attendees at the enhanced Game Lounge located in the Solutions Center. Open during exhibit hours, the Game Lounge will have a variety of games providing a much needed break and for a little friendly competition!


• Three (3) complimentaryconference registrations.

• Aisle sign with company logo as theGame Lounge Sponsor.

• Directional floor clings to Game Loungewith sponsor logo.

• Directional column wrap promoting theGame Lounge that will include sponsoringcompany logo.

A fun sponsorship, conference attendees can snap photos of themselves throughout the conference to take home and/or post on the conference mobile app.



• Photo booth and photo booth attendant(s)provided by BCBSA and located in themeeting space.

• Photo strips will include conference logoand sponsoring company logo.(subject to BCBSA Brand Regulations).

• Sponsoring company logo recognitionat photo booth location.


2018RESERVE YOUR SPONSORSHIP TODAY!

Contact Christine Paplaczyk at [email protected] or 312.297.6213.



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Thursday Solutions Center Lunch Sponsor

Notepad Sponsor Lanyard Sponsor

$40,000 $40,000

1 Available 1 Available

Turn hungry attendees into happy attendees by sponsoring the second lunch of the conference. Lunch will be held in the Solutions Center immediately following the Keynote Session.



• Napkins with sponsoring company logo.

• Special thank you and recognition as theThursday Solutions Center Lunch Sponsorfrom the stage at the Keynote Session.

• Sponsoring company logo displayedwithin Solutions Center.

Every BCBS Plan attendee will receive the notepad with your company’s logo. Attendees will continue to use their notepad post-show, giving your brand lasting exposure.



• Notepad will include conferencelogo and sponsoring company logo(subject to BCBSA Brand Regulations).

• Distribution of notepads at openingKeynote Session.

Have your logo displayed throughout the event with the sponsored lanyard given to all attendees.



• Sponsoring company logo onlanyards distributed to all attendeesat Conference Registration.

Attendee Gift SponsorQuick Reference Guide Sponsor

Break Sponsor

$40,000 $40,000 ea.

1 Available 2 Available (Choice of Wed. or Thurs.)

Give your brand long lasting exposure with the attendee gift. The gift will be distributed to all BCBS Plan attendees.



• Attendee Gift will include conference logoand sponsoring company logo (subject toBCBSA Brand Regulations).

• Distribution of Attendee Gift near AttendeeConference Registration.

The Quick Reference Guide will be distributed at the hotels and available at all registration counters. The guide includes maps, an at-a-glance agenda, and other show related details. With your company logo displayed, attendees are sure to notice your brand throughout the conference.



• Quick Reference Guide will includeconference logo and sponsoringcompany logo (subject to BCBSABrand Regulations).

Energize attendees a much needed brain break between sessions.




• Breakout Session Room Ad for respectiveday of break.

• Recognition in multiple break areas withsponsoring company logo.




SOLD

SOLD

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Conference Wi-Fi Sponsor Breakfast SponsorNEW! Attendee Lounge Sponsor

$40,000 ea. $40,000

2 Available (1 Wed. / 1 Thurs.) 1 available (Located in Convention Center)

Be the window to the web with the Wi-Fi sponsorship. From checking conference materials to accessing emails, attendees will need to access the Wi-Fi throughout the convention center.



• Login information included in the QuickReference Guide.

• Company has choice of password.

• Splash page will include conference logoand sponsoring company logo (subject toBCBSA Brand Regulations).

Start each morning off on the right foot by sponsoring the most important meal of the day. Coffee, healthy breakfast and networking with fellow colleagues; all things needed for attendees to have a successful day of learning.




• Recognition in breakfast area withsponsoring company logo.

• One (1) print collateral (subject to BCBSAapproval). Print piece may not exceed8.5” x 11”; may be two-sided and/or in abrochure format.

Create a comfortable atmosphere while promoting your brand to the Plan attendees. The Attendee Lounge is the place for them to network, work and mingle. The lounge will provide printers and drinks during break times (TBD).



• Prominent signage leading attendeesto this lounge.

• One (1) print collateral or promotionalitem located within the Attendee Lounge(subject to BCBSA approval).

• Printing stations included

Pen Sponsor Hotel Key Card SponsorENHANCED! Escalator Cling Sponsor

$40,000 $40,000 $40,000


Put your brand in the palm of the hand of every conference attendee.



• Pen will include conference logo andsponsoring company logo (subject toBCBSA Brand Regulations).

• Distribution of pens at openingKeynote Session.

Greet attendees as they arrive with your company logo on the hotel key card distributed at the conference hotel.



• Hotel key card will include conferencelogo and sponsoring company logo(subject to BCBSA Brand Regulations).

Emphasize your brand as attendees make their way up and down to sessions and the Solutions Center with this exclusive branding opportunity.



• Escalator cling will include conferencelogo and sponsoring company logo(subject to BCBSA Brand Regulations).




SOLD

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NEW! Hotel Collateral Room Drop Sponsor

NEW! Elevator Clings Sponsor Water Station Sponsor

$40,000 ea. $40,000 $35,000

2 Available (Choice of Tues. or Thurs.) 1 Available 1 Available

Gain a competitive advantage by having a company promotional collateral piece delivered directly to the attendees under their hotel room door. Choice between Tuesday or Thursday of the conference.


• Three (3) complimentary conferenceregistrations.

• One (1) print collateral (subject toBCBSA approval) delivered to each guestroom. Print piece may not exceed8.5” x 11”; may be two-sided and/orin a brochure format.

Elevator clings will be placed on the glass elevator windows of the hotel elevators, catching the eyes of attendees as they make their way throughout the Center. They will be displayed during the entire Conference.



• Elevator Clings will include conferencelogo and sponsoring company logo(subject to BCBSA Brand Regulations).

Located throughout the conference space, water coolers provide much needed refreshment to keep attendees happy, healthy and hydrated.



• Water cooler recognition anddisposable cups will include conferencelogo and sponsoring company logo(subject to BCBSA Brand Regulations).

NEW! Tuesday/Friday Break Sponsor

Friday Breakfast Sponsor NEW! Thursday General Session Reception Sponsor

$35,000 $35,000 $35,000


Energize attendees with a much needed brain break between sessions.


• Three (3) complimentary conferenceregistrations.


• Breakout Session Room Ad for respectiveday of break.

• Recognition in break area with sponsoringcompany logo.

Start the morning off on the right foot by sponsoring the most important meal of the day. Coffee, healthy breakfast and networking with fellow colleagues; all things needed for attendees to have a successful day of learning.




• Recognition in breakfast area withsponsoring company logo.

Sponsor the Thursday General Session Reception where attendees will enjoy hors d’oeuvres and beverages while networking and learning from industry peers.




• Special thank you and recognition as theThursday General Session ReceptionSponsor from the stage.

• Sponsoring company logo recognitionat the reception.






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Welcome Gift Room Drop Sponsor*

Solutions Center Aisle Banner Signs Sponsor

Solutions Center Greeter*

$35,000 ea. $35,000 $35,000 ea.

3 Available (Delivered Wed.) 1 Available 3 Available (2 Wed. / 1 Thurs.)

This is your opportunity to provide each attendee with a print collateral piece or branded promotional item in each guest room. (Limited to one item/piece of collateral, i.e. one flyer, and or one giveaway, etc.) Collateral from all three sponsors will be included in the same bag.

• One (1) premium 10’x10’ exhibit space.


*One (1) Print collateral or promotional item(subject to BCBSA approval) deliveredto each guest room. (Print piece may notexceed 8.5” x 11”; may be two-sided and/or in a brochure format.) Promotional itemmust be pre-approved to ensure proper fit inwelcome bag.

Attendees depend upon the directional aisle signs to navigate through the floor effectively. Broaden your company’s exposure across the exhibit halls by having your company’s name on these double sided aisle signs to help buyers get directly to your booth.



• Branded aisle sign located in theSolutions Center will include conferencelogo and sponsoring company logo(subject to BCBSA Brand Regulations).

Greet attendees as they make their way towards the Solutions Center! This is your chance to make a lasting first impression. You will be provided the opportunity to distribute literature and or a promotional item before the attendees enter the Solutions Center (BCBSA approval on literature/promotional item).

• One (1) premium 10'x10' exhibit space.


*Exhibitor provides greeter and locationwill be determined by BCBSA.

Spotlight Theater Exclusive Conference Area Column Wraps*

Exclusive Solutions Center Floor Clings*

$10,000 ea. $5,000 ea. $4,000 / pair

2 Time Slots Available (Thursday only)

8 Available (Location TBD) 4 Pairs Available (Location TBD)

This is your chance to deliver a session on thought leadership/white paper, bring forth leading edge technology, increase brand awareness and drive deeper client engagement with BCBS Plans.

• You will receive one (1) 20 minute (dateand time TBD*) session in the SpotlightTheater. The theater includes a largemonitor and seating right outsideof the Solutions Center.

*Format and timing dependent upon agenda;content is subject to BCBSA approval.

This high visibility, high traffic, exclusive column wrap sponsorship is a great opportunity. Draw the attention of attendees with your branding as they navigate throughout the conference area.

*Column wrap will include conference logoand sponsoring company logo (subject toBCBSA Brand Regulations).

The 4’ x 4’ floor decal featuring your logo and booth number will be placed inside the Solutions Center and will be visible to all attendees and exhibitors as they make their way through the hall. A cost-effective way to keep your company’s name top-of-mind.

*Solutions Center Floor Clings willinclude conference logo and sponsoringcompany logo (subject to BCBSABrand Regulations).

NEW! ADD-ON SPONSORSHIPS**




**Must secure exhibit space or sponsorship to purchase add-ons.

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Breakout Session Room Ads Attendee Passport Program*Solutions Center Wall Clings*

$4,000 ea. $4,000 $3,000 ea.

6 Available (3 Wed. / 3 Thurs.) 3 Available 4 Available (Location TBD)

Reach a captive audience as they wait for their session to begin by showcasing your ad in all 30 breakout session rooms throughout the day.

*Each ad will run in continual 15-seconddurations for every break of the day. Thisis the perfect add-on to gain more visibilityand drive attendees to your booth.

This unique opportunity helps maximize your investment and increase your exposure by bringing the BCBS Plan attendees to YOU! The Passport Program creates incentives for attendees to visit your booth and creates more opportunities for you to engage in one-on-one conversations with the BCBS Plans.

*Sponsors will be responsiblefor providing the prize with a valueof no more than $250.

Wall Clings will be placed on the wall leading to the Solutions Center catching the eyes of attendees as they make their way to the Solutions Center. They will be displayed during the entire Conference.

*Wall Clings will include conferencelogo and sponsoring company logo(subject to BCBSA Brand Regulations).

Exclusive Solutions Center Window Clings*

Mobile App Push Notification

$3,000 ea. $2,000 ea.

4 Available (Location TBD) 7 Available* (5 Wed./ 2 Thur.)

Window Clings will be placed on the windows leading to the Solutions Center catching the eyes of attendees as they make their way to the Solutions Center. They will be displayed during all Conference days.

*Window Clings will include conferencelogo and sponsoring company logo(subject to BCBSA Brand Regulations).

Capture the attention of attendees directly via their mobile device. Push notifications give an instant opportunity to send a personalized message to attendees – have them visit your booth, convey a message or let them know if you have a booth promotion/giveaway…the options are endless.



ADD-ON SPONSORSHIPS**

**Must secure exhibit space or sponsorship to purchase add-ons.

*Push notifications will be scheduled on afirst come, first serve basis. Schedule &copy to be approved by BCBSAmanagement.

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Each single 10’ x 10’ space includes:

• Two (2) complimentary National Summit registrations.*

• Company listing and product/service categories on conferencemobile app.

• Company listing in Quick Reference Guide.

• Company listing on floorplan signage near Solutions Center.

• Pre-and post-conference attendee list for one-time use (emailaddresses not included).

• Back and side pipe and drape dividers.

• Overnight security service.

• Existing Convention Center carpet.

Electrical service or furniture IS NOT included with booth space.

Exhibit Hall is carpeted.

* Up to three (3) additional Summit registrations per 10’ x10’ space may be purchased, with a maximum of five (5) people per 10’ x 10’ space. Note that some sponsorships increase the overall allotment for registrations.

EXHIBIT OPPORTUNITIES

AVAILABLE SPACES

10’ x 10’ space $8,000

10’ x 20’ space $15,500

10’ x 30’ space (limited availability) $23,000

10’ x 40’ space (limited availability) $30,500

Corner premium fee (limited availability) additional $2,000 per corner



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EXHIBIT OPPORTUNITIES

Exhibit Space ReservationsTo reserve an exhibit space, you will receive a customized login to submit your exhibit space application on-line.

• Once you have completed your on-line space application BCBSA will sendan email confirming receipt of your application.

• BCBSA will send a second notice of acceptance of your application,at which time the application will constitute a contract between both parties.

• Exhibitor booth space locations are assigned on a first-come,first-serve basis.

SPONSORSHIP OPPORTUNITIES

All sponsorship opportunities must be secured by completing and returning a hard copy of the Sponsorship & Exhibit Opportunities form. Please contact Christine Paplaczyk at Christine.Paplaczyk@ bcbsa.com for further information.

2018 Blue Cross Blue Shield National SummitMay 1 - 4, 2018Orlando, FL

100

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BLOCK) BLOCK)(DO NOTVENT

(DO NOTVENTVENT

(DO NOT BLOCK)BLOCK)

(DO NOTVENT

BLOCK)BLOCK)(DO NOT

VENT(DO NOT

VENT

ENTRANCE


GOLD HUB LOUNGE

GAME LOUNGE

Sponsorship and exhibit space opportunities are limited and will sell out. Reserve your space TODAY!

Indicates Sponsor Reserved Booth

Solutions Center Floorplan



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SPONSOR AND EXHIBITOR RESOURCE CENTER

Access important 2018 National Summit information with the click of a button!

The Sponsor and Exhibitor Resource Center is your go-to resource for all things 2018 BCBS National Summit. Be sure to bookmark this page as you will be referring to the site regularly leading up to the show. If you have any questions, email [email protected].

2018

Final payments due for sponsorships and exhibit space, excluding badge registrations

Freeman distribution of Exhibitor Service Kit

Early bird badge registration ends

Pre-conference badge registration rate increases

Company profiles and product/service categories due

Featured Booth Activities and Giveaways due (Optional)

Preliminary attendee list distributed (Title and Plan name only)

Last day to make badge cancellations

Pre-conference attendee list distributed

Pre-conference badge registration rate ends

Onsite badge registration rate begins

Badge registration portal closes

Post-conference attendee list distributed

FEBRUARY 2

FEBRUARY 8

FEBRUARY 17

MARCH 30

APRIL 6

APRIL 16

APRIL 25

FEBRUARY 16

MARCH 30

APRIL 6

APRIL 14

APRIL 17

MAY 11

Failure to meet the following deadlines may result in company information being excluded from conference materials.

For more details, visit the Sponsor and Exhibitor Resource Center.



http://s19.a2zinc.net/clients/BCBSA/BNS18/Public/Enter.aspx

http://s19.a2zinc.net/clients/BCBSA/BNS18/Public/Enter.aspx


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POLICIES

Payment Information

Payment can be made via Credit Card, Check or Wire Transfer

Once contracted, follow the payment instructions listed on your company’s invoice. A 75 percent deposit is due within 14 days of receipt of the Sponsorship & Exhibits Opportunities Form. Full payment is required no later than Friday, February 2, 2018.

BCBSA Tax ID number and W-9

The Blue Cross and Blue Shield Association’s Tax I.D. number is 135-656-874. If you require a completed W-9 form, please email your request to [email protected]. BCBSA cannot provide any additional documentation in order to establish ourselves as a vendor within your organization including the submission of forms, online profiles or any other documentation requesting further BCBSA information.

Badge/Registration Policies

• Each 10’ x 10’ exhibit space includes two (2)complimentary registrations and the opportunityto purchase up to a maximum of three additionalregistrations. The early bird registration rate is $1,775on or before February 16, 2018. After February 16,the preconference rate for additional registrations is$1,875. The last day to purchase registrations at thepreconference rate is April 16. After April 16, 2018,you must register on site. The on-site registration rateis $2,200. All badge names must be entered into thebadge portal in the Sponsor and Exhibitor ResourceCenter by April 25, 2018. Booth-only passes or one dayregistrations are not available for this conference.

• There is a maximum allotment of five (5) people per10’ x 10’ exhibit space.

• Wristbands will be available for setup hours only.Wristbands are not valid during exhibit hours.Wristbands will be distributed at the ExhibitorRegistration Counter.

• The February 2, 2018 final payment deadline appliesto all exhibit and sponsorship costs, excluding badgeregistrations. Badge cancellations made after April 6,are non-refundable, although name substitutions willbe allowed until April 25. Each exhibitor badge mustbe registered with a unique email address in order toaccess and save individual session selections in theconference mobile app and the post-conference survey.

These policies are in place to preserve the ratio of BCBS Plan attendees to outside company attendees for the duration of the conference.

BCBS Brand Policy

BCBSA and/or BCBS Plans cannot be mentioned in any materials (website, print, pre- or post-conference marketing materials, literature, communications, promotional items).

• Blue words, symbols, trademarks, service marks cannotbe used in any materials, including: social media sites,websites and any other or all electronic media.

• Quotes or testimonials from any BCBS Plan or BCBSAstaff cannot be used.

• You cannot make any reference to the Blue Cross BlueShield Association, its Member Plans, “BCBS Plans”, ormake mention of The Blues®.



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Media Policy As the 2018 National Summit is a private, confidential, invitation-only event and in accordance to the Blue Brand Policy outlined above, the following traditional and social media are not allowed:

• Distribution of press releases regarding theNational Summit and/or Sponsor/Exhibitor’sparticipation therein.

• Any mention of the 2018 National Summit orvariation thereof on social media, including butnot limited to Twitter, Facebook, or any other socialmedia properties.

• Creation and/or use of 2018 National Summit hashtagor variation thereof.

• Creation of web pages (including but not limitedto Facebook, website, etc.) devoted to providinginformation about the National Summit and/orSponsor/Exhibitor’s participation therein.

• Reference to dates, location, agenda, attendees, orother information pertaining to the Blue Cross BlueShield 2018 National Summit.

• Providing links to 2018 National Summit BCBS Planattendee web page in any materials.

There are no exceptions. If these policies are violated, your right to exhibit and/or participate in the 2018 National Summit and/or other BCBSA conferences may be revoked and non-compliant materials will be removed.

See General Rules and Regulations #3.

Without limiting the above policies, you are allowed to make mention of the “2018 National Summit” in your materials (website, print, pre- or post-conference marketing materials, literature, communications, promotional items).

For example, the following uses are acceptable:

• “XYZ Company is a proud Gold Sponsorof the 2018 National Summit.”

• “Stop by our booth #123 at the 2018National Summit.”

Terms and ConditionsThe terms and conditions contained within the agreement are non-negotiable and the basis of an agreed contract.

Primary Contact PolicyBCBSA requires only one primary contact per company to streamline communications and avoid confusion and duplicated efforts.

Licensee InformationFor all purposes herein, a “Licensee” is an entity that holds a license issued by BCBSA for that entity authorizing that entity to use the Blue Cross and/or Blue Shield brands and mark(s); and includes “Primary Licensees” (the 36 BCBS Plans) and their respective controlled affiliate licensees (“Licensed Affiliates”), only.

All Licensees and their Licensed Affiliates must comply with the terms of their respective license agreement, BCBSA’s standards and guidelines (Guidelines to Administer Membership Standards Applicable to Regular Members and Guidelines to Administer the Controlled Affiliate License Agreement(s) and Standards), and Brand usage rules (The Brand Book).

Sponsors/Exhibitors owned by Licensees or Licensed Affiliates may be identified as such at the sole discretion of BCBSA.

For restrictions on who can attend “BCBS-Only” and “BCBS Lawyer-Only” sessions, see General Rules and Regulations #4 (entitled, Photography and Recordings; Badges and Session Attendance; Media Policy).

POLICIES



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GENERAL RULES & REGULATIONSThese “General Rules and Regulations” apply to all sponsors and exhibitors (each, a “Sponsor/Exhibitor”) at this conference (“BCBSA Conference”). Your organization will be referred to as “Sponsor/Exhibitor” or “you,” Blue Cross and Blue Shield Association will be referred to as “BCBSA” or “Show Management,” and the facility where this BCBSA Conference is held will be referred to as the “Facility.”

1. Payments and Refunds. A deposit(“Deposit”) in the amount of seventy-fivepercent (75%) of the total fee (“Fee”) for all ofSponsor’s/Exhibitor’s sponsorship opportunities(“Sponsorships”) and booth or other exhibitspace(s) (collectively, “Exhibit Space”) mustbe paid within fourteen (14) days after BCBSA’sreceipt of the contract signed by Sponsor/Exhibitor. The remaining twenty-five percent(25%) of the total Fee (“Balance”) mustbe paid by no later than February 2, 2018.Subject to availability, Show Management maymake certain Sponsorship or Exhibit Spaceopportunities available after the deadlinesfor commitment and/or payment(s) havepassed (“Late Opportunities”); in such cases,Sponsor’s/Exhibitor’s payment of the total Feefor Sponsor’s/Exhibitor’s Sponsorship and/or Exhibit Space must be paid in full (100%)within fourteen (14) days after BCBSA’s receiptof the contract signed by Sponsor/Exhibitor. Allpayments of all Fees, Deposits, and Balancesare non-refundable, except as provided below inthis Section.

A specific number of complimentary Badges is included in the Fee, at no additional charge, for each corresponding Sponsorship or Exhibit Space commitment level (“Complimentary Badges”), and each Sponsor/Exhibitor will also be able to purchase a certain number of additional Badges for an additional charge (“Extra Badges”); all, as provided in the Prospectus for this BCBSA Conference. At any time on or before April 6, 2018, Sponsor/Exhibitor may return any or all such Extra Badges, and will receive a refund for the full amount paid for each Extra Badge returned. No refunds will be made for any Extra Badges returned after April 6, 2018,

although name substitutions will be allowed; see Section 4 for more details.

Applications for Sponsorships and Exhibit Space will be accepted until all Sponsorship opportunities and Exhibit Spaces are sold. Every reasonable effort will be made to accommodate Sponsor’s/Exhibitor’s location preference. Upon Exhibit Space assignment, Sponsor/Exhibitor will receive a confirmation letter informing Sponsor/Exhibitor of the assigned booth number (or other space identification) and other pertinent information concerning the BCBSA Conference.

Failure to submit all payments when due under these General Rules and Regulations may result, in Show Management’s sole discretion, in cancellation of Sponsor’s/Exhibitor’s application for this and/or future BCBSA Conferences. Notwithstanding the foregoing, and for the avoidance of doubt, Sponsor/Exhibitor will not be allowed to set up its exhibit at this BCBSA Conference until BCBSA has received full payment of the total fee. Payments may be made by check or money order payable to “Blue Cross and Blue Shield Association” and sent to Blue Cross and Blue Shield Association Conferences, 75 Remittance Drive, Suite 3091, Chicago, IL 60675-3091. Payments may also be made by credit card (MasterCard, Visa, and American Express accepted) or via wire transfer. Payment information will be set forth on the invoice. Sponsor/Exhibitor hereby acknowledges and agrees that Show Management shall have the right to reassign, lease, and/or take possession of the Exhibit Space in the event Sponsor/Exhibitor fails to pay the total fee on or before February 2, 2018, or otherwise fails to comply with any term or condition set forth under these General Rules and Regulations.

Without limiting the foregoing, Sponsor/Exhibitor acknowledges that BCBSA will incur external costs for production of print materials, promotional materials, and other items for this BCBSA Conference that may contain Sponsor/Exhibitor’s name, logo, and other information, beginning no later than three (3) months before the start date of

this BCBSA Conference; and Sponsor/Exhibitor agrees that if Sponsor/Exhibitor cancels or downsizes within that three (3) month window before the start date of this BCBSA Conference, then in addition to other provisions of these General Rules and Regulations, Sponsor/Exhibitor will also be liable for all costs incurred by BCBSA to re-produce all such items without Sponsor/Exhibitor’s name, logo, and other information (e.g., to have new banners, lanyards, etc. made without Sponsor/Exhibitor’s name, or to print new agendas or Exhibit Hall maps without Sponsor/Exhibitor’s name, etc.).

BCBSA will refund all of Sponsor/Exhibitor’s payments for Sponsorship(s) and Exhibit Space only if BCBSA cannot or will not provide exhibit or booth space to Sponsor/Exhibitor due to the occurrence of: (A) any “Force Majeure” event (defined as any natural disaster, riot, insurrection, electrical or communications failure, explosion, strike, or any other cause beyond BCBSA’s reasonable control); (B) if Show Management exercises its right to reject or rescind any application and/or contracts (including fully executed contracts) with any Sponsor/Exhibitor or company (including its subsidiaries and affiliates) determined by Show Management, in its sole discretion, to be a national or local competitor of BCBSA or any Member Plan or Licensed Affiliate (defined below in Section 4) or to be other than in good standing with BCBSA or any Member Plan or Licensed Affiliate; or (C) as specifically provided below in Section 2 (entitled, “Requests for Cancellations or Downgrades of Exhibit Space”), Section 3 (“Blue Brand Policy”), Section 6 (“Exhibit Space Displays; No Sharing”), and Section 8 (“Installation and Removal”).

2. Requests for Cancellations or Downgrades

of Exhibit Space. Any request for ExhibitSpace cancellation or downgrades by Sponsor/Exhibitor shall be made in writing to ShowManagement at [email protected]. TheDeposit is non-refundable; a refund of theremaining balance paid of the total fee will bemade, but only if the


continued


- 24 -


written request is received by BCBSA no later than February 2, 2018. If granted, any Sponsor/Exhibitor requesting to downgrade its Exhibit Space will be responsible for all costs associated with the new Exhibit Space size and an additional $4,000 downgrade fee per 10’ x 10’ space forfeited. After the final payment deadline of February 2, 2018, no refunds will be issued for cancellation or downgrade of any Exhibit Space. Sponsor/Exhibitor may be required to move locations if a downsized Exhibit Space is requested; the new location will be determined in Show Management’s discretion.

3. Blue Brand Policy; Media Use. Sponsor/Exhibitor shall not use the BLUE CROSS orBLUE SHIELD words, symbols, trademarks,service marks, or make any references to BlueCross and Blue Shield Association, its MemberPlans, “the Blues” or “Blue” in any manner,including but not limited to literature, pamphlets,websites, social media sites, electronic media,communications (on-site, pre- and post-), orcontent in any Exhibit Space. Any materialsdistributed, communicated, or displayed at aBCBSA Conference in violation of this Sectionwill be removed immediately, and Sponsor/Exhibitor may be banned from participating inthe BCBSA Conference, as well as all futureBCBSA Conferences and events. Other actionsmay be taken by BCBSA, as BCBSA deemsappropriate.

If Sponsor/Exhibitor is a Blue licensed affiliate of a BCBS Plan, then it may be identified in BCBSA Conference materials as well as in their respective Exhibit Space content as “Licensee-owned,” at the sole discretion of BCBSA, without further reference to the Blue Brands or such Licensee-owned Sponsor/Exhibitor’s relationship with BCBSA or any Blue Licensees or Licensed Affiliates.

Each BCBSA Conference is a private, confidential, invitation-only event. Accordingly, the following traditional and social media are not allowed: a) Distribution of press releases regarding the BCBSA Conference and/or Sponsor/Exhibitor’s participation therein; b) Any

mention of any aspect of the BCBSA Conference or variation thereof on social media, including but not limited to Twitter, Facebook, or any other social media properties; c) Creation and/or use of any hashtag using the name of this BCBSA Conference (e.g., National Summit) or variation thereof; d) Creation of web pages (including but not limited to Facebook, website, etc.) devoted to providing information about any aspect of the BCBSA Conference and/or Sponsor/Exhibitor’s participation therein; e) Reference to dates, location, agenda, attendees, or other information pertaining to the BCBSA Conference: f) Providing links to any materials from the any BCBSA Conference (including but not limited to any web page with agenda or registrant information) in any of Sponsor’s/Exhibitor’s materials. Other restrictions on media use appear in Section 4 (entitled, “Session Attendance, Photography, and Recordings; Media Policy”).

Without limiting the foregoing, Sponsor/Exhibitor is allowed to make mention of the “2018 National Summit” in materials, consistent with the following acceptable examples:

• “XYZ Company is a proud Gold Sponsor ofthe 2018 National Summit.”

• “Stop by our booth #1000 at the 2018National Summit.”

Sponsor/Exhibitor will not use any cross design logos or shield design logos (or logos giving the commercial impression of a cross or shield) containing or in the color blue (or the commercial impression of the color blue), or any other marks or design logos that are confusingly similar to the BLUE CROSS and/or BLUE SHIELD trademarks or design logos, or derivatives thereof. Without waiving any other rights, any Sponsor/Exhibitor using any marks or logos deemed by BCBSA to be confusingly similar to BCBSA’s marks may be refused exhibition or sponsorship rights. To the extent Sponsor/Exhibitor has executed and is in compliance with a written settlement with BCBSA legal counsel regarding a disputed mark or logo, that Sponsor/Exhibitor shall not be deemed in violation of

this provision. Termination or withdrawal as a result of this provision will not entitle Sponsor/Exhibitor to a refund of the deposit or other fees, or alter any payment requirements in accordance with any other provision. Please submit any questionable Exhibitor or Sponsor logos to BCBSA for review as soon as possible.

There are no exceptions. If the policies described in this Section are violated, all non-compliant materials will be removed from the Exhibit Space and Sponsor/Exhibitor’s right to exhibit and/or participate in this BCBSA Conference and/or other BCBSA conferences may be revoked.

4. Photography and Recordings; Badges and

Session Attendance; Media Policy. Absolutely no audio or visual recordings, in any media, areallowed, except within the Exhibitor Space; andthen only to the limited extent permitted byBCBSA pursuant to the Media Policy set forthbelow in this Section and other regulations thatappear above in Section 3 (entitled, “Blue BrandPolicy”).

Sponsor/Exhibitor is prohibited from distributing any BCBSA Conference passes or badges to any persons other than current, trustworthy, full-time employees (not part-time or contingent staff, consultants, or other third parties) of that Sponsor/Exhibitor itself (not those of its parent, subsidiaries, affiliates, or other third parties).

Each badge is non-transferable and may be used only by a single, unique individual during the course of this BCBSA Conference. Sharing badge(s) between multiple individuals is prohibited; for example, if Sponsor/Exhibitor’s Exhibit Space will be staffed by John Doe on Monday and Jane Smith on Tuesday, then that Sponsor/Exhibitor must purchase two separate badges and cannot share a single badge between these two individuals. Each attendee must wear his/her own badge at all times while onsite at the BCBSA Conference. Show Management reserves the right to refuse admission and confiscate the badge of any individual found to be in violation of the General

GENERAL RULES & REGULATIONS


continued


- 25 -


Rules and Regulations, who will leave the premises immediately upon request by Show Management.

Show Management reserves the right to prioritize and/or limit attendance at BCBSA Conference sessions to BCBSA Conference registrants and to exclude Sponsor/Exhibitor and its representatives from attending any or all BCBSA Conference sessions. Show Management also reserves the right to require proof of the attendee’s qualifications to attend any Open, Blue-Only, or Blue Lawyer-Only Session(s), including but not limited to a badge that states the Blue Plan’s name, a business card that includes a Blue Plan’s physical address as well as a valid email address, and such other information verifying that attendee’s qualifications to attend that particular session as Show Management, in its sole discretion, may deem fit.

Attendance at “Open” Sessions is open to all paid BCBSA Conference attendees and Sponsor/Exhibitor employees (to the extent permitted at their Sponsorship Level and properly badged). Attendance at “Blue-only” or “Blue Plans-only” sessions, however, is restricted as follows:

(a) Blue-Only Sessions. Attendance at “Blue-Only” Sessions is restricted to employees (notcontingent staff, consultants, or other thirdparties) of: (i) BCBSA; (ii) Licensees, as definedin the paragraph below; and (iii) the followingentities, only: (A) GeoBlue; (B) 4 Ever LifeInsurance Company; (C) Consortium HealthPlans, Inc.; (D) NASCO; (E) Prime Therapeutics,LLC; (F) CoreLink Administrative Solutions LLC;(G) Dental Network of America, LLC; and (H)Hallmark Services Corporation; and (I) such otherentities which may have a written agreementsigned by BCBSA to allow them to purchaseproducts and services as a Member of BCBSA’sGeneral Purchasing Organization. Attendanceby any other persons is subject to approval onan individual basis by BCBSA Legal, in its solediscretion.

For all purposes herein, a “Licensee” is an

entity that holds a license issued by BCBSA authorizing that entity to use the Blue Cross and/or Blue Shield brands and mark(s); and is limited to “Primary Licensees” (the 36 Blue Plans) and their respective controlled affiliate licensees (“Licensed Affiliates”), only.

All Licensees and their Licensed Affiliates must comply with the terms of their respective license agreement, BCBSA’s standards and guidelines (Guidelines to Administer Membership Standards Applicable to Regular Members and Guidelines to Administer the Controlled Affiliate License Agreement[s] and Standards), and Brand usage rules (The Brand Book).

Sponsors/Exhibitors owned by Licensees or Licensed Affiliates may be identified as such, at the sole discretion of BCBSA, as described above in Section 3 (entitled, “Blue Brand Policy”).

(b) Blue Lawyer-Only Sessions. Attendance at “Blue Lawyer-Only” Sessions is restrictedto: (i) in-house counsel employed by BCSBA orits Licensees; and (ii) those attorneys who areidentified on the program as presenters for thatparticular session. Attendance by any otherpersons is subject to approval on an individualbasis by BCBSA Legal, in its sole discretion.

(c) BCBSA Media Policy. Recording,through any media, of any portion of anypresentations and/or conversations conductedat or during any BCBSA Conference, is strictlyprohibited, without prior written consent fromBCBSA identifying the specific individual orcompany allowed to make the recording, therecording medium to be used, and the specificpresentation or conversation that BCBSA haspermitted that individual or company to record.Without limiting the foregoing, and by wayof illustration, only, this prohibition applies toany and all recording media (including, butnot limited to, audiotape, videotape, film, andthe memory of any device), and includes,without limitation, any and all recording devices(including, but not limited to, cameras, cellular

phones, cellular phone components, Bluetooth, laptop computers, tablets, and all other types of digital and recording devices).

Further, any material recorded after receiving BCBSA’s prior written consent (as described above) is prohibited from being posted, broadcast, streamed or communicated, in whole or in part, on any media (including but not limited to any websites, web pages, social media sites, and any other electronic media, as well as any and all print, media, broadcast media, and other media or communications means), without prior written consent of BCBSA identifying the specific individual or company allowed to so use the recording, and the permitted purpose, location, and duration of any such post, broadcast, stream, or other communication of such recording.

Failure to adhere to this policy may result in immediate removal from the BCBSA Conference, with confiscation of all conference materials and unauthorized recordings as well as other potential consequences, together with recovery of all associated costs and reasonable attorney’s fees incurred by BCBSA in furtherance of compliance with this policy.

5. Location of Exhibit Space. Exhibit Spacelocations will be determined solely at thediscretion of Show Management, subject toavailability on a first-come, first-served basis.Show Management reserves the right tomodify the floor plan and any exhibit or spaceassignments, at any time, as necessary to meetthe needs of Show Management or any otherSponsor/Exhibitor.

6. Exhibit Space Displays; No Sharing. All demonstrations or promotional activities mustbe confined to the limits of the Exhibit Spaceassigned to Sponsor/Exhibitor by BCBSA.Sufficient space must be provided within theExhibit Space for the comfort and safety ofpersons attending the BCBSA Conference,including those watching Sponsor’s/Exhibitor’sdemonstrations and other promotional activities.Sponsor/Exhibitor is responsible for keeping the

continued




- 26 -


aisles near its Exhibit Space free of congestion. Any Sponsor/Exhibitor materials found outside of the Exhibit Space will be removed and may affect the Sponsor’s/Exhibitor’s participation in future BCBSA Conferences. Additional requirements on arrangement of the Exhibit Space and its contents are set forth in Section 9 (“Arrangement of Exhibit Space and Contents”) and elsewhere in these General Rules and Regulations.

Sponsor/Exhibitor shall not assign, sublet, share, substitute, or co-habit the Exhibit Space with any another subsidiary, affiliate, agent, contractors/subcontractors, assignees, or other person or entity. Exhibit Space, regardless of size, shall showcase only BCBSA approved products or services of Sponsor/Exhibitor. Co-locating or substitutions are not permissible. Any attempt to assign, sublet, share, or substitute will be deemed a violation of these General Rules and Regulations. Further, Sponsor/Exhibitor may show only products and/or services dealt in Sponsor’s/Exhibitor’s regular course of business. Showing of products and/or services of Sponsor’s/Exhibitor’s parent, subsidiaries, affiliates, or other third parties is strictly prohibited, and deemed a violation of these General Rules and Regulations. Should an article of a non-exhibiting person or entity be required for operation or demonstration in an Sponsor’s/Exhibitor’s display, their identification in connection with each such article shall be limited to the usual and regular nameplate, imprint or trademark under which same is sold in the general course of business, and is subject to Show Management’s prior approval, in its discretion. Persons or entities that have not been assigned Exhibit Space by Show Management will not be permitted to solicit business in the exhibit areas or elsewhere during any BCBSA Conference, without prior written consent from Show Management.

Show Management, at its sole discretion, may refuse Exhibit Space assignment or rental to Sponsor/Exhibitor if Sponsor’s/Exhibitor’s display of products or services, in Show Management’s

sole discretion, is not compatible with the general character and objectives of the BCBSA Conference.

Show Management reserves the right to restrict the operation of, or evict completely, any materials which, in Show Management’s sole discretion, detract from the general professional character of the exposition as a whole. This includes, but is not limited to, Exhibit Space contents or display materials which, because of noise, flashing lights, method of operation, display of unsuitable materials, or otherwise is determined by Show Management to be objectionable to the successful conduct of the exposition as whole. Use of so-called “barkers” or “pitchmen” is strictly prohibited. All demonstrations or other promotional activities must be confined to the limits of the Exhibit Space. Sufficient space must be provided within the Exhibit Space for the comfort and safety of persons watching demonstrations and other promotional activities. Sponsor/Exhibitor is responsible for keeping the aisles near its Exhibit Space free from congestion caused by demonstrations or other promotions.

7. Sponsor/Exhibitor Authorized

Representative. Sponsor /Exhibitor mustname one (and only one) individual to serve asSponsor’s/Exhibitor’s direct point of contact(“Authorized Representative”) in connectionwith installation, operation, and removal ofSponsor’s/Exhibitor’s exhibit. The AuthorizedRepresentative, and all other of Sponsor/Exhibitor’s attendees at the BCBSA Conference,shall be full time employees (not part time orcontingent staff, consultants, or other thirdparties) of Sponsor/Exhibitor (not that of itsparent, subsidiaries, affiliates, or other thirdparties). The Authorized Representative shallhave full legal authority to act on behalf ofSponsor/Exhibitor, including, without limitation,to enter into any contracts in connection withSponsor’s/Exhibitor’s duties and responsibilitieshereunder. Sponsor/Exhibitor shall assumeresponsibility for all acts and omissions ofits Authorized Representatives and other

representatives at the BCBSA Conference. All Sponsor/Exhibitor representatives shall wear badge identification furnished by Show Management at all times while they are in the Exhibit Space. Show Management reserves the right to further restrict or to limit the number of Sponsor/Exhibitor representatives.

8. Installation and Removal. ShowManagement reserves the right to adjust thetimes for installation and removal of the ExhibitSpace and its contents, which will be beforeand after the BCBSA Conference officially opensand closes. Installation of all exhibits must befully completed by 10 a.m. on May 2, 2018,unless otherwise agreed in writing by BCBSA.Any Exhibit Space not claimed and occupiedby 10 a.m. on May 2, 2018 will be deemedforfeited and may be re-sold or reassigned, inBCBSA’s sole discretion. Without limiting theforegoing, no Sponsor/Exhibitor will be allowedto dismantle or repack any part of its exhibit untilafter the closing of the show at 2:30 p.m., May3, 2018. Sponsor/Exhibitor is solely responsiblefor installing and dismantling the Exhibit Spaceand its contents in accordance with theseGeneral Rules and Regulations. Violation of thisSection may result in removal from the BCBSAConference without refund, will jeopardizeSponsor’s/Exhibitor’s participation in futureBCBSA Conferences, and may result in otheraction by BCBSA.

9. Arrangement of Exhibit Space and

Contents. Sponsor/Exhibitor will be providedwith an “Exhibitor Kit” that describes the typeand arrangement of Exhibit Space (includingbut not limited to restrictions on height, width,and depth of Sponsor/Exhibitor’s displays withinthe Exhibit Space) and the standard equipmentprovided by Show Management. Suspendingany materials from the ceiling or posts of theExhibit Hall (“Rigging”) is strictly forbidden,except to the limited extent that BCBSAmay approve in writing in association withpermissible signage for a certain Sponsorshiplevel. Exhibit Space shall be arranged andconstructed in accordance with these General



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Rules and Regulations, together with all additional provisions contained in the Exhibitor Kit. Any Exhibit Space or contents that fail to conform to these General Rules and Regulations and the Exhibitor Kit guidelines, in the sole opinion of Show Management, may result in removal from the BCBSA Conference without refund and will jeopardize Sponsor’s/Exhibitor’s participation in future BCBSA Conferences.

10. Sponsor/Exhibitor Plan Review.

Sponsor’s/Exhibitor’s construction plans andlayout arrangements for peninsula or islandExhibit Spaces, or involving other unusualconstruction features, must be submitted toBCBSA for approval at least sixty (60) days priorto the opening of the BCBSA Conference.

11. Compliance with Laws. Sponsor/Exhibitorshall be responsible for keeping the ExhibitSpace neat, staffed and orderly at all times.Sponsor/Exhibitor shall comply with all applicablefederal, state and local laws, ordinances andregulations, including but not limited to thosepertaining to health, fire prevention, public safetyand all other activities and communicationsrelated to the BCBSA Conference (collectively,the “Laws”). Compliance with such Lawsis mandatory for all Sponsor/Exhibitor andthe sole responsibility is that of the Sponsor/Exhibitor. Show Management and servicecontractors have no responsibility pertaining tothe compliance with Laws as far as individualSponsor’s/Exhibitor’s Exhibit Space, contents,and operation is concerned. Should a Sponsor/Exhibitor have any question as to the applicationof such Laws to Sponsor’s/Exhibitor’s exhibitor display, Show Management will endeavorto answer them. All Exhibit Space contentsand decorations (including but not limited tocarpeting) must be flameproof and all hangingsmust clear the floor. Butane, bottled gas, or anyother flammable or explosive material are notpermitted; except for cooking demonstrations,to the extent that Show Management, inits sole discretion, may agree in advance inwriting. Electrical wiring must conform to

National Electrical Code Safety Rule and all other applicable Laws. Failure to comply with any Laws or safety regulations, or any acts or omissions by Sponsor/Exhibitor that may otherwise may create a fire or safety hazard, in the sole opinion of Show Management, may result in removal from the BCBSA Conference without refund and will jeopardize Sponsor’s/Exhibitor’s participation in future BCBSA Conferences; further, Sponsor/Exhibitor will remove the contents of the Exhibit Space, at Sponsor’s/Exhibitor’s expense. Sponsor/Exhibitor shall comply with all other rules and regulations as may be required by the Facility. If unusual equipment or machinery is to be installed, or if appliances that might come under fire, electrical, or other safety codes are to be used, Sponsor/Exhibitor must advise Show Management no later than one (1) month in advance of the BCBSA Conference, to facilitate both information and compliance with the foregoing and any additional requirements of the Facility.

For their own safety and protection, persons under twenty–one (21) years of age shall not be admitted to any BCBSA Conference areas.

12. Storage of Packing Crates and Boxes.

Sponsor/Exhibitor shall not be permitted tostore packing crates and boxes in the ExhibitSpace during the period between the officialopening and closing of all Exhibit Hall activitiesat the BCBSA Conference. Sponsor/Exhibitormust properly mark and identify all crates andboxes, which will then be stored and returnedto the Exhibit Space by Show Management’sservice contractors. Crates or boxes that arenot properly marked and identified may bedestroyed at BCBSA’s sole discretion. ShowManagement assumes no responsibility forthe contents of crates or boxes labeled withimproper or inadequate identification or thoselabeled as “empty.” Crates, boxes, or othermaterials unclaimed by Sponsor/Exhibitor afterthe official closing of all Exhibit Hall activitieswill be removed by Show Management, at that

Sponsor’s/Exhibitor’s expense, and Sponsor/Exhibitor will be billed by Show Management for their removal at prevailing costs for time and materials.

13. Drawings and Giveaway Prizes. All BCBSA employees and contingent staff areprohibited from participating in any drawings orcontests; further, most other attendees cannotaccept items valued over $50 due to their owncompliance regulations. For those reasons, anydrawings, giveaways, or other incentives offeredto BCBSA Conference registrants by Sponsor/Exhibitor must be approved in advance byShow Management. To the extent permitted byLaw and so approved by BCBSA, all Sponsor/Exhibitor is welcome to have drawings and/or giveaways in its Exhibit Space, subject tothe following conditions: (a) BCBSA employeesand contingent staff cannot participate; (b) anydrawing or giveaway prize must not exceed$250 in value; (c) any prizes of store specificgift cards (e.g., Starbuck’s or Amazon gift cards)must not exceed $10; and (d) no prizes of cashor cash equivalents (such as prepaid creditcards, e.g., Visa gift cards) will be allowed.Sponsor/Exhibitor shall organize the giveawaysand drawing prizes fairly for all attendees andwill be solely responsible for their distributionto winners; Show Management shall not beresponsible for announcing or distributing anyprizes during or after the BCBSA Conference.

14. Literature Distribution. All demonstrationsor other activities must be confined to the limitsof the Sponsor’s/Exhibitor’s Exhibit Space.Distribution of circulars may be made only withinthe space assigned to the Sponsor/Exhibitordistributing such materials. No advertisingcirculars, catalogs, folders, or devices shall bedistributed by Sponsor/Exhibitor in the aisles,meeting rooms, registration areas, lounges, orgrounds of the host Facility. Any literature foundoutside of a Sponsor’s/Exhibitor’s Exhibit Spacewill be removed and may affect the Sponsor’s/Exhibitor’s participation in future BCBSAConferences.



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15. Live Animals. Live animals are prohibited,with the exception of service animals.

16. Sales. All sales transacted at the BCBSAConference must be accompanied by a receipt.

17. Sound. Microphones are not permitted.Exhibits which include the operation ofmusical instructions, radios, sound projectionequipment, or any noisemaking machines mustbe conducted or arranged so that the noise andattention resulting from the demonstration willnot cause the aisles to be blocked and will notannoy or disturb adjacent Sponsors/Exhibitorsand their patrons. To use any noisemakingexhibits, Sponsor/Exhibitor must secure ShowManagement’s written approval at least thirty(30) days before the exhibition opens.

18. No Conflicting Events. Sponsor/Exhibitoragrees not to extend invitations to, call meetingswith, or otherwise solicit the attendance of anyBCBSA Conference registrants to any meeting,gathering, or social event during the periodbetween the official opening and closing of theBCBSA Conference, including but not limited toinvitations to hospitality suites, refreshments,meals, receptions, or other activities (collectively“Sponsor/Exhibitor Events”), without the priorwritten consent of Show Management onscheduling considerations (so as not to conflictwith official BCBSA Conference activities),and then only with the understanding that theSponsor/Exhibitor is solely responsible for allsuch Sponsor/Exhibitor Events. Schedulingof Sponsor/Exhibitor Events (whether locatedin the hotel or elsewhere) must be approved inadvance by Show Management.

The primary purpose of the BCBSA Conference is to allow attendees to participate in BCBSA Conference activities set forth on the official BCBSA Conference Schedule and Agenda. Under no circumstances shall any Sponsor/Exhibitor Event conflict with BCBSA Conference activities (including but not limited to educational seminars, functions, Exhibit Hall hours, and

any other related activity scheduled by Show Management), without the prior written permission of Show Management.

19. Americans With Disabilities Act. Sponsor/Exhibitor has the sole responsibility under theAmericans with Disabilities Act (the “ADA”)to make its Exhibit Space (contents included)accessible to handicapped persons. Sponsor/Exhibitor shall indemnify, defend. and holdharmless Show Management and Facilityagainst all costs, expenses, liability and/ordamages, which may be incident to, arise outof, or be caused by Sponsor’s/Exhibitor’s failureto comply with the ADA and all other applicableLaws, rules, and regulations (including but notlimited to these General Rules and Regulations).

20. Liability and Insurance. All property ofSponsor/Exhibitor shall remain under Sponsor’s/Exhibitor’s custody and control at all times,including while it is in and in transit to andfrom the Facility, as well as while it is on siteat the Facility. BCBSA, its contractors, theFacility, and their respective officers, directors,agents, representatives, and employees shallnot be responsible for the safety or loss of anyproperty of Sponsor/Exhibitor, whether fromtheft, damage, fire, accident, vandalism or othercauses. Sponsor/Exhibitor hereby expresslywaives and releases BCBSA from any and allliability under any and all such claims or demandSponsor/Exhibitor may have against BCBSA byreason of any damage to or loss of any propertyof the Sponsor/Exhibitor. Sponsor/Exhibitorat its own expense, may obtain adequateinsurance against any such injury, loss, ordamage.

21. Indemnification and Limitation of

Loss. Without limiting any other provision,Sponsor/Exhibitor will indemnify, defend, andhold BCBSA, Show Management, and BluePlans and their Licensed Affiliates harmless,from and against all claims, demands, actions,damages, loss, costs, liabilities, expensesand judgments, together with court costs and

reasonable attorneys’ fees, recovered from or asserted against BCBSA or Show Management on account of injury or damage to person or property to the extent that any such damage or injury may be incident to, arise out of, or be caused, either proximately or remotely, wholly or in part, by any act or omission of the Sponsor/Exhibitor or any of its agents, servants, employees, contractors, patrons, guests, licensees or invitees or of any other person entering upon the Facility’s premises with the express or implied invitation or permission of Sponsor/Exhibitor; except to the extent that such damage or injury results from the sole negligence, gross negligence or willful misconduct of BCBSA or Show Management. Under no circumstance shall BCBSA, Show Management, any Member Plan, or Licensed Affiliate be liable for lost profits or other incidental or consequential damages.

22. Care of Building and Equipment.

Sponsor/Exhibitor, its employees, contractors,and agents shall not injure or deface any partof the Facility, the Exhibit Space or contents ofother sponsors, exhibitors, or other persons orentities attending the BCBSA Conference, or anyshow equipment and décor. When such damageappears, the Sponsor/Exhibitor will be liable tothe owner of the property so damaged.

23. BCBSA Code of Business Conduct.

BCBSA has adopted a Code of BusinessConduct (“Code”) which governs the conductof every BCBSA employee and establishesspecific ethical standards for its employees.Certain significant provisions of the Codeinclude conflict of interest, gifts or gratuities,kickbacks, entertainment, improper payments,and protecting information, which are attachedas Schedule 1 (incorporated by referenceherein). Sponsor/Exhibitor agrees that neitherit nor any of its employees, representativesor agents will engage in any conduct contraryto or in contravention of the Code. Failure tocomply with this Section, in the sole opinion ofShow Management, may result in



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removal from the BCBSA Conference without refund and will jeopardize Sponsor’s/Exhibitor’s participation in future BCBSA Conferences.

24. Other Prohibitions. No item shall beposted on or tacked, nailed or screwed, orotherwise attached to columns, walls, floorsor other parts of the building or furniture. Anyrepair or restoration work required becauseof the Sponsor’s/Exhibitor’s failure to observethis warning will also be at the expense of theSponsor/Exhibitor.

25. Conference Registrant Lists. Subjectto the restrictions set forth in this Section,Sponsor/Exhibitor will be given a list ofregistrants’ names and mailing informationbefore the start date of the BCBSAConference, and a final list with mailinginformation after the end of the BCBSAConference (“Conference Registrant Lists”).Sponsor/Exhibitor may use these ConferenceRegistrant Lists only to send one (1) pre-BCBSA Conference communication and one(1) post-BCBSA Conference communicationto provide a valuable and informativecommunication conduit with registrants, asprovided below in this Section, and for no otherpurpose.

a) Sponsor’s/Exhibitor’s use of the Pre- and Post- Conference Registrant Lists arerestricted to one (1) pre-BCBSA Conferencecommunication and one (1) post-BCBSAConference communication, with each uselimited to a one-time direct mail campaign topromote that Sponsor’s/Exhibitor’s participationat the BCBSA Conference. All other useis prohibited. Permitted use of the Pre-Conference Registrant List expires on May 1,2018. Permitted use of the Post-ConferenceRegistrant List expires on May 18, 2018. Thecontent of Sponsor’s/Exhibitor’s one timepre-and post-conference communicationsmust relate directly to Sponsor’s/Exhibitor’sparticipation in this BCBSA Conference.Incentive-based messages are the bestreceived, such as announcement of a newproduct or service, a special educational

presentation, or a featured activity at the Exhibit Space. Registrants typically do not care to receive generic sales or marketing literature. Any action that Sponsor/Exhibitor may take to contact such individuals must comply with all applicable state, Federal, and local laws, including, but not limited to, the Telephone Consumer Protection Act 47 U.S.C. § 227 et seq. and the CAN-SPAM Act, 15 U.S. Code Chapter 103 et seq., and must also adhere to all requirements contained in Section 3 (entitled, “Blue Brand Policy; Media Use”).

b) Use of phone or fax to contact any individualsusing the Conference Registrant Lists is strictlyforbidden.

c) Communications to Conference registrantsduring the BCBCS Conference may be donethrough the messaging function of the BCBSAConference’s mobile app; for further information,refer to the Sponsor and Exhibitor ResourceCenter.

d) Sponsor/Exhibitor will not disclose, transfer,duplicate, reproduce, sell, or loan any portion ofthe Pre-and-Post Conference Registrant Listsin any form whatsoever, including entering intoSponsor’s/Exhibitor’s own electronic databases;and Sponsor/Exhibitor will destroy all copies ofthe Pre-and-Post Conference Registrant Lists inits possession immediately upon the expirationdates set forth above in this Section. Anycontact between Sponsor/Exhibitor between anyConference registrant beyond the limited scopeof the one (1) pre- and one (1) post-Conferencecommunications that may arise at the ConferenceRegistrant recipient’s request should bemaintained on a separate database, and Sponsor/Exhibitor is solely responsible for compliancewith all permissions and other legal requirementsthereon.

e) Any use of the information contained in theConference Registrant Lists beyond the scopeof this BCBSA Conference and the conditionsoutlined above is strictly prohibited. Withoutlimiting any other provision, Sponsor/Exhibitorshall indemnify, defend, and hold harmless Show


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Management against all costs, expenses, liability and/or damages, which may be incident to, arise out of, or be caused by Sponsor’s/Exhibitor’s failure to comply with this Section. Any Sponsor/Exhibitor in violation of these policies shall be subject to immediate forfeiture of Sponsor/Exhibitor’s right to use the Conference Registrant Lists, as determined by Show Management in its sole discretion.

26. Miscellaneous. For all matters relating tothe BCBSA Conference, these General Rulesand Regulations shall control in the event of aconflict or omission with any other documentbetween the parties. A violation of theseGeneral Rules and Regulations policies mayresult in removal from the BCBSA Conferencewithout refund, will jeopardize Sponsor’s/Exhibitor’s participation in future BCBSAConferences, and may result in other action byBCBSA.


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CODE OF BUSINESS CONDUCT

This abbreviated Blue Cross and Blue Shield Association Code of Business Conduct ("Code") exhibit provides general guidelines to help you know how BCBSA wishes to conduct business. The Code governs the conduct of every BCBSA employee no one is exempt from its application. The complete Code of Business Conduct is available upon request.

PROTECTING INFORMATION

BCBSA has a variety of information on its business activities and strategies and information from and about its Licensees (referred to herein as the “Member Plans” or the “Plans”). Much of this BCBSA and Plan information is proprietary and confidential. It includes product development information, contractual arrangements, financial data, computer software programs, and BCBSA's own personnel data and salary information. You must not use or disclose BCBSA or Plan information except as authorized by BCBSA. You must not disclose data from or about BCBSA or Plans to other parties, including other Plans, without authorization by BCBSA.

DEALING WITH SUPPLIERS AND

CUSTOMERS

The following guidelines are intended to help all personnel to make decisions in potentially difficult situations:

"KICKBACKS" AND "REBATES"

Purchase or sales of goods and services must not lead to personnel or their families receiving kickbacks or rebates. Kickbacks or rebates can take many forms and are not limited to direct cash payments or credits. In general, if you or

your family stands to gain personally through the transaction, it is prohibited. Such practices not only are unethical but are in many cases illegal.

GIFTS OR GRATUITIES

Personnel may not accept gifts of money under any circumstances, nor may they solicit non monetary gifts,

gratuities, or any other personal benefit or favor of any kind from suppliers or customers. Personnel and members of their immediate families may accept unsolicited, non monetary gifts from a business firm or individual doing or seeking to do business with BCBSA only if the gift is of nominal value or the gift is primarily of an advertising or promotional nature. Gifts of more than nominal value may be accepted if protocol, courtesy or other special circumstances exist, as sometimes happens with international transactions. However, all such gifts must be reported to BCBSA's Compliance Officer, who shall determine if you may keep the gift, return it or whether it should more appropriately become Company property.

ENTERTAINMENT

Personnel may not encourage or solicit entertainment from any individual or company with whom BCBSA does business. From time to time, personnel may offer or accept entertainment, but only if the entertainment is reasonable, occurs infrequently, and does not involve lavish expenditures. Offering or accepting entertainment which is not a reasonable adjunct to a business relationship, but is primarily intended to gain favor or influence, must be avoided.


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OTHER IMPROPER PAYMENTS

The use of BCBSA funds or assets for any unlawful or unethical purpose is prohibited. Any payment which is improper when made by BCBSA personnel is likewise improper if made by a commission agent, consultant, or other third party on behalf of BCBSA, where BCBSA knows or has reason to know that the payment shall be made. The making of any payment to a third party for any purpose other than disclosed on the payment documentation also is prohibited.


SCHEDULE 1 BLUE CROSS AND BLUE SHIELD ASSOCIATION

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