EXHIBIT & SPONSORSHIP PROSPECTUS - a2z,...

EXHIBIT & SPONSORSHIP PROSPECTUS

May 16-19, 2016 Orlando World Center MarriottOrlando, Florida

The Blue Cross Blue Shield 2016 National Summit is a program of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. ©2015-2016

May 16 –19, 2016Orlando World Center Marriott2

On behalf of the Blue Cross Blue Shield Association and the 36 community-based and locally operated Blue Cross and Blue Shield companies, I am pleased to invite you

to Orlando, Florida, to participate in the 2016 National Summit, May 16-19 at the Orlando World Center Marriott.

The annual National Summit is the single largest gathering of Blue Cross Blue Shield executives — the leaders in healthcare. In 2016, as many as 1,500 Blue Cross and

Blue Shield company representatives will convene to exchange best practices and other learnings, discuss industry and market trends, and engage with expert speakers

on a wide range of business issues.

With its theme of Redefining Healthcare, the National Summit presents a truly unique opportunity for you, as a healthcare solutions provider, to share your company’s solutions with

the exclusive audience of Blue Cross Blue Shield decision makers as they consider ways to address key challenges and seize new opportunities to shape our nation’s healthcare system.

I hope to see you in Orlando in May.

Yours in good health,

Scott P. SerotaPresident and Chief Executive Officer

Blue Cross Blue Shield Association

A MESSAGE FROM OUR CEO


AT A GLANCE

Blue Cross Blue Shield Solutions Center Information

Exhibit Dates/Times*Tuesday, May 17: 12:15 – 2 p.m. (Lunch in Solutions Center)

4:30 – 7:30 p.m. (Reception in Solutions Center)

Wednesday, May 18: 11:45 a.m. – 1:45 p.m. (Lunch in Solutions Center)

Exhibit Setup*: Monday, May 16: 8 a.m. – 5 p.m.Tuesday, May 17: 8 – 11 a.m.

Exhibit Teardown*:Wednesday, May 18: 1:45 – 7 p.m.Thursday, May 19: 8 a.m. – 12 p.m.

*Exhibit times are tentative. BCBSA reserves the right to change conference details.

The premier Blue Cross

Blue Shield conference of the

year, the National Summit

assembles professionals from

across the BCBS System to

share best practices, ideas

for growth, gather insights

from keynote addresses and

breakout sessions and much

more. BCBS Plan attendees

come to learn from the best

speakers, and to discuss

issues and challenges with

industry experts to learn

about innovative solutions.

May 16 – 19, 2016

“ This show is by far and away our best value for conference expenditure.”

– Past Conference Sponsor

Orlando World Center Marriott8701 World Center DriveOrlando, Florida 32821


WHY PARTICIPATE?

Connect with the Biggest Brand in Healthcare

Meet with influencers and decision makers from virtually every business discipline across the BCBS System.

The Blue Cross and Blue Shield companies collectively spend more

than $15 billion on goods and services each year, and continually look for new products and services to improve their businesses and their offerings to members.

Source: 2015 National Summit Attendee Survey

President, SVP, VP, Chief Officer

Director

Manager, Team Leader, Supervisor

Counsel/Partner/Attorney

Consultant

Other

20%

26%33%

8%

5%9%

2015 BCBS PLAN ATTENDEES BY TITLE

2015 ATTENDEES BUSINESS DECISION ROLES

Influencer

Decision-maker

Other

No Involvement

44%41%

12%

3%

“ Excellent conference. Informative, educational and personable.”


4


Welcome to the Blue Cross Blue Shield Solutions Center

New this year, the exhibit hall is now the Blue Cross Blue Shield Solutions Center. The Solutions Center will better inform BCBS Plan attendees about your innovative solutions to their business needs. Additionally, there will be several new traffic drivers to the Solution Center, including:

• Increased marketing to BCBS Plan attendees; promoting the exhibit hall as the Solutions Center, where you can learn from premier industry experts, and discuss solutions to business challenges of the evolving industry.

• Enhanced activities that promote networking within the Solutions Center including lunch, reception and two lounges; the Game Lounge and Gold Hub Lounge.

• Expanded signage directing attendees to the Solutions Center and networking lounges.

2015 NATIONAL SUMMIT FACTS:

■■ 93% of attendees would recommend this conference to colleagues

■■ 70% of sponsors received above average ROI as compared to other conferences

■■ 80% of attendees visited the exhibit hall to meet with industry experts and build new relationships with potential business partners and companies

■■ Over 1,400 attendees represented each of the 36 Blue Cross and/or Blue Shield companies

■■ Attendees represented 11 business areas

“ We were able to meet with key leaders within organizations that are already customers, connect with organizations already on our target list and make other Blues organizations aware of us.”


BLUE CROSS BLUE SHIELD SOLUTIONS CENTER


EXHIBIT OPPORTUNITIES

The 2016 National Summit is an excellent opportunity to showcase your company’s products and services to as many as 1,500 Blue Cross and Blue Shield company attendees. There are several exhibit space offerings to fit your company’s marketing objectives.

10’ x 10’ space $7,500

10’ x 20’ space $14,900

10’ x 30’ space (limited availability) $22,300

10’ x 40’ space (limited availability) $29,700

Corner premium fee (limited availability) additional $2,000 per corner

Due to the increased visibility of corner premium spaces, there is a minimum design requirement of a pop-up display (subject to BCBSA review). Booth rental options will also be available through the General Contractor upon request. See display rules and regulations.

Booth space assignments begin in December and are ongoing. Booth requests will be honored with priority to sponsors, and by the date contracts are received, at show management’s discretion.

Each single 10’ x 10’ space includes:

• Two complimentary National Summit registrations.*

• Company listing and product/service categories on conference mobile app.

• Company listing in onsite resource guide.

• Company listing on floorplan signage in front of Solutions Center.

• Pre- and post-conference attendee list for one-time use; visit the Sponsor and Exhibitor Resource Center for more details.

• Back and side pipe and drape dividers.

• Overnight security service.

Electrical service or furniture IS NOT included with booth space.

Exhibit Hall is carpeted.

* Up to three additional Summit registrations per 10’ x10’ space may be purchased, with a maximum of five people per 10’ x 10’ space. Note that some sponsorships increase the overall allotment for registrations.


7May 16 –19, 2016Orlando World Center Marriott

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EVERY EFFORT HAS BEEN MADE TO ENSURE THE ACCURACY OF ALL INFORMATION CONTAINED ON THIS FLOORPLAN. HOWEVER, NO WARRANTIES, EITHER EXPRESSED OF IMPLIED, ARE MADE WITH RESPECT TO THIS FLOORPLAN. IF THE LOCATION OF BUILDINGCOLUMNS, UTILITIES OR OTHER ARCHITECTURAL COMPONENTS OF THE FACILITY IS A CONSIDERATION IN THE CONSTRUCTION OR USAGE OF AN EXHIBIT, IT IS THE SOLE RESPONSIBILITY OF THE EXHIBITOR TO PHYSICALLY INSPECT THE FACILITY TO VERIFY ALL

DIMENSION AND LOCATIONS. © COPYRIGHT 2007, FREEMAN, ALL RIGHTS RESERVED.

Branch: SERDC | Job #:421480 | File Path: O:\SERDC\FLOOR PLANS\SHOWS\2016\05-MAY\BLUE CROSS BLUE SHIELD ASSN NATL SUMMIT - 421480 | File Name: BCBSA16 OPT 2 | Tab: 328358 FP CROP.

REVISION DATE:

SCALE:REVISED BY:

ACCOUNT EXEC: LINE ITEM:

#328358DRAWING STARTED:

STARTED BY: PRODUCING EXEC:

2016 BLUE NATIONAL SUMMIT ORLANDO MARRIOTT WORLD CENTER - MAY 16 - 19, 2016

CYPRESS BALLROOM - ORLANDO MARRIOTT WORLD CENTER - ORLANDO, FLORIDA

9/11/2015 7/22/2015 JANEY GAUDIO

-K SMITHK SMITH NTS

719 819

Blue Cross Blue Shield Solutions Center Floorplan

Sponsorship and exhibit space opportunities are limited and will sell out. Reserve your space TODAY! Refer to page 8 for booth space reservations.

Indicates Sponsor Reserved Booth



NEW! Online Exhibit Space Reservations

The 2016 National Summit has gone digital! This year, you can reserve your exhibit space through the convenient online reservation system.

• Click here to access the online exhibit space reservation site. Refer to the prospectus distribution email for your company password.

• Confirm your company and primary contact* information.

• Select your booth size, configuration, and your top three booth locations.

• Select your company’s business area.

• Identify any partners that you wish to be near.

• Identify any competitors that you wish to NOT be near.

• Review your order details.

• Enter payment information (credit card or check). See below for further payment details.

• Review the General Rules and Regulations.

• Securely sign the contract.

• Click the checkbox to agree to the Rules and Regulations and click “submit”.

* One primary contact per company is required. The primary contact will receive a confirmation email upon receipt of your booth space reservation which will indicate acceptance by BCBSA and constitute a contract. Booth assignment confirmations are sent out to primary contacts in December.

Payment Information

There are two separate ways to make payments directly through the online reservation system:

1. To pay by credit card, enter payment information at time of reserving your booth space. See above for more detailed information.

2. To pay by check or wire transfer, selet the “paying by check/wire transfer” option at time of reserving your booth space. An invoice will be sent upon receipt of your reservation with payment details.

A 50 percent deposit is due within 14 days of receipt of the exhibit space reservation. Full payment is

required no later than Monday, April 18, 2016. If payment is not received within 14 days, your booth reservation

will be cancelled.

BCBSA Tax ID number and W-9

The Blue Cross and Blue Shield Association’s Tax I.D. number is 135-656-874. If you require a completed W-9 form, please email your request to [email protected]. BCBSA cannot provide any additional documentation in order

to establish ourselves as a vendor within your organization including the submission of forms, online profiles

or any other documentation requesting further BCBSA information.

https://s19.a2zinc.net/clients/BCBSA/BNS16/Public/e_boothsales.aspx?ID=12366&sortMenu=102000

mailto:exhibitors%40bcbsa.com?subject=


SPONSORSHIP OPPORTUNITIES

Enhance your Conference Experience with a Sponsorship

Maximize your brand’s presence in front of key decision makers across the entire network of Blue Cross and Blue Shield company professionals. Our unique sponsorship opportunities help position your organization as a trusted partner and leading innovator, which will enhance the attendee conference experience. Explore the sponsorship opportunities listed below to find the perfect fit for your company.

Metal Sponsorships• Presenting Platinum ENHANCED! SOLD OUT

• Gold ENHANCED!

• Silver

• Onsite Resource Guide NEW! SOLD

• Attendee Gift NEW! SOLD

• Pen SOLD

• Breaks

• Hotel Key Card SOLD

• Escalator Cling NEW! SOLD

• Conference Wi-Fi SOLD

• Water Station

• Breakfast

• Wellness Activity

Additional Sponsorship Opportunities

• Welcome Reception SOLD

• Opening Lunch NEW! SOLD

• iPad Station

• Charge/Recharge

• Game Lounge NEW!

• Photo Booth SOLD

• Tuesday Reception SOLD

• Notepad

• Lanyard SOLD

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METAL SPONSORSHIPSAs a Metal Sponsor you will enjoy a wide array of benefits that keep your brand front and center and allow you to stand out from the competition. Interact with top influencers and potential buyers with one of these exclusive opportunities.

SPONSORSHIP LEVELSPRESENTING

PLATINUMGOLD SILVER

PRICE $100,000 $75,000 $50,000

QUANTITY AVAILABLE 3 5 7

One premium exhibit space with the exclusive metal sponsor option to upgrade to a 20’ x 20’.*

10’ x 20’ 10’ x 20’ 10’ x 10’

Complimentary conference registrations. 9 7 5

Logo presence and hyperlink on the 2016 National Summit BCBS Plan attendee registration website.

X X X

Meeting space with signage at Orlando World Center Marriott, May 16-19. X X

Opportunity to present a thought leadership session on a critical issue in healthcare today (format and timing dependent upon agenda; content is subject to BCBSA approval).

X

Opportunity to post a thought leadership article on BCBS Plan attendee registration website and conference mobile app (subject to BCBSA guidelines; further details will be communicated once sponsorship is secured).

X

(1) reserved table at General Sessions (location to be determined by BCBSA) with tabletop signage.

X

Premium space near the Hub Lounge in the Solutions Center. X

Branding of Hub Lounge including signage and print collateral. X

Web presence on 2016 National Summit exhibitor website. X X X

Pre- and post conference attendee list for one-time use (including emails). X X X

Company logo on banner in conference space. X X X

Special thank you and recognition by BCBSA from the stage and on main stage screen before and after General Sessions.

X X X

Recognition near BCBSA registration area and on Solutions Center entrance unit.

X X X

Company listing in the onsite resource guide and on the floorplan signage near Solutions Center.

X X X

Sponsor recognition ribbons for all sponsoring company representative name badges.

X X X

Acknowledgment of sponsorship/company name on signage near the General Session room.

X X X

Mobile app presence (banner ad and company profile). X X X

*Cost to upgrade for Presenting Platinum and Gold sponsors is $10,000 and $17,000 for Silver sponsors.

METAL SPONSORSHIPS


PRE-CONFERENCE MARKETING EXHIBIT SPACE

• Logo presence and hyperlink on the 2016 National Summit BCBS Plan attendee registration website with recognition as a Presenting Platinum Sponsor.

• Web presence and hyperlink on 2016 National Summit exhibitor website with recognition as a Presenting Platinum Sponsor.

• Pre- conference attendee list for one-time use (including emails); please see page 27 for more details.

• One premium 10’ x 20’ exhibit space with the exclusive metal sponsor option to upgrade* to a 20’ x 20’ which allows:

– Your company’s booth height to increase from 8’ to 16’.

– Opportunity to rig signage above booth.

ONSITE RECOGNITION EXCLUSIVE! SESSION PRESENTATION

• Company logo on banner in conference space with recognition as a Presenting Platinum Sponsor.

• Special thank you and recognition as a Presenting Platinum Sponsor by BCBSA from the stage.

• Recognition as a Presenting Platinum Sponsor near BCBSA registration area and on Solutions Center entrance unit.

• Company listing in the onsite resource guide and on the floorplan signage near Solutions Center.

• Presenting Platinum Sponsor recognition ribbons for all sponsoring company representative name badges.

• Acknowledgment of sponsorship on main stage screen before and after General Sessions.

• Company name on signage near the General Session room.

• Opportunity to present a thought leadership session on a critical issue in healthcare today (format and timing dependent upon agenda; content is subject to BCBSA approval).

• Opportunity to post a thought leadership article on BCBS Plan attendee registration website and conference mobile app (subject to BCBSA guidelines; further details will be communicated once sponsorship is secured).

CONFERENCE EXPERIENCE POST CONFERENCE MARKETING

• Nine complimentary conference registrations.

• NEW! – (1) reserved table in General Sessions (location to be determined by BCBSA) with tabletop signage.

• Meeting space with signage at Orlando World Center Marriott, May 16-19.

• Post- conference attendee list for one-time use (including emails); please see page 27 for more details.

MOBILE APP PRESENCE

• Banner ad on the conference mobile app.

• Logo and recognition of sponsorship.

• Company profile and product service category listing.

To secure a Metal Sponsorship, contact: Christine Paplaczyk at [email protected] or 312.297.6213.

PRESENTING PLATINUM SPONSORSHIP $100,000Quantity: 3 SOLD OUT


mailto:christine.paplaczyk%40bcbsa.com%20?subject=


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GOLD SPONSORSHIP $75,000Quantity: 5 4 (1 SOLD)

PRE-CONFERENCE MARKETING EXHIBIT SPACE

• Logo presence and hyperlink on the 2016 National Summit BCBS Plan attendee registration website with recognition as a Gold Sponsor.

• Web presence and hyperlink on 2016 National Summit exhibitor website with recognition as a Gold Sponsor.





ONSITE RECOGNITION NEW! HUB LOUNGE PRESENCE

• Company logo on banner in conference space with recognition as a Gold Sponsor.

• Special thank you and recognition as a Gold Sponsor by BCBSA from the stage.

• Recognition as a Gold Sponsor near BCBSA registration area and on Solutions Center entrance unit.


• Gold Sponsor recognition ribbons for all sponsoring company representative name badges.



• Premium space near the Hub Lounge in the Solutions Center.

• Branding of Hub Lounge as Gold sponsor(s) including:

– Hanging aisle sign with company logo.

– Directional floor clings to Hub Lounge with company logo.

– Directional column wrap to Hub Lounge with company logo.

– Opportunity to have one piece of print collateral located in the Gold Hub Lounge in provided literature rack (subject to BCBSA approval). Piece may not exceed 8.5” x 11”; may be two-sided and/or in a brochure format.

CONFERENCE EXPERIENCE POST CONFERENCE MARKETING

• Seven complimentary conference registrations.

• Meeting space with signage at Orlando World Center Marriott, May 16-19.


MOBILE APP PRESENCE





METAL SPONSORSHIPS




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METAL SPONSORSHIPS


SILVER SPONSORSHIP $50,000Quantity: 7 5 (2 SOLD)


PRE-CONFERENCE MARKETING MOBILE APP PRESENCE

• Logo presence and hyperlink on the 2016 National Summit BCBS Plan attendee registration website with recognition as a Silver Sponsor.

• Web presence and hyperlink on 2016 National Summit exhibitor website with recognition as a Silver Sponsor.





ONSITE RECOGNITION POST CONFERENCE MARKETING

• Company logo on banner in conference space with recognition as a Silver Sponsor.

• Special thank you and recognition as a Silver Sponsor by BCBSA from the stage.

• Recognition as a Silver Sponsor near BCBSA registration area and on Solutions Center entrance unit.


• Silver Sponsor recognition ribbons for all sponsoring company representative name badges.




CONFERENCE EXPERIENCE

• Five complimentary conference registrations.

EXHIBIT SPACE







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ADDITIONAL SPONSORSHIP OPPORTUNITIESChoose from many different sponsorship opportunities for maximum brand exposure.

Welcome Reception Sponsor NEW! Opening Lunch Sponsor

iPad Station Sponsor

$50,000 $50,000 $45,000SOLD 1 Available 1 Available

Capitalize on the excitement of the kick-off event and be the first company to be recognized at the conference. Attendees will enjoy hors d’oeuvres and beverages while connecting with industry peers.

• One premium 10’ x 10’ exhibit space.

• Three complimentary conference registrations.

• Beverage napkins with sponsoring company logo.

• Signage with sponsoring company logo.

• Special thank you and recognition as the Welcome Reception Sponsor from the stage.

• Option to provide an introductory 30-second video clip during the Welcome Reception (subject to BCBSA guidelines).

Turn hungry attendees into happy attendees by sponsoring the first lunch of the conference. Lunch will be held in the Solutions Center immediately following the morning’s General Session.



• Napkins with sponsoring company logo.

• Meet and greet opportunity with General Session speaker (details dependent on speaker contract).

• Special thank you and recognition as the Opening Lunch Sponsor from the stage at the General Session.

• Option to provide a 30-second video clip (subject to BCBSA guidelines, timing to be determined).


Help attendees navigate their conference experience with iPad stations linked directly to the 2016 National Summit mobile app.



• Includes: iPad stands located throughout convention center with access to conference mobile app.

• Signage with sponsoring company logo at iPad stations.

RESERVE YOUR SPONSORSHIP TODAY!

Contact Christine Paplaczyk at [email protected] or 312.297.6213.

ALL SPONSORS RECEIVE THE FOLLOWING BENEFITS:

• Company name on Solutions Center entrance unit.

• Logo and recognition of sponsorship on the conference mobile app.

• Sponsor recognition ribbons for all sponsoring company representative name badges.


• Pre- and post-conference attendee list for one-time use; please see page 27 for more details.

• Company listing in the onsite resource guide and on the floorplan signage near the Solutions Center.



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ADDITIONAL SPONSORSHIPS


Charge/Recharge Sponsor NEW! Game Lounge Sponsor

Tuesday Solutions Center Reception Sponsor

$45,000 $40,000 $40,0001 Available 1 Available 1 Available

Long conference days can be exhausting. The three charge/recharge lounges throughout the conference space provide a great place to either recharge a mobile device with charging stations or reenergize attendees with a chair massage.



• Includes: electronic device charging pods, massage therapists, and seating area – all provided by BCBSA and located in three locations throughout the meeting space.


Maximize your presence while providing a fun experience for all attendees at the enhanced Game Lounge located in the Solutions Center. Open during exhibit hours, the Game Lounge will have a variety of games providing a much needed break and for a little friendly competition!



• Aisle sign with company logo as the Game Lounge Sponsor.

• Directional floor clings to Game Lounge with sponsor logo.

• Directional column wrap promoting the Game Lounge that will include sponsoring company logo.

Sponsor the Tuesday Solutions Center reception, where attendees will enjoy hors d’oeuvres and beverages while networking and learning from industry peers.




• Special thank you and recognition as the Tuesday Reception Sponsor from the stage.


RESERVE YOUR SPONSORSHIP TODAY!Contact Christine Paplaczyk at [email protected] or 312.297.6213.

Photo Booth Sponsor Notepad Sponsor Lanyard Sponsor


A fun sponsorship, conference attendees can snap photos of themselves throughout the conference to take home and/or post on the conference mobile app.



• Photo booth and photo booth attendant(s) – provided by BCBSA and located in the meeting space.

• Photo strips will include BCBSA logo and/or conference logo and sponsoring company logo (subject to BCBSA Brand Regulations).


Every BCBS Plan attendee will receive the notepad with your company’s logo. Attendees will continue to use their notepad post-show, giving your brand lasting exposure.



• Notepads will include sponsoring company logo (subject to BCBSA Brand Regulations).

• Distribution of notepads at opening General Session.

Have your logo displayed throughout the event with the sponsored lanyard given to all attendees.



• Company’s logo on lanyards distributed to all attendees at Conference Registration.


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NEW! Attendee Gift Sponsor

NEW! Onsite Resource Guide Sponsor

Break Sponsor

$35,000 $35,000 $35,0001 Available 1 Available 1 2 Available (Choice of Tues. or Wed.)

Give your brand lasting exposure with a tech organizer case. The case features five slots to organize your cables that will be distributed to all BCBS Plan attendees.



• Tech organizer case will include BCBSA logo and/or conference logo.

• Tech organizer case will include sponsoring company logo (subject to BCBSA Brand Regulations).

• Distribution of cable/cord organizer case at Attendee Conference Registration.

The onsite resource guide will be distributed at the hotels and available at all registration counters. Includes maps, at-a-glance agenda and other show related details. With your company logo displayed, attendees are sure to notice your brand throughout the conference.



• Onsite Resource Guide will include BCBSA logo and/or conference logo.

• Onsite Resource Guide will include sponsoring company logo (subject to BCBSA Brand Regulations).

Energize attendees a much needed brain break between sessions.




• Networking materials will be branded with BCBSA and conference logos in addition to sponsoring company’s logo (subject to BCBSA Brand Regulations).

• Signage in multiple break areas with sponsoring company logo.

RESERVE YOUR SPONSORSHIP TODAY!Contact Christine Paplaczyk at [email protected] or 312.297.6213.

Pen Sponsor Hotel Key Card Sponsor NEW! Escalator Cling Sponsor


Put your brand in the palm of the hands of every conference attendee.



• Pens will include BCBSA logo and/or conference logo.

• Pens will include sponsoring company logo (subject to BCBSA Brand Regulations).

• Distribution of pens at opening General Session.

Greet attendees as they arrive with your company logo on the hotel key card distributed at the conference hotel.



• Hotel Key Cards will include BCBSA logo and/or conference logo.

• Hotel Key Cards will include sponsoring company logo (subject to BCBSA Brand Regulations).

Emphasize your brand as attendees make their way up and down to sessions and the Solutions Center with this exclusive branding opportunity.



• Escalator cling will include BCBSA logo and/or conference logo

• Escalator cling will include sponsoring company logo (subject to BCBSA Brand Regulations).


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Conference Wi-Fi Sponsor Water Station Sponsor

$30,000 $30,0001 Available 1 Available

Be the window to the web with the Wi-Fi sponsorship. Everything from checking conference materials, accessing emails, they’ll need to enter your company’s name as the password to access the Wi-Fi throughout the convention center.



• Login information included in the onsite resource guide and company’s choice of password.

• Splash page will include BCBSA logo and/or conference logo.

• Splash page will include sponsoring company logo (subject to BCBSA Brand Regulations).

Located throughout the conference space, water coolers provide much needed refreshment to keep attendees happy, healthy and hydrated.



• Water cooler signage and disposable cups will include BCBSA logo and/or conference logo.

• Water cooler signage and disposable cups will include sponsoring company logo (subject to BCBSA Brand Regulations).

Breakfast Sponsor Wellness Activity Sponsor

$25,000 $15,0003 Available (Choice of Tues., Wed., or Thur.) 2 3 Available

Start each morning off on the right foot by sponsoring the most important meal of the day. Coffee, healthy breakfast and networking with fellow colleagues; all things needed for attendees to have a successful day of learning.

• Two complimentary conference registrations.


• Signage in breakfast area with sponsoring company logo.

• Opportunity to have one piece of print collateral (subject to BCBSA approval). Print piece may not exceed 8.5” x 11”; may be two-sided and/or in a brochure format.

Invigorate attendees with a healthy morning activity.

• Yoga, Walk/Run and Zumba determined by sponsoring company and BCBSA.


ALL SPONSORS RECEIVE THE FOLLOWING BENEFITS:

• Company name on Solutions Center entrance unit.

• Logo and recognition of sponsorship on the conference mobile app.

• Sponsor recognition ribbons for all sponsoring company representative name badges.


• Pre- and post-conference attendee list for one-time use; please see page 27 for more details.

• Company listing in the onsite resource guide and on the floorplan signage near the Solutions Center.

RESERVE YOUR SPONSORSHIP TODAY!

Contact Christine Paplaczyk at [email protected] or 312.297.6213.



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IMPORTANT INFORMATION

NEW! Sponsor and Exhibitor Resource Center

Access important 2016 National Summit information

with the click of a button!

The Sponsor and Exhibitor Resource Center is your one stop resource for all 2016 National Summit questions. Be sure to bookmark the page as you will be referring to the site throughout the show cycle. If you have any questions we encourage you to first check the Resource Page. You can also email us at [email protected].

Visit the Sponsor and Exhibitor Resource Center for the following:

Hotel Room Block Information

The Sponsor and Exhibitor hotel room block will be held at the Marriott Village hotels, 10 minutes from the Orlando World Center Marriott. A shuttle service between the hotels will be provided.

Room block rates and information will be distributed at a later date to all contracted sponsors and exhibitors.

• Company profile and categories portal

• Badge registration portal

• Floorplan

• Hotel Information

• Important dates

• Rules and regulations

• FAQs

• Exhibitor Service Kit

Important Dates

For more details, access the Sponsor and Exhibitor Resource Center.

■■ Freeman distribution of Exhibitor Service Kit

FEB. 16

■■ Early bird badge registration ends

FEB. 22

■■ Company profiles and product/service categories due

APR. 6

■■ Featured Booth Activities and Giveaways due (Optional)

APR. 6

■■ Preliminary attendee list distributed (Title and Plan name only)

APR. 15

■■ Final payments due APR. 18

■■ Final day to purchase badge registrations at preconference rate

APR. 18

■■ Pre-conference attendee list distributed

APR. 27

■■ Badge registration portal closes

MAY 6

■■ Post-conference attendee list distributed

MAY 26

Failure to meet above deadlines may result in company information being excluded from conference materials.

http://s19.a2zinc.net/Clients/Bcbsa/BNS16/public/e_login.aspx?frompage=12341





PRELIMINARY AGENDAMonday, May 16, 20167 a.m. – 8:30 p.m. Registration

4 – 5 p.m. Opening Keynote Session

5 – 7 p.m. Welcome Reception

Tuesday, May 17, 20167 a.m. – 8:30 p.m. Registration

7:30 – 8:30 a.m. Networking Breakfast

8:30 – 9 a.m. General Session: Conference Kick-off

9 – 10:30 a.m. General Session: CEO Panel

10:30 – 11 a.m. Networking Break

11 a.m. – 12:15 p.m. Political Session Point Counterpoint

12:15 – 2:00 p.m. Networking Lunch in Solutions Center

2 – 3 p.m. Individual Breakout Sessions

3 – 3:15 p.m. Break

3 – 4:15 p.m. Individual Breakout Sessions

4:30 – 7:30 p.m. Networking Reception in Solutions Center

Wednesday, May 18, 20167 a.m. – 7:30 p.m. Registration

7 – 8:30 a.m. Networking Breakfast

8:30 – 10 a.m. General Session: CEO Panel

10 – 10:30 a.m. Networking Break

10:30 – 11:45 a.m. Keynote Session

11:45 a.m. – 1:45 p.m. Networking Lunch in Solutions Center

1:45 – 2:45 p.m. Individual Breakout Sessions

2:45 – 3 p.m. Break

3 – 4 p.m. Individual Breakout Sessions

4 – 4:15 p.m. Break

4:15 – 5:15 p.m. Individual Breakout Sessions

5:30 – 6:30 p.m. Networking Reception

Thursday, May 19, 20167 a.m. – 12:30 p.m. Registration

7:30 – 8:30 a.m. Networking Breakfast

8:30 – 9:30 a.m. Individual Breakout Sessions

9:30 – 9:45 a.m. Break

9:45 – 10:45 a.m. Individual Breakout Sessions

11 a.m. – 12 p.m. Closing Session

* Agenda items and times are subject to change. Due to the proprietary nature of content, some conference sessions will be closed to non-Blue Cross and Blue Shield company employees.


POLICIESBadge/Registration Policies

• Each 10’ x 10’ exhibit space includes two complimentary registrations and the opportunity to purchase up to a maximum of three additional registrations. The early bird registration rate is $1,675 on or before February 22. After February 22, the preconference rate for additional registrations is $1,775. The last day to purchase registrations at the preconference rate is April 18. All registrations must be entered into the badge portal in the Sponsor and Exhibitor Resource Center by May 6. After May 6, you must register onsite. The rate for on-site registrations is $2,000. Booth-only passes or day registrations are not available for this conference.

• There is a maximum allotment of five people per 10’ x 10’ exhibit space.

• Wristbands will be available for setup and tear down hours only. Wristbands are not valid during exhibit hours. Wristbands will be distributed at the Exhibitor Registration Counter.

• The April 18 final payment deadline applies to all badge registration costs. Badge cancellations made after April 18 are non-refundable, although name substitutions will be allowed.

• Each exhibitor badge must be registered with a unique email address in order to access and save individual session selections in the conference mobile app and the post-conference survey.

These policies are in place to preserve the ratio

of BCBS Plan attendees to outside company

attendees for the duration of the conference.

BCBS Brand Policy

BCBSA and/or BCBS Plans cannot be mentioned in any materials (website, print, pre- or post-conference marketing materials, literature, communications, promotional items).

• Blue words, symbols, trademarks, service marks cannot be used in any materials, including: social media sites, websites and any other or all electronic media.

• Quotes or testimonials from any BCBS Plan or BCBSA staff cannot be used.

• You cannot make any reference to the Blue Cross Blue Shield Association, its Member Plans, “BCBS Plans”, or make mention of The Blues®.


Media Policy As the 2016 National Summit is a private, confidential, invitation-only event and in accordance to the Blue Brand Policy outlined above, the following traditional and social media are not allowed:

• Distribution of press releases regarding the National Summit and/or Sponsor/Exhibitor’s participation therein.

• Any mention of the 2016 National Summit or variation thereof on social media, including but not limited to Twitter, Facebook, or any other social media properties.

• Creation and/or use of 2016 National Summit hashtag or variation thereof.

• Creation of web pages (including but not limited to Facebook, website, etc.) devoted to providing information about the National Summit and/or Sponsor/Exhibitor’s participation therein.

• Reference to dates, location, agenda, attendees, or other information pertaining to the 2016 National Summit.

• Providing links to 2016 National Summit BCBS Plan attendee web page in any materials.

There are no exceptions. If these policies are violated, your right to exhibit and/or participate in the 2016 National Summit and/or other BCBSA conferences may be revoked and non-compliant materials will be removed. See General Rules and Regulations #3.

Without limiting the above policies, you are allowed to make mention of the “2016 National Summit” in your materials (website, print, pre- or post-conference marketing materials, literature, communications, promotional items).

For example, the following uses are acceptable:

• “XYZ Company is a proud Gold Sponsor of the 2016 National Summit.”

• “Stop by our booth #1000 at the 2016 National Summit.”

Terms and ConditionsThe terms and conditions contained within the agreement are non-negotiable and the basis of an agreed contract.

Primary Contact PolicyBCBSA requires only one primary contact per company to streamline communications and avoid confusion and duplicated efforts.

Licensee InformationFor all purposes herein, a “Licensee” is an entity that holds a license issued by BCBSA for that entity authorizing that entity to use the Blue Cross and/or Blue Shield brands and mark(s); and includes “Primary Licensees” (the 36 BCBS Plans) and their respective controlled affiliate licensees (“Licensed Affiliates”), only.

All Licensees and their Licensed Affiliates must comply with the terms of their respective license agreement, BCBSA’s standards and guidelines (Guidelines to Administer Membership Standards Applicable to Regular Members and Guidelines to Administer the Controlled Affiliate License Agreement(s) and Standards), and Brand usage rules (The Brand Book).

Sponsors/Exhibitors owned by Licensees or Licensed Affiliates may be identified as such at the sole discretion of BCBSA.

For restrictions on who can attend “BCBS-Only” and “BCBS Lawyer-Only” sessions, see General Rules and Regulations #25 (entitled, “Session Attendance, Photography, and Recordings”).

POLICIES


GENERAL RULES & REGULATIONSThese “General Rules and Regulations” apply to all sponsors and exhibitors (each, a “Sponsor/Exhibitor”) at this conference (“BCBSA Conference”). Your organization will be referred to as “Sponsor/Exhibitor” or “you,” Blue Cross and Blue Shield Association will be referred to as “BCBSA” or “Show Management,” and the facility where this BCBSA Conference is held will be referred to as the “Facility.”

1. Payments and Refunds A deposit (“Deposit”) in the amount of fifty percent (50%) of the total fee for all of Sponsor’s/Exhibitor’s sponsorship opportunities (“Sponsorships”) and booth or other exhibit space(s) (collectively, “Exhibit Space”) must be paid within fourteen (14) days after BCBSA’s receipt of the contract signed by Sponsor/Exhibitor. The Deposit is not refundable, except as provided below in this Section. The remaining fifty percent (50%) of the total fee, together with all badge fees (if any), must be paid by no later than April 18, 2016. Badge cancellations made after April 18, 2016 are non-refundable, although name substitutions will be allowed. Applications for Sponsorships and Exhibit Space will be accepted until all Sponsorship opportunities and Exhibit Space are sold. Every reasonable effort will be made to accommodate Sponsor’s/Exhibitor’s location preference. Upon booth assignment, Sponsor/Exhibitor will receive a confirmation letter informing Sponsor/Exhibitor of the assigned booth number and other pertinent information concerning the BCBSA Conference. Sponsor/Exhibitor will not be allowed to set up its exhibit until BCBSA has received full payment of the total fee. Payments may be made by check or money order payable to “Blue Cross and Blue Shield Association” and sent to Blue Cross and Blue Shield Association Conferences, 75 Remittance Drive, Suite 3091, Chicago, IL 60675-3091. Payments may also be made by credit card (MasterCard, Visa, and American Express accepted) or via wire transfer. Payment information will be set forth on the invoice. Sponsor/Exhibitor hereby acknowledges and agrees that Show Management shall have the right to reassign, lease, and/or take possession

of the Exhibit Space in the event Sponsor/Exhibitor fails to pay the total fee on or before April 18, 2016, or otherwise fails to comply with any term or condition set forth under these General Rules and Regulations.

BCBSA will refund all of Sponsor/Exhibitor’s payments for Sponsorship(s) and Exhibit Space only if BCBSA cannot or will not provide exhibit or booth space to Sponsor/Exhibitor due to the occurrence of: (A) any “Force Majeure” event (defined as any natural disaster, riot, insurrection, electrical or communications failure, explosion, strike, or any other cause beyond BCBSA’s reasonable control); (B) if Show Management exercises its right to reject or rescind any application and/or contracts (including fully executed contracts) with any Sponsor/Exhibitor or company (including its subsidiaries and affiliates) determined by Show Management, in its sole discretion, to be a national or local competitor of BCBSA or any Member Plan or Licensed Affiliate (defined below in Section 4) or to be other than in good standing with BCBSA or any Member Plan or Licensed Affiliate; or (C) as specifically provided below in Section 2 (entitled, “Requests for Cancellations or Downgrades of Exhibit Space”), Section 3 (“Blue Brand Policy”), Section 6 (“Exhibit Space Displays; No Sharing”), Section 8 (“Installation and Removal”).

2. Requests for Cancellations or Downgrades

of Exhibit Space Any request for Exhibit Space cancellation or downgrades by Sponsor/Exhibitor shall be made in writing to Show Management

at [email protected]. The Deposit is non-refundable; a refund or the remaining balance paid of the total fee will be made, but only if the written request is received by BCBSA no later than April 18, 2016. If granted, any Sponsor/Exhibitor requesting to downgrade its Exhibit Space will be responsible for all costs associated with the new Exhibit Space size and an additional $3,750 downgrade fee per 10’ x 10’ space forfeited. After the final payment deadline of April 18, 2016, no refunds will be issued for cancelling

or downgrading any Exhibit Space. Sponsor/Exhibitor may be required to move locations if a downsized Exhibit Space is requested; the new location will be determined in Show Management’s discretion.

3. Blue Brand Policy; Media Use Sponsor/Exhibitor shall not use the BLUE CROSS or BLUE SHIELD words, symbols, trademarks, service marks, or make any references to Blue Cross and Blue Shield Association, its Member Plans, “the Blues” or “Blue” in any manner, including but not limited to literature, pamphlets, websites, social media sites, electronic media, communications (on-site, pre- and post-), or content in any Exhibit Space. Any materials distributed, communicated, or displayed at a BCBSA Conference in violation of this Section will be removed immediately, and Sponsor/Exhibitor may be banned from participating in the BCBSA Conference, as well as all future BCBSA Conferences and events. Other actions may be taken by BCBSA, as BCBSA deems appropriate.

Licensee-owned Sponsor/Exhibitor may be identified in BCBSA Conference materials as well as in their respective Exhibit Space content as “Licensee-owned,” at the sole discretion of BCBSA, without further reference to the Blue Brands or such Licensee-owned Sponsor/Exhibitor’s relationship with BCBSA or any Blue Licensees or Licensed Affiliates.

Each BCBSA Conference is a private, confidential, invitation-only event. Accordingly, the following traditional and social media are not allowed: a) Distribution of press releases regarding the BCBSA Conference and/or Sponsor/Exhibitor’s participation therein; b) Any mention of any aspect of the BCBSA Conference or variation thereof on social media, including but not limited to Twitter, Facebook, or any other social media properties; c) Creation and/or use of any hashtag using the name of this BCBSA Conference (e.g., National Summit) or variation thereof; d) Creation of web pages

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(including but not limited to Facebook, website, etc.) devoted to providing information about any aspect of the BCBSA Conference and/or Sponsor/Exhibitor’s participation therein; e) Reference to dates, location, agenda, attendees, or other information pertaining to the BCBSA Conference: f) Providing links to any materials from the any BCBSA Conference (including but not limited to any web page with agenda or registrant information) in any of Sponsor’s/Exhibitor’s materials. Other restrictions on media use appear in Section 4 (entitled, “Session Attendance, Photography, and Recordings; Media Policy”).

Without limiting the foregoing, Sponsor/Exhibitor are allowed to make mention of the “2016 National Summit” in materials, consistent with the following acceptable examples:

• “XYZ Company is a proud Gold Sponsor of the 2016 National Summit.”

• “Stop by our booth #1000 at the 2016 National Summit.”

Sponsor/Exhibitor will not use any cross design logos or shield design logos (or logos giving the commercial impression of a cross or shield) containing or in the color blue (or the commercial impression of the color blue), or any other marks or design logos that are confusingly similar to the BLUE CROSS and/or BLUE SHIELD trademarks or design logos, or derivatives thereof. Without waiving any other rights, Sponsor/Exhibitor using any marks or logos deemed by BCBSA to be confusingly similar to BCBSA’s marks may be refused exhibition or sponsorship rights. To the extent Sponsor/Exhibitor has executed and is in compliance with a written settlement with BCBSA legal counsel regarding a disputed mark or logo, the Exhibitor or Sponsor shall not be deemed in violation of this provision. Termination or withdrawal as a result of this provision will not entitle Sponsor or Exhibitor to a deposit refund, or alter any payment requirements in accordance with any other provision. Please submit any questionable Exhibitor or Sponsor

logos to BCBSA for review as soon as possible.

There are no exceptions. If the policies described in this Section are violated, all non-compliant materials will be removed from the Exhibit Space and Sponsor/Exhibitor’s right to exhibit and/or participate in this BCBSA Conference and/or other BCBSA conferences may be revoked.

4. Session Attendance, Photography, and

Recordings; Media Policy Absolutely no audio or visual recordings, in any media, are allowed, except within the Exhibitor Space; and then only to the limited extent permitted by BCBSA pursuant to the Media Policy set forth below in this Section and other regulations that appear above in Section 3 (entitled, “Blue Brand Policy”).

Show Management reserves the right to prioritize and/or limit attendance at BCBSA Conference sessions to BCBSA Conference registrants and to exclude Sponsor/Exhibitor and its representatives from attending any or all BCBSA Conference sessions. Sponsor/Exhibitor is prohibited from distributing any BCBSA Conference passes or badges to any persons other than current, trustworthy, full-time employees (not part-time or contingent staff, consultants, or other third parties) of that Sponsor/Exhibitor itself (not those of its parent, subsidiaries, affiliates, or other third parties). Attendance at “Open” Sessions is open to all paid BCBSA Conference attendees and Sponsor/Exhibitor employees (to the extent permitted at their Sponsorship Level and properly badged). Attendance at “Blue-only” or “BCBS Plans-only” sessions, however, is restricted as follows:

(a) BCBS-Only Sessions Attendance at “BCBS-Only” Sessions is restricted to employees (not contingent staff, consultants, or other third parties) of: (i) BCBSA; (ii) Licensees, as defined below (i.e., the 36 Member Plans and their Licensed Affiliates); and (iii) the following entities, only: (A) GeoBlue; (B) 4 Ever Life Insurance Company; (C) Consortium Health Plans, Inc.; (D) NASCO; (E) Prime Therapeutics, LLC; (F) CoreLink Administrative

Solutions LLC; (G) Dental Network of America, LLC; and (H) Hallmark Services Corporation. Attendance by any other persons is subject to approval on an individual basis by BCBSA Legal, in its sole discretion.

For all purposes herein, a “Licensee” is an entity that holds a license issued by BCBSA authorizing that entity to use the Blue Cross and/or Blue Shield brands and mark(s); and is limited to “Primary Licensees” (the 36 BCBS Plans) and their respective controlled affiliate licensees (“Licensed Affiliates”), only.

All Licensees and their Licensed Affiliates must comply with the terms of their respective license agreement, BCBSA’s standards and guidelines (Guidelines to Administer Membership Standards Applicable to Regular Members and Guidelines to Administer the Controlled Affiliate License Agreement[s] and Standards), and Brand usage rules (The Brand Book).

Sponsors/Exhibitors owned by Licensees or Licensed Affiliates may be identified as such, at the sole discretion of BCBSA, as described above in Section 3 (entitled, “Blue Brand Policy”).

(b) BCBS Lawyer-Only Sessions Attendance at “BCBS Lawyer-Only” Sessions is restricted to: (i) in-house counsel employed by BCSBA or BCBS Plans (i.e., the 36 Member Plans and their Licensed Affiliates); and (ii) those attorneys who are identified on the program as presenters for that particular session. Attendance by any other persons is subject to approval on an individual basis by BCBSA Legal, in its sole discretion.

Show Management further reserves the right to require proof of the attendee’s qualifications to attend any Open, Blue-Only, or Blue Lawyer-Only Session(s), including but not limited to a badge that states the BCBS Plan’s name, a business card that includes a BCBS Plan’s physical address as well as a valid email address, and such other information verifying that attendee’s qualifications to attend that particular session as Show Management, in its sole discretion, may deem fit.

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GENERAL RULES & REGULATIONS


(c) BCBSA Media Policy Recording, through any media, of any portion of any presentations and/or conversations conducted at or during any BCBSA Conference, is strictly prohibited, without prior written consent from BCBSA identifying the specific individual or company allowed to make the recording, the recording medium to be used, and the specific presentation or conversation that BCBSA has permitted that individual or company to record. Without limiting the foregoing, and by way of illustration, only, this prohibition applies to any and all recording media (including, but not limited to, audiotape, videotape, film, and the memory of any device), and includes, without limitation, any and all recording devices (including, but not limited to, cameras, cellular phones, cellular phone components, Bluetooth, laptop computers, tablets, and all other types of digital and recording devices).

Further, any material recorded after receiving BCBSA’s prior written consent (as described above) is prohibited from being posted, broadcast, streamed or communicated, in whole or in part, on any media (including but not limited to any websites, web pages, social media sites, and any other electronic media, as well as any and all print, media, broadcast media, and other media or communications means), without prior written consent of BCBSA identifying the specific individual or company allowed to so use the recording, and the permitted purpose, location, and duration of any such post, broadcast, stream, or other communication of such recording.

Failure to adhere to this policy may result in immediate removal from the BCBSA Conference, with confiscation of all conference materials and unauthorized recordings as well as other potential consequences, together with recovery of all associated costs and reasonable attorney’s fees incurred by BCBSA in furtherance of compliance with this policy.

5. Location of Exhibit Space Exhibit Space locations will be determined solely at the discretion of Show Management, subject to

availability on a first-come, first-served basis. Show Management reserves the right to modify the floor plan and any exhibit or space assignments, at any time, as necessary to meet the needs of Show Management or other Sponsor/Exhibitor.

6. Exhibit Space Displays; No Sharing All demonstrations or promotional activities must be confined to the limits of the Exhibit Space assigned to Sponsor/Exhibitor by BCBSA. Sufficient space must be provided within the Exhibit Space for the comfort and safety of persons attending the BCBSA Conference, including those watching Sponsor’s/Exhibitor’s demonstrations and other promotional activities. Sponsor/Exhibitor is responsible for keeping the aisles near its Exhibit Space free of congestion. Any Sponsor/Exhibitor materials found outside of the Exhibit Space will be removed and may affect the Sponsor’s/Exhibitor’s participation in future BCBSA Conferences. Additional requirements on arrangement of the Exhibit Space and its contents are set forth in Section 9 (“Arrangement of Exhibit Space and Contents”) and elsewhere in these General Rules and Regulations.

Sponsor/Exhibitor shall not assign, sublet, share, or substitute the Exhibit Space with any another subsidiary, affiliate, agent or other person or entity. Exhibit Space, regardless of size, shall showcase only BCBSA approved products or services of Sponsor/Exhibitor. Co-locating or substitutions are not permissible. Any attempt to assign, sublet, share, or substitute will be deemed a violation of these General Rules and Regulations. Further, Sponsor/Exhibitor may show only products and/or services dealt in Sponsor’s/Exhibitor’s regular course of business. Showing of products and/or services of Sponsor’s/Exhibitor’s parent, subsidiaries, affiliates, or other third parties is strictly prohibited, and deemed a violation of these General Rules and Regulations. Should an article of a non-exhibiting person or entity be required for operation or demonstration in an Sponsor’s/Exhibitor’s display, their

identification in connection with each such article shall be limited to the usual and regular nameplate, imprint or trademark under which same is sold in the general course of business, and is subject to Show Management’s prior approval, in its discretion. Persons or entities that have not been assigned Exhibit Space by Show Management will not be permitted to solicit business in the exhibit areas or elsewhere during any BCBSA Conference, without prior written consent from Show Management.

Show Management, at its sole discretion, may refuse Exhibit Space assignment or rental to Sponsor/Exhibitor if Sponsor’s/Exhibitor’s display of products or services, in Show Management’s sole discretion, is not compatible with the general character and objectives of the BCBSA Conference.

Show Management reserves the right to restrict the operation of, or evict completely, any materials which, in Show Management’s sole discretion, detract from the general professional character of the exposition as a whole. This includes, but is not limited to, Exhibit Space contents or display materials which, because of noise, flashing lights, method of operation, display of unsuitable materials, or otherwise is determined by Show Management to be objectionable to the successful conduct of the exposition as whole. Use of so-called “barkers” or “pitchmen” is strictly prohibited. All demonstrations or other promotional activities must be confined to the limits of the Exhibit Space. Sufficient space must be provided within the Exhibit Space for the comfort and safety of persons watching demonstrations and other promotional activities. Sponsor/Exhibitor is responsible for keeping the aisles near its Exhibit Space free from congestion caused by demonstrations or other promotions.

7. Sponsor/Exhibitor Authorized

Representative Sponsor/Exhibitor must name one (and only one) individual to serve as Sponsor’s/Exhibitor’s direct point of contact (“Authorized Representative”) in connection

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with installation, operation, and removal of Sponsor’s/Exhibitor’s exhibit. The Authorized Representative, and all other of Sponsor/Exhibitor’s attendees at the BCBSA Conference, shall be full time employees (not part time or contingent staff, consultants, or other third parties) of Sponsor/Exhibitor (not that of its parent, subsidiaries, affiliates, or other third parties). The Authorized Representative shall have full legal authority to act on behalf of Sponsor/Exhibitor, including, without limitation, to enter into any contracts in connection with Sponsor’s/Exhibitor’s duties and responsibilities hereunder. Sponsor/Exhibitor shall assume responsibility for all acts and omissions of its Authorized Representatives and other representatives at the BCBSA Conference. All Sponsor/Exhibitor representatives shall wear badge identification furnished by Show Management at all times while they are in the Exhibit Space. Show Management reserves the right to further restrict or to limit the number of Sponsor/Exhibitor representatives.

8. Installation and Removal Show Management reserves the right to fix the times for installation and removal of the Exhibit Space and its contents, which will be before and after the BCBSA Conference officially, opens and closes. Installation of all exhibits must be fully completed by 11 a.m. on May 17, 2016, unless otherwise agreed in writing by BCBSA. Any Exhibit Space not claimed and occupied by 11 a.m. on May 17, 2016 will be deemed forfeited and may be re-sold or reassigned, in BCBSA’s sole discretion. Without limiting the foregoing, no Sponsor/Exhibitor will be allowed to dismantle or repack any part of its exhibit until after the closing of the show 1:45 p.m., May 18, 2016. Sponsor/Exhibitor is solely responsible for installing and dismantling the Exhibit Space and its contents in accordance with these General Rules and Regulations. Violation of this Section may result in removal from the BCBSA Conference without refund, will jeopardize Sponsor’s/Exhibitor’s participation in future BCBSA Conferences, and may result in other action by BCBSA.

9. Arrangement of Exhibit Space and

Contents Sponsor/Exhibitor will be provided with an “Exhibitor Kit” that describes the type and arrangement of Exhibit Space and the standard equipment provided by Show Management. Exhibit Space shall be arranged and constructed in accordance with these General Rules and Regulations, together with all additional provisions contained in the Exhibitor Kit. Any Exhibit Space or contents that fail to conform to these General Rules and Regulations and the Exhibitor Kit guidelines, in the sole opinion of Show Management, may result in removal from the BCBSA Conference without refund and will jeopardize Sponsor’s/Exhibitor’s participation in future BCBSA Conferences.

10. Sponsor/Exhibitor Plan Review

Sponsor’s/Exhibitor’s construction plans and layout arrangements for peninsula or island Exhibit Spaces, or involving other unusual construction features, must be submitted to BCBSA for approval at least sixty (60) days prior to the opening of the BCBSA Conference.

11. Compliance with Laws Sponsor/Exhibitor shall be responsible for keeping the Exhibit Space neat, staffed and orderly at all times. Sponsor/Exhibitor shall comply with all applicable federal, state and local laws, ordinances and regulations, including but not limited to those pertaining to health, fire prevention, public safety and all other activities and communications related to the BCBSA Conference (collectively, the “Laws”). Compliance with such Laws is mandatory for all Sponsor/Exhibitor and the sole responsibility is that of the Sponsor/Exhibitor. Show Management and service contractors have no responsibility pertaining to the compliance with Laws as far as individual Sponsor’s/Exhibitor’s Exhibit Space, contents, and operation is concerned. Should a Sponsor/Exhibitor have any question as to the application of such Laws to Sponsor’s/Exhibitor’s exhibit or display, Show Management will endeavor to answer them. All Exhibit Space contents and decorations (including but not limited to carpeting) must be

flameproof and all hangings must clear the floor. Butane, bottled gas, or any other flammable or explosive material are not permitted; except for cooking demonstrations, to the extent that Show Management, in its sole discretion, may agree in advance in writing. Electrical wiring must conform to National Electrical Code Safety Rule and all other applicable Laws. Failure to comply with any Laws or safety regulations, or any acts or omissions by Sponsor/Exhibitor that may otherwise may create a fire or safety hazard, in the sole opinion of Show Management, may result in removal from the BCBSA Conference without refund and will jeopardize Sponsor’s/Exhibitor’s participation in future BCBSA Conferences; further, Sponsor/Exhibitor will remove the contents of the Exhibit Space, at Sponsor’s/Exhibitor’s expense. Sponsor/Exhibitor shall comply with all other rules and regulations as may be required by the Facility. If unusual equipment or machinery is to be installed, or if appliances that might come under fire, electrical, or other safety codes are to be used, Sponsor/Exhibitor must advise Show Management no later than one (1) month in advance of the BCBSA Conference, to facilitate both information and compliance with the foregoing and any additional requirements of the Facility.

For their own safety and protection, persons under twenty–one (21) years of age shall not be admitted to any BCBSA Conference areas.

12. Storage of Packing Crates and Boxes

Sponsor/Exhibitor shall not be permitted to store packing crates and boxes in the Exhibit Space during the period between the official opening and closing of all Exhibit Hall activities at the BCBSA Conference. Sponsor/Exhibitor must properly mark and identify all crates and boxes, which will then be stored and returned to the Exhibit Space by Show Management’s service contractors. Crates or boxes that are not properly marked and identified may be destroyed at BCBSA’s sole discretion. Show Management assumes no responsibility for the contents of crates or boxes labeled with

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improper or inadequate identification or those labeled as “empty.” Crates, boxes, or other materials unclaimed by Sponsor/Exhibitor after the official closing of all Exhibit Hall activities will be removed by Show Management, at that Sponsor’s/Exhibitor’s expense, and Sponsor/Exhibitor will be billed by Show Management for their removal at prevailing costs for time and materials.

13. Drawings and Giveaway Prizes All BCBSA employees and contingent staff are prohibited from participating in any drawings or contests; further, most other attendees cannot accept items valued over $50 due to their own compliance regulations. For those reasons, any drawings, giveaways, or other incentives offered to BCBSA Conference registrants by Sponsor/Exhibitor must be approved in advance by Show Management. To the extent permitted by Law and so approved by BCBSA, all Sponsor/Exhibitor is welcome to have drawings and/or giveaways in its Exhibit Space, subject to the following conditions: (a) BCBSA employees and contingent staff cannot participate; (b) any drawing or giveaway prize must not exceed $250 in value; (c) any prizes of store specific gift cards (e.g., Starbuck’s or Amazon gift cards) must not exceed $10; and (d) no prizes of cash or cash equivalents (such as prepaid credit cards, e.g., Visa gift cards) will be allowed. Sponsor/Exhibitor shall organize the giveaways and drawing prizes fairly for all attendees and will be solely responsible for their distribution to winners; Show Management shall not be responsible for announcing or distributing any prizes during or after the BCBSA Conference.

14. Literature Distribution All demonstrations or other activities must be confined to the limits of the Sponsor’s/Exhibitor’s Exhibit Space. Distribution of circulars may be made only within the space assigned to the Sponsor/Exhibitor distributing such materials. No advertising circulars, catalogs, folders, or devices shall be distributed by Sponsor/Exhibitor in the aisles, meeting rooms, registration areas, lounges, or grounds of the host Facility. Any literature found outside of a Sponsor’s/Exhibitor’s Exhibit

Space will be removed and may affect the Sponsor’s/Exhibitor’s participation in future BCBSA Conferences.

15. Live Animals Live animals are prohibited, with the exception of service animals.

16. Sales All sales transacted at the BCBSA Conference must be accompanied by a receipt.

17. Sound Microphones are not permitted. Exhibits which include the operation of musical instructions, radios, sound projection equipment, or any noisemaking machines must be conducted or arranged so that the noise and attention resulting from the demonstration will not cause the aisles to be blocked and will not annoy or disturb adjacent Sponsors/Exhibitors and their patrons. To use any noisemaking exhibits, Sponsor/Exhibitor must secure Show Management’s written approval at least thirty (30) days before the exhibition opens.

18. Conflicting Events Sponsor/Exhibitor agrees not to extend invitations to, call meetings with, or otherwise solicit the attendance of any BCBSA Conference registrants to any meeting, gathering, or social event during the period between the official opening and closing of the BCBSA Conference, including but not limited to invitations to hospitality suites, refreshments, meals, receptions, or other activities (collectively “Sponsor/Exhibitor Events”), without the prior written consent of Show Management on scheduling considerations (so as not to conflict with official BCBSA Conference activities), and then only with the understanding that the Sponsor/Exhibitor is solely responsible for all such Sponsor/Exhibitor Events.

The primary purpose of the BCBSA Conference is to allow attendees to participate in BCBSA Conference activities set forth on the official BCBSA Conference Schedule and Agenda. Under no circumstances shall any Sponsor/Exhibitor Event conflict with BCBSA Conference activities (including but not limited to educational seminars, functions, Exhibit Hall hours, and any other related activity scheduled by Show

Management), without the prior written permission of Show Management. Scheduling of Sponsor/Exhibitor Events (whether located in the hotel or elsewhere) must be approved in advance by Show Management.

19. Americans With Disabilities Act Sponsor/Exhibitor has the sole responsibility under the Americans with Disabilities Act (the “ADA”) to make its Exhibit Space (contents included) accessible to handicapped persons. Sponsor/Exhibitor shall indemnify, defend. and hold harmless Show Management and Facility against all costs, expenses, liability and/or damages, which may be incident to, arise out of, or be caused by Sponsor’s/Exhibitor’s failure to comply with the ADA and all other applicable Laws, rules, and regulations (including but not limited to these General Rules and Regulations).

20. Liability and Insurance All property of Sponsor/Exhibitor shall remain under Sponsor’s/Exhibitor’s custody and control at all times, including while it is in and in transit to and from the Facility, as well as while it is on site at the Facility. BCBSA, its contractors, the Facility, and their respective officers, directors, agents, representatives, and employees shall not be responsible for the safety or loss of any property of Sponsor/Exhibitor, whether from theft, damage, fire, accident, vandalism or other causes. Sponsor/Exhibitor hereby expressly waives and releases BCBSA from any and all liability under any and all such claims or demand Sponsor/Exhibitor may have against BCBSA by reason of any damage to or loss of any property of the Sponsor/Exhibitor. Sponsor/Exhibitor at its own expense, may obtain adequate insurance against any such injury, loss, or damage.

21. Indemnification and Limitation of Loss

Without limiting any other provision, Sponsor/Exhibitor will indemnify, defend, and hold BCBSA, Show Management, and BCBS Plans and their Licensed Affiliates harmless, from and against all claims, demands, actions, damages, loss, costs, liabilities, expenses and judgments, together with court costs and reasonable

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attorneys’ fees, recovered from or asserted against BCBSA or Show Management on account of injury or damage to person or property to the extent that any such damage or injury may be incident to, arise out of, or be caused, either proximately or remotely, wholly or in part, by any act or omission of the Sponsor/Exhibitor or any of its agents, servants, employees, contractors, patrons, guests, licensees or invitees or of any other person entering upon the Facility’s premises with the express or implied invitation or permission of Sponsor/Exhibitor; except to the extent that such damage or injury results from the sole negligence, gross negligence or willful misconduct of BCBSA or Show Management. Under no circumstance shall BCBSA, Show Management, any Member Plan, or Licensed Affiliate be liable for lost profits or other incidental or consequential damages.

22. Care of Building and Equipment

Sponsor/Exhibitor, its employees, contractors, and agents shall not injure or deface any part of the Facility, the Exhibit Space or contents of other sponsors, exhibitors, or other persons or entities attending the BCBSA Conference, or any show equipment and décor. When such damage appears, the Sponsor/Exhibitor will be liable to the owner of the property so damaged.

23. BCBSA Code of Business Conduct

BCBSA has adopted a Code of Business Conduct (“Code”) which governs the conduct of every BCBSA employee and establishes specific ethical standards for its employees. Certain significant provisions of the Code include conflict of interest, gifts or gratuities, kickbacks, entertainment, improper payments, and protecting information, which are attached as Schedule 1 (incorporated by reference herein). Sponsor/Exhibitor agrees that neither it nor any of its employees, representatives or agents will engage in any conduct contrary to or in contravention of the Code. Failure to comply with this Section, in the sole opinion of Show Management, may result in removal from the BCBSA Conference without refund and will jeopardize Sponsor’s/Exhibitor’s participation

in future BCBSA Conferences.

24. Other Prohibitions No item shall be posted on or tacked, nailed or screwed, or otherwise attached to columns, walls, floors or other parts of the building or furniture. Any repair or restoration work required because of the Sponsor’s/Exhibitor’s failure to observe this warning will also be at the expense of the Sponsor/Exhibitor.

25. Conference Registrant Lists Subject to the restrictions set forth in this Section, Sponsor/Exhibitor will be given a list of registrants’ names and mailing information before the start date of the BCBSA Conference, and a final list with mailing information after the end of the BCBSA Conference (“Conference Registrant Lists”). Sponsor/Exhibitor may use these Conference Registrant Lists only to send one (1) pre-BCBSA Conference communication and one (1) post-BCBSA Conference communication to provide a valuable and informative communication conduit with registrants, as provided below in this Section, and for no other purpose.

A. Sponsor’s/Exhibitor’s use of the Pre- and Post- Conference Registrant Lists are restricted to one (1) pre-BCBSA Conference communication and one (1) post-BCBSA Conference communication, with each use limited to a direct mail campaign to promote that Sponsor’s/Exhibitor’s participation at the BCBSA Conference. All other use is prohibited. Permitted use of the Pre-Conference Registrant List expires on May 13, 2016. Permitted use of the Post-Conference Registrant List expires on June 24, 2016. The content of Sponsor’s/Exhibitor’s one time pre-and post-conference communications must relate directly to Sponsor’s/Exhibitor’s participation in this BCBSA Conference. Incentive-based messages are the best received, such as announcement of a new product or service, a special educational presentation, or a featured activity at the Exhibit Space. Registrants typically do not care to receive generic sales or marketing literature. Any action that Sponsor/Exhibitor may take to contact such individuals must comply with

all applicable state, Federal, and local laws, including, but not limited to, the Telephone Consumer Protection Act 47 U.S.C. § 227 et seq. and the CAN-SPAM Act, 15 U.S. Code Chapter 103 et seq., and must also adhere to all requirements contained in Section 3 (entitled, “Blue Brand Policy; Media Use”).

B. Use of phone or fax to contact any individuals using the Conference Registrant Lists is strictly forbidden.

C. Pre-and post-conference attendee lists are intended for a one-time direct mail piece use only and must relate directly to the Sponsor’s/Exhibitor’s participation in the 2016 National Summit. Communications to Conference registrants during the BCBS Conference may be done through the messaging function of the BCBSA Conference’s mobile app; for further information, refer to the Sponsor and Exhibitor Resource Center.

D. Sponsor/Exhibitor will not disclose, transfer, duplicate, reproduce, sell, or loan any portion of the Pre-and-Post Conference Registrant Lists in any form whatsoever, including entering into Sponsor’s/Exhibitor’s own electronic databases; and Sponsor/Exhibitor will destroy all copies of the Pre-and-Post Conference Registrant Lists in its possession immediately upon the expiration dates set forth above in this Section. Any contact between Sponsor/Exhibitor between any Conference registrant beyond the limited scope of these two pre- and post-Conference communications should be maintained on a separate database, and Sponsor/Exhibitor is solely responsible for compliance with all permissions and other legal requirements thereon.

E. Any use of the information contained in the Conference Registrant Lists beyond the scope of this BCBSA Conference and the conditions outlined above is strictly prohibited. Without limiting any other provision, Sponsor/Exhibitor shall indemnify, defend, and hold harmless Show Management against all costs, expenses, liability and/or damages, which may be incident


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to, arise out of, or be caused by Sponsor’s/Exhibitor’s failure to comply with this Section. Any Sponsor/Exhibitor in violation of these policies shall be subject to immediate forfeiture of Sponsor/Exhibitor’s right to use the Conference Registrant Lists, as determined by Show Management in its sole discretion.

26. Miscellaneous For all matters relating to the BCBSA Conference, these General Rules and Regulations shall control in the event of a conflict or omission with any other document between the parties. A violation of these General Rules and Regulations policies may result in removal from the BCBSA Conference without refund, will jeopardize Sponsor’s/Exhibitor’s participation in future BCBSA Conferences, and may result in other action by BCBSA.


SCHEDULE 1: Blue Cross Blue Shield Association Code

of Business Conduct

This abbreviated Blue Cross and Blue Shield Association Code of Business Conduct (“Code”) exhibit provides general guidelines to help you know how BCBSA wishes to conduct business. The Code governs the conduct of every BCBSA employee no one is exempt from its application. The complete Code of Business Conduct is available upon request.

Protecting Information

BCBSA has a variety of information on its business activities and strategies and information from and about its Licensees (referred to herein as the “Member Plans” or the “Plans”). Much of this BCBSA and Plan information is proprietary and confidential. It includes product development information, contractual arrangements, financial data, computer software programs, and BCBSA’s own personnel data and salary information. You must not use or disclose BCBSA or Plan information except as authorized by BCBSA. You must not disclose data from or about BCBSA or Plans to other parties, including other Plans, without authorization by BCBSA.

Dealing with Suppliers and Customers

The following guidelines are intended to help all personnel to make decisions in potentially difficult situations:

• “Kickbacks” and “Rebates”

Purchase or sales of goods and services must not lead to personnel or their families receiving kickbacks or rebates. Kickbacks or rebates can take many forms and are not limited to direct cash payments or credits. In general, if you or your family stand to gain personally through the transaction, it is prohibited. Such practices not only are unethical but are in many cases illegal.

• Gifts or Gratuities

Personnel may not accept gifts of money under any circumstances, nor may they solicit non monetary gifts, gratuities, or any other personal benefit or favor of any kind from suppliers or customers. Personnel and members of their immediate families may accept unsolicited, non monetary gifts from a business firm or individual doing or seeking to do business with BCBSA only if the gift is of nominal value or the gift is primarily of an advertising or promotional nature. Gifts of more than nominal value may be accepted if protocol, courtesy or other special circumstances exist, as sometimes happens with international transactions. However, all such gifts must be reported to BCBSA’s Compliance Officer, who shall determine if you may keep the gift, return it or whether it should more appropriately become Company property.

• Entertainment

Personnel may not encourage or solicit entertainment from any individual or company with whom BCBSA does business. From time to time, personnel may offer or accept entertainment, but only if the entertainment is reasonable, occurs infrequently, and does not involve lavish expenditures. Offering or accepting entertainment which is not a reasonable adjunct to a business relationship, but is primarily intended to gain favor or influence, must be avoided.

• Other Improper Payments

The use of BCBSA funds or assets for any unlawful or unethical purpose is prohibited. Any payment which is improper when made by BCBSA personnel is likewise improper if made by a commission agent, consultant, or other third party on behalf of BCBSA, where BCBSA knows or has reason to know that the payment shall be made. The making of any payment to a third party for any purpose other than disclosed on the payment documentation also is prohibited.

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