Spies Hecker – simply closer.

Marketing CommunicationsProjects 2011.

Brand message.

What do we want to achieve?

With the competence of its people, Spies Hecker provides optimal system solutions to our refinish partners which make their work easier, boost their efficiency and thus generate sustainable added value.

„„

Brand positioning.

Solution-orientedBrand personality

Customer benefit

Performance pledge

Making work easier,boosting efficiency, generating sustainable added value.

We deliver efficient system solutions.

We give full attention tothe needs of our customers.

Key Objectives 2011.

Drive the Brand image and culture

Support to new product systems.Push training activities

Communication mix to support our Colors Tools.Push training activities

Force the use of website and extranet,strengthen the web presence

Hi-TEC Series 480 – launch with all definedsupport tools according revised launch plan

Extranet: MC Material 24 h online!

New marketing measures are:• communicated via MC Flash (upon completion)• immediately stored in the Extranet• all print material with the status “Ready” are available

in the Image Database – Select Image Database > category “Print Media”– Download pdf (all generated language versions)– Download images– Order fine data

• Product Flyer & Certificates editable in the Printshop– Select “Brand Center” > Printshop

www.spieshecker.com > login

Your Order.

• Please make your ordervia Excel order file

• Return it until 2. May toKarsten Jürs.

MC Key Projects 2011.

Product support.

Technology Brochure.

• Brochure: System solutions thatmove you forward

• Overview about the entire rangeof paint technologies PC, CV and Industry

• According to our brand message:“solution oriented, simply closer”

• Altar binder that cover 9 technology Flyers

• Additional space for local information

Technology Brochure.

Altar binder to collect individualsets of different flyers.

Technology Brochure.

• Permasolid HS Clear Coats

• Permahyd Hi-TEC 480

• Permasolid HS Surfacers

• Permahyd Base Coat 280/285

Various flyers can be inserted.

Technology Brochure.

• Speed Repair

• Speed Repair – Hi-TEC

• Permafleet

• Permaflex

• Painting plastics

Various flyers can be inserted.

Brochure: Customized Paint Systems.

Paint systems for professionals.• The brochure shows product recommendations (Primer, Surfacer, Base Coat, Clear Coat) for different requirements

1. Speed Repair2. Full and partial

respray3. Painting plastics4. Vintage cars5. Scratch Resistant6. Matt paint

Brochure: Customized Paint Systems.

• Suggested systems:a) standard finishesb) custom finishes

• Including new Clear Coats, Surfacer

• Indication of usage,application properties

Update Poster Creator Tool.

Update June 2011:- Complete revision - General product update- Substitution of pictograms- Harmonise the Hardeners- New Clear Coats 8650 and 8055

Wet-on-Wet Surfacer 5620

Next update 2012:- Painting plastics products- Performance Surfacer 5320

Marketing Support forOptimum Plus Clear Coat 8650.

TDS Press Release

Integration in - Company presentation (2011)- Technology brochure (2011)- Colorexpert (2011)

Product Flyer Product File

Permasolid® Clear Coat 8055(2.Q 2011)

Permasolid® HS Performance Surfacer 5320+ Permasolid VHS Performance Hardener (3Q. 2011)

3425/3440

Permafleet VHS Wet-on-Wet Surfacer 5620(launch has been started in March)

Marketing Support for new Products.

8055

new

Launch package

• Product File

• Product launch flyer

• PR / Article in Color Expert

Brochure: MS Top Coat 730

• Medium Solids Technology yields high-quality results

• Presents the advantages of the new MS Top Coat 730(not VOC conform, replace Permacron 257)

• New binder works with Permafleet Series 600(NGT Technology)

• Top Coat: Permacron MS Top Coat 730Binder: Permacron MS Binder 730Mixing tint:Permacron MS Mixing Concentrate 730

Important Products: Integration of Product Flyers in the Extranet /Printshop.

Raderal HS Putty Kit 2011 / 2021

Priomat 1K Wash Primer 4085

Permasolid HS Elastic Primer Surfacer 4200

Permasolid EP Primer Surfacer 4500

Permasolid HS Wet-on-Wet Surfacer 5330

Permasolid Matting Component MA 110

Permahyd Base Coat Series 280/285

Permahyd Hi-TEC Base Coat 480

Permasolid HS Clear Coat 8030

Permasolid HS Clear Coat 8034

Permasolid HS Clear Coat 8035

Permasolid HS Diamant Clear Coat 8450

Permasolid HS Optimum Clear Coat 8600

Permasolid HS Optimum Plus Clear Coat 8650

MC Key Projects 2011.

Painting Plastics.

Marketing Tools forElastic Primer Surfacer 4200.

Press release

Integrated in:- Company presentation (2011)- Technology brochure (2011)- Colorexpert (2011)

Product Flyer

TDS

Product File

Mixing Ratio Disc: Painting Plastics.

Update Training Documents:Painting Plastics.

Lackierung von Kunststoffteilen – warum?

• Dekorative Gründe• Farbton passend zur Karosserielackierung• breite Farbtonpalette• gezielte Glanzgradeinstellung• spezielles Design• Abdeckung von Oberflächenfehlern

• Technische Gründe • Schutz vor Alterungs- und Abbauprozessen• Kratzfestigkeit• Beständigkeiten (Chemikalien, Lösemittel, Benzin)• Schutz vor mechanischer Abnutzung

Vorteile der Kunststofflackierung gegenüber der Einfärbung:

2.00 Kunststofflackierung

Reinigen: Permaloid Silikon Entferner 7010 oderPriomat Kunststoffverdünnung 8581 (Schleifpad grau)

Tempern: 30-40 Min. / 60 °C (oder über Nacht bei Raumtemperatur)

Unlackierte Neuteile – Verarbeitung.

2.11 Kunststofflackierung

Tempern: 60 Min. / 60 °C (kann je nach Kunststoff variieren)

• Trainings Documentswith 27 Charts

• Plastic Types

• Mixing Ratios

• Painting new parts

• Pre-primered

• Damaged parts

• Paint defects

MC Key Projects 2011.

Color Support.

Brochure: Professional Color Management.

Brochure: Professional Color Management

• Presenting Spies Hecker´s color competence.

• Shows the fastest way for a better color match.

• Highlight the most important tools and functions:- Color Show- Variant Comparison- Result Comparison- Volume Suggestion

Brochure: Professional Color Management.

Color Filesa. Presentation “Professional Color Management” (ppt).b. Overview of competitors’ Color Tools

Color Files.

Trainings Video:Professional Color Management • Presenting the whole process:

- Measure the color- Search the formula- Mix the color

• 5-6 Min play time

• Works without speaker

Video.

Animated Color Show.

Teaser / Animated Show• For PP presentations, web

• Shows the highlights in CR plus: Color Show, Result Comparison, Volume Suggestion

• 30 – 40 sec play time

• In combination with Color Dialog Delta-Scan

Color Dialog Delta-Scan Planned activities:

• Brochure

• Press Release

• Training support

• Launch planned for Q3/Q4 2011

Brochure: New Spectrophotometer

MC Key Projects 2011.

Permahyd Hi-TEC 480(new activities 2011)

Hi-TEC Painter Guide.

Hi-TEC Repair Guide • Brochure in mini format A6• 48 pages• Most important information

for painters• Can be combined with

training activities

Mixing Ratio Disc.

Base Coat:280 + Hi-TEC 480

Clear Coat:8600, 8650, 8055,8035, 8034, 8030,8450

Surfacer:5310, 5400, 5250, 5330

Wash Primer:4075, 4085

Planned: mixing ratio disc as “online internet application“

Product Flyer 480.

Hi-TEC 480

• Will be Integrated inthe Extranet / Printshop

Hi-TEC Climate Poster.

< 30% + - - ++ -*30 - 60% ++ ++ -

30 - 35°C 50 - 60% ++ ++ - -35°C < 40% ++ - + -

Hot and humidclimate 35°C >60% ++ ++ - - -

Averageconditions

20 - 30°C

Climaticconditions in spray booth

Temperaturerange

Relativehumidity

range

WT Additive 6050 WT Additive 6051

Partial respray

Full respray

20°C > 60%

Partial respray

Full respray

-

++ ++ --

Additional *10% Permahyd Demineralized Water 6000

+ + Optimal + Suitable - Borderline - - Unsuitable

Hi-TECClimate Poster

• A4 format• Hygrometer

can be orderedvia webshop

Bodyshop Outdoor Signage.

Hi-TEC Signage• A3 size• Text in country language• Customer logo can be

integrated• Material: high quality acrylic

glass

Update 2011. Hi-TEC Training Documentation / Product File

• Training file• Training videos• Color information

General information on• Product• Color• Marketing

1. Training Documentation 2. CD: Product File

Video: History Meets Future.

Imagevideo• Audi Quattro S1 projects• Painted with Hi-TEC 480• Approx. 5 min play time

Permahyd Hi-TEC (existing material)

View all existing Hi-TEC launch material:www.spieshecker.com > login Extranet > Hi-TEC

MC Key Projects 2011.

Calendars 2012.

Calendars 2012.

Image Calendar 2012

Calendars 2012.

3-months Calendar Pocket Calendar

MC Key Projects 2011.

Corporate Activities.

Ad Campaign 2011.

Ad Campaign 2011.

For countries not using the ColorTint

Ad Campaign 2011.

Ad Campaign 2011.

Colorexpert 2011.

Content

• Hi-TEC Experiences

• Professional Color Management

• New products 8650, 8055, 5620

• Local stories

Official Partner Concept.

• To honour Spies Hecker distributors

• to “make the difference”against sales points via Internet /not official Spies Hecker partners

• Logo could be used for indoor and outdoor decoration

• Test markets: ESP, IT, F, NL/B

16 good reasons tor choosing usas your partner• Stay with you partner, her offers

more than only paint product

• Service makes the difference, it helps you to be more successful

• Service add value and justify the price

Folder: Official Partner.

Brochure: Official Partner.

Service makes the difference

Outdoor-Sticker

Door Sign

Design for delivery cars

Sticker

Flag

Additional Support

• Roll-up banner

• Certificate

• Logo can be integratedin business letters, cards

Official Partner Concept. Use of logo

Marketing Support toPresent our Approvals.

A2 Signboard/acrylicGlass for bodyshops

Advertising Motive Roll-up Banner

A3 format 2 x 1 m format

Promo Articles 2011.

New articles • Tissues• Collapsible umbrella• Umbrella• Fleece jacket• Backpack• Torch• Sticker “Hard for Spies Hecker”• New wrist watch• Victorinox classic knife• New lighter (cheaper)• Car Cup (mid 2011)• Spies Hecker tie

Planned PR for 2011

• Permasolid® HS Clear Coat 8650 ONLINE• Permafleet® Non-Sanding Surfacer 5620 ONLINE• CRplus – Result comparison / formula correction APRIL• Permasolid® HS Clear Coat 8055 MAY• Color Tint PC system• Success story Hi-TEC (example from Germany)• Permasolid Performance Surfacer 5320 • Mobile Website – incl. Color Finder for Smartphones• Network solutions for color management • Permasolid® HS Elastic Primer Surfacer 4200• ColorDialog Delta Scan – a new dimension for color• Calendar 2012

Titles Pricelist 2011.

• 6 motives: available via Extranet / Printshop

Christmas Card 2011/2012.

• One new motive in 2011

• Available viaExtranet/ Printshop

Motive from 2010

Motive from 2010

MC Key Projects 2011.

Permafleet Activities.

Brochure: Hi-TEC System for CV.

High-profile for large objects• Launch brochure for the new

Permafleet Top Coat 680(New CV Hi-TEC binders that workswith Hi-TEC 480 mixing tints)

• Excellent for metallic colors

• Optimal for design jobs

• Optimized by 3 special system components (binder) + 1 additiv

• Presented as Hi-Class Systemwith new Surfacer 5620 andnew Clear Coat 8330

• 6 pages

Brochure: Hi-TEC System for CV.

Additional Support for Permafleet.

Permafleet Products• Permafleet VHS Wet-on-Wet Surfacer

5620• Permahyd Hi-TEC 480

+ Permafleet System Component 1-3+ Permafleet Hi-TEC WT Additive 6060(Ready mix: Permafleet Top Coat 680)

• Permafleet HS Clear Coat 8330

Additional Marketing Support• Product File• Product Flyer• TDS / SDS• Press Releases

MC Key Projects 2011.

Please send usyour Excel order fileuntil 2. May.