HTM 2118 Hospitality and Culture

Spain

Seminar 3

Group members: Colour Kong Connie Ngai

Trish LiuTwinkle Tang

Onyx Tsang

Spain – brief introduction

• Area: 504,030 km² - the 2nd largest country in Western Europe and the European Union

• Main Cities: Madrid, Barcelona, Valencia, Seville

• Population: 46 million people

• Official Language: SpanishRegional Languages: Aranese, Basque, Catalan/Valencian, Galician

• Currency: Euro (€)

• Capital and the Largest City: Madrid

• Religions: over 90% of citizen are Roman Catholic

Spain – brief introduction

•Form of Government: Constitutional Monarchy

•Head of State: King Juan Carlos

•President: José Luis Rodriguez Zapatero

•Tourism: 57,4 million visitors per year (2008)

•GDP 2008 (nominal): $1.395 trillion

•Spain's economy is the 9th largest worldwide andthe 5th largest in Europe

Map of Spain

Geography

•Located at the Iberian Península

•In the southwest of Europe

•5 big mountain ranges crossing the country

•Landscapes are extremely varied, some almost desert-like, others green and fertile

•The long coasts- in the east along Mediterranean Sea from Pyrenees to Gibraltar- in the west along the Atlantic Ocean and Cantabrian Sea

Climate and Weather

•Extremely diverse

•3 major climatic types: Continental, Oceanic, and Mediterranean

•Extreme temperature records

•Rain fall – northern mountains

History of Spain• 1212 - Decisive Christian victory at battle of Navas de Tolosa spells the

beginning of the end of Moorish rule in Spain

• 1492 - Jews are forced to convert to Christianity, those who refuse are expelled from Spain; Christopher Columbus sets sail on his voyage of discovery

• 1702-14 - War of Spanish Succession; Bourbon dynasty accedes to Spanish throne

• 1726 - bullfighting introduced to Spain

• 1931 - Spanish king is forced to abdicate; Spain becomes a republic

• 1936-39 - Spanish Civil War; Dictatorship established

• 1975 - Becomes constitutional monarchy

• 1992 - Barcelona hosted the Olympic Games; Seville the world exposition EXPO'92

Impacts of History

Architecture

Festival and events

Food

Clothing

Religion

Sports

Religion

Spain is a traditional Catholic country

Over 90% of citizens are Catholic

Also have others religion, just like Islam and Muslims

Many old churches were built in Spain

Impact of religion on tourism

As tourist attractions

Appreciation on Gothic style Churches

Some Catholics will come for pilgrimage

Impact of religion on tourism

Church in Seville

Festivals

religious in origin

for celebrations nowadays

towns and national in scale

3 major festivals in spain

Las Fallas held in Valencia

in March

origin from mid-century

origined from carpenters worshipped San Jose

held before spring

competition of making fallaswinning fallas would be put in EL Museo Fallero

Bonfire is built to burn the fallas that aremade of wood

night-time parade

3 major festivals in spain

San ferminheld on 14th July, last for 8 days

in Pamplona

worship San Fermin

bull-fight (las Corridas) - human’s ability

bull run

dance with bulls

parade with their head wrapped in a red cloth

Impact on hospitality:- tourists are more than local people to participate- deep-routed and traditional culture- controversial

3 major festivals in spain

feria de abril1874, market for exchanging livestock

important industry in the past

celebrate successful exchange

elements of dancing, drinking overtaken exchanging livestock nowadays

formal and elegant-dressed knight riding on carriages

impacts on hospitality: tradition and local culture attract tourists

festivals relate to entertainment

San AntonioAbad- dance and music - bless the animals of Barcelona

Winter Carnival-coloured customs -fancy-dress parade-It was banned due to religious and political reasons

Tamborrada-march, drums-San Sebastian streets

Tomato Throwing Festival- 30,000 people- good spirit: clean up

Festivals’ impact on hospitality

visit Consistently

one of the major attractions of tourists

traditional, legendary festival

promote spain culture

religious origin provides inspirations

casual in nature thus would come back

have fun is the key

emphasis on food, music, dancing

Architecture

Architecture

12th century Gothic style

Cathedral de Toledo Cathedrals of Burgos

Architecture

15th and 16th century Plateresque style University of Alcalá

University of Salamanca

Architecture16th century to the early 18th century baroque style

El Escorial

Convento de Catedral de Santiago San Esteban de Compostela

Architecture Visigoth and Neoclassical Style

Romanesque styles

Monasterio de las Huelgas Madrid- Prado

Architecture 19th century Spanish Colonial

Neo-Mudéjar Style architecture

Communications Palace The church of

Santa Prisca

of Madrid

Architecture

20th century Contemporary

Catalan Modernism architecture

Sant pau

pavilion

Impact on Hospitality

extraordinarily rich in art and architecturecoexistence of diversity cultures appreciation

Historical architecture Historical tourism development

Tourists come to marry in Spain’s church

Traditional spanish clothingMantilla

A light lace or silk scarf worn over head and shoulers

over a high comb, peineta, by women

traditional Spanish garment

religious celebration

using pins

Gilet

sleeveless jacket like a waistcoat

waist-to knee -length

straight -sided

In the past, they were fitted and embroidered

In 19-century, dress bodice shaped liked man’s waistcoat

Flamenco Dressing

many different costumes

women in black red, or white frilly dresses

many ruffles, high heels, hair in bun, rose behind ear

men wear black or red tuxedo undershorts with classic pants

spirit of Spanish life

Impacts of clothing on tourism

relax by dressed casually

special and formal during festivals

red in San Fermin

Marriage

Marriage in Spain

Marriage formalities in Spain

Civil and religious (Roman Catholic, Protestant, Jewish and Muslim) marriages

Same-sex marriage

for people over 18

religious ceremony involving a foreigner requires the Bishopric's permission

Marriage customs in Spain

traditional white dress or a genuine flamenco dress

several flower girls and boys

unlucky for the bride to see the groom the night before the wedding

During the ceremony,

rings will be exchanged, and these will be worn on the right hand

The bride and groom will often

exchange a pouch of 13 gold coins

Impact on hospitality

homosexual couples are attracted

new marriage lawhomosexual is generally acceptedvacation destination for the gay community

Catholics are attracted - religious marriages

Family structure

•Low divorce rate

•emphasizes family ties

Family structure

Imply Spanish care the relationship between each one including the guest-host relationship

Others issues of Family

•policies support family

•policies protecting the family

•family aid measures in the tax area

family Impacts on hospitality

passionate and friendly to tourists

Harmonious society is created

less focus on business

People can concentrate on their work (benefit to tourism industry)

sex discrimination

• hinders women’ participation in the labour marker

• some women’s decision to work was subject to the will of the head of the family on which she legally depended

• Spanish women have about two hours less free time than men

age discrimination

•no significant age discrimination

racial discrimination

•Lack of awareness of issues of racism and racial discrimination

•Racial discrimination -employment-housing and access to public places still affects the daily lives

Impacts of racial discrimination

Pay attention on their thought so that you would not embarrass them

Don’t be a racist

Little negative effects

create harmonious and coexistence environment

Foodel desayuno (breakfast)

café con leche magdalenas sugary churros

(small sweet cakes ) (Spanish doughnuts)

Food

Hot chocolate lemon flavored

torrijas cupcakes

Food

La Comida & La Cena (Lunch & Dinner)

Tapas Tortilla de Patata

(Omelet)

Potatoes Bravas

Food

Game Hen

with Paella

Mushrooms wine (rice dish)

Pork Scratchings

Food-Desserts & Foodstuffs

Marzipan Panellets

Cabrales blue Cheese

Food

cured ham

dried pig legs

Fried food

Fast Food

Fast Food

a strong growth of international food restaurants

the Middle Eastern fast food outlets that augmented by 250% from 2002 to 2007

Many fast food restaurant opened in Spain due to the fast food culture

Fast Food

approximately -14% regularly consumes ready food -48% occasionally Spaniards view chilled ready food as

modern, innovative, natural and healthy Sales of ready meals grew by 7% in 2008

to reach €1.6 billion Hamburger and sandwich restaurants

both lifted salesobesity population is increasing

Restaurant Culture

Meals are “eating out” style32% of the total consumption on food 2009

is consumed outside home

Sunday lunches are of great importance to many Spaniards families

Rising demand for eating out, fast food solutions and convenience foodvalue-added-tax is usually included in

restaurant bills

Eating culture

Relaxing life style

Have lunch at 2 p.m.

Dinner at 9 p.m.

Shops close at lunch time till 5 p.m.

Tipping culture

Hotel and restaurant bills usually include service charges

additional tips are welcomed for services rendered

tips of about 10% are expected

Drivers of metered taxis expect small tips

it is customary to tip 5-10% for most services, including guides

About Spanish Drinking

Spain is a traditional wine drinking countries

shift in demand for alcoholic beverages

total wine consumption has slightly decreased

beer, cava and spirits consumption have increased

wine consumption is higher in small villages

cava, beer and non-alcoholic beverages consumption is higher in the largest towns

Food & Beverage comsumption

Meat 26%Fruit and Vegetables 20%Fish 16%Dairy Products 14%Bread 7%Soft drinks & beer 4%Cakes, Pastry 4%Prepared food 3%Olive Oil 3%Eggs & potatoes 3%

Impacts of food culture on hospitality

Tourists need to adopt the tipping culture

Night life – wine and music

Regular meals, lifestyle

Restaurants will not run overnight

attract meat lovers

International restaurant is not very common-psychocentric tourists difficult to adapt

enjoy unique traditional Spanish dishes

music characteristic• Flamenco and the spanish

• songs of the time is presumed to be closely related to the style of Moorish music

• Early 16th century :Renaissance and Baroque

• 17th century the "classical" musical culture was in decline

• Musical creativity mainly moved into areas of folk and popular music until the nationalist revival of the late Romantic era

music characteristic

Enthusiasm, optimistic, out-going

Full of cultural elements in the society

music style

•Flamenco: traditional folk music

•Lacked the prestige of art forms among the middle and higher levels at this time of persecution.

•The Gitanos have been fundamental in maintaining this art form, but they have an oral culture.

music style

Special music style is national in color and distinctive national features

Dance

•Spanish classical dance :incorporates characteristics of folklore

•associated with the passionate stereotype of Spain that was portrayed during the dictatorship and that still exists today.

Dance

Active, colourful, positive

Suit first time visitors

public transport

mainly operated by the state-company

Red Nacional de los Ferrocarriles Espales (RENFE)

AVE High speed network

suits European standard

available for 300 persons

arrive in 5 minutes

Map of the AVE lines

Public transport

Different kinds of trains in SpainAlaris Trenhotel

Euromed

Intercity rail

Talgo

public transport

supplemented networks:- FFCC city lines in Barcelona-private railways

short distance trains= tram

suburban commuter trains :- second class - stop at all station

Benefits of train:-cheap travel-deep insights of wealth of history

• Cons of train:- slow

trains

Other Public transport

Bus:

Most buses don’t have lots of seats

urban buses are quite slow

most towns have bus terminal, but may not stop at every stop

Taxi

governed by strict legislation

tipping is customary 5-10%

Metro

metro lines in Madrid, Barcelona, Valencia

fast, cheap

crowded

Impacts of transport on hospitality

User-friendly for tourists and local people

Safe travelling experience

Confident for tourists to ride on

Systematic Network - convenient to travel around

Multiple choices for people - buses,metro,trains,etc.

Fast and accessible - more time to visit more places

Sports

Bullfightingalso known as tauromachy

a traditional spectacle

The bullfighter(matador) will hold a red cloth to attract the bull

dressed in a traditional costume

one or more bulls are ritually killed in a bullring as a public spectacle

Bullfighting Sword

BullfightingIs end when the matador is killed or the bull is killed

some cases resulted in injury or even death of the performer

usually concludes with the death of the bull by a sword

A Dead matador (bullfighter)

A dying bull killed by sword

Bullfighting

Survived bull will be kept for breeding strong bulls

Some protests are aroused about the dangerous of young matador and the cruelness of killing of bulls

Impact of Tourism on Bullfighting

As a major attraction

As a symbol of Spain

A part of tourists itinerary

Usually from November to April, number of tourists were attracted at that time

Famous bullring in Seville

Young matador is admired and getting famous on media

Famous in Seville

A bullfighting ring

Soccer•Enthusiastic in soccer

It is the most popular sports in Spain

Football Clubs like FC Barcelona and Real Madrid, are so traditional and attract so many tourists

•Primera división de Liga holds every year

•One of the highest quality football leagues in the world Raul

Soccer

Spain national team got the champion in Euro 2008

Soccer

Barcelona Football club

Messi

Camp Nou: The biggest football stadium in Europe

Can hold 96000 people

Impact of tourism on Soccer

There are tours and museum for fans to visit the stadium of Camp Nou and other football clubs

Many tourists from all over the world are attracted to visit the matches

They want to feel the atmosphere

For the tour to Camp Nou, a adult is cost 17,00 €

Impact of tourism on Soccer

There are tours especially for visiting a big soccer match

An example is Real Madrid versus Barcelona

It is an attraction for tourists to buy club’s souvenirs

Real Madrid has the highest average all-time attendance in Spanish football and regularly attracts over 65,000 fans to their football stadium in a season

Tennis

Also one of the popular sports in Spain

Many excellent players, like Rafael Nadal:

A former World no.1 tennis player

Culture

Low-context culture

- most information is contained in the spoken words

Individualism – individual value

Masculinity orientation

– the roles of male is more important traditionally

Dynamism orientation

COnclusion

unique, traditional culture

passionate, open-minded to tourists

REderence

http://travel.state.gov/law/citizenship/citizenship_763.html/

http://www.spanishpropertyworld.com/

http://www.spain-info.com/

http://www.red2000.com/spain/primer/arch.html

http://architecture.about.com/od/countriescultures/p/spain.htm

http://www.torontohispano.com/columnas/cartas/cartas43.shtml

http://www.freshfields.com/publications/pdfs/2007/mar14/17971.pdf

http://ec.europa.eu/employment_social/eyeq/uploaded_files/documents/country_sheet_es_en.pdf

Garcia,m & Saturnino, J. (2007). 6th ESA CONFERENCE MURCIA 2003 RESEARCH NETWORKS9 Sociology of Families and Intimate Lives Family structure effects over children education level and status attainment in Spain.

Stanton, Edward F. (1999). Handbook of Spanish popular culture. : Greenwood Press.