Sorting Skittles: A User Research Game
109
SKITTLES g n i t r o s @hursman a user research game #sskittles http://bit.ly/c5JAo9
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Abstract from IA Summit 2010 presentation:Let's face it, user research can be a total bore…especially for the research subjects. Answering numerous survey and interview questions can lull them to sleep. They are taking time out of their busy day to answer a slew of boring questions when they would probably rather be doing something else. As a result, the data we collect from existing techniques can be suboptimal…especially when the subject is disengaged due to the use of antiquated research methods.So, we have developed a new user research technique that produces better results, because it engages research subjects in a fun and tactile game format. Research subjects like this method because: * it is tactile * it is a game * it is not boring * the supplies are edibleThe method asks the facilitator to use commonly available household supplies to engage each research subject. Using the supplies, each research subject can be independently asked to prioritize any number of different topic areas including pain points, critical business goals, performance metrics, or even job responsibilities.Come and attend this session to learn how you can use this "game" to produce not only the usual qualifying data but also rich, quantifiable data.
Transcript of Sorting Skittles: A User Research Game
SKITTLES
gnitros
@hursman
a user research game
#sskittles
http://bit.ly/c5JAo9
hello!my name is aaron.i live in dallas.i do user EXPERIENCE.i work @RACETOWIN.
#sskittles 3
Strategy
Research
Concept
Design
Evaluation
#sskittles 4
Strategy
Research
Concept
Design
Evaluation
#sskittles 5
Strategy
Research
Concept
Design
Evaluation
#sskittles 6
Strategy
Research
Concept
Design
Evaluation
#sskittles 7http://businessguysonbusinesstrips.com/?p=164
#sskittles 8http://businessguysonbusinesstrips.com/?p=164
Interviews
#sskittles 9http://businessguysonbusinesstrips.com/?p=164
Interviews
Focus Groups
#sskittles 10http://businessguysonbusinesstrips.com/?p=164
Interviews
Focus Groups
Surveys
#sskittles 11http://businessguysonbusinesstrips.com/?p=164
Interviews
Focus Groups
Surveys
Diaries
#sskittles 12
#sskittles 13
#sskittles 14
#sskittles 15
#sskittles 16
what
we GONNA
DESIGN ?
17
18
19#sskittles
...or this
20#sskittles
...or this
21#sskittles
...or this
22#sskittles
...or this
23#sskittles
...or this
#sskittles 24http://businessguysonbusinesstrips.com/?p=164
#sskittles 25http://businessguysonbusinesstrips.com/?p=164
#sskittles 26http://www.flickr.com/photos/fmgbain/4427106747/
#sskittles 27http://www.flickr.com/photos/fmgbain/4427106747/
BORING
#sskittles 28
SKITTLES
gnitrosa user research game
29#sskittleshttp://bit.ly/c5JAo9
#sskittles 30
SETTING UP the game
#sskittles 31http://bit.ly/9zThRP
#sskittles 32http://bit.ly/9zThRP
#sskittles 33http://bit.ly/9zThRP
smaller cups
#sskittles 34http://bit.ly/aqYFKi
#sskittles 35http://bit.ly/bKOskZ
#sskittles 36http://bit.ly/9zThRP
#sskittles 37http://bit.ly/9zThRP
#sskittles 38http://bit.ly/9zThRP
#sskittles 39http://bit.ly/9zThRP
#sskittles 40http://bit.ly/9zThRP
#sskittles 41http://bit.ly/9zThRP
#sskittles 42http://bit.ly/9zThRP
#sskittles 43http://bit.ly/9zThRP
#sskittles 44http://bit.ly/9zThRP
#sskittles 45http://bit.ly/9zThRP
#sskittles 46http://www.flickr.com/photos/spcphotos/2803872787/
#sskittles 47http://bit.ly/ddp102
#sskittles 48
Playing the game
#sskittles 49http://bit.ly/awXGoY
#sskittles 50http://bit.ly/awXGoY
#sskittles 51http://bit.ly/awXGoY
WILLINGPARTICIPANT
#sskittles 52http://bit.ly/a0oCgk
#sskittles 53http://bit.ly/a0oCgk
#sskittles 54http://bit.ly/a0oCgk
#sskittles 55http://bit.ly/a0oCgk
#sskittles 56http://bit.ly/a0oCgk
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2912
#sskittles 57http://bit.ly/a0oCgk
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EXCEL
#sskittles 58http://bit.ly/9TryBW
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EXCEL
#sskittles 59
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EXCEL
http://bit.ly/9TryBW
#sskittles 60
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EXCEL
http://bit.ly/9TryBW
#sskittles 61
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EXCEL
http://bit.ly/9TryBW
#sskittles 62http://bit.ly/c0JSXQ
WILLINGPARTICIPANT
[ANOTHER]
#sskittles 63http://bit.ly/c0JSXQ
#sskittles 64http://bit.ly/c0JSXQ
#sskittles 65http://bit.ly/c0JSXQ
#sskittles 66http://bit.ly/c0JSXQ
#sskittles 67http://bit.ly/c0JSXQ
#sskittles 68http://bit.ly/c0JSXQ
#sskittles 69
#sskittles 70
#sskittles 71
#sskittles 72
...and
WHYis this any
BETTER ?
#sskittles 73http://businessguysonbusinesstrips.com/?p=164
#sskittles 74http://businessguysonbusinesstrips.com/?p=164
#sskittles 75http://businessguysonbusinesstrips.com/?p=164
oh, really? that's a bad thing?
#sskittles 76http://businessguysonbusinesstrips.com/?p=164
oh, really? that's a bad thing?...cuz i heard of this one guy.
#sskittles 77http://businessguysonbusinesstrips.com/?p=164
oh, really? that's a bad thing?...cuz i heard of this one guy.
what's-his-hame? uh...
#sskittles 78http://businessguysonbusinesstrips.com/?p=164
oh, really? that's a bad thing?...cuz i heard of this one guy.
what's-his-hame? uh...oh, yeah...
#sskittles 79http://bit.ly/a8oLXh
NIELSEN
#sskittles 80http://www.useit.com/alertbox/user-research-methods.html
#sskittles 81http://www.useit.com/alertbox/user-research-methods.html
#sskittles 82http://www.useit.com/alertbox/user-research-methods.html
#sskittles 83http://www.useit.com/alertbox/20040301.html
#sskittles 84http://bit.ly/bAJcrd
#sskittles 85http://bit.ly/bAJcrd
QUANTITATIVE
qualitativevs
#sskittles 86http://bit.ly/bAJcrd
QUANTITATIVE
qualitativevs
#sskittles 87http://bit.ly/a0oCgk
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#sskittles 88http://bit.ly/a0oCgk
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QUANTITATIVE
qu
alit
at
ive
#sskittles 89http://businessguysonbusinesstrips.com/?p=164
#sskittles 90http://businessguysonbusinesstrips.com/?p=164
#sskittles 91http://bit.ly/9zThRP
besides...
#sskittles 92http://bit.ly/9zThRP
?? ? ?
#sskittles 93http://bit.ly/bAJcrd
#sskittles 94
QUANTITATIVE
qualitative+
#sskittles 95
#sskittles 96
#sskittles 97
#sskittles 98
#sskittles 99
#sskittles 100
INCLUSIVE!
#sskittles 101
INCLUSIVE!
#sskittles 102
HOW TO WIN
#sskittles 103http://bit.ly/awXGoY
#sskittles 104http://bit.ly/awXGoY
FEEDHer THE
#sskittles 105http://bit.ly/ddp102
#sskittles 106
still not satisfied?
#sskittles 107
#sskittles 108
MICROSOFT
PORTALS
MOBILE
CUSTOM APPS
Business intel
BUSINESS MGMT
ORG CHNG MGMT
SKITTLES
gnitros
@hursman
a user research game
#sskittles
http://bit.ly/c5JAo9
