Skittles Brand Book
description
Transcript of Skittles Brand Book
AN INSPIRATIONAL SKITTLES BRAND BOOK
D E D I C AT E D T O
THE
MIGHTY
MINKT E N A C I O U S , U N WAV E R I N G ,
Y E T E X T R E M E LY S U P P L E
“I think Skittles are delicious. But what do I know?”
— Plato
Welcome to page 16!
And page 17!
I smell cheese.
No, you don’t.
P A G E
P L A S T I C
C U P
The
wor
ds a
nd im
ages
on
thes
e tw
o pa
ges
wer
e pr
inte
d w
ith a
spe
cial
ink
that
is o
nly
legi
ble
to s
ea u
rchi
ns.
If yo
u ar
e no
t a s
ea u
rchi
n, s
orry
. You
wou
ldn’
t hav
e go
tten
the
joke
any
way
.
THIS IS THE AVERAGE SKITTLES® CONSUMER (ASC):
THE AVERAGE SKITTLES® CONSUMER(OR ASC):
— Is 12-17 years of age
— Owns an exotic pet, such as an iguana
— Loves playing sports like basketball
— Wishes he/she could fly
— Dreams of someday being a rock star,
• astronaut or possibly some kind of knight
— Fears long-limbed animals, such as giraffes
— Likes listening to music
— Enjoys skateboarding and rollerblading
• in his/her free time
— Wears large hats and other popular clothing
— Is very school-spirited
THIS IS THE AVERAGE SKITTLES® CONSUMER (ASC):
THE AVERAGE SKITTLES® CONSUMER(OR ASC):
— Is 12-17 years of age
— Owns an exotic pet, such as an iguana
— Loves playing sports like basketball
— Wishes he/she could fly
— Dreams of someday being a rock star,
• astronaut or possibly some kind of knight
— Fears long-limbed animals, such as giraffes
— Likes listening to music
— Enjoys skateboarding and rollerblading
• in his/her free time
— Wears large hats and other popular clothing
— Is very school-spirited
Unless you’re one of those start-at-the-end-of-the-book people. In that case, enjoy.